Chapter 290: A Quote to Refresh Documentary History!
Penguin Film and Television Nanzhou Branch, after receiving Ye Ming's reply, Xiong Bingdong no longer hesitated and increased the publicity of investment promotion.
Don't touch financial lending, it's simple!
Originally, he didn't want financial loans to come over and get a piece of the pie, although the price of this thing was very high, which was the highest in the industry, but the money was hot.
How many people have a lot of trouble because of money?
A person with a good sense of morality may have embarked on the road of no return because of borrowing an online loan.
Even if Gu Che didn't say it, Xiong Bingdong wouldn't let the advertisements for financial loans come in.
Recently, there are many celebrities who are short of money, and the general direction of the economy is not good, so they have borrowed a lot of advertisements for financial loans.
Xiong Bingdong watched it coldly, just waiting for them to overturn one day!
Soon, Xiong Bingdong's investment promotion spread throughout the industry, and even netizens heard about it.
Unlike advertising practitioners in the industry who hesitate to advertise in "Nanyun Cantonese", netizens naturally like to eat melons.
[Gu Che's "Southern Rhyme Cantonese Voice" didn't find a good advertiser at the beginning, which is not scientific! ] γ
[Hahaha, I guess there are many people who regret it, if the advertisement was talked about before the broadcast, the price would not be so outrageous now]
["Nanyun Cantonese Voice" is so popular, who will ask industry insiders what is the final price of the advertisement? ] γ
Netizens are all attributes of people who eat melons and have fun, and they will go wherever there is excitement.
Recently, there are no fresh big melons in the entertainment industry, and some melons that meet again after repeated divorces and never get along with each other after breaking up have been eaten by netizens.
Now I heard that there were new melons, and they all participated in the discussion.
The discussion was very enthusiastic.
Not only netizens on blogs also participated in the discussion, but also netizens from many different channels.
[According to my advertising person's market, although "Nanyun Cantonese" is very popular, it is only a documentary after all, the most important thing about the documentary is rigor, in fact, it can't bring much advertising to sell, I don't think the price will be too high! γ
[I have a different opinion, this documentary is different from other documentaries, as the first documentary to suppress all the movies and TV series released in the golden age, its effect is very different, it is likely to be put up by documentary peers, and the documentary is likely to be the first shot of turning over because of "Nanyun Cantonese"! I'm waiting for a documentary to rise, so its advertising is definitely sky-high! γ
[In fact, only two episodes of "Southern Rhyme Cantonese Voice" are broadcast now, according to the playback speed of the documentary, only two episodes are broadcast in a week, it is really not good to count traffic, unless you turn on the plus change mode! ] I estimate that if I broadcast four episodes a week, I will be able to measure the real weight of this documentary! γ
There are also great gods among netizens, and the reason why "Nanyun Cantonese" will cause such a phenomenal broadcast volume is more rational because of Gu Che.
The name of a man, the shadow of a tree.
Gu Che has formed a reputation in the industry that "Gu Che's products must be high-quality", and netizens will watch any work out of trust in him.
So the show has just started, and most of it is actually the traffic brought by Gu Che.
However, the pursuit of traffic is only temporary, and if you want to preserve the traffic for a long time, you need to be hard and rely on quality.
Gu Che's previous help in promoting "Havoc in the Rivers and Lakes" is still on the air, and the ratings are also rising, and it has become the first popular martial arts drama this year.
With jewels such as "Havoc in the Rivers and Lakes" and "The Legend of the White Snake", netizens naturally trust Gu Che very much.
Although everyone said that they still had to see the quality after the documentary, in fact, from the bottom of their hearts, they decided that the quality after the documentary was not bad.
There is a lot of speculation about advertising offers on the Internet, and in the advertising industry, many people in the industry have also asked for quotations from people they know well.
"Hey, do you know "Nanyun Cantonese", recently their family is going to open a round of advertising bidding, is your company going to compete?"
"No, the boss of our company said that "Nanyun Cantonese" is not quite in line with the tone of our advertisement due to the subject matter, and will not participate in this round of bidding."
As a result, at the bidding meeting shortly after, this friend saw a friend who said last week that he would not participate in the bidding.
"Do you want to compete for the advertisement of "Nanyun Cantonese", our president wants to give it a try, probably take a million to test the water, if you can't get a million, you won't compete."
