Zhou Zhen is well-known to countless netizens because of the rice Note3Pro big diving backstab incident.

Although the reputation of rice mobile phones on the Internet is not so good, it is indeed completely incomparable to other manufacturers in terms of the popularity of the Internet.

At the beginning, the positioning of rice mobile phones was an online brand, and the main sales route was Internet marketing.

This also makes there are a lot of netizens who spray rice and blow rice on the Internet, which also brings a very high heat to the rice mobile phone.

During the six months that Zhou Zhen worked in the rice company, he not only earned some benefits, but also obtained the corresponding supply chain channel cooperation methods.

The main thing is to get a very high level of network popularity.

Now Zhou Zhen's Weibo fans have a total of more than 300,000 followers, and more than half of these fans are black fans.

The vast majority of these black fans are victims of the Rice Note3 series.

Relying on Zhou Zhen's influence in the mobile phone industry, Roupai instantly gained a certain reputation in the technology circle.

At the same time, Zhou Zhen also arranged for the Kuaiyin platform to place corresponding advertisements, using this way to increase the popularity of his new brand and let more netizens know about the new mobile phone brand of Roupai.

Time flies, and it's the end of July in a blink of an eye.

Roupai also got the first batch of 500,000 mobile phones.

The generation of soft mobile phones!

"Yes, this feels pretty good, and the appearance is quite recognizable!"

After Zhou Zhen picked up the first batch of goods, he couldn't wait to start the trial of the new mobile phone.

Of course, after the trial, Zhou Zhen is still satisfied with the company's first-generation products.

Light to moderate use, there is no gap between it and mainstream Android flagships.

Under the corresponding system scheduling and heat dissipation stacking, the light to moderate use experience is better than that of some Fire Dragon 845 models.

As for the product benchmarking, Zhou Zhen chose the rice mobile phone 8 of the old club.

Rice mobile phone 8 is the flagship product launched by the rice company in May this year, this product is not much different from the historical rice mobile phone 8, and even in terms of pricing, it is still 2699 yuan.

And the cost of this new product is not cheap, to be honest.

R2The price of the OLED screen on the market is 450 yuan, and this time the soft school uses a new screen display chip and technology.

High brush + DC dimming + a new generation of packaging technology + the latest fifth-generation Gorilla tempered glass, so that the cost of the screen also came directly to 600 yuan.

If you count the corresponding under-screen optical fingerprint unlocking module, the cost of the whole screen has also reached 650 yuan.

The cost of the G98H processor chip is evenly spread and the price of each chip is 380 yuan.

The processor chip counts the corresponding flash memory and memory, WIFI module, Bluetooth module, and a series of chips added together The cost has also reached 550 yuan.

In other words, the cost of the screen and motherboard of this mobile phone has reached the cost of 1200 yuan.

The cost of other components such as the front and rear camera module, battery (charger and data cable), dual speakers, NFC module, shock motor and so on has also reached 650 yuan.

Counting the metal frame used in the mobile phone and the corresponding back cover glass, the hardware cost of a mobile phone basically comes to 1900 yuan.

Counting the OEM costs, transportation costs, packaging costs, warehouse management costs, paste pass taxes, and some taxes, the cost of a mobile phone has basically come to 2,200 yuan.

Of course, this is not counting labor wages and some other expenses.

You must know that in order to be able to produce this batch of mobile phones, Zhou Zhen owes some supply chain manufacturers the final payment.

Only when the product is completely sold can these balance payments be made up.

If the sales are not good, I am afraid that Zhou Zhen will lose a lot of money.

For this reason, Zhou Zhen hopes that this product can be recognized by the market, even if the product is the worst, at least to ensure that it can maintain a balance of payments.

After all, Zhou Zhen's establishment of the soft faction withstood a lot of pressure.

"Soft generation, trend players!"

"On the evening of July 31st, see you or leave!"

The arrival of the first batch of products, and the timing of the release of new products has also been tentatively determined.

On July 31, the press conference was officially held and the product reservation was opened, and the product was officially launched on August 3.

