Chapter 190: The second half of the year is coming

The domestic mobile phone market is basically completely saturated, and the only one with a certain amount of room for expansion is the high-end flagship market left by the chrysanthemum factory.

This is also one of the major reasons why various mobile phone brands are desperately trying to hit the high-end.

In addition to the domestic market, the overseas market is also a competitive area that brands pay more attention to.

Compared with the domestic market, users in overseas markets are slightly more tolerant.

In terms of overall involution performance, there is no such involution as in China.

At present, the domestic mobile phone market basically uses sub-flagship chips with strong performance for thousand-yuan machines.

The mid-range machines in the overseas market are relatively much more tolerant, and even the 750G with a fire dragon can be sold overseas with good results.

In general, overseas consumer users (especially in developed countries) will pay more attention to the needs of experience when buying electronic products, and look at the parameters of the corresponding hardware configuration more lightly.

The domestic market attaches great importance to many aspects such as price, hardware configuration, and parameters, which also leads to the guilt of the domestic mobile phone market is far stronger than that of the foreign mobile phone market.

This time, Nokia was forcibly tied to the chariot of Roupai in the way of interest bundling, which means that Rokia will officially enter the European market.

Began the official benchmarking of the global aspect, Sansang and fruit.

Of course, Zhou Zhen still hopes that Roupai can completely take back the high-end flagship market that originally belonged to the chrysanthemum factory in the true sense.

"I see! I will leave it to you to build a company in the overseas market! ”

After Zhou Zhen in Huaguo learned the news of the success of this cooperation, he also showed an excited smile on his face.

Since the establishment of Roupai in 18 years, Roupai has always focused on the domestic mobile phone market.

This does not mean that Roupai does not look forward to entering the entire international market and gaining a share of the entire international market.

However, due to the limitations of the corresponding communication technology patents and millimeter wave related technologies, there are not enough operator partners to cooperate accordingly.

This made Zhou Zhen have to slow down the plan to export Roupai mobile phones overseas, which also made Roubai mobile phones compete with domestic and domestic mobile phone manufacturers in recent years.

In Zhou Zhen's view, the overseas market is a very broad market, and it is also a very big stage, on which it can achieve enough reputation for its own company and obtain enough profits.

Of course, the establishment of overseas branches was natural, and Zhou Zhen handed over all aspects to Li Yun.

However, the next thing that the branch needs to do is not only to set up the office building of the branch, but also to connect with the major operators in Europe, and even establish corresponding offline stores and after-sales channels in various regions of Europe.

As for the design and production of products, it is natural that all the problems are handed over to the head office in China.

"The 3S project of Roupai mobile phone can be officially established!"

"This product should use all the most cutting-edge technology, and we must let users around the world truly understand Ropad's products!"

With the corresponding cooperation with European operators, Zhou Zhen also began to prepare to start the design of his own new products.

As the flagship mobile phone that Roupai is preparing to release in the second half of this year, the 3S series of Roupai mobile phones is not only for domestic users, but also for many foreign users who are in contact with Ropai for the first time.

The new product naturally has to have a new breakthrough in hardware technology.

Use the best hardware configuration!

The blackest technology should be used in the core technology!

System optimization should use the most awesome optimization!

Not only should the product have excellent parameters, but also find the corresponding balance in terms of technology and experience.

Of course, after being hidden for nearly a year, Tianxuan's latest processor chip can finally be seen by the public.

Tianxuan 1020 series processor, this processor chip that can be completely comparable to the A15 that has not yet been released, and with the corresponding flash memory and memory chips, the overall performance experience can reach a certain height.

The time came in July, and the madness of June caused most manufacturers to clear a large part of the inventory of Fire Dragon 888 processor chips.

The Rakua of Huolong 888 has caused many mobile phone manufacturers to fall into deep harm, and even made the reputation that many manufacturers finally won last year be shattered.

The newly launched Fire Dragon 888+ chip has become a savior for many manufacturers.

You must know that Huolong 888+ adopts TSMC's latest process technology in terms of overall process this time, and the overall power consumption performance is much better than Sansang's process.

Even under the premise that both the CPU and GPU have a certain amount of overclocking, they can also play a good enough performance and controllable power consumption.

And the tests of engineering machines have indeed proved this.

With the arrival of 77 Fen, Rice Company once again debuted the processor chip of Fire Dragon 888+.

And this time, the released product is the MIX series, which has reappeared after three years.

Brand new MIX4!