"Coincidentally, our company also wanted to participate in the advertising bidding of "Nanyun Cantonese", but the president only said that it would be enough to take 500,000 yuan and compete for the lowest advertising space. If the lowest level of competition can't be met, then don't do it, just let them fight. β
As a result, at the bidding meeting shortly after, the company that said that it would only take 500,000 yuan to compete offered a sky-high price of tens of millions!
The advertising industry is all in the dark current.
On the bright side, they are all very determined.
But secretly, I am also urgently analyzing the greatest value of the show "Southern Rhyme Cantonese".
To try, or not to try?
That's a problem.
Under the watchful eye, the bidding meeting for "Southern Rhyme Cantonese Voice" has finally opened!
And on the same day that the bidding was opened, "The Strongest Singer" finally came to announce the last mysterious debut singer.
Unlike in the past, it was announced on time at 6 o'clock in the evening.
This time, the official program team of "The Strongest Singer" has been warming up since a few days ago, saying that the last debut singer is very special and will be announced at two o'clock in the afternoon of the same day.
Announced in the afternoon, is it still special?
This attracted the interest of some netizens, who discussed who the last mysterious singer was.
[Li Yi is the best at selling Guanzi and the most able to surprise the audience, he is scheduled to announce it at two o'clock in the afternoon, then he must know that it will be announced at six o'clock in the evening, which is not enough for netizens to discuss! ] γ
[Does this mean that he thinks that this mysterious singer, once announced, can make us discuss it from the afternoon to the evening? γ
[Anyway, as long as the topic is big enough, the sooner it is announced, the better, and maybe there will be a few hot searches! ] γ
β¦β¦
In the expectation of netizens, at the bidding meeting of "Southern Rhyme Cantonese Voice" held by Xiong Bingdong, the official program team of "The Strongest Singer" unveiled the last mysterious singer on time at two o'clock in the afternoon.
And that'sβ
Gu Che!
Netizen:!
οΌ
Netizens rioted en masse, and there was a Tongkong earthquake.
[Gu Che??? γ
[I'm Gan, I have to forget that Gu Che can also sing! ] γ
[Hahaha, Hi Da Ben Pu Xi Da Ben Pu, I have always liked to listen to Gu Che's songs, and his songs are very suitable for listening to them in the middle of the night, walking alone in a small alley, or in an empty street! ] γ
[Now I want to know if Gu Che will sing original songs by himself after he is on the show, and if so, how many songs can he last? It's time to test Gu Che's thesaurus [funny]]
After a while, #ι‘Ύε½»εε ζεΌΊζζ#θΏδΈtagε°±δΈδΊηζ.
Soon, five or six related entries were on the hot search.
With the discussion of these hot searches, I am afraid that it will be squeezed into the front row in a short time and become the existence of the slaughter list!
At the same time, "Southern Rhyme Cantonese Voice" is falling into a stalemate in attracting investment.
At this time, the latest round of offers has come out, inserting nearly 90 seconds of advertising before the start of the show, with an offer of nine million!
The advertiser who quoted this price was also very nervous, on the one hand, hoping to win it for 9 million, and on the other hand, hoping to find someone to push his price down.
Alas, he doesn't know if it's okay to buy and broadcast advertisements at such a high price!
Suddenly, there was a commotion at the scene, and some staff members who were waiting outside suddenly broke into the investment site, saying that there were some urgent matters to notify their managers.
Several managers walked out with puzzled expressions, shocked after hearing the news, and finally turned into deep thought.
Xiong Bingdong didn't receive any news here, and he didn't know that the blog had already made a fuss because it was announced that Gu Che had become the starting member of "The Strongest Singer".
He was still repeating the offer of nine million, each time every few minutes.
After three repetitions, no one refreshes the offer, and the 90-second ad before the show starts will be won by the price of 9 million!
This offer was made by an advertiser who sells infant milk powder.
Xiong Bingdong was secretly shocked that infant milk powder could make so much money, and it had a great future!
On the other hand, I was secretly happy, nine million, this money is worth it, it's worth it!
He applied to the headquarters to invest in a documentary, and it was only two million.
It is said that the two million funds have not been burned yet, and some of the remaining funds have been recovered by the headquarters.
Now, a launch advertisement is enough to make "Nanyun Cantonese" profitable.
It's not a lot of money, but come to think of it, it's a documentary!
In the documentary, this money is already very good!
