Chapter 224: Becoming Famous (Asking for Subscriptions, Asking for Monthly Passes)
Following.
Ji Sheng, Lu Zhengqing and others flew to the capital with the fine products of the touring exhibition.
After a busy morning, I finally put everything in an orderly manner at the Huaxia Art Museum.
After confirming that there was really a Chenghua Doucai Chicken Cup, Wu Youyou did not hesitate to sign a tour contract with Ji Sheng and others.
After completing the main goal of the tour, Ji Sheng and others rested in the hotel.
For this reason, he specially summoned Lu Zhengqing and others together for a small meeting.
"Now that the location of the tour has been decided, the auction announcement can be made tonight, and tomorrow we will enter the most intense and busy time period for the next two weeks." Ji Sheng sat on the sofa and looked at everyone and asked, "Are the funds ready?" ”
Zou Qingqiu said, "It's ready." ”
Ji Sheng nodded, "Don't be afraid of spending money, this time we are going to fight with Sotheby's, not to say whether we can win, but to say that if we can really grab a large number of customers from Sotheby's, then it is worth spending more money, if you don't think I am too big, then I will briefly talk about the next work assignment." ”
"Huh."
"How so?"
"Xiao Ji, you did it all for the tour exhibition and Fan Zengke, and you brought so many high-quality products, even preparing to fight with Sotheby's is your decision, this time we will listen to you."
Everyone had a good attitude.
You must know that Ji Sheng was a temporary partner at the beginning, and everyone didn't like him very much at first, it was completely for Shen Xia's sake, but the situation has developed until now, and only a day or two have passed, but he has become the backbone of this joint auction, so you can imagine how big the change in everyone's attitude is.
But there is no way, powerful people are respected wherever they go.
Ji Sheng showed enough ability, and this group of partners who were much older than him naturally listened to him.
Ji Sheng said: "In fact, there is not much to say next, it is nothing more than the production of the catalogue, the connection between the tour and the customer, the catalogue is drawn by Fan Yang and Wang Jiaxun, there is no big problem, the main thing is that the materials of the catalogue must be carefully selected, don't be afraid of spending money, don't we prepare a thousand yuan for the cost of the catalogue?" Just let it go. ”
Zou Qingqiu said: "I'll be responsible for this matter." ”
Lu Zhengqing nodded and said: "Mr. Zou is a delicate woman, it is better to have her in charge of these delicate things." ”
Ji Sheng said: "Okay, then it's troublesome for Mr. Zou." ”
Zou Qingqiu said with a smile: "It's all about making money, don't be polite to me." ”
Ji Sheng continued: "The second task is to tour the exhibition, Mr. Lu, you are personally responsible for this matter, after all, you have organized so many joint auctions, you should be more familiar with this piece, contact TV commercials and online advertisements, we must be in place this time." ”
Lu Zhengqing said: "Okay, leave this matter to me." ”
Ji Sheng was very concerned and said: "The tour and publicity are the key to our success or failure this time, if you are too busy to work alone, you can inform us, and everyone will be busy together." ”
Lu Zhengqing said with a smile: "You have even found a location for the tour, if I can't even make up things like TV commercials and online advertisements, then don't do the auction, don't worry." ”
"Well, it's time for the setup and equipment." Ji Sheng looked at Wu Hongyi and said, "Mr. Wu, you are the head snake of the ground, you can help catch this matter." ”
Wu Hongyi said: "Okay, do you have any special requirements?" ”
Ji Sheng said: "Let's follow the highest specifications, what Sotheby's does, let's do too." ”
Wu Hongyi blinked and said: "In this case, the cost of equipment alone may be quite a lot, and it may exceed our budget." ”
Ji Sheng said categorically: "No matter how much money it costs, this joint auction is our best opportunity, we must do it well, don't be afraid to exceed the budget, let's take some money together, it shouldn't cost too much." ”
Wu Hongyi agreed, "Cheng." ”
Suddenly, Ji Sheng said: "By the way, how many white glove auctioneers are there in China?" Come over with three or five, please. ”
Tian Liangping was taken aback, "Three or five white glove auctioneers?" ”
Niu Yuanzhong also said: "This kind of auctioneer is not easy to invite. ”
What is a White Glove Auctioneer?
To put it simply, white gloves are the highest honor for auctioneers, which means that all the auctions presided over by this person are sold, and the auction company will give the auctioneer a pair of white gloves to show respect and gratitude, which represents the highest recognition of the auctioneer, similar to winning a grand slam in a sporting event.
Auctioneers who often have white gloves are the elite of the industry, auctioneers like this are absolutely first-class in terms of enlivening the atmosphere, and even Ji Sheng knows that some white-glove auctioneers can make the lot premium several times higher, this is the power of the white glove auctioneer, of course he has to invite it!
But auctioneers of this level also cherish their wings very much, and they don't accept any auction, if they don't usually sell high-grade auctions, people won't look at them.
Ji Sheng was very convinced: "Yes, invite three or five white-glove auctioneers to come over, I remember that Guardian has a retired and respected white-glove auctioneer, Mr. Gao Mingde, let's spend a lot of money to invite him out of the mountain, the money is in place, I don't believe he will refuse." ”
Niu Yuanzhong was silent for a while, "I have a little friendship with Lao Gao, I'll talk to him when I go back." ”
"Well, since Mr. Niu is responsible for finding the auctioneer, then the rest of the contact with the customer will be handed over to Mr. Tian, Mr. Tian, no problem, right?" Ji Sheng looked over and said.
