Chapter 325: Classic Marketing for a Name

The hot sales of red and white machines in the radio factory of course also made Jiangxia Electronics Factory very nervous from top to bottom.

Because Chen Zhouyi hated Jiangxia Electronics Factory, he called on the whole electronics industry to boycott Jiangxia Electronics Factory at the beginning. Then you can't desperately toss yourself and go bankrupt?

Everyone has only lived a good life for a few days, and this Chen Zhouyi came out to be a demon, how can this work?

So the old factory director and Li Xing, the middle and high-level leaders of the factory, got together for three days to hold a meeting to discuss the radio factory and Chen Zhouyi, and to discuss what should be done to counter the radio factory.

But they can't come up with an idea after discussing and discussing, after all, the other party has not violated the law, everything is a commercial act, and if they have a stronger backstage or appeal, they can find a bureau to put pressure on the other party.

But Jiangxia Electronics Factory is a small factory that did not enter the stream half a year ago, and the result of finding the bureau is not good is to put pressure on itself in turn.

In the past, the radio factory could not compete with the Jiangxia Electronics Factory, and they were willing to follow the flag, but now they see that the radio factory has a tendency to return to the leading position in the electronics industry with the hot sales of red and white machines, and they must be who wins and helps whom.

"We shouldn't have helped them in the first place, we kindly ordered chips for them, but they found an opportunity to bite us back, which is really more white-eyed than a white-eyed wolf!"

"Isn't it just a red and white machine, as long as Fang Huanzhi and their technology are in place and can mass-produce MS6502, we can do it, and we will do it better than you!"

"And Chen Zhouyi, this guy also knows how to deceive people, this red and white machine is obviously a game console, how can he be embarrassed to advertise what kind of home computer, it's not that you don't have a card to bully ordinary people and don't understand anything."

Regarding Li Xing's complaints and abuse, Zheng Nan just laughed away, but the last sentence lit up.

"Director Li, do you think that the radio factory advertises the red and white machine as a home computer, will this cause public outrage?" Zheng Nan asked.

Li Xing nodded as a matter of course: "Of course, Director Zheng, you think, I wanted to buy a computer to go back to study, but when I got home, you told me that this thing can only play games, isn't this a lie?"

Zheng Nan nodded meaningfully, and suddenly recalled a very well-known marketing case in China: the little prodigy learning machine.

Nintendo's red and white machines swept the world, and the only one in China collapsed and sank into the sand, Nintendo's own evaluation of this is because there are too many domestic copycats, and the Chinese authorities are not effective in supervision.

This is also not right, because the little prodigy who reproduced Nintendo relied on the name of learning machine, but sold one billion a year.

You must know that this is a billion in the 90s, so the overwhelming advertising of the little prodigy has also become the childhood memory of a generation.

In fact, the little prodigy is to grasp the general psychology of most people in this era, thinking that children's learning is bigger than the sky, if you want to say that the red and white machine plays games, it will definitely not work, but you want to say that the learning machine is early to contact computer knowledge for entertainment, then the vast majority of parents are willing to pay this money for their children.

This is a bit deliberately misleading, but as the saying goes, in the marketing high ground of business, if you don't occupy it, your opponents will naturally occupy it.

You must know that now the radio factory sells red and white machines in such large quantities, where did the MS6502 chip in his hand come from? If you want to say that there is no shadow of foreign forces here, Zheng Nan will not believe it if he is killed.

"Director Zheng, have you thought of a way to sanction Chen Zhouyi's villain?" Li Xing suddenly leaned his head and asked.

Zheng Nan raised his eyebrows: "Don't ask so much, Director Li, your task now is to ensure that our MS6502 chip can be manufactured smoothly, whether it is Professor Zhou or Director Fang, you should keep an eye on it."

Although Zheng Nan will also go to Jiang University of Science and Technology and the radio factory to see the progress, Li Xing is still staring at it most of the time, and even the radio factory has to keep the Jiangxia Electronics Factory secret because of the production of red and white machines, so whether Zheng Nan himself or Li Xing, he has to go over secretly.

Every time he came back from the radio factory, Li Xing would always scold Chen Zhouyi and say that

The broken thing of the red and white machine, it is really rare for anyone, obviously they have already studied it thoroughly, and they themselves are still in the dark as a treasure.

Li Xing grinned and said, "Director Zheng, don't worry, whether it is my senior sister or Director Fang's side, the progress is very smooth, and it is expected that it will be officially put into production in no more than a week at most."

Zheng Nan nodded, these were similar to his estimates, and then he asked, "Director Li, do you know which software design company in Jiangxia is here, or is relatively proficient in software development, or has more people involved in this area?"

Li Xing frowned and thought for a while: "There really is such one, my sister told me that there is a young man named Lian Jun in their school who is very amazing, it is said that he completed all the credits in less than two years and was allowed to graduate, and even developed and designed a lot of small programs by himself, the industry calls him a genius hacker, and he has a very wide network in the industry."

"Senior Sister originally wanted to pull him into her laboratory, but unfortunately Lian Jun's ambition is only on the computer, I think this person should meet your requirements, Director Zheng."

Yes, that's definitely too much!

The name Lian Jun, combined with the key information that Li Xing just mentioned, Zheng Nan immediately came up with the classic sentence in his mind: are.?

Originally, even surnames were rare, and it was difficult to have a second person who was called Lian Jun to be able to be so highly praised by Professor Zhou.

I know.

Zheng Nan told Li Xing that his next research and development direction was to improve the red and white machine: "Let him be able to connect with the computer keyboard!"

Li Xingchu was surprised when he heard this: "Director Zheng, don't you really want to make a home computer? This is impossible, even the real MS6502 can't meet the requirements of the computer chip, let alone the version after the transformation of the senior sister, it will only depress the performance even more, and can only meet the requirements of the red and white machine."

"Then you don't care, Director Li, you just need to say if you can do it?" Zheng Nan asked forcefully.

Li Xing thought seriously for a moment and gave the answer: "If it is just a simple connection to the keyboard, it should not be a big problem."

Zheng Nan patted Li Xing on the shoulder: "Then the next research and development will be in this direction, and it is best to combine the red and white machine with the computer keyboard."

Li Xing nodded thoughtfully to show that he understood.

"Don't worry, as far as you said, as long as I am here, are you afraid that he Chen Zhouyi will really stir up any storms? At the beginning, the wave of Oriental Audio came over, and now there is a big man like Professor Zhou to help, which is all trivial!"

After Zheng Nan cheered Li Xing up and sent him away, Zheng Nan rushed to the semiconductor laboratory of Jiangxi University of Science and Technology non-stop......