The producer's doubts were naturally quickly reflected in the director.

Not long after the New Year, the director slowly entered the state of resumption of work, learned about the dark horse of "The Legend of the White Snake: Love", and also knew from the producer that the cinema would support the film throughout the process next week.

No matter what these directors think, judging from the trend of the outside world, "The Legend of the White Snake: Love" may win the most popular movie crown in this year's Spring Festival.

So, in the spirit of learning, or even to know how you died, many directors have to face up to this film.

Some directors went into the cinema to watch, while others started with the trailer.

Ma Youming, director of Ma University, started watching the trailer.

At first, when he learned about the box office results of "The Legend of the White Snake", he thought he had heard it wrong.

"What do you say, the second highest box office sales are "The Legend of the White Snake: Love", isn't that a niche Cantonese opera movie, is it because the previous promotional information was wrong?"

Director Ma was shocked, and hearing this sentence from the assistant's mouth was like hearing a fantasy.

His film "Gray Shadow" is one of this year's popular films, with an investment of 600 million.

All along, his competition goal has been four other films that also cost 600 million yuan.

During the Chinese New Year, he only pays attention to his film data these days, thinking that although it is not as powerful as when it was first released, the box office decline is also a normal trend, and not many people watched movies during the week of the Spring Festival.

And the film has been released in the early stage of publicity, and it will slowly languish in the middle and late stages.

This downward trend, barring no surprises, will continue until the movie is taken off the shelves.

Anyway, Ma Youming just needs to know that his film has been the No. 1 box office seller since its release.

Although the single-day sales became the second place in the Spring Festival days, the total sales were still the first, and Ma Youming also felt that it was nothing.

He didn't ask the assistant who the second place was, and who was the video that pulled him down as the single-day sales champion.

He knows in his heart, and the coming and going is nothing more than those few parts.

He knows those opponents better than anyone else, so there is no need to go out of his way to investigate.

Ma Youming has more important things to do, even if it is the Spring Festival, he is busy pondering the script and has no time to spare.

So as soon as he got to work on the fourth day of the Lunar New Year, he was surprised to hear his assistant announce the name of a movie he had never heard of.

The assistant was also a little stunned, and replied sourly: "It's a Cantonese opera movie, and the theme is also very niche, yes, but the reputation on the Internet is too good, and every audience who has seen it is full of praise for the special effects in it, plus the content is okay, "The Legend of the White Snake: Love" has a lot of films in the three days of the Spring Festival, so the total sales are pulled up." ”

Ma Youming became curious about this movie, and on the fifth day of the Lunar New Year, he took the time to watch the trailer.

After watching the trailer, Ma Youming immediately decided: he was going to the cinema to watch a feature film!

The quality of the trailer is very good, and the special effects in it are very novel, very similar to the style of summer-style ink painting.

For a long time, the Xianxia of Xia Kingdom has been relatively profound, ethereal, mysterious and mysterious in people's imagination.

Many directors want to show that kind of "Xianxia charm", but they don't paint tigers and can't be anti-dogs, and a good Xianxia film is made into a martial arts film when it is filmed.

Xianxia's spell casting steps are too simple, and they can't make the audience feel a sense of substitution.

It's cool to be able to fall apart with a wave of your sleeves, but it's also too pale and monotonous.

It's just that if it's like a martial arts style, such a god is inevitably too down-to-earth.

And the treatment of the Xianxia style in "The Legend of the White Snake: Love" can be regarded as broadening a new way.

This coincides with the film that director Ma Youming wants to shoot next.

Coincidentally, what he wants to shoot next is Xianxia!

But only a theme and a general idea were identified, and more specific ones had to be discussed many times before they could be determined.

Like Ma Youming, there are several other big directors of big-budget films.

These big directors are too busy, they usually focus on their work, and they don't pay much attention to watching the news, so they don't receive the latest developments in the entertainment industry all the time.

Netizens think that people in the entertainment industry will always be at the forefront of the entertainment industry, which is actually a wrong understanding.

People in the entertainment industry seem to be standing in the most fashionable places, but they just follow the arrangement of the show, they are just commodities.

One of the most important values of a product is exhibitions.

The reason why many celebrities say that they want to take a vacation to recharge is because they are too busy at work and feel that they lack a lot of knowledge.

Since work is very busy, it is naturally impossible to have time to surf the Internet every day.

Director Ma Youming is like this, and so are other directors.

These big directors all watched the trailer and thought that this film was very desirable, so they wanted to go to the cinema to see it.

