Consumer?

Zhuang Wei and Liang Ziyun were very surprised, they didn't understand what Zheng Nan meant by this, was there any promotional activity?

Zheng Nan told them that it was a promotion, but it was not a traditional promotion: it was not directly aimed at consumers, but at merchants.

"We can tell all dealers that we may reduce the price by a certain amount in the future, but let them rest assured that the sunglasses will not let them suffer, and all the price difference will be deducted from their next equal payment in the form of a deposit." Zheng Nan explained.

This explanation made Zhuang Wei and Liang Ziyun very confused, wouldn't they still lose money if they turned around like this?

"If the single accounting is true, but what we want now is the continuity of funds, so even if the book loses a little, it doesn't matter, as long as the funds can continue to enter the account, can continue to become goods sold, then the capital chain will still not collapse."

"And the most important thing for sunshine glasses is the market, this kind of price reduction promotion and return the difference to the deposit to offset the payment, can also greatly increase the stickiness of our customers, after all, when they know that we still have a deposit to deduct the payment, I believe that the vast majority of them are willing to come back to spend on him."

Of course, Zheng Nan finally said that in order to avoid someone deliberately taking advantage of a small advantage and only using the deposit, they can also set a threshold for this kind of deduction payment, that is, five yuan for one hundred and five yuan for two hundred and fifteen, so that as long as you order more products at one time, the more deductions you can use.

Zhuang Wei and Liang Ziyun, the factory cadres, were dumbfounded, they never dreamed that there would be such a way to sell goods.

"It's incredible, Director Zheng, how do you have such a head? If you can think of this kind of routine, you are born to make a fortune in business! I don't think our whole factory can compare to you. Zhuang Wei said with emotion.

Zheng Nan deliberately put on a straight face: "Come on, you have time to shoot me here, it's better to find a way to get the lithography lens out for me first, that's what I like." ”

Zhuang Wei immediately got up and stood upright: "Please rest assured, Director Zheng, I will complete the task as soon as possible!" ”

Zheng Nan then told Liang Ziyun that this time the news of the deposit deduction should no longer be publicized through the Ningjiang Daily: "After all, we are now relatively tight on funds and raw materials, and we only disclose it to those large customers who can purchase in large quantities, and it is a new policy for trial operation in the factory." ”

Liang Ziyun nodded to show that he understood that he would do his best to do things well.

After arranging these things, Zheng Nan rushed to the chemical factory non-stop to discuss with them about OEM resin materials.

Beipu is one of the most famous old industrial areas in Ninghai, and the famous water plant, power plant, shipyard and other large factories that can be called in Ninghai are basically located here, relying on water transportation to communicate with the Bund.

Ninghai Chemical No. 6 Factory is also located in this old industrial area, which was originally a book sugar factory, and later converted into a chemical factory.

At this time, the No. 6 chemical plant was worried about the transformation of the factory, and now the No. 6 chemical plant is also in a similar situation as other state-owned enterprises.

Because they are accustomed to producing according to the requirements of the bureau, and now they are suddenly facing the impact of marketization, they can't change their thinking, coupled with various triangular debt problems, which leads to the sixth chemical plant is also very sad now.

But fortunately, the chemical factory can also make sugar to make monosodium glutamate, and can also produce some plastic toys and stationery.

But this is barely enough, after all, these daily necessities market can not expand, the income is far from the expense, and secondly, they always feel that they are such a large chemical factory, just producing this most basic daily necessities, is it a bit too big and underused?

The production of kettles in military factories, the production of ice cream in nuclear industrial plants, and the production of sugar in chemical factories can be regarded as the wonders created by various enterprises in this era in order to survive.

It is precisely because of this that when Zheng Nan came to discuss the OEM resin materials, the chemical factory agreed without hesitation.

The factory director took the initiative to take Zheng Nan into the factory to visit, and told Zheng Nan with facts that they have the most advanced chemical machines in the country, as well as the best master, the factory director patted his chest and assured Zheng Nan: "As long as it is the production of chemical materials, we will definitely be able to understand the technology in the shortest possible time!" ”

In the end, the factory director shook Zheng Nan's hand hard: "If Mr. Zheng can really help us get the formula and process of resin materials, we promise to give you the best price!" ”

Zheng Nan said that he fully believes this: "The sixth chemical plant is a business card of Ninghai, you must be fine!" ”

Zheng Nan thought that his trip to the chemical plant should end here, but who knew that the director of the factory finally pulled Zheng Nan aside and quietly asked Zheng Nan if he could help the chemical plant introduce foreign investment and talk about joint ventures.

Zheng Nan was surprised: "Your chemical plant has technology and market, although the transformation is a bit painful now, but you will definitely be able to get through, why do you want a joint venture?" ”

The director of the chemical plant replied as a matter of course: "Isn't it a good thing that the joint venture can get foreign capital and technical support?" ”

Obviously, with this sentence, Zheng Nan knew that he didn't understand what a joint venture meant.

This is also a common problem in this era, many people hear that joint ventures, can get foreign capital and technology injection, they will swarm on the horse, no matter what the price of doing this is, it is your high-quality enterprise, by foreign capital in the cheapest way to infiltrate and control, your business is no longer you have the final say.

"If you really want the good of the sixth chemical plant, I don't recommend a joint venture, if you are short of money, after I get the formula and production process of the resin material, I will set up a company to invest in the sixth chemical plant, plus the money for the foundry resin material, how should it be enough."

Zheng Nan thought for a while and said: "Even if you want to immigrate, I can also find a way for you, that is, you must not have a joint venture!" ”

Zheng Nan knew that a simple sentence could not convince him, Zheng Nan also calculated the value of the entire chemical plant for him, including land and various plant equipment, etc., and finally calculated a number.

"Remember, if it's less than half of that, your joint venture is losing money!" Zheng Nan emphasized.

The director of the chemical plant exclaimed: "So my chemical factory is so valuable?" ”

Of course, it can't be like this, everything Zheng Nan calculated for him was highly valued, and I don't know how much water was injected into it, the purpose was to make him not easy to make a joint venture.

After all, not to mention how much impact it will have on the whole of Ninghai once a livelihood enterprise such as a chemical plant is a joint venture, even for his own sake, Zheng Nan will not allow the chemical plant to be a joint venture.

Imagine that Douglas went around and set up a joint venture chemical plant, wouldn't that mean that he was stuck in the neck of the raw material of sunglasses?

I was stuck when I didn't look for an OEM, and now I'm still stuck when I find an OEM, so isn't this OEM in vain?

Are you kidding!