Historically, this mobile phone was released in August, but in order to be able to grab a certain number of debuts, the rice company deliberately advanced the release time of this mobile phone by one month.

Of course, in the original history, the reputation of this mobile phone can also be said to have made the prestige of the entire MIX series fall to the bottom.

The poor user experience of the product, the high price of the product, and the corresponding product plunge, make this product completely ruined the reputation of MIX.

There are even some users who think that the products of the MIX series are not as good as the generation.

The MIX generation shocked the whole world by virtue of the title of the first batch of full-screen screens for mass production, and also redeemed the status of rice mobile phones in the hearts of users.

The MIX2 series basically continues the design of the first generation of products, and has made a certain breakthrough in the overall back cover process, which can be said to be decent in terms of product expression.

Although the MIX3 slide-type full-screen design gives a very complete screen, there are some bells and whistles in the slide design, and even the reputation of the entire product is far inferior to that of previous generations of products.

As a result, after the third generation of the product, MIX has not launched a corresponding iteration product for three years.

And the original history of MIX4 has become the most collapsed generation of these four generations of products, not only the performance directly overturned and dived at the same time, which completely ruined the reputation of the entire product.

This time, the MIX4 did not use the original historical Fire Dragon 888+, but the Fire Dragon 888+ with TSMC technology.

At the product launch conference, the running score of this product was announced as 890536 points, which is currently the strongest chip in the entire industry except for the A series processor chips of the fruit and the Tianxuan 1000 series processor chips.

Of course, this timeMIX4 is basically the same as the configuration of the original historical products in terms of peripheral configuration, and even the screen is a hidden full screen of Huaxing Optoelectronics.

After all, the cost of Huaxing Optoelectronics's screen is almost 40% cheaper than the current mainstream R4 material CUP full screen.

In order to save costs, and at the same time, in order to be able to win over Huaxin Optoelectronics, the rice company adopted a 1080P CUP full screen.

At the same time, the other two highlights of this product are the charging and the back cover of the mobile phone.

This time, the charging wired of the mobile phone is still 120W, and the wireless charging surface is marked with 50W, but in fact, the power of wireless charging can be directly increased to 80W.

After all, the corresponding wireless charging specifications have just been issued above, informing that the current wireless charging power cannot exceed 50W.

In order to avoid violating the corresponding rules, Rice has deliberately adopted such methods to avoid loopholes in the rules.

Of course, the loophole will inevitably be slowly patched after evasion, which also makes the wireless charging of the mobile phone in the later period never reach a higher power than 50W.

In addition to charging, another thing that deserves praise from netizens is that this time the phone uses an integrated ceramic design on the back cover.

Ceramic design is currently the best existence in the texture of the mobile phone, the touch feels warm and moist like jade, although it is said to be heavier in terms of overall weight, but there is no such heavy feeling when held in the hand.

However, ceramics are currently used in the entire high-end flagship, after all, the cost of ceramics is basically more than five times that of the glass back cover.

But unfortunately, this time the pricing of the product still exceeded the expectations of most users.

Although the product looks a little amazing this time, it is far inferior to the large cup and super large cup of the rice mobile phone 11 in terms of image module.

At the same time, in terms of screen, although it is said to be a screen with the latest hidden camera, the overall quality of the screen is not good.

And this time, the pricing of the final product has also come to the same 4999 as the Rice Phone 11Pro.

For this price, some netizens are unacceptable, after all, in the hearts of many netizens, the hardware configuration of this product has not reached the level of high-end flagships, and it is not even as good as Rice's own flagship.

However, some netizens think that this time the product still has a certain value, after all, after the launch of the rice mobile phone, there will always be some people in order to so-called support the rice company to hit the high-end to rush to the first launch.

At the same time, the rice company also announced at this press conference that it will officially release the rice mobile phone 11S and 11SUltra in mid-August!

And the K40 Extreme Edition with the latest processor chip!

Obviously, this time the rice company is preparing to replace all the Fire Dragon 888s.

However, what makes netizens feel strange is that the rice phone 11 and 11Ultra are ready to change the chip and redo it, why not let the rice phone 11Pro also change the chip.

Of course, the rice company also has its own considerations, after all, the rice mobile phone11ProThere are too many similarities with the 11Ultra in terms of the overall hardware configuration.

With the exception of the secondary camera, all other hardware configurations can be universal.

In this case, in order to sell high-end flagships, Rice had to cut the core change version of the Pro to ensure the sales of the core change version of the Ultra.

Otherwise, the configuration that was once used in the large cup version can also be used in the core change version of the next ordinary rice 11.