Gu Che's prediction was indeed accurate.

Ma Youming launched an offensive earlier than they expected.

On the second day when the total box office of "The Legend of the White Snake: Love" surpassed that of "Gray Shadow", the gap between the box office of the two was still only a hundred thousand yuan, but "Gray Shadow" broke out violently.

This wave of propaganda was launched from a short video.

Ma Youming's team analyzed the process of "The Legend of the White Snake: Love", and believed that the short video channel helped the film a lot, and later helped the film win the TOP1 hot search of the blog during the New Year!

Therefore, Ma Youming also decided to launch a counterattack from short videos.

At the beginning, his team spent money to find more than a dozen short video tubas to promote "Gray Shadows" through various interesting clips -

[Open "Gray Shadows" in an adventurous way! 】

[I originally thought I was watching a suspense movie, but I actually watched a comedy! ] 】

[I announced, the alias of "Gray Shadow" is "Treasure Hunting"! 】

……

Under the interesting editing of various up masters, "Gray Shadow" was once again swept up in popularity.

And because the theme of this wave of publicity has not been promoted before, it will not cause a waste of publicity resources, but will attract new users to "Gray Shadow" from other angles.

The content of the clip is very exquisite, and it is also very in line with the ideas of those who like to watch short videos, which is curious and exciting, and suddenly grabbed the top ten of the hot search list of short videos.

Netizens commented——

[Good guys, I've also watched "Gray Shadows", but how do you feel like you're watching a fake movie, is the protagonist of "Gray Shadows" actually having such a mental journey?? ] 】

[Knowledge, sure enough, suspense films are a test of IQ, after watching the clip once, I found that there are many ...... I didn't understand]

[I haven't seen it yet, do you say it's good-looking, I feel like it's blown too the Internet!] 】

[It's very good-looking, I haven't seen it either, I'm going to take a look, I forgot that he didn't advertise. 】

[Does anyone want a second brush? A suspense film is a suspense film, you can't understand it at all the first time, and you can't understand it until the second time! The editing of this up master told me another angle, I didn't expect that there was this line when I watched the movie, Director Ma buried the thread too deeply, do you want to make a series of movies? 】

……

The short video cut into "Gray Shadow" from another angle, which also made the public start to discuss the film again, and sure enough, "Gray Shadow" once again distributed a second spring!

On the third day, "Gray Shadow" re-toppled "The Legend of the White Snake: Love" by a slight advantage and took back the throne of the first place at the total box office.

After Gu Che observed their efforts in short videos, he guessed that their second step was to exert their efforts on blogs.

Ye Ming asked with a little headache, "Shall we also do something?" ”

Gu Che thought for a while, and suddenly smiled: "No, we don't have to do anything." ”

Ye Ming was a little anxious: "Then the throne of the first box office is about to fall into the hands of "Gray Shadow"! ”

The smile on Gu Che's face was a little unfathomable: "It will not necessarily fall on "Gray Shadow", the route they took is different from the route taken by the White Snake, and they can use another entry point to promote it again, but the White Snake is not good, and all the cards of the White Snake have been played." ”

"However," Gu Che said, "it doesn't mean that we don't have an advantage. ”

He affirmed: "Our films, the box office potential has not been fully unleashed!" ”

"Gray Shadow" has been promoted many times, and this time it has opened up a new publicity plan to another publicity channel, but the effect is certainly not as obvious as the first time.

Quite simply, many netizens have already seen this movie.

For netizens who have seen it, it is very difficult to let them brush it twice.

For netizens who haven't watched it, they have the desire to watch it, but the type of film is much more restricted.

It is very unique to be able to edit a suspense film into a cheerful and funny style, but if you really go to the cinema and watch it, you will find that the tone of the film is not as relaxed and witty as in the editing.

People who are deceived by propaganda may not be in a good mood.

Even if you watch the whole thing, you won't necessarily give this film a high score.

It's very simple, I was attracted to the style editing of your comedy films, and you showed me a heavy film, how can that work?

Must have a bad review!

This is also the reason why many movies understand that the brilliant editing can quickly attract the attention of netizens, but they don't dare to do so.

The pendulum will swing.

forcibly pulling in the real audience that is not the film, you have to have the courage to face many bad reviews.

Gu Che said: "We are different from "Gray Shadows", people have nothing to do and have no way out, so they decided to use another way to subvert it, and if they can trick one in, they will cheat one in." But we're different, we've only just gotten up this week, and we're getting the treatment of popular films, and we still have a lot of potential. ”

"The Legend of the White Snake: Love" does not lack publicity, what it owes is the amount of films that will always be in short supply!

Ma Youming's move was immediately known by industry insiders.

"The picture is poor, Director Ma wouldn't have done this before, it seems that the box office was forced by Gu Che to be very pressured!"

