Chapter 275: Fashion glasses look good and stylish
The deal with Douglas was still the same as before, the money went to Breyelon's account, and Douglas used Breyelon's internal channels to bring in the production line from Southport.
Although it is still necessary to wait for the review of customs declaration as usual, it can only bypass the foreign exchange control, which can save the instrument factory a lot of worry, otherwise in this era of foreign exchange shortage, Zheng Nan is not so big to come to the foreign exchange share.
Of course, while waiting for the new production line, Sunshine Glasses was not idle, various promotional advertisements have been produced, and after Douglas came forward to negotiate, he also won prime-time advertising space on TV stations around the world.
In addition, Zheng Nan also gave Douglas a suggestion, that is, to find a TV series that is now popular and implant it.
"The market is very blind, if everyone looks good with glasses on the characters on TV, we don't need to publicize it too much, and everyone will naturally follow the trend."
Douglas felt that what Zheng Nan said was very reasonable, so he took out a sum of money from the advertising fee and invested it in the placement of the TV series.
Trust is trust, Douglas still took Zheng Nan's hand: "I can take responsibility for this advertising fee, but there can't be a problem!" ”
Zheng Nan solemnly patted the back of his hand to reassure him.
Zheng Nan found a sixteen-year-old urban drama based on his impression, and talked to the TV drama producer about advertising placement.
At this time, the older generation of artists still had a bit of pursuit, and when the director heard that he wanted to add advertisements to his play, he immediately shook his head: "No, absolutely not, how can my drama add advertisements casually, isn't this destroying the overall plot?" ”
"And now that the whole show has been completed and has entered the post-production stage, what do you want me to do? Overturn all remakes? So how to bear this loss? ”
"I tell you, you say this is an insult to me as a person and to television art, you can remove me as a director, but I will never allow you to tarnish my pursuit of art!"
I have to say that the director is still very rigid, but then Zheng Nan took out the prepared fashion glasses and a stack of banknotes.
The director immediately possessed Wang Jingze: "It's really fragrant...... Ah no, I am also for the higher pursuit of art, I suddenly remembered the shape of this pair of glasses, which is very suitable for our period drama! ”
"Finished? It doesn't matter, we don't need to overturn the whole drama together, we can completely reshoot a few shots in it, especially at the beginning, which can better show the style of our period dramas! ”
Zheng Nan: Hehe!
The director is still very smart, it's really not exactly for money, and the shape of the sunshine glasses themselves is indeed better than this era, if it is implanted in the series, it is really a win-win good thing.
Zheng Nan didn't just add a pair of glasses to it, Zheng Nan also asked to add an advertising slogan.
The director was originally angry at Zheng Nan's inch-inching behavior: "No, absolutely not this time!" What do you think of my episodes, this is the art I pursue, and being able to make you add a pair of glasses is my greatest tolerance, don't go too far! ”
It's just that when he listened to the advertising words said by Zheng Nan and the red envelope given by Zheng Nan, the director changed his words again.
"It's not impossible, after all, I also understand that everyone has an artistic dream, and we literary and artistic workers themselves also serve the people, so I should support Mr. Zheng Nan's dream!"
Zheng Nan: Hehe!
After negotiating the placement of advertisements, the only time problem to worry about is not a problem, because Ninghai TV has already arranged the broadcast schedule.
You must know that the TV schedule in this era is released early in the morning, and temporary changes are generally not allowed, it can be said that the director is more anxious than Zheng Nan, and hurriedly recalled the actors to make up some shots, and gave priority to expedited editing.
This is also what Zheng Nan needs, and at the same time, the new advertisements for sunshine glasses are also on TV and outdoor advertisements in various places almost at the same time.
It turns out that Zheng Nan is right, with the popularity of the sixteen-year-old flower season, coupled with the eyewear advertisement after the film, it directly blew a trend of fashion glasses across the country.
Early the next morning, first of all, the Blayren and Sunshine glasses stores in Ninghai City once again lined up for a long time, countless young people came to line up early, and many students even tried all kinds of ways to ask for leave to go out of school, or were late to skip class, etc., just to buy a pair of fashion glasses as soon as possible.
When the reporter of Ningjiang Daily came to the door of the optical store, he looked at the young people who were full of enthusiasm and excitement, and shouted that they couldn't understand it.
"I want the kind of glasses in the flower season, it doesn't matter if the ones are good-looking and stylish, only the standard ones, I know my prescription, even if there is no one that suits me, it doesn't matter, I want this kind of glasses, and I can wear other lenses in the future!"
"What age is this, who still wears that kind of old-fashioned glasses, we are the flower season of the new era, we have our style! That's it! ”
From time to time, someone in the team shouted the advertising words that Zheng Nan added to the TV series, and whenever he shouted this sentence, it always resonated with others.
Although the sixteen-year-old flower season is a drama of Ninghai TV station, but with the gradual launch of advertisements in various places, the trend of fashionable sunshine glasses has gradually blown from Ninghai to the whole country, in Yandu Baiyun in Nanjiang, and even in Zhengnan's hometown Jiangxia, there are countless young men and women queuing up overnight to come to the door of the glasses store, just to be able to buy this fashion glasses as soon as possible.
To borrow a comment from Ningjiang Daily: It can only be said that the new products of sunshine glasses are like some magic that attracts every young person, making them desperately want to buy a pair.
Of course, the market has also attracted criticism, the first of which is the parents everywhere, since the third day after the broadcast of the sixteen-year-old flower season, there have been countless complaints flying into the TV station, demanding that the TV station immediately stop the series and remove the advertisement.
"It's not a TV series at all, it's just TV poison. Product! Look at what it has become to poison our children, and you want a pair of glasses all day long. ”
"What's so good about the glasses? Can it be eaten as food or worn as clothing? It's still so expensive. ”
"Just that pair of glasses, it actually costs a thousand yuan, isn't this a robbery? So what glasses are made of gold? ”
"This kind of stuff that poisons teenagers must be resisted!"
The parents' various angry complaints not only failed to stop the trend of fashion glasses, but also intensified the momentum.
TV stations and various relevant departments are also very hard, because the reason for this complaint cannot be established at all, and people's glasses are not designed to be falsely advertised or anything else, so they can't be sold because other people's glasses are good-looking, how can there be such a reason.
And when all the parents and various related departments are worried about fashion glasses, they are not the only ones, Chase and Qiang Sheng are also dumbfounded......