Chapter 123: Sansan's Targeting and Being Targeted

"Is the Roupai mobile phone 2PRO really so strong in taking pictures? Since it can tie for the first place with the chrysanthemum factory P30Pro! ”

"I wouldn't believe it if it was before, but recently I upgraded the latest RSTMAR OS, and I feel that the whole photo and video experience has been directly upgraded to a new level, especially in terms of videography, which has reached a certain level!"

"I originally thought that the soft mobile phone was just a mobile phone that was particularly powerful in playing games, but now it seems that taking pictures is also a little stronger!"

DXO's ranking also brings a very high prestige value to the Roupai phone.

Now users who are very interested in digital products also know that Roupai mobile phones have strong enough strength in image photography.

Even the sales of Roupai mobile phone 2 pro products have risen slightly.

"This day is getting more and more promising!"

Zhou Zhen looked at the evaluation of his own products on the Internet, and his face also showed a happy expression at this time.

Although the overall sales of its own products are not very good, the overall brand and product reputation are very good, and it also has the support and recognition of many users in the industry.

Perhaps as long as it goes through a period of hard work, its own brand will inevitably be able to gain a firm foothold in the high-end machine market and be supported and recognized by many users.

And just when the development of Roupai mobile phones was in a boom, Sansang, who had been silent for a long time, finally made some moves.

Sansang's E3 OLED screen began to be officially supplied to mobile phone manufacturers in China.

The OLED screen with this E3 material is divided into two grades, the first grade is slightly cheaper than the ordinary OLED screen in terms of overall price.

Go to the internal source to claim that this time the ordinary level of E3 material OLED screen is about 500 yuan per piece.

The other is a relatively high-parameter OLED screen, which has a very good performance in terms of color accuracy and color contrast, and can also support higher resolution and higher touch sampling rate.

And the price of this type of screen is also more expensive, in terms of price, the price of each screen is about 700 yuan.

The rise of Rouyu has a direct impact on the future development of Sansang, and the competition between the two companies in the entire industry is well known.

In the first three quarters of 18 years, Sansang relied on a strong enough supply volume, which suppressed the crazy rise of Rouyu Company.

In the end, the soft feather company relied on the price reduction of the R3 material screen and the launch of the R4 screen, which finally made many downstream mobile phone manufacturers finally consider the soft feather company when choosing the screen.

This also led to the fact that in the fourth quarter of 18 and the first two quarters of 19, Rouyu successfully suppressed Sansang Company, which had always been against itself, and even became the industry hegemon in terms of overall shipment performance of screens in the second quarter with 48% of shipments.

In the second quarter, Sansang's screen shipments in the Chinese market were only 40%, far less than the strong rise of Rouyu.

Of course, Sansang has always used the form of suppression of Rouyu Company, and even secretly cooperated with upstream material supply chain manufacturers to blockade materials.

Fortunately, Zhou Zhen has a hanging in his hand, and in the face of the blockade of this material, he used his own methods to reopen a new road, and also made his own screen re-upgrade a new round.

The OLED screen made of R3+ material is the latest level OLED screen produced by the R3 production line process based on new materials.

And this time, Sansang launched the E3 material OLED screen, which obviously wants to regain the current market share in China.

I don't know the OLED screen market, whether it is global or domestic, the demand for screens is increasing.

With the progress of the entire industry, LCD screens have gradually been abandoned by mobile phone manufacturers, and OLED screens have become the mainstream screen panel choice of mobile phone manufacturers.

With the passage of time, the market for OLED screens will also expand with the annexation of the original market share of LCD.

The Huaguo market is currently the largest demand market for the screen panel market, after all, the current Huaguo several major mobile phone brands are increasing their market share in the world, and the demand for screens is also increasing.

Sansang can't watch such a big cake being taken away by the rising star of Rouyu Company.

To this end, the E3 material OLED screen was launched, and we tried our best to seize the current Chinese market.

The ordinary version of the E3 material OLED screen is the main shipment screen of Sansang this time.

Sansang found through investigation that there are only two kinds of screens currently on sale in the mainstream of Rouyu.

The first is the latest R3+ material screen,Rouyu's current offer to various manufacturers is about 750 yuan。

The other is the top screen of R4 material,Rouyu's offer to various manufacturers is 1500 yuan。

You must know that with the current overall mobile phone, the cost of upstream components continues to increase, so that the price of mobile phone is also increasing.

And the pricing of these two types of items today is also considered to be the top screen, among which mobile phone products with low-positioning ordinary R3+ material screens must be priced at least 3000+ to be able to basically make a certain profit.

