Chapter 271: There is a way to harvest the market
In the following days, Zheng Nan continued to pay attention to the movements of Chase and Qiangsheng, and found that they did not have obvious-for-tat big moves, Zheng Nan knew that he had made the right bet, and the two companies that were not close to each other really parted ways under heavy pressure.
Zheng Nan breathed a long sigh of relief.
However, Douglas felt a little pity in comparison, because in fact, he wanted to see Chase and Qiang Sheng fight back, wanted to see Zheng Nan look embarrassed, and even felt that he had a chance to blackmail him into handing over some shares.
But the result was very disappointing to him, he didn't expect Chase and Qiang Sheng to retreat, it was really boring.
Of course, as the president of Breyelan's Chinese region, Douglas will not do a stupid thing to report to his opponent, and now Zheng Nan is forcing back Chase and Qiangsheng's two major competitors, Sunshine Glasses can take advantage of this opportunity to quickly seize market share, Douglas can hand over to the headquarters, and he doesn't want any more accidents than anyone else.
With the retreat of Chase and Qiangsheng, the two major policies of "full reduction" and "big customer" thrown by Zheng Nan had an immediate effect, and countless calls into the instrument factory were to inquire about the two policies, and more were to bring money directly to the door.
Just kidding, now sunshine glasses are the hottest brand in the country, especially leading the trend of resin material glasses.
In just a few days, Sunshine Glasses made a six-figure receipt.
As for Zheng Nan's approach, he is also very direct, leaving no money and investing all of it into production.
"We need more products on the market!"
"Money can't be made in a bank account, and only by turning them into products and putting them on the market can we create maximum value for the enterprise!"
At this time, the chemical plant was still in the stage of technical familiarization, and the production efficiency was relatively unstable, so Zheng Nan talked to Douglas again.
This time Zheng Nan had a very direct showdown: "I know that your goods in Nangang have been raised many times, and there was no way to use sunshine glasses before, but now the chemical plant will be able to provide resin materials stably sooner or later, so I don't know how long it will take for you to digest the goods you are hoarding in Nangang, so I suggest that you sell them all at once now, and it will be cheaper." ”
Douglas's first reaction was, of course, refusing to admit it, insisting that his previous prices were very fair, absolutely no deception, and that he was calling the goods from the warehouse in the South Port of Brylon, and there would be no backlog.
Zheng Nan didn't have any senseless verbal disputes with him, but just let him understand clearly before making a decision.
Zheng Nan made a trip to the chemical plant, where the engineers were very efficient in learning, and according to the workshop director, the chemical plant could start large-scale production in no more than three days at most.
Back at the instrument factory, Douglas also figured it out and decided to sell the last batch of goods in the backlog of Nangang to Sunshine Glasses at one time, although it was still more than three times the price, which was already very conscientious compared to before.
In fact, Zheng Nan originally thought that the price of more than three times was too high, but Zheng Nan asked Douglas to allow the arrears after computing the funds with Liang Ziyun, the deputy director of the factory, and finally agreed to triple the price.
With a large number of raw materials from Nangang entering the factory, the instrument factory has started production at full capacity.
Although on the books, Sunshine Glasses is still in a serious loss stage, and even due to the continuous fighting with Chase during this time, the loss is getting bigger and bigger, but with the full operation of each workshop, a large number of standard lenses are shipped to all parts of the country, and there are continuous sales incoming, Zheng Nan even dares to say that even if the debt ratio of Sunshine Glasses exceeds 100% or even 150%, it is still a high-quality industry!
This is a simple loss-for-market exchange, which any entrepreneur with a normal IQ can understand.
Then three days later, Zheng Nan, Liang Ziyun and Douglas were invited to the chemical plant to witness the first furnace of resin materials off the production line, and then successfully accepted by Brylon's material engineers, which means that the chemical plant officially has the ability to independently produce resin materials on a large scale, and also represents that the sun glasses have officially realized the freedom of raw materials.
Douglas, who watched this scene, was full of emotion, although he had emptied the material warehouse of Nangang at one time before, Douglas knew that this trip would come sooner or later, but he really witnessed all this, which still made him sigh: he would never have this extra money from now on.
Achieving a stable supply of raw materials and capturing more than half of the market share in major cities such as Yandu, Ninghai and Baiyun, Zheng Nan decided to harvest the market.
Of course, Zheng Nan's harvest was not a simple price increase, and even when Douglas proposed a price increase, he was sprayed back by Zheng Nan.
"Are you trying to ruin your previous efforts by raising prices now?"
Zheng Nan said that now the market is still very unstable, and rash price increases can easily attract the disgust of the market, so it must be carried out cautiously.
In addition, Zheng Nan also said that Sunshine Glasses not only wants this half of the market, but also needs to keep prices low to further expand the market.
Douglas was speechless when he said this, he always felt that something was wrong, but he couldn't say it, and finally he could only weakly ask Zheng Nan how to turn losses into profits: "Otherwise, I can't explain the financial reports that have lost money along the way to the headquarters!" ”
Has he already helped you achieve a monopoly, how can you explain it?
And now that the market share is occupied, it will continue to operate as it is now, and it will take less than half a year to turn losses into profits.
Zheng Nan wanted to scold him very much, but in the end he endured it, because Zheng Nan knew these foreign investors very well, and there was no bottom line in greed, as long as you knocked out your local enterprises and established your monopoly position, you would immediately raise prices and harvest the market.
But now Zheng Nan is trying his best to avoid this, after all, he was not reborn to be a comprador for these foreigners.
Thinking that he used to wear more than a hundred or thousands of glasses, he now has the ability to control all this, of course, he must change as much as possible.
Zheng Nan thought for a while and gave an answer: "The low-priced glasses remain the same, and we can launch high-priced new products." ”
"With this new product, we can adopt a more fashionable eyewear design, unlike most of the boxy looks on the market, such as removing the upper bezel or removing the lower bezel, or making the frame curved."
"We then claimed that the glasses were based on the latest technology, which would be more effective in correcting myopia and avoiding the negative effects of other overuse glasses as much as possible."
There is no doubt that this is the IQ tax product that will be popular in later generations, in fact, it is the same eye, and it can increase the price magnificently if it gives you a different effect.
But one thing to say, the fashion designs that Zheng Nan is now taking out in the future generations can really make people shine.
Douglas immediately made a decision after hearing this: "Director Zheng said well, just do what you say, we will launch high-priced new products!" ”