There's nothing more profound than going to the theater to watch the film in person.

They bring not only the audience's perspective, but also the director's perspective.

While dissecting the film with a serious face, I watched it with appreciation.

For two hours, Ma Youming didn't look at his mobile phone, but once he was distracted, and watched the entire film of "The Legend of the White Snake: Love" with full attention.

Because of his identity, he was the last one to come out of the theater, and the assistant was by his side and watched with him.

After coming out and getting into the car, Ma Youming said slowly; "This film is very powerful, no wonder it can achieve such a high box office."

The assistant watched the trailer on the Internet, and at first he thought it was amazing.

But he has seen too many films with amazing trailers and not very good feature films, so he doesn't think anything about it, on the contrary, he thinks that the feature film is not as good as the trailer.

After watching the feature film now, the assistant's face was ashamed.

I thought wrong!

Where is this feature film not as good as the trailer?

It's clear that the content of the trailer is not as good as the feature film!

The trailer released by Gu Che is only a little more than a minute long, which is very short, where can the wonderful plot in the feature film be included?

It's also strange to say that other movie clip trailers are eager to show the best parts, and they will give three or four minutes anyway.

Only the Legend of the White Snake can be cut out for a minute, although the most essential fragment is cut in, but it gives people the feeling that it is a little hidden and scratching the lungs.

It wasn't until I watched the feature film that I felt comfortable, and I finally didn't have to be hung by the content of the trailer.

Ma Youming groaned: "I think this film has made such a good start, and it will be able to broaden the film genre in the future and add one more drama movie." ”

Ordinary theatrical films, not very good, may not even be qualified to be shown in cinemas.

But "The Legend of the White Snake: Love" is different, it is obviously an excellent and outstanding representative, and I am afraid that the drama will rise in the future!

As long as the results of this film are very good, it is difficult to guarantee that the above will not bother to support these films.

However, support is support, and drama and movies obviously have a long way to go.

After all, drama is not popular entertainment after all, the audience is limited, and it is not popular enough.

But the response to such a good result also shows one point: the so-called lack of popularity is not because it is too niche, but because it is not good enough.

When a film is excellent, the niche will not be an obstacle to the results, and the market's preferences will actively push the excellent film to the forefront.

This is also the choice of the audience.

People often say that suspense films are very niche, and that also depends on what kind of suspense film it is.

If it is a very classic suspense film, it has become a classic in the niche and is well-known to the public, it cannot be said to be a niche, it has long been out of the circle and has become the public.

Just like his "Gray Shadows", it won the first place at the single-day box office as soon as it was launched, and even if it is now impacted by "The Legend of the White Snake: Love", it still maintains the first place in the total box office.

But his film is a suspense movie!

Ma Youming suddenly asked: "What is the total box office of "The Legend of the White Snake: Love", will it surpass us?" ”

The assistant looked at the data, looked up at Ma Youming again, and stopped talking.

Ma Youming had a bottom in his heart and said, "Don't worry about me, just say it." ”

The assistant sighed in his heart, he knew how much effort Director Ma Youming had put into the film "Gray Shadows".

The creation of the script alone took two years to create, and it took another year to change it in the future, which is considered three years to polish such a script.

And for shooting, I didn't choose any famous stars, I didn't choose expensive ones, I only chose the right ones.

The director is also very responsible for the actors, and when he encounters actors who don't understand the role, he will personally interpret them.

The filming locations of this film are all real shots, and there were many difficulties encountered during filming, and they were overcome one by one.

The assistant admitted that "The Legend of the White Snake: Love" is good, but he doesn't think "Gray Shadow" can't beat it!

The movie The Legend of the White Snake is added with special effects, and the novel Xia Guoxian ink style has created a very different special effects treatment, which makes the audience refreshed.

But this film was originally adapted from ancient myths and legends, and did not make a big breakthrough in the adaptation, and the plots in many places were copied from the original.

In terms of the ingenuity of the content, although the myths and stories of the past are classic, some ideas are actually outdated.

Anyway, the assistant believes that "Gray Shadows" is much better than "The Legend of the White Snake" in terms of the plot of the movie.

However, the reality is -

The assistant lowered his head, ""Gray Shadow" has been surpassed by "The Legend of the White Snake" today. ”

Ma Youming's face shook, and he was quite calm: "How much exceeded?" ”

The assistant whispered: "The total box office exceeded us in the previous hour, and the total box office was more than 100,000 more than ours." ”

Ma Youming breathed a sigh of relief: "There are not many superses, and there is still a chance to overtake." ”

Today is the seventh day of the Lunar New Year, and many people have already returned to the towns from the countryside.