If you use a screen with a higher positioning R4 material, I am afraid that the price of a mobile phone will be at least 4000+ to guarantee the income.

Now Sansang has launched an ordinary version of the E3 material OLED screen,In terms of screen quality, it is naturally not as good as the ordinary R3 material OLED screen,But in terms of the overall use experience, it will be better than the screen on the rice mobile phone9。

The price of this ordinary screen is only 500 yuan, and even if the manufacturers place large-scale orders, the price can be cheaper.

Such a preferential screen will inevitably be able to fight its way out of the price of 3,000 yuan, and become the first choice for many manufacturers' screens.

Sansang has conducted many rounds of research on the Huaguo market, and found that the main consumption range of Huaguo mobile phones is still about 2,000 yuan.

And Sansang's ordinary positioning e3 screen is a screen specially launched at this price.

As for the E3 material screen with better parameters, it can also compete with the R3 material screen of Rouyu in terms of overall quality.

The launch of this kind of screen is a product launched in order to seize the market with the R3+ material screen of Rouyu Company.

Even this time, the strategy of the launch of Sansang's screen is very simple,Ordinary E3 material screen to grab the mid-range OLED screen panel market,And the screen with better parametersE3Material screen,It is to go to Rouyu's R3+ material screen to seize the high-end market。

Even Sansang feels that relying on such a strategy can swallow at least 50% of the share of the Chinese market and become the overlord of the Chinese screen panel.

Sansan's various movements also attracted the attention of Yuyu.

Especially Zhou Zhen's attention.

Sansang is the opponent that Zhou Zhen is determined to overturn.

To be honest, Zhou Zhen didn't expect Sansang to want to find another way to fight with his own company.

After all, Zhou Zhen has completely seen the methods that Sansang is playing at present.

Isn't it just that the countryside surrounds the city?

wants to rely on a complete monopoly of the low-end screen panel market, and eventually become the king of the entire Huaguo screen panel market.

"It's a pity that the company's R2 material screen production has long been gone, otherwise you can put a few R2 OLED screens to compete with Sansang."

"Besides, the current Rouyu is already a technology company that positions high-end screen panels, and it is not good to redesign a few mid-range production lines."

Regarding Sansang's actions, the Rouyu Company behind Zhou Zhen was a little helpless.

After all, the current company has completely removed the original production line, and all of them have been replaced with R3 production lines.

This also means that the company's lowest quality screens are R3/R3+ screen panels.

Of course, the current Rouyu company can redesign a corresponding production line to produce related OLED screens.

But even if production is restarted, it will be more than worth the loss!

After all, it doesn't cost money to rebuild a factory and open a production line?

It doesn't cost money to use new materials to produce screens?

And then the screens produced are sold cheaper than Sansan?

Re-planning the production line not only costs a certain amount of production input, but also does not get enough profits, which is simply laborious and time-consuming.

After all, the current Rouyu company did not sell a R3+ material screen, and the profit obtained is basically three to four times that of the R2 material screen priced at 500!

This kind of consideration also makes it impossible for Zhou Zhen to let the company open the production line of R2 material OLED screen to compete with Sansang at a low price.

"If Rouyu Company can't restrict Sansang at a low and medium price, then it can only consider other companies!"

"After all, as the head of a top Huaguo technology company, you can't be too narrow in terms of structure!"

In fact, Zhou Zhen had already had a certain guess about Sansang's actions, and of course Zhou Zhen also had the other party to deal with Sansang.

Rouyu Company is now unable to fight back against Sansang in the low-end market, but at present, the screen panel industry is not the only Sansang.

BOE, Tianma, Visionox, Huaxing Optoelectronics and so on!

These manufacturers are currently limited by technology or patents, and cannot compete head-on with Sansang.

But what about the soft feather company to license some of the patents and technologies that can suppress the low-end screen of Sansang to these manufacturers?

At that time, Rouyu Company relied on unique patented technology and excellent OLED screens to occupy the high-end market of the entire global screen panel.

Several major domestic panel manufacturers rely on the technical patents provided by Rouyu to snatch the low-end market that Sansang is interested in, so as to further suppress the pace of Sansang's expansion.

At the same time, Rouyu Company can also obtain a certain amount of patent fees by relying on the corresponding patent authorization.

This is a good thing for both domestic manufacturers and soft feather companies.

After all, the target is only Sansang.

As long as Sansang's market share of screen panels in the entire country is shrunk to a certain proportion, it is a good thing for Rouyu and domestic manufacturers.