Chapter 140: From the Outside Dilemma
Upstream supply chain manufacturers are the "fathers" of each manufacturer!
In order to really get out of the crisis, this rice company can only willingly pretend to be a "son"!
However, Zhou Zhen didn't attach much importance to this cooperation.
After all, the current way to support the corresponding cooperation between the two is the exchange of interests.
When the interests between the two are consumed to the extreme, the final result of the development of the two is to part ways.
As the time slowly entered May.
The weather has become hotter, and the mobile phone market has begun to become lively with the continuous improvement of the environment in China.
According to Zhou Zhen's memory, this year's June 18 should be the most lively June 18 in history.
Most consumer users, whose desire to consume has been suppressed for more than half a year, began to rebound violently, and turned into a very amazing consumption power in 6618.
Of course, MediaTek, which has always been very calm, also showed two new 5G chips for the first time in May.
The first 5G chip is a new product debuted by iQOO's new Z series.
And the processor chip carried by this product is the Dimensity 1000+, which has been discredited in later generations
The Dimensity 1000+ processor chip looks pretty good, after all, it is completely benchmarked against the Fire Dragon 865 in terms of overall CPU architecture and process technology.
Unfortunately, in order to improve the performance of the GPU, the historical Dimensity 1000+ can be described as crazy overclocking the GPU of the mobile phone, resulting in a lot of increase in the power consumption of the mobile phone's GPU.
At the same time, the difficulty of scheduling the Dimensity 1000+ in terms of CPU is definitely not as good as the fire dragon processor chip that various manufacturers are already familiar with.
So much so that in some calm environments, the processor chip still often has the CPU power fully turned on.
However, as MediaTek's first 5G flagship-level processor chip, MediaTek still has a lot of progress compared to the past.
Finally, in terms of overall product performance, it began to slowly approach the fire dragon processor chip.
Now, MediaTek has a new GPU core H9, which has further improved the performance of the chip.
Even this time, the processor chip came directly to 540,000 points in terms of Andupart's running score, and the performance gap from the fire dragon 865 is getting closer and closer.
In addition to this flagship processor chip, MediaTek has released another chip that is a mid-to-high-end processor chip specially customized by Redmi to the R&D department.
And the purpose of customizing this processor chip is to be able to suppress the competitor Glory.
Honor will also launch a new product in May, and it will also be powered by the latest generation of mid-range processors, the Kirin 820.
You must know that last year's Kirin 810 processor chip relied on excellent performance and correspondingly excellent power consumption, which can be said to be a low-end mobile phone.
Although some manufacturer executives are still complaining about each other's 10W charging power, it still has no impact on Honor's sales.
Even the executive was eventually given the new title of "ten watts", and even his surname became a new unit of so-called charging power.
One surname is equal to ten watts!
And this year's Kirin 820 has naturally become a thorn in the side of the current Redmi.
Even in order to disgust the glory, Redmi named the new series as the X series, and the new product was positioned as the Redmi 10X.
In terms of processor chips, it is special to customize a new Dimensity 820 processor chip with MediaTek to deal with the Kirin 820 processor chip of Honor of Friends.
Friends of the glory are also quite impatient, after all, the previous generations of products are called 8x, 9x, according to the reason that this generation of products should be called glory 10x.
As a result, I didn't expect to be snatched away by a competitor so disgustingly.
Isn't this bullying honest people!
In order to alleviate this situation, Honor can only obediently change the next generation of products from Honor 10X to Honor X10.
Of course, the most interesting thing is that Honor was later sold, and after it could not continue to take the online cost-effective route, when Redmi's mobile phone could not pose a threat, Redmi immediately cut the X series.
In this way, many netizens can't help but complain that Redmi launched the Redmi 10x series in order to disgust the glory of friends.
However, putting aside the competition between the two manufacturers, the processor chips used by the two manufacturers at one time are indeed very good.
Both processor chips use A76 CPU cores and H8 GPU cores in terms of overall core configuration.
Among them, the Kirin 820 adopts a 1+3+4 architecture, with one 2.4GHz large core + three 2.25GHz medium cores and four 1.85GHz A55 energy efficiency cores.
The Dimensity 820, which was launched for the Kirin 820, adopts a 4+4 architecture, with four 2.6GHz A76 large cores + four 2.0GHz A55 small cores.
From the overall CPU core, the performance of the Dimensity 820 is indeed stronger than that of the Kirin 820, but the architecture of the Kirin 820 is more high-end, which may be better than the Dimensity 820 in terms of performance scheduling.
In terms of GPU, the Kirin 820 uses 8 H8 cores, while the Dimensity 820 only uses six for power consumption.
This also makes the GPU performance of the Kirin 820 slightly stronger than that of the Dimensity 820.
The Kirin 820 can run to about 360,000 points, while the Dimensity 820 has a stronger CPU, resulting in a running score of 420,000 points.
Overall, the sudden emergence of these two mid-range processor chips has led to a huge blow to the Fire Dragon 765G, which was originally in the mid-range market.