The news of the release of the new product instantly attracted the entire technology circle.

The new brand has been fermenting in the entire tech circle for almost three months, and has long attracted the attention of many geeks and digital enthusiasts.

At the same time, on online platforms such as Weibo and Kuaiyin, Zhou Zhen also began to carry out a lot of online publicity, so that more netizens knew the news of the release of Roupai's new products.

"The screen has been greatly upgraded, silky smooth and within reach!"

"MediaTek's high-performance flagship chip has a strong "core" dirty! ”

"Super large battery capacity, wired and wireless charging is fast!"

"The ultimate gamer, bringing a new gaming experience!"

Jupai began a powerful wave of propaganda on the Internet.

Of course, the current mobile phone industry will still have a lot of reservations when the product is warmed up.

Unlike the future mobile phone warm-up, the product has not yet been released and the parameters have been completely exposed, and the only thing netizens have to look forward to is the price.

In the promotion of this new product, Juupai repeatedly emphasized "gamers" and "young users" obviously to hint at the positioning and target group of the product to netizens.

At the same time, Roupai also began to settle in a number of e-commerce platforms, and officially signed a contract with Goudong A Cat to settle in the brand.

"The number of live broadcast reservations has reached 2.58 million, and according to such a number of reservations, there will be at least 200,000 netizens who will watch the live broadcast of our new product release!"

A week before the start of the press conference, Roupai opened live broadcast reservations on Kuaiyin and Weibo platforms, and the number of live broadcast reservations was quite acceptable.

After all, for a new brand, it is already a good achievement to have hundreds of thousands of people watching the live broadcast.

After all, most consumers don't have much interest in live broadcasting, but mobile phone brand loyal user groups and technology enthusiasts have a strong interest in live broadcasting.

The secrecy of the new products of the soft school is still done well, and until now the news of the new products on the Internet is basically from the official side.

The time gradually came to 7 p.m. on July 31.

For the launch of the new product, the company deliberately rented the studio of Oriental TV as the site of the press conference.

At this time, the lights, the radio, and all the equipment are already ready.

Zhou Zhen was sitting underneath and receiving makeup from the makeup artist.

The press conference has already been rehearsed three times, and Zhou Zhen's state can be said to be better than the last.

For the next press conference, Zhou Zhenke is very full of expectations.

"Now the number of people online in the live broadcast room of Kuaiyin has come, and the number of people online in the live broadcast room of 210,000 Weibo has reached 170,000, and it is roughly estimated that there are about 500,000 people watching the press conference now!"

Tian Bo, as the deputy general manager of Roupai, relied on Zhou Zhen who was closing his eyes at this time, and reported the number of online people in the live broadcast room to Zhou Zhen.

"500,000 people? There are really a lot of people watching the live broadcast this time! ”

Zhou Zhen had a smile on his face, and he was more confident about the next press conference.

The number of online users of 500,000 has exceeded Zhou Zhen's estimate, which is definitely good news for Roupai.

At this time, the live broadcast room was pitch black, and countless barrages above the pitch black slid wildly.

"Old dog Zhou, haven't you come out yet? Pull out your new machine! ”

"I'll see how Zhou Laogou designs the MediaTek flagship this time."

"Old dog Zhou, RNM, return the money!"

Obviously, a large number of people in the barrage in the live broadcast room came to see the excitement.

Among them, some of the rice note3 victims are frantically swiping the screen to "return the money"!

Zhou Zhen's reputation and reputation in the entire technology circle are not very good now.

The big dive of the Rice Note3 series is a big stain since Zhou Zhen entered the industry.

And Zhou Zhen has always adopted an attitude of not replying and not commenting on the netizens who are crazy about complaining in the comment area of his Weibo.

Gradually, this group of netizens gave Zhou Zhen the nickname "Old Dog Zhou".

With the publicity of Roupai in the past few months, the title of "Zhou Lao Dog" has gradually become well-known in the science and technology circle.

Of course, this title has also brought a lot of heat to Zhou Zhen and Roupai, and even Zhou Zhen's fans have increased by more than 300,000 in recent months.