Many companies officially start work on the eighth day of the Lunar New Year, but they will have a holiday after a few days of work.

This Spring Festival stall, there is still time to grind.

Ma Youming smiled: "I heard that Gu Che was very active in marketing this film on his blog before? ”

The assistant didn't know why: "Yes." ”

Ma Youming said lightly: "Then it seems that I am going to make a move too, otherwise I will be overtaken by a newcomer, and my face will not look good." Hey, it's time for my old bones to be powerful, and it can't all be the world of young people. ”

·

The total box office of "The Legend of the White Snake: Love" surpassed the total box office of "Gray Shadows", and it spread all over the circle for the first time.

Everyone was in an uproar.

""The Legend of the White Snake: Love" can surpass it, I thought that "Gray Shadow" could sit firmly in the Diaoyutai and no one could stop it!"

"In terms of the subtlety of the plot, "Gray Shadow" is much better than "The Legend of the White Snake", and the White Snake just occupies the attraction point of good special effects."

"But isn't it true that the audience goes to the cinema to watch a movie just to see the special effects? Do you really think it's for what kind of movie? If it's an ordinary literary movie, you can watch it directly on your computer and mobile phone, why go to the cinema? ”

"In the future, the cinema may be the world of special effects, as long as the special effects of the cinema are realistic enough, there will be a steady stream of audiences to watch, if the movie does not go to the special effects, ordinary TV computers can be played, and the audience may not necessarily watch it!"

"And you found that the cost of the White Snake film is not good, it is only a cost of more than 100 million, and now it has won two billion box office, what a high return on investment is this?"

"That is, "Gray Shadow" has invested hundreds of millions, and now it has a box office of two billion, and I am afraid that it has just recovered its original."

"Hey, the leading advantage of "The Legend of the White Snake" is not big, I think "Gray Shadow" can come back at any time, don't be too absolute in everything!"

……

"Gu Che, "The Legend of the White Snake: Love" is the first at the total box office!" Ye Ming shared the good news with Gu Che for the first time.

At this time, Gu Che was writing songs.

Before he promised Xie Changming two songs to repay the most, one of which was "The Story of Love", which was the designated track, and Gu Che quickly created it.

The other one, he has to choose well.

He has a hunch that the sales of "The Story of Love" will not be too good, and Xie Changming really wants to have another classic song, but he has to fall behind the second one.

There are too many classic songs in his mind, and Gu Che doesn't know which one to give for a while.

Hearing this, he raised his eyebrows slightly, and asked with interest, "How much exceeded?" ”

The total box office of "The Legend of the White Snake: Love" will exceed that of "Gray Shadows", which is within everyone's expectations.

The potential of "The Legend of the White Snake: Love" has not been released enough, and the number of films scheduled at the beginning was really suppressed, and it only began to be released this week, and netizens are very face-saving.

So its box office is on the rise, and "Gray Shadows" has gone through the release of potential and is now heading towards a steady decline.

According to the box office prediction curve, "The Legend of the White Snake: Love" will surpass sooner or later.

But after surpassing, it may not be able to stabilize the first place.

No one knows if its potential will have been fully unleashed, and then the box office will start to decline, or even plummet?

When it comes to next week, the last week of the normal movie release cycle, it will be the time to really compete for the overall box office championship.

Ye Ming: "It's only more than 100,000, the gap between the two sides is not big, and after two or three days, it is estimated that the gap will open up a little bit." ”

In the box office competition of top movies, it has never been said that the first place can beat the second place with a box office of hundreds of millions.

Everyone is an excellent movie, even if you lose at the box office, but it only loses millions of dollars, and there is rarely a gap of hundreds of millions.

"The Legend of the Fairy Tree"

Unless the movie uses more aggressive external publicity, such as becoming a designated movie, many places have to be forced to watch it, and so on.

Therefore, in the eyes of many people, the gap of hundreds of thousands is not a gap at all, and it can be overtaken at any time.

Maybe today you are the first, tomorrow you will be the second, and the day after tomorrow you will be the first again, and everyone will take turns to sit in the bank.

Gu Che didn't know what he thought, his eyes narrowed slightly, and said, "Staring at Director Ma Youming, I don't think he will be so willing to give us the first place." ”