The joint auction between Ji Sheng and Lu Zhengqing and others is officially in full swing!

The first stop of the tour also kicked off at the Huaxia Art Museum.

Ji Sheng, who was sitting in the capital, had a phone call with Lu Zhengqing, who was busy in charge of publicity.

On the phone, Lu Zhengqing's voice carried a hint of helplessness, "Xiao Ji, let me explain in advance, it's not that I don't trust you, but that you asked us to deliberately release the same announcement within half an hour after Sotheby's released the auction announcement, what's the matter, Now I casually open a topic related to the auction and open a Weibo related to the auction, all of which are saying that we are not self-sufficient, according to this form, will the customers who were originally going to come be scared away?" ”

Ji Sheng smiled and said, "Don't worry, Mr. Lu." ”

"Can I rest assured?" Lu Zhengqing smiled bitterly: "Let me tell you this, now I don't have to publicize it myself, we are all discussing that our autumn auction challenge Sotheby's is a mantis arm as a car, and many people in the industry are watching us laugh!" ”

Ji Sheng still smiled and said, "I'll talk about it when the tour is over." ”

"All kinds of unfavorable information in the major media, can the tour exhibition be good?" Lu Zhengqing was skeptical.

The direction of public opinion is indeed very important, and it is no wonder that Lu Zhengqing thinks so.

Ji Sheng could understand the psychology of the other party, but he still explained: "Mr. Lu, let me tell you this, if we release the news and invite the water army, then I am really worried, but now you see that everyone is discussing whether our autumn auction is not good, it can't compare to Sotheby's, but I think it will be a big success." ”

Lu Zhengqing said: "Huh? How? ”

Ji Sheng said: "How else can you say it, there is heat, now in this era when traffic is king, heat means that everything is possible, you hurry up and do a good job of preparations, don't really rush when customers come to the door." ”

"What's the fuss about? I've organized so many joint auctions. Lu Zhengqing said disapprovingly.

Ji Sheng smiled and said, "You don't believe me now, don't look back, I won't help you." ”

As he spoke.

The doorbell rang, and it was estimated that Niu Yuanzhong had returned with a white-glove auctioneer.

Ji Sheng said quickly: "I still have something to do here, let's not talk about it yet." ”

hung up the phone, opened the door, and sure enough, I saw Niu Yuanzhong smiling and accompanying a man in his sixties with a very temperamental man.

Ji Sheng hurriedly said: "You are Mr. Gao Mingdegao, right?" ”

The gray-haired man stretched out his hand with a smile on his face and said, "You must be Mr. Ji as Niu said, hello Mr. Ji, I'm Gao Mingde." ”

"Hello Mr. Gao, hello." Ji Sheng reached out and shook his hand.

Chatting, Ji Sheng welcomed people in.

After a few pleasantries, we got down to business.

"Lao Gao, how did you think about what I just told you?" Niu Yuanzhong asked.

"I'll definitely have to give you the face of the calf." Gao Mingde first affirmed it, and then agreed to it, and then added with a wry smile, "It's just that your auction is not very good in the outside world, I ...... it."

It's not just bad.

Outside there was almost a one-sided discussion about Ji Sheng and their joint auction to challenge Sotheby's, many people were waiting to see the joke, and only a small number of people supported them.

Niu Yuanzhong also seemed to be aware of this situation, and sneered, "So isn't this asking Lao Gao to come forward to save it." ”

"It's no problem for me to come forward, even if it's for you calf to lose my name." Gao Mingde was obviously not confident, but he still said it beautifully, "But you take the initiative to fight with Sotheby's, aren't you afraid that the unsold rate will be greatly increased?" ”

Niu Yuanzhong said: "This is our Ji Zong's idea, he thinks it is feasible, and we all support him." ”

Gao Mingde then fell his eyes on Ji Sheng again, and he didn't say anything, he said in his heart that you guys have been in the auction industry for so long, listening to a young man messing around, no wonder the outside world has such a bad reputation.

Ji Sheng didn't know what Gao Mingde thought at all, he was more concerned about how many people would go to the upcoming tour.

……

It's about 10 a.m.

Ji Sheng came to the Huaxia Art Museum.

When he first arrived, there weren't many people, probably only a few dozen people hanging out in their exhibition area, and I don't know if it was because the tour had just begun, or if there were few people interested.

Ji Sheng originally wanted to wander around.

Suddenly, he saw seven or eight people gathered not far away, as if they were looking at something.

"Are these the objects that ancient and modern art are ready to be auctioned? Looks good. ”

"Yes, you look at the cowpea red and white Zun in the Kangxi period that opened the door widely, and at first glance it is a treasure of the official kiln of the third dynasty of the Qing Dynasty, and it is estimated that there are no one or two million that cannot be taken."

"Yo, there is a three-yuan picture plate of colorful good news in the Kangxi period, and it is a treasure of the official kiln, hey, the things brought by ancient and modern art are not bad, why is the online review not good?"

"Why else, it's just that this company is not famous, if it is replaced by Poly or Guardian, do you think it will be like this? Having said that, I have seen several exhibits of very good quality, and this ancient and modern art has a bit of strength. ”

"It makes me want to be in the film."

"Eh, the online reviews are not good, does it mean that there may be fewer people participating in the auction? In this way, if I participate in the auction, I may win one or two porcelains from the third dynasty of the Qing Dynasty at a relatively small price? ”

"Yes, I didn't expect Xiao Zhang to say that, let's go to the auction together, and by the way, we can also go to Sanya for a trip."

