Chapter 270: Chase and Qiang
Zheng Nan never dragged his feet, he decided to do it, Zheng Nan immediately went to contact Ningjiang Daily and invested all the last large amount of money in the Sunshine Glasses account.
In fact, normally speaking, this amount of money is not enough to buy propaganda at all, but with the special relationship between Zheng Nan and Ningjiang Daily, Zhou Yuancai is on the Internet.
This operation seemed to Zhuang Wei and Liang Ziyun to be quite gambling, so they were very careful to hide it from Douglas, for fear of being caught by this foreign shareholder.
Of course, they thought too much about it, and Douglas, as the largest shareholder of the instrument factory and the sunshine glasses, could not hide any major decisions of the company from him, so Douglas soon learned.
It's just that to Zhuang Wei and Liang Ziyun's surprise, Douglas is not to blame, on the contrary, Douglas is very supportive of Zheng Nan doing so.
"That's right! It's gotta to Chase and Qiang beat that pair of. The son launched a frontal charge, crushed them, and made them understand that the eyewear industry is not something they can play! ”
Douglas's unexpected support made Zhuang Wei and Liang Ziyun feel incomprehensible, and they were just glad that foreigners did not object.
It wasn't until he talked to Zheng Nan later that Zheng Nan gave the answer: Douglas was not worried at all, and even he hoped that the capital chain of Sunshine Glasses would break.
The reason is very simple, whether it is an instrument factory or sunshine glasses, the financing channel is quite single, once there is a financial problem, he can only ask for help, when he has the funds in hand, he can take the opportunity to put forward some share requirements, increase the control of sunshine glasses.
Besides, take 10,000 steps back and say, even if Zheng Nan loses the bet, Sunshine Glasses will go bankrupt and reorganize, with the current market share, Sunshine Glasses is still a high-quality asset, maybe it is still the result that Douglas and Breyeren want most, and they can monopolize it.
Zhuang Wei and Liang Ziyun suddenly realized, they didn't expect that there were so many doorways behind this.
However, for Zheng Nan, Douglas's thoughts are less important, and he is more concerned about the reaction of Chase and Qiangsheng.
Historically, these two are considered to have entered the country with the front and back feet, but the performance is completely different, Qiangsheng is taking the road of large-scale expansion, constantly acquiring various domestic pharmaceutical and medical equipment factories, starting with eye care liquid, developing various baby care products and medical equipment, etc., and strongly invading various store shelves. But Chase is different, he is just cautious to cooperate with the local optical factory, the production of various microscopes and measuring instruments, etc., not to mention that it was not until a few years later that the official establishment of Chase Huaxia Company, and even if it was not for the later generations of lithography machines on the cusp, the top optical factory Chase was brought out, and the vast majority of people have never heard of this company.
As for these two companies with opposite personalities, they have to cooperate well to have a ghost.
In the past, they were able to cooperate together to launch an offensive in the eyewear industry because they did not want to face a market that had been monopolized by others before they started to lay out.
They can work together, but once the opponent shows a tough posture and puts heavy pressure, there will be a rift between them.
In fact, as Zheng Nan expected, when Zheng Nan published the news about the key customer policy in Ningjiang Daily, Chase and Qiangsheng immediately couldn't sit still, and the two Chinese presidents first communicated frequently on the phone that day, and even the last Qiangsheng president Liszt went directly to President Chase's office.
Liszt opened his mouth and snorted angrily: "Kurz, you coward, now that the sunglasses have challenged us, what we have to do is to give him a head-on blow, not to retract into our own turtle shell!" ”
Kurtz was a man with a wide forehead and beard that was very characteristic of the Rhine Federation, and he originally welcomed Liszt's arrival, but when he heard him open his mouth and spew out such anger, his face immediately turned pale.
"Mr. Liszt, if you have come all the way to me just to say this, then I want you to leave my office immediately, or I will call the security guard immediately, and I hope you can save some face for yourself!"
Kurtz's threat was quite effective, and Liszt, who was still very manic just now, immediately calmed down, after all, as Kurtz said, he flew from Ninghai Baiyun in such a hurry, not to scold people.
Liszt then apologized to Kurz, but at the same time he reiterated the need to face up to the marketing problems of the sunglasses.
"I've seen his so-called big customer policy, which is actually to firmly bind dealers around the world."
"After all, according to his above requirements, there are only so many people in the entire Huaxia who can come up with so much money as required, if he binds these people first, then our market share will no longer be able to expand!"
"So we have to fight against him to fight back, even if we don't introduce corresponding policies, but at least we must not let them go so smoothly!"
Kurz completely agreed with Liszt's judgment that this was the decisive battle that Sunshine Glasses wanted to make, but Kurz thought that it was because of this that they should avoid the edge for the time being.
"The reason is very simple, you and I both know in our hearts that behind the Sunshine Glasses is Bleren Glasses, if there is no Bleelman behind the continuous transfer of funds, Sunshine Glasses, an enterprise established on the basis of an instrument factory that is about to go bankrupt, I am afraid that it will not be able to hold on."
Kurtz particularly emphasized the relative homogeneity of Blellen's products: "The vast majority of their revenue comes from eyewear and other derivatives of eyewear, so they are bound to win the entire Chinese market, even if they spend more money, and even the market share they now occupy is already very high." ”
Kurtz's meaning is very clear: "Even if we continue to fight with the sunglasses, we will get about 30% of the share at most, Mr. Liszt, do you think this share is enough for the two of us?" So it's better to stop there, I don't think the sunglasses will necessarily chase after you. ”
"Kurtz, you are a coward, deserter! Now that we are facing the provocation of our opponents, how can you turn around and run away? ”
Liszt hated the weakness of his allies, and he stressed that he had calculated the accounts of the sunglasses: "Their debts are now seriously overloaded, and their funds simply cannot support them to continue such a large-scale offensive expansion!" ”
Liszt even analyzed the recent policy of Sunshine Glasses: "Whether it is the previous full reduction or the current large customer policy, haven't you found that they are recovering funds on a large scale?" I guess there must be something wrong with their capital chain, Kurtz, you know, the Chinese authorities have financial controls, and foreign capital cannot come in on a large scale. ”
Kurtz hesitated for a moment, but finally shook his head and refused: "Maybe you are right, but I still say that even if we can win, we will have a 30% market share, and this share will not support the two of us." ”
Liszt was mad: "Kurz, you coward! ”
In the end, the negotiations between the two broke up.