Winner takes all!

This sentence can not only be used to describe the chip market in later generations, but also to describe the contact lens market in this era.

Under the crazy competition between Chase and Qiangsheng, the entire market is almost occupied by them, not only on the TV on the street, can only see the contact lenses of the two of them, and even the major optical stores in the country are only the two of them.

Even the related stores, including Blayren and Sunshine Glasses, secretly stock a lot.

The first time he heard such news, Douglas was almost angry and his head was about to smoke, he didn't expect these hateful bastards to actually betray him.

"These scum who eat inside and out, I want to punish them, punish them severely!" Douglas roared.

However, he can only vent his anger like this, after all, he can't always oppose the store sales channels he has worked so hard to establish because of this little thing, and he can only say that his production level has not kept up.

"Director Zheng, I think we should let go of sales now and join the competition, we can't look at those two Bichi so rampant!"

It's not the first time Douglas has suggested this to Zheng Nan, in fact, after he explained the situation to the headquarters for the first time, the Blayren headquarters directly transferred a large number of finished contact lenses for Douglas to use to compete with Chase and Qiangsheng, but he has been pressed in the warehouse.

"I don't understand, our warehouses are almost empty, and the headquarters asks me what I'm doing, and I can't explain it at all!" Douglas excitedly said, "At least...... We can put the contact lenses into the sales counters of each store first, and squeeze out their products first. ”

Zheng Nan shook his head and said that he had said the same explanation many times: "First of all, there are a lot of contact lenses in the warehouse, but the varieties are very miscellaneous, and you can do code promotions, but if you use it to compete, you are simply smashing your own brand, and if it attracts consumer disgust, it will be over." ”

"The second is the price, why do Chase and Qiangsheng mainly promote daily disposable contact lenses? To put it bluntly, it is the main low-price market grab, and now most of the warehouses are long-wearing contact lenses, the price is basically five to ten times that of the same type of daily disposable contact lenses, and even long-term use of care solutions is required. The price and follow-up maintenance are not dominant, and I don't know how to compete. "In the end, they have opened up the channel, just like our first-mover advantage in the ordinary glasses industry, if we rush into the market, we will be strangled by their joint strangulation, in short, all aspects are very unfavorable to us."

Douglas said that he understands all this, but the problem is that now that there is less and less market left in the country, he cannot help but be anxious.

"Needless to say, their family is Ninghai and Lingnan, and now it has developed into Donglin, Jiangnan, Yandu, and even I heard that even Jiuhu has their brand of contact lenses, we can't watch them eat these markets so easily!"

Zheng Nan patted him on the shoulder to reassure him: "Our counterattack can start soon, and today Director Zhuang told me that their research and development of the production process of contact lenses has entered the final testing stage, and it will be mass-produced in no more than a week." ”

Douglas was happy at first, but then sad again: How many more weeks?

And after a week, it can only start mass production, not mass distribution.

Zheng Nan said with a smile: "What does it matter if it takes another week, but what does it matter if it is just mass production?" You can reveal the news to the stores below first, and then we can play a wave of mystery cards. ”

In the end, Zheng Nan deliberately raised his eyebrows: "Don't forget that we are still the most influential glasses company!" ”

Douglas could understand what Zheng Nan was planning, but he was a little flustered: "Are you sure that contact lenses can really detonate the market?" ”

It is of course possible to use influence to play mystery, and to hang up the appetite of the market first, but that requires a product that has a great impact on the market.

Douglas is a little weak now, although the contact lenses are indeed novel, but if they can't reach that breaking point, they will be in trouble.

Hanging market appetite is a double-edged sword, if your product can not achieve the explosion effect, then it will be subject to market backlash, coupled with Chase and Qiangsheng two in the side, sunshine glasses in a short period of time I am afraid that I really can't make a difference in the contact lens market.

"Don't worry, the pursuit of beauty will not change at any time."

"Now Chase and Qiangsheng have a first-mover advantage, under a large amount of publicity and consumption, the market has been aesthetically fatigued with ordinary contact lenses, and we can only achieve good results by finding another way."

Zheng Nan is still very confident, after all, the popularity of contact lenses in later generations is what he has seen with his own eyes, a small company can sell hundreds of millions of dollars a year, and the entire contact lenses market is a big market of more than 20 billion.

90 years may be the overall social atmosphere is relatively conservative, but it does not mean that people will give up the pursuit of beauty, just look at the hot sales of sunshine fashion glasses can be seen one or two, now they will launch their own contact lenses, how to be uncertain in the long run, but it is absolutely no problem to help sunshine glasses break out of the big market of another track in the short term.

"And one last question."

Douglas asked, "But wouldn't this also allow Liszt and Kurtz to get the news in advance?" ”

Zheng Nan smiled: "That's why we have to maintain a sense of mystery!" And we're just going to give them the news while keeping it mysterious. ”

Douglas smiled suddenly in understanding, and then praised Zheng Nan for being able to play.

As the president of Breyelan's Chinese region, Douglas's execution is still in place, and after determining the course of action, he immediately convened a meeting of Breyelen's senior management and asked them to immediately contact the following stores to reveal the news that the new products of Sunshine Glasses are about to be launched.

"But remember, we only say that there is a new product, but don't say what it is, and leave enough mystery for the product!" Douglas emphasized.

For Douglas's request, Breyelan's corporate executives did not understand, but they still carried it out, and the news reached every store through channels on the same day.

When such news came down, these store owners were very happy.

Although they were secretly selling Chase and Qiangsheng's contact lenses before, they were selling dog meat on the head of a sheep after all, and they didn't know how many consumers were pointing their noses at them and scolding them profiteers.

Now I can finally keep the clouds open and see the moon!

It's just that when they ask what it is, they can't get an answer, only that they say that Sunshine Glasses specializes in developing the most special contact lenses.

It's confusing for them.

It was their trust in the brand of sunglasses that they were determined to accept this answer.

As a result, these stores have also begun to advertise that contact lenses will soon be produced in sun glasses, and they are different from all the eye types on the market.