Just as he was about to shout out the offer of nine million for the third time, suddenly, an advertiser raised his hand and shouted a price with a solemn expression:
"Ten million!"
Xiong Bingdong's heart jumped heavily, and he thought he was going to hallucinate.
Ten million?
Is it really 10 million?
No, when will the documentary come out with 10 million?
It's a documentary, not a popular TV series!
At this moment, another advertiser raised his hand and shouted menacingly: "Twelve million! β
Then, another advertiser shouted, "Thirteen million! β
In the end, an incomparably domineering voice interjected: "Lao Tzu opened fifteen million!" Whoever is taller than me, I will give this advertisement to him! β
Xiong Bingdong looked up in a daze and found that the person who shouted out was a car seller.
The name of his family's new car this year is "Full Belly Jinglun".
Yes, the name of a car is attached to the name of a series of crepes.
But unexpectedly, this car was sold under the marketing of "domestic national windmill", because the quality was not bad, it was really marketed, and the orders for each car were soft.
It is said that some people queued up for three months, and the down payment for the car, and even some people paid the full amount, but they still did not get the car, and they deliberately sued the person who sold the car, and they were in a lawsuit.
This shows how popular this car is.
Xu is car boss's arrogance shocked the other advertisers, and in the next few minutes, everyone's faces were heavy and a little silent.
Seeing this, Xiong Bingdong no longer hesitated, and shouted an offer once a minute.
Three minutes later, the advertising bidding for the first 90 seconds of the broadcast was officially ended, and it was taken down by the car boss at a sky-high price of 15 million.
But although the 90 seconds before the start of the broadcast were sold, there were still various breaks during the show, and a break for a while could also show a round of naming rights.
So the next thing to auction is the naming rights!
This is another new round of offers.
Although it is unlikely to be higher than the 90 seconds before the start of the broadcast, it is also a must for some advertisers.
It was only a few hours before the door to the conference room was pushed open.
Some advertising managers didn't know what they had in mind, so they quickly opened their mobile phones and searched, whether something had happened, so that some company managers quoted so crazy!
As a result, I saw the news that Gu Che had become the starting member of "The Strongest Singer".
The advertising managers who didn't receive the news suddenly slapped their thighs and looked annoyed.
Gu Che actually went to participate in "The Strongest Singer"?
Rushing to the popularity of the variety show "The Strongest Singer", it will definitely continue to bring fire to "Nanyun Cantonese"!
If Gu Che's performance in "The Strongest Singer" is not bad, then netizens who have always wanted to listen to him sing will probably run to his documentary and listen to him throughout the whole process!
Don't doubt it, those fans can do it.
Even if Gu Che doesn't have a strong fan support group, he is just a passerby, and when he has a good impression of the star, he will always look at his previous works.
Not to mention, Gu Che recorded a documentary with sound from beginning to end!
What a miss!
On the other side, after Xiong Bingdong came out, he also heard Gu Che's news from the assistant's mouth, and immediately smiled.
"I'll just say that when those advertisers come to the back, they all offer sky-high prices to snatch documentary advertisements."
Although the advertising unit price of the documentary cannot be compared with a popular variety show like "The Strongest Singer", the current advertising price can be almost the same as a hit drama with a small hit.
Xiong Bingdong is very satisfied.
Whether it's through Gu Che's east wind or what, at least it's stronger than other documentaries!
Suddenly, Xiong Bingdong thought that Gu Che also had an investment in the documentary, and he also accounted for 30% of the shares as a technology shareholder.
At that time, when Xiong Bingdong promised to make a documentary for Gu Che, he negotiated the shares and the notice fee to be given.
A year later, Gu Che was on fire, and the shares and notification fees remained unchanged.
Xiong Bingdong thought so, and immediately called Gu Che to report the congratulations, congratulations that he might have split the money!
On the other side, Gu Che left the crew of "The Legend of the New White Lady" and got on the plane to Zhongzhou.
The rehearsal before the second round of recording of "The Strongest Singer" is about to begin.
In addition, he has to write a few more songs and hand them in, because once the show starts, the rhythm will become very fast, and often the singer will finish the game on the front foot, and the show on the back foot will be played.
Xia Guo's video processing technology is very superior, as long as the variety show is popular, it is not impossible to shoot on the same day and broadcast tomorrow.
Everything, it depends on the ratings of this variety show!
Under such circumstances, Gu Che felt that he still had to write a few more songs.