At the same time, MediaTek also said that it will officially launch a new Dimensity series of chips in June to squeeze the market owned by Paste Pass.
The arrival of June is an era of competition among mobile phones.
Of course, some manufacturers have shown everyone what is the real product diving.
A product that was originally positioned as a sub-flagship dived from 3,000 yuan to more than 2,000 yuan in less than two months after its release.
This wave of operations directly frightened some users who bought products for the first time.
it! How is this possible! It's only been two months, and the price has dropped by 30%.
can make a group of first-time users completely angry, and they have complained about this product on the corresponding online platform.
Of course, some of the other party users are very happy about this, although this phone does not have a high refresh screen and does not have dual speakers.
But at a price of more than 2,000 to buy a mobile phone equipped with flagship performance Dragon 865, it is simply refreshing.
So there was such a situation during the June 18 period.
The evaluation of a product network is extremely poor, but the overall sales of the product are beyond the imagination of netizens.
After all, in terms of price, most netizens will succumb to the law of "true fragrance".
And the Roupai mobile phone 2s also participated in this 618 event.
However, considering that it has only been more than a month since the release of its own products, it is necessary to consider the feelings of the first users, as well as the high-end positioning that has finally been laid for its own brand!
Price reductions are out of the question! It's impossible in this life!
In order to be able to participate in this 618 event, Zhou Zhen can only symbolically choose to add a preferential activity "24 interest-free"!
Twenty-four interest-free installments!
For some users who want to buy flagship products and do not have sufficient financial strength, this 24-period interest-free is simply in line with their consumption concept for most users.
At the same time, it also gives some users who originally wanted to buy a Roupai mobile phone but did not have the financial strength to have the opportunity to buy a new mobile phone.
With the start of the 618 event, users who were still waiting and watching saw that the price of the Roupai mobile phone 2S had not been reduced at this time.
I also began to complain that I don't want to buy products!
But with the more scolding, the users who bought the first release were very excited about it, and even felt that buying the soft school this time was a wise choice.
You must know that many users who support high-end flagships value the value retention rate of flagship mobile phone products the most.
If the front foot has just bought this flagship product, and the back foot flagship product has the problem of diving, then the brand that produces this flagship, even if it says to take the high-end route, most netizens will feel that it is not worthy of high-end at all.
And this move of the soft school also made many users who were still waiting and watching start to be excited.
After all, many users will observe the release time of the product when they choose to buy it.
If the release time of the product is too close to the time of the so-called promotion of 618 or Double 11, they will choose to be temporary, wait a while, so as not to dive and backstab at that time.
And Roupai has also stabilized some user groups who are still on the sidelines by not reducing prices, and some users have begun to slowly accept that Roupai is a niche high-end brand.
This also made the sales of Roupai mobile phone 2S during the 618 period reach 320,000 units.
Although this achievement is not as good as the current P40 series products of the chrysanthemum factory, it is also almost the same as the sales volume of the rice mobile phone 10 series during the 618 period.
You must know that the price of the product of the Roupai mobile phone itself is 1,000 yuan higher than that of the rice digital flagship.
As June 18 passed, new news came from abroad.
This news made the current chrysanthemum factory and Zhou Zhen's company start to become nervous.
Juchang and most of its companies will no longer be able to use the technology patents of some other technology companies, and at the same time, foreign technology companies that originally had some in-depth cooperative relations with the director have also begun to sever their cooperative relations with Juchang.
This wave of news can be said to have dealt a very major blow to the chrysanthemum factory, and even some high-level executives began to worry about the future development of the chrysanthemum factory.
On the HiSilicon Kirin side, TSMC has completely stopped the foundry of HiSilicon Kirin processor chips.
It is unknown how long HiSilicon's Kirin processor chips will support Juchang's consumer business unit.
Even the Gu brother and arm behind Android began to slowly cut off their cooperation with Juchang.
You must know that the current chips used in the consumer business department of the chrysanthemum factory can be said to be like flowing water.
After all, the overall product shipments of the chrysanthemum factory in the past year exceeded 140 million, and even surpassed Sansang in the fourth quarter.
Although HiSilicon Kirin has a certain inventory, it is only a drop in the bucket for today's chrysanthemum factory.
Even the chrysanthemum factory began to find a way to reasonably distribute the use of Kirin processor chips at this time.
The chrysanthemum factory suffered such a blow, and Zhou Zhen was not having a good time here.
In terms of screen panels, Sansang's means of dealing with Rouyu have also shifted from secret to open.
Yuzhen Semiconductor is unable to use some technologies, such as TSMC's 7nm and 5nm process processor chips.
Even the fast sound platform, which has just arrived overseas for a year, has been affected to a certain extent.
Even Zhou Zhen began to slowly consider whether to give up the management rights of Kuaiyin's overseas version to other companies.
After all, with the change of time, some methods will become more intensified, which is not a good thing for Zhou Zhen.