"No one has been able to fight Ma Dao before, but this time it is rare to meet an opponent, and Ma Dao has also begun to get serious."

Some senior industry insiders can remember very well that Ma Youming relied on publicity and marketing to personally send his famous movie to the throne.

In the past few years, I have just stood at the peak, so I didn't use the means of hard work before.

Don't use an elephant to crack a nut?

But now it's different, the Spring Festival stalls have killed a "The Legend of the White Snake: Love", and Director Ma has also risen to the idea of fighting.

"Hey, Ma Youming is all out of publicity, my film, which used to be the second best seller at the total box office, can't be willing to lag behind, let's do it too!"

"Haha, the former first and the former second have decided to enter the game, so I, the former third, will also play, before the last moment, who knows who will kill the deer?"

The secondary promotion of the film caused by director Ma Youming has just begun.

In the next few days, netizens coincidentally swiped various analyses and clips of Spring Festival box office films on major platform channels.

Everyone relied on the fierce propaganda offensive to pull the overall declining box office to the trend of rejuvenation.

And in this fierce propaganda, Gu Che made a move!

He doesn't play anything else, he plays from what he is best at.

Playing editing with all the big directors, Gu Che can't play it, and Sun Zhengxin, the director who filmed "The Legend of the White Snake: Love", can't play this group of old directors who have been in the film industry for many years.

These veteran directors only need one thought to replace the exact same movie clip with a different plot.

Since these directors dare to make a move, they dare to play their own films with eighteen kinds of martial arts.

In this regard, Gu Che was ashamed of himself.

So, when others play editing, he plays music!

This week, the number of films scheduled for "The Legend of the White Snake: Love" has been rising, and it has firmly grasped the second place in the total box office, but it is chased by the third and fourth places behind.

The box office gap between the two sides is not large, but the gap is only hundreds of thousands.

And "The Legend of the White Snake: Love" is also very tight after "The Legend of the White Snake", even if "The Legend of the Gray Snake" started the second promotion and redeemed the decline of the box office, but the growth momentum is not as good as "The Legend of the White Snake: Love", and the box office gap between the two sides is between more than 100,000.

Seeing that the tail of this week is about to pass, and a new round of film scheduling will start next week, Gu Che finally stopped sitting still and posted a blog.

Gu Che: [Do you want to listen to new songs?] 】

Gu Che: [As long as the box office of "The Legend of the White Snake: Love" exceeds 1 billion, I will release a new song! ] 】

Netizens who heard the wind:!

！

Gu Che, an old thief, has a new song to seduce me!

[Other directors are all thanking each other for how many billions of box office breakthroughs to thank him, but Gu Che is different, how many billions of box office breaks through to come to a new song]

[So you still have a new song, right?] Why don't you send it out? Is it okay to be diligent? Can you do it? 】

[Now the box office of "The Legend of the White Snake: Love" is just over 900 million, do you still want to break through 1 billion? ] It is estimated that the film will be taken off the shelves soon, and it may be achieved! 】

[There's no hope, you'll release a new song now, if it's good, I'll contribute another box office to you when I'm happy [Dog Head]]

Gu Che's moves are different from other directors.

After Ma Youming found out, he couldn't help but laugh and said, "This kid is very slippery!" ”

The assistant asked suspiciously: "Could it be that Gu Che's propaganda is effective?" Movies don't have to look at the content of the editing, what does it have to do with the songs? ”

He divides those who like to listen to songs and those who like to watch movies into two categories.

Ma Youming said: "This kind of propaganda may have a good effect, but it may not have a big effect." ”

Assistant:......

Ma Youming said with a smile: "Do you want to know why he chose to promote the new song to whet the audience's appetite since it will not have much effect?" ”

Ma Youming: "That's because Gu Che knows that he can't compare to us in film editing, so he simply avoids our strengths and doesn't involve editing out a different plot to attract the audience to jump into the pit." ”

His forte is his creation.

Using one's own strengths to fight for other strengths is the right way to fight.

It's just that whether netizens are willing to support the movie to sell his new song to save face depends on what netizens think in their hearts.

The assistant understood what Ma Youming meant, and asked a deep question: "Then is it really useful for him to do this?" ”

Ma Youming thought for a while and said slowly: "It should be more useful than colliding with us in the field of short videos." ”

The movies that are now being released during the Spring Festival have gone crazy in the field of short videos.

At the beginning, it was only Ma Youming who opened the means of secondary publicity.

Later, those films with huge investment also came to join in the fun, started the second publicity, and laid out short video clips.

Later, the big pond of short videos is no longer a game that can only be played by front-row films, and many kinds of small-budget movies have also entered the game.

Ma Youming has also seen several clips with particularly high likes in short videos, one of which is a movie with a relatively low box office.