Tian Liangping immediately said: "I don't have any problem here. ”
Ji Sheng bowed his head and said: "Okay, probably there are so many tasks, what should you do, let's go, take a good rest today, and it will be a hard battle from tomorrow." ”
……
Night.
At around 8 o'clock in the evening, Xiangjiang Fubi publicly announced that this year's autumn auction will be held in two weeks.
Everyone doesn't take this seriously, after all, Sotheby's holds spring and autumn auctions every year, as long as everyone knows when it will be auctioned, it will naturally not cause any sensation.
But just half an hour later, an announcement of a joint auction was published on the website of Huaxia Business Daily.
"Announcement of the Autumn Auction of Ancient and Modern Art Company and Five Auction Companies"
The following is the information: Jinghai Ancient and Modern Art Collection Co., Ltd. is scheduled to hold an autumn auction from October 7, 2022 to October 13, 2022, and the relevant matters are hereby announced as follows:
1. Auction Objects.
2. Auction time.
3. Auction and preview location.
4. Prospective bidders shall go through the bidding registration procedures in accordance with relevant regulations.
5. Contact information.
These are all announcements that are very common at auctions.
And Huaxia Business Daily is not a well-known website for many ordinary people, but it is such an auction announcement issued by a website that ordinary people don't know much about, but it has caused an uproar in the auction industry.
"Oh my God! What is the origin of this ancient and modern art? ”
"Actually going to fight Sotheby's in the ring? Really? ”
"Can this be fake? People even released the auction announcement! But what is the way of this ancient and modern art company, which dares to report the auction at the same time as a top auction giant like Sotheby's, is it not afraid of sinking into the sand? ”
"The other party is Sotheby's!"
"I have to say that the courage of the company of ancient and modern art is commendable!"
"Holy! There is still an auction company that dares to fight Sotheby's head-on? Ancient and modern art companies? I remember the company name. ”
"What if you remember? Competing with Sotheby's is definitely a failure. ”
"Khan, what if you lose? People weren't scared by Sotheby's. ”
As the topic heated up, countless netizens who were interested in the auction rushed over to watch!
Including many people in the auction and collection circles who did not know the situation before, people in the industry are also very concerned!
An insider from an auction company in Beihe said: "Fighting with Sotheby's? Who still dares to shake Sotheby's in these years? It does seem to be very courageous, but Sotheby's strength is too strong, even Poly and Guardian are the leading companies to avoid it, I think this ancient and modern art company is going to hit the south wall this time, and the unsold rate must be more than 20%! ”
Another industry insider said: "To be honest, I just heard someone say that there is a company that wants to fight with Sotheby's, and I thought it was a giant like Poly, Guardian or Christie's, who knows that it is a small company with a small name called ancient and modern art, not that I look down on small companies, but if you can really fight with Sotheby's, it will not be a small company, it must be a leader in the auction industry like Guardian and Poly, I think this ancient and modern art company is a gimmick through Sotheby's, Let everyone know that the existence of such a company will not become any climate. ”
The third industry insider: "Gimmick is a gimmick, but the auction is a fake thing, I don't understand why the ancient and modern art company wants to touch Sotheby's porcelain, yes, your fame is started, but the performance goes down, is it worth it?" ”
Someone asked: "Since this ancient and modern art dares to fight with Sotheby's, maybe it really has the strength to compete?" It's not that people have too much money and no place to spend it, so they spend tens of millions just to rub off on Sotheby's popularity, right? ”
"Impossible!"
"How can it be a Sotheby's opponent?"
"I think the executives of this company called Ancient and Modern Art are getting dizzy and challenging Sotheby's? Think too much. ”
The vast majority of professionals in the auction and collecting industry are pessimistic, similar to the initial reaction of Lu Zhengqing and others.
Netizens also have very different attitudes.
"Ancient and modern art must have the confidence to dare to do this!"
"yes, what you know people don't know?"
"Haha, look forward to this ancient and modern art company to create brilliance!"
"If this ancient and modern art really pulls Sotheby's into the water, then it will be a lot of fun."
"Yes, although I don't understand why ancient and modern art should challenge a giant like Sotheby's, I still believe that this company should have its own decision-making, I didn't say it, keep an eye on the auction of ancient and modern art, and see if they can beat Sotheby's!"
"Glad to hear!"
"If it really shakes Sotheby's, then this ancient and modern art company will be a big hit."
"Let's help forward this ancient and modern art, it's good that our own country's auction company is fighting with foreign companies, and we will definitely support our own country's company!"
However, there are many netizens who are not optimistic.
"You can't blindly support domestic production!"
"That is, I have never heard of this company, ancient and modern art, how can I fight with Sotheby's?"
"Agreed, this is undoubtedly an egg against a stone."
"As much as I would love to support my country's company, Sotheby's is too strong, and there is probably no hope that this ancient and modern art can beat Sotheby's."
A small auction announcement, but it caused such a big stir on the Internet, it must not only be because netizens are full of support, Ji Sheng and their capital have made a force, what they want is controversy, controversy is a topic, and a topic can warm up their joint auction, obviously, Ji Sheng and Lu Zhengqing and others have achieved their goal, and the fight with Sotheby's is very hot on the Internet, and ancient and modern art has also become famous among the auction industry and collectors for the first time, like a seed. Just wait for it to grow into a big tree!