Chapter 256: Hot Resin Glasses
With the passage of time, as more and more customers come to the store, as these customers also ask for resin glasses by name, even if they don't understand business operations, and no matter how short-sighted they are, they can understand: resin glasses are on fire!
Lao An's glasses store has been rented large enough, but from 8 o'clock in the morning, when the number of people coming to the store has increased one after another, so that Lao An and his wife are not busy at all, Lao An has to find a way to limit the flow of customers.
In fact, Lao An was very apprehensive at first, he was very worried that he would not attract the disgust of customers by doing this, and even pushed customers to Lao Wang's side.
But Lao An had to do this, because there were really too many people, and Lao An even had a hard time walking around the store.
Lao An can't take care of so many people, not to mention, if he loses a few pairs of glasses, he will really be busy all day.
Therefore, even if Lao An is unwilling to do a million, he must limit the flow of the store.
And Lao Wang was also quite happy to learn that Lao An was restricted, and felt that his opportunity had come, so he rushed over to solicit customers as soon as possible.
Originally, in his opinion, even if he couldn't pull all of them to his store, even if he pulled a third, he would be able to make a lot of money.
As a result, Lao Wang was shocked, and he didn't even think of going to his store.
Even Lao Wang tried to deliberately not tell these people, thinking that he would fool a few people first, and then throw out the cheapest glasses himself, how could he be tempted, right?
When these customers learned the truth and scolded him one by one, accusing him of being a profiteer, not only cheating them of their money, but also wanting their lives, one of them had a big temper and wanted to beat him.
Looking at the long queue at the door of the glasses opposite, and then seeing that his side was deserted, Lao Wang's whole person collapsed, he didn't understand what magic the resin glasses had, why did everyone don't want glass glasses overnight, but he gave a minimum of three percent off the ultra-low discount! Trifold!
It was not only Lao Wang who collapsed, but also the factory cadres of the East Third Factory.
Dongsan Factory is the third factory of Ninghai glasses, which is now the largest and oldest glasses factory in Ninghai, and it is also the glasses factory that was greatly affected by the glass glasses incident.
The only solution that the East Third Plant could think of was a price reduction promotion.
In their opinion, the current turbulent public opinion against glass lenses is indeed bad, but it is also an opportunity, if they take this opportunity to launch a price war, it is easy to crush those opponents who do not have enough cash flow and seize more market share.
In order to better achieve the goal, the East Third Factory offered a two-fold discount, which is almost the cost price, which is undoubtedly a bloody investment.
It can be said that the East Third Plant is very smart, and if this is just an ordinary unexpected public opinion, the response of the East Third Plant may indeed get a lot of gains.
Later, when the glasses stores in Ninghai learned of the ultra-low price of the East Third Factory, they organized groups to purchase the goods, and the East Third Factory once released their own goods in the past half a year, so that the East Third Factory once thought that its strategy was successful, and then it was to sit and wait for the market to pick up, and the market share they seized at low prices brought back to themselves.
But then when Zheng Nan smashed the glass glasses with a shovel at the gate of the instrument factory, and loudly announced in front of the media that the sunshine glasses would lead the change of glasses materials, and received unanimous praise from countless media, the market immediately changed.
The third factory immediately saw a long queue at the entrance of the Blayren or Sunshine glasses stores in Ninghai, and other glasses stores could not win customers even if they advertised ultra-low prices.
The director of the East Third Factory even came to the door of Xujianghui Lao'an's store in person, and when he saw the long queue with his own eyes, the whole thing collapsed, saying that he could no longer understand this business competition.
……
There is no doubt that Lao An's optical store and Dongsan Factory are a microcosm of the trend of eliminating old glasses materials initiated by Zheng Nan, and there are countless Lao'an glasses stores and Dongsan Factory all over the country, even in Ninghai.
Ningjiang Daily commented that this thing is creating history: before the sunshine glasses, all glasses factories just wanted to improve the quality of glass, and there has never been an eyewear factory that wants to change a lens material.
A reporter from Ninghai TV also bluntly said that glasses made of resin materials are lighter than ordinary glass glasses, and the ductility of plastic lenses is also better.
"Compared to glass glasses, glasses made of resin material are almost as weightless in your hand."
"If it were an ordinary glass lens, I was afraid that I would be able to break it so much, but now I don't worry about this resin lens at all, he has a good elasticity, even if I accidentally fall to the ground, he will not break, not even a trace, it is amazing!"
"I understand these people who have long queues, because if it were me, whether it was for the health and safety of my eyes or something else, I should choose plastic glasses."
With the news broadcast in newspapers and TV stations, it also continued to push resin glasses to the peak of public opinion.
……
In the conference room of the administrative building of the Ninghai Optical Instrument Factory, Douglas was laughing wildly at the results of the first day's sales.
"Great, this result is a miracle, it is 50% more than our initial optimism, God, this must be the result of your own hands!"
In fact, Douglas is also a very calm person, but the current results make him unable to stabilize at all.
"I've also been to see that every one of our stores is full of people, and if we continue like this, maybe we can break 90% of the market share!"
In the huge country of China, it has more than 90% market share, which is exciting just to think about.
But Zheng Nan doesn't see it that way, because a large part of the current situation is that public opinion has inspired most people's worries, and now these people are basically here to redeem lenses, and they can't represent all.
In Zheng Nan's own estimates, if this wave is operated well, at least more than 70% of the market share is still no problem.
So Zheng Nan said to Douglas: "The most important thing now is to ensure the continuous supply of the market. ”
Douglas immediately waved his big hand: "Director Zheng, don't worry, I have already helped you negotiate with Nangang, and the resin materials will continue to be sent to Ninghai here, even if the goods from Nangang are broken, the goods here in the instrument factory must not be broken!" ”
When it comes to resin materials, Douglas can't see even more smiling, because this material is his contact, and now the glasses are so hot, he has completed the task of the headquarters, and he can make a lot of money on the material, he won twice, it is a win-win, haha!
It's just that Douglas, who was in ecstasy, didn't see Zheng Nan's smiling expression on the side: Some accounts should be settled.