Not to mention, the editing is very interesting, the creativity is very fresh, and it has deeply captured the appetite of short video netizens.

Because of the excellent editing, the box office of this film has been rejuvenated.

Gu Che here, after sending out the blog, he didn't care anymore, and sent the two songs he had created to Xie Changming.

After posting, he said to Xie Changming: "Maybe you have to cooperate with my movie to promote it when you post the song, but if you are in a hurry, it doesn't matter, don't care." ”

Ye Ming watched Gu Che's operation throughout the whole process, and couldn't help asking: "Are you so sure that netizens will hit a wave of box office because they want to hear you release new songs?" ”

Gu Che said calmly: "I'm not sure. ”

Ye Ming: ......

Gu Che smiled slightly: "So I'm just talking about things that I don't have a grasp of, I won't let Xie Changming wait too long, and it doesn't matter if he can't wait." ”

Ye Ming complained frantically in his heart: You can just pull it down!

You said so, how could Xie Changming not wait for you?

Everyone wants to get in touch with you!

If I can help you with the movie, won't I be more confident when I invite you to sing in the future?

Ye Ming could think with his toes that Xie Changming would definitely agree to Gu Che's plan two hundred percent.

Now, the pressure is on the netizens.

[Damn, the box office of White Snake has not yet arrived, and I am already thinking about Gu Che's new song! ] 】

[Damn, will Gu Che's new song still be related to opera? ] 】

[I didn't think that Gu Che's new song would be related to opera, but you said so,, I also hope that his new song will be opera songs, and I want to know how he can play opera! ] 】

I have to say that this wave was loaded by Gu Che!

Gu Che's fans in music have always been huge.

Gu Che has created a wide range of music, whether it is a small love song, an inspirational rock song, or other righteous songs, Gu Che can complete it with ease.

This has also led to his achievements in music, which are better than those in other aspects.

Even if the box office of the movie "The Legend of the White Snake: Love" starring Gu Che is very high, it has reached 900 million, but many people still think that Gu Che's main profession is creation and singing.

That's what preconceived notions come about.

Even if Gu Che can make more money by investing in this movie than he creates, netizens still think that he is the best at creating and singing.

So, this wave of new songs was scheduled, and music fans were restless!

[It just so happens that I like Gu Che's opera pop music, I pinch my fingers, "The Legend of the White Snake: Love" is related to me! ] 】

[To be honest, let me listen to Cantonese songs, but I really can't imagine what it's like to listen to Cantonese opera and watch movies all the time, even if the special effects of this drama are said on the Internet, no matter how good they are, they can't attract me, but now, I'm fighting! ] 】

[Brother, draw the knife, Gu Che must be new! ] Song! The deadline is at the end of the month! 】

[Give you a week, I want to hear Gu Che's new song in a week!] 】

"Billion? He dared to think about it. Ma Youming heard what the assistant said, and sighed a little.

They just attended a dinner, and in that dinner, it was determined that "Gray Shadow" would be postponed from the shelves, and it was changed from being scheduled to be taken off the shelves for a month to being taken off the shelves for two months.

It can be said that in this box office competition, "Gray Shadow" locked the battle in advance.

The box office of "Gray Shadow" is very tight with "The Legend of the White Snake: Love", and it has not yet exceeded 1 billion, but according to this trend, it should be able to reach it next week.

Coupled with the postponement of the release, it is conservatively estimated that it can earn another three or four hundred million box office.

The investment in this film has all been recouped and it is starting to make a profit.

After the box office reaches 1 billion, how much can be sold next, it is all pure earning.

Ma Youming has a lot of experience in movie releases, and he can already estimate what the final box office of this movie will be, and he is satisfied.

Although in his career of directing more than a dozen films, "Gray Shadows" is not the top film, but it is still in the bottom position.

But it's a suspense genre!

It's already very good that the suspense theme can do it to this extent!

At the same time, it also seems that "The Legend of the White Snake: Love" is powerful.

A Cantonese opera niche movie can actually hit the 1 billion box office mark, which is beyond everyone's expectations.

Purely in terms of investment profits, the investors in this film have already made a lot of money.

The assistant said in a low voice: "After Gu Che posted this blog, the box office of "The Legend of the White Snake: Love" was immediately raised by a large margin, surpassing our movie. ”

Ma Youming's eyes narrowed slightly, "Gu Che's move, it seems that he made the right bet." ”

Ma Youming has never heard Gu Che's songs, and he can't understand the desire of music fans for Gu Che to sing and the fanaticism of wanting to hear good songs.

Playing music doesn't necessarily burn less money than playing shooting.

Many of Gu Che's fans are music enthusiasts, who not only like to listen to songs, but also like to play music in person.

If you buy a set of equipment, it is not a small amount.