Several people immediately made up their minds.

Not far away, there were some people who didn't know how to ask the staff.

"Miss, is this little porcelain box worth much?"

"This is the blue and white dragon pattern box of Wanli Imperial Kiln, which is very precious."

"How much do you estimate the auction will fetch you?"

"It's hard to say, if there are many people, two or three million are possible, and if the people are good, maybe one million and eight hundred thousand can be won."

"Ouch, such a small porcelain box of 1.8 million? Do you want to be so outrageous? ”

"What is this, you go to the front exhibition area to take a look, there is a small wine glass used by the ancient emperor over there, worth two or three hundred million."

"! Then I'll have to check it out! ”

"Two or three hundred million emperor wine glasses? Little girl, didn't you mean the Chenghua Doucai Chicken Cup? ”

"That's right, it's the Chenghua Doucai Chicken Cup."

"Oh my God! Is ancient and modern art so awesome? Can you even get a Chenghua Doucai chicken cup? I heard on the Internet that the company Ancient and Modern Art was going to challenge Sotheby's, and I thought it was grandstanding, so I wanted to come and take a look and criticize it, ouch, fortunately, I was lucky to see such a baby? I must check out this auction! ”

"Really? Chenghua Doucai Chicken Cup? ”

"Hey, let's go take a look."

Ji Sheng didn't react when he stood there, and he heard someone who didn't know who was not far away and exclaimed, "It's really Chenghua Doucai Chicken Bowl Cup", and then in an instant, the people in the entire exhibition hall suddenly ran towards the heavily guarded booth, and after a while, the independent booth of the chicken bowl cup was surrounded by people, and some people even wanted to squeeze in but couldn't squeeze in, and the people who squeezed in were taking pictures crazily with their mobile phones over there, and the scene was very hot.

Ji Sheng was not surprised to see such a situation, smiled, and continued to stand in the exhibition hall to observe the situation.

The auction industry does not seem to be very fierce on the surface, but in fact it is not fierce because the industry is too deformed and completely monopolized by the major giants.

But just like Ji Sheng pondered at the beginning, the essence of buyers participating in the auction is to use this platform to choose what they like.

He has all kinds of boutiques!

It also launched a "grandstanding" eye-catching marketing!

Naturally, it can attract some people to come and see what is going on.

The vast majority of people are not optimistic about the joint auction cooperated by Ji Sheng, Lu Zhengqing and others? Ji Sheng is not afraid at all, the more this kind of discussion, the better, the more intense the discussion, the more interested everyone is in their low-profile auction company, once interested, they are bound to come to see what good things are in the tour, just like what people just said, some people come with the purpose of criticism, but what about the good things after coming?

The conversation is back to the beginning.

What is the essence of a buyer's participation in an auction?

There are many factors that determine the success of an auction, but in summary, there are two points, first, the market, and second, the lot, not the so-called bad voices from the outside world.

Maybe the purpose of people coming to watch the tour exhibition at the beginning is not to participate in the auction, but when they see their favorite lots, they will definitely be itchy and want to participate in the auction to take down the things they want!

Ji Sheng saw everyone gathering around the chicken bowl cup sensationally, and knew that he had succeeded in challenging Sotheby's marketing plan this time!

It's not just as simple as success, the group of potential customers who stood in front of the chicken bowl cup booth and marveled at the potential customers were still calling friends, wanting their friends to see this peerless treasure of the chicken bowl cup!

"Lao Cui, come and take a look at the Huaxia Art Museum! Chicken bowl cup! Here is the Chenghua Doucai Chicken Bowl Cup! ”

"Why the hell am I lying to you? The photos are all sent to you! Love doesn't come. ”

"! Is it really a Chenghua Doucai chicken bowl cup? Xiao Ding, you called me just now and told me, I still don't believe it, I'm Nima, this ancient and modern art is so awesome, such a peerless treasure is put up for auction? ”

More and more people have received notices from relatives and friends and rushed to see the style of Chenghua Doucai Chicken Cup!

……

Not to mention that the people at the scene were shocked by the Chenghua Doucai Chicken Cup.

Even on the Internet, an industry insider who watched the touring exhibition at the Huaxia Art Museum put the picture of the Chenghua Doucai Chicken Bowl Cup on it, and all of a sudden, the entire collection circle was in an uproar!

"I'll rub!"

"This picture isn't p, is it?"

"Shhh Chenghua Doucai Chicken Cup! It's really a Chenghua Doucai chicken bowl cup! ”

"What time does the tour end? Is it too late for me to buy a ticket to the capital now? This is a Chenghua Doucai chicken bowl cup, if you can't see it on the spot, you will regret it for a lifetime! ”

……

Ji Sheng, who was still on the tour site, didn't realize how popular this tour was.

As soon as the news of the advent of the Chenghua Doucai Chicken Bowl Cup spread, all the collectors who saw the pictures on the Internet, general collectors, and even some ordinary netizens who didn't know how to collect but knew the Chenghua Doucai Chicken Bowl Cup were sensational, and everyone was shocked, and they couldn't wait to appear at the Huaxia Art Museum tour exhibition site immediately!

It's on fire!

The joint auction tour exhibition cooperated by Ji Sheng, Lu Zhengqing and others has become completely popular, not an ordinary fire, but a fire all over the entire collection circle, causing a sensation in the entire collection circle!