Chapter 245: Shareholders should lead by example
Electing the board of directors, Zheng Nan knew very well that Douglas was retaining the possibility of interfering in the decision-making and operation of the instrument factory and Sunshine Glasses.
Zheng Nan therefore took the lead in resolutely opposing it, and Zheng Nan's reason was very clear: "The instrument factory and Sunshine Glasses are both small enterprises, which cannot meet the conditions for the establishment of a board of directors, and what small enterprises need is centralized decision-making to ensure that enterprises can respond quickly to the market, and there is no need for a board of directors to decentralize power." ”
Douglas is a staunch supporter of the board, saying that this is the right modern corporate system, and that as an investor, he needs to ensure that the company is always on the right track.
Zheng Nan and Douglas went toe-to-toe, and neither of them would back down.
At this time, several new investors spoke fairly, indicating that since the instrument factory and Sunshine Glasses have accepted the investment, they naturally need to show corresponding sincerity, and the board of directors is the correct structure of modern enterprises.
At the same time, they can also understand Zheng Nan's concerns, understand that Zheng Nan is worried that the size of the instrument factory is too small, and that the corporate structure such as the board of directors will involve the already small amount of corporate energy.
Therefore, they propose that this kind of consideration can be considered, and instead of reforming the board of directors in full accordance with the standard, the board of directors basically follows the general meeting of factory officials, except for the addition of a seat for these shareholders, or a seat for observers, etc., to ensure that these shareholders can supervise the normal operation of the enterprise.
Or they can carry out a board reform of the sunshine glasses, and the instrument factory will remain the same for the time being, and the eyewear industry will be developed first.
In the end, they even hinted and threatened Zheng Nan intentionally or unintentionally, saying that his influence on the instrument factory was too great, which was not good for the development of the entire enterprise, and they came in to balance the forces of all parties, if Zheng Nan really held on to power so stubbornly, they would consider using shareholder power.
Zheng Nan finally agreed to carry out a pilot board reform for Sunshine Glasses, and the instrument factory remained unchanged for the time being.
In the setting up of the board of directors of Sunshine Glasses, Zheng Nan also accepted the proposal to set up observers, who do not participate in corporate decision-making in principle, but only retain the possibility of shareholders to supervise and adjust corporate business decisions at any time.
The board of directors was formed, and Douglas and the new shareholders were elated, believing it to be a big victory for Zheng Nan.
Zheng Nan just sneered in his heart about this.
They didn't know that for Zheng Nan, Sunshine Glasses was just a revenue-generating project for the instrument factory, in order to stabilize the finances of the instrument factory, in order to make the instrument factory run normally, and in order to pay wages to the employees of the 800 factory of the instrument factory, it was not so important.
In Zheng Nan's eyes, even if he strips the sunshine glasses from the instrument factory and builds a separate factory now, he will not frown.
Zheng Nan only needs a lithography machine, as long as it is the only instrument factory that can make lithography machine lenses.
However, this shareholders' meeting also once again made Zheng Nan understand that the ownership of the enterprise must be in his own hands, and even if the instrument factory is restructured in the future, the shares must be concentrated in his own hands, and no possible hidden dangers can be left.
Of course, regardless of Glass or those new shareholders, they didn't chase Zheng Nan hard, they all knew that Zheng Nan had the ability, and they were still waiting for Zheng Nan's marketing plan next, but they didn't want to force Zheng Nan to ignore the sun glasses.
They look down on Zheng Nan, and Zheng Nan will not pick on him because of the normal structure discussion of an enterprise.
What's more, Zheng Nan also pointed to the sunshine glasses to attract everyone's attention, which does not give the sunshine glasses a good development and become the focus of the spotlight.
Zheng Nan took out the plan he had prepared a long time ago and handed it to Douglas and several new shareholders.
"Our next marketing focus is to capture the characteristics of our resin material, which is different from all other glasses, and the current focus on the safety of glasses, and promote it from these aspects."
If Zheng Nan's marketing has always been on the wrong side before, then Zheng Nan's current plan is a flat and stable characteristic marketing.
There are no bells and whistles, that is, a large number of advertisements to promote the new resin material glasses, and at the same time buy a large number of circulars to promote the safety of resin materials compared to glass lenses, and you can also sponsor TV stations or newspapers to focus on a large number of safety incidents about glass lenses.
Douglas and several other new shareholders all nodded their heads in response, unable to find fault with Zheng Nan's marketing plan.
Douglas especially praised Zheng Nan as a genius marketing expert, even in his home country, like Zheng Nan, who is a top executive who will make major multinational companies compete for millions of annual salaries.
But then Douglas changed his words: "But there is a problem here, that is, the problem of funding, with the current financial situation of the instrument factory and sunshine glasses, I am afraid that it will not be able to support such a large-scale marketing at all, right?" ”
Several other new shareholders also looked at Zheng Nan curiously, curious about how he would solve this problem.
The problem of capital is now a common problem in enterprises all over the country, whether it is a large state-owned enterprise or a private contractor.
Many people think that the marketing methods in the 90s in China are quite rough, but the problem is that marketing requires a lot of money, and in the case of a lack of money everywhere in the country, even if you have a shocking marketing plan, you can't implement it.
Zheng Nan smiled, and then raised two fingers: "I have thought about the issue of money, there are two main plans, one is to issue additional shares and raise funds from the whole society." ”
"No, it's absolutely not going to work!" A new shareholder immediately stood up against it.
"We have just divided the shares of the company, how can we increase the share capital immediately? This is completely irresponsible to the rights and interests of shareholders, and this method is absolutely harmful to the company! ”
Not only him, but other new shareholders, including Douglas, unanimously opposed Zheng Nan's proposal.
Just kidding, they just bought shares from Zheng Nan with real money, but the stock is not yet hot, so you say that you want to issue additional share capital to dilute their shares?
In other words, the hundreds of thousands they just spent may only be worth hundreds of thousands in a blink of an eye, and this must be acceptable.
Zheng Nan was not surprised by their opposition at all, and he didn't even have a surprised expression.
"You can directly say the second type, it is absolutely impossible to issue additional shares!" Douglas cut the railroad.
Zheng Nan immediately raised a second finger: "That is, mortgage shares to borrow from the bank." ”
Zheng Nan then tricked up a document and table, saying that he had already calculated, with the current valuation of the instrument factory and sunshine glasses, as long as he mortgaged less than 30% of the shares, he could borrow enough marketing funds.
Zheng Nan even shouted: "As the shareholder boss of the enterprise, I think we should lead by example, if everyone agrees, we can all come up with shares ranging from 3% to 8%, plus the collective share pool, it is easy to get together!" ”
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