Chase and Qiang Sheng broke up unhappily because Kurtz, the president of Chase War, was unwilling to go to the endless investment with Brelen.

In his opinion, the eyewear industry is just one of Chase's many businesses, and although it is a pity to let it out, it is better to stop it in time than to invest endlessly.

Kurtz has already calculated that even if he is tough to the end, he can get a maximum of thirty or forty percent of the share, or thirty or forty of the same share as the strong victory, and Kurtz believes that such a small share of the market is not worth investing so much in himself.

Of course, it is not worth it, but it does not mean that Kurz will give up because of this, and even this is an important reason why he has to break up with Qiangsheng, and he is ready to go it alone.

Because Kurz also agrees with Liszt's analysis, he also thinks that Sun Glasses has also spent a lot of money in order to compete with him for the market, and he has now reached the limit, but it is precisely because of this that Kurz thinks that he should stop at this time.

It is not only a simple calculation of the return on investment, but also an understanding of the character of a multinational hero like Brelon.

Invest huge sums of money in various marketing to monopolize the market, and then it is time to harvest the market to make the book profitable.

Any multinational company is basically this routine, you invest a lot of money, in order to make up for the paper loss, you have to do it, Kurtz thinks that even if you change it to yourself or Chase, you still can't jump out of this cycle.

Then the best way to harvest the market quickly and make a profit on the books is to increase the price.

Anyway, the monopoly market has pricing power, and the price increase is the most direct and effective way to harvest, which is also a trick that has been tried and tested all over the world, Kurtz took the initiative to avoid it in order to let Bleron judge that he had won the competition and in fact monopolized the market, and then began to raise the price to harvest.

Of course, no matter how you actually monopolize the market, as long as you raise the price, it will inevitably cause the market to resent it, and this is Kurtz's opportunity.

Kurtz believes that once the price of sunshine glasses starts to rise, it will probably lose about ten points of share, and if he is behind it, he can pull this share up to about 20 points.

Isn't it easier to get back a share of ten to twenty points with such a fuss than to be tough with Breyeron with Qiangsheng?

Not only Kurz had such plans, but in fact Liszt also had such plans.

Although Liszt is very active in uniting Kurz with Sunglasses Breyen to compete with Sunglasses Bleyen, it does not mean that Liszt is dead set on this path, on the contrary, Liszt has long thought about waiting for the price of Sunshine Glasses to increase the price to harvest the market, and he will take action to snatch the share lost by the other party due to the price increase.

It was in this way that, after being rejected by Kurz to continue the union, Liszt very simply turned away.

Regardless of Kurz or Liszt, they continued to convene middle-level meetings to discuss the response plan after the price increase of Sunshine Glasses, and even they specially asked someone to write a criticism draft, as well as expose the collusion between Sunshine Glasses and Breyelen.

It can be said that both are ready to wait for Bleyeren to start a wave of price increases.

However, when the advertisement for Sunshine Fashion Eyewear was launched, and the advertising placement in the sixteen-year-old flower season, their glasses were shattered.

What's the situation? Are Sunshine Glasses and Bleyen not planning to raise prices, but to harvest the market by launching high-end new products?

Fack! That's impossible!

The result drove both Kurz and Liszt crazy, and they felt the pressure.

You must know that all their preparations are made around the price increase of sunshine glasses, and now the other party does not increase the price, which not only means that their previous preparations are all in vain, but even the other party will not only not lose their share, but on the contrary, they may continue to expand their share.

This is absolutely unacceptable to Chase and Qiangsheng.

It's true that glasses are just a part of all their business, but it doesn't mean that they don't want the high profits of the glasses market, especially compared to other optical products such as telescopes, microscopes, cameras, lenses, etc., glasses are the best foothold and the fastest way to make money.

When they first saw the commercials on TV, they chuckled in their hearts, and then they saw the news that there was a long queue at the Bleiron optical store and the controversy caused by Sunshine Fashion Glasses, and they still had the last glimmer of hope in their hearts, but when they ran to the Blelen optical store and saw the long queue with their own eyes, their whole body was numb.

Damn it! Is this what Douglas is capable of? He had already guessed that we were thinking about the price increase, so he forced the easiest price increase plan to harvest the market and adopted the method of pushing new products.

But is this still Douglas? Can he have this mind? And they have never seen this kind of sunshine fashion glasses anywhere at all, and there is no such thing in Bryren abroad!

"This bullshit. Where the hell did the glasses come from? Kurz and Liszt both scolded in the streets.

But then they both thought of an incredible fact, so the two presidents immediately exchanged phone calls.

"I think we're probably getting something wrong."

"Sunshine glasses may be based on the Ninghai Optical Instrument Factory, and the Chinese factory director there is responsible for all this, not the Doug who drilled the hole!"

"I should have thought that Douglas was an idiot, he simply couldn't have such a skill and vision!"

The two presidents regretted it very much, they originally thought that the joint venture between Bleyen and Sunshine Glasses should be dominated by foreign capital, whether it was their Chase strong victory or other joint ventures, it was basically this configuration, and they took it for granted that the Sunshine Glasses joint venture must also be dominated by Bleyen.

But they never imagined that there was such a powerful director in the instrument factory on the verge of bankruptcy, who actually had the ability to snatch the right to speak from Brylon.

Not only did Douglas cooperate with them, but even the life-and-death matter of Bleyelon's expansion of market share was led by them, which was simply incredible.

"Doug! He's a Doug who burrows holes! He has lost the dignity and pride of our Merrycan men, and actually obeyed the command of a Chinese, which is a shame for our country and nation! ”

Liszt yelled at Douglas on the phone.

Kurtz also thinks Douglas has lost face with foreign capital, but he thinks it's important to find a way to salvage the crisis rather than such inconsequential matters.

"We can't let them go on so smoothly that we're really going to lose the eyewear market." Kurtz said.

Liszt was also unhappy with Kurz's afterthought: "What can be done then? I told you a long time ago that we have to join forces, we have to fight them to the end, and you don't listen, and now what do you say? ”

"I'm afraid...... We're left with one last stand! Kurtz gritted his teeth and said.

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