Out of the president's office, Wanting asked me, "Brother Long, are you really sure?" ”

To be honest, I'm not sure, because I don't know anything about this customer. The reason why I dared to agree was mainly because I remembered the teaching of my master Shixian Li Bai: I am a cultural person, how can things about culture stump me! Besides, it's up to people to do it, and doing this well is a small test for me! Big bull A can't talk about it, and calf A is also the first goal that should be worked hard!

I said, "It shouldn't be too much of a problem." ”

Wanting said happily: "I know that Brother Long is definitely not a dou who can't support the wall!" ”

I said, "There is no other way, you recommended me to the president, can I still refuse?" ”

Wanting said: "I'm sorry, I recommended you to Mr. Fu without your consent." It's mainly because it's such an opportunity, and I think you can. ”

I said, "I'm not complaining about you, I know you're doing it for my good." ”

Wanting said, "Then behave well." I'm sure you won't let me down. ”

I said, "I shouldn't let you down, if nothing else, just to repay you for your good to me." ”

Wanting said: "I absolutely believe in you on this. But after all, this is a big deal, something that the planning department can't handle in a few months, and you only have three days, which is too tight, right? ”

I said, "This thing doesn't depend on time, it depends on inspiration, and inspiration can be solved in the instant." ”

"Okay, Brother Long, the heavenly spirits and the earth spirits, I hope that the heavens and the earth will come to give you inspiration and create a miracle!"

I asked Wanting, "When will their materials be delivered?" ”

Wanting said: "Don't worry, the president is the president, and the president's words are orders in the company." Someone will be sending in soon. ”

Back in the office, I started thinking about advertising. I suddenly remembered a magazine I had read two days ago, and it seemed to have a story about advertising, but I just didn't pay attention to it at the time.

I found the magazine in a bunch of newspapers, flipped to the article about advertising, and studied the story about advertising.

The story says –

Day 1.

A student climbed out of the school wall and was caught by the principal. The principal asked him, "Why don't you walk out of the school gate?" ”

Student answers: Metersbonwe – off the beaten path. ”

The headmaster asked again, "How can you climb over such a high wall?" ”

The student pointed to his pants and replied, "Li Ning - anything is possible!" ”

The principal asked, "How did you feel when you climbed over the wall?" ”

The student pointed to the shoes on his feet and said, "Xtep – the feeling of flying!" ”

The next day.

The student walked in through the gate, and the principal asked him, "Why didn't you climb over the wall?" ”

The student replied: "ANTA - I choose what I like!" ”

Day 3.

The student came to the school in a mixed suit, and the principal emphasized: "The school rules do not allow mixed clothes!" ”

The student replied, "Whatever you wear – Semir costumes!" ”

Day 4.

The student wore a vest to school, and the principal said, "The school rules don't allow you to wear a vest to school!" ”

The student said, "It's good to be simple for a man – Attenborough costumes!" ”

The headmaster couldn't bear it anymore and said, "I'm going to give you a big demerit!" ”

The student was not convinced, and said, "Why do you want to punish me, my words have a source?" ”

The principal said, "Dynamic Zone – my territory, my way!" ”

After reading the story in this article, it dawned on me - it turns out that the advertising slogan is like this! It's so easy!

It didn't take much effort, and all kinds of information about this customer were sent and piled up in a high stack.

Oh my God, it will take at least a week to browse all these materials, and when the browsing is over, the daylilies are cold, and what advertising words are there to talk about!

What to do? Let's pick the most important thing to see.

I glanced at the information in a daze, and found that it was all useless, only the text on a page of paper was closely related to the customer's company, that is, the company's profile and product introduction, and everything else was nonsense, what certification, what award, what output value, what tax, what media coverage, what corporate culture, what values, etc., all nonsense!

Advertising advertising, advertised, clear at a glance, straightforward, people can understand at a glance, remember when they understand, remember when they remember, want to buy when they buy it, and want to buy it if they feel good, this is the meaning of advertising!

I have a bottom in my heart.

It just so happened that Wanting knocked on the door and came in to deliver a lunch box at noon.

There is no one else, and I talk more casually: "Sister, you can give these materials back to their various departments." ”

"You're done, so soon? Impossible! ”

"I haven't seen it, it's enough to keep this piece of paper, nothing else is needed, it's useless."

"Let's take a look again, the time given to you by the president is three days, don't worry."

"You can do a lot of things in three days, and you can't waste them all on these useless materials."

Wanting said: "But this is the most important thing at the moment! ”

"The most important thing is not to waste the most time, but to find a breakthrough as soon as possible. I've found this breakthrough. ”

"Are you sure?"

"I'm sure."

"Brother Long, this is not a joke! I try my best to recommend you in front of the president, but it's not just your face, it's not just a matter of your face, I'm not easy to explain......" Wanting looked sad.

Unexpectedly, Wanting's sad face was so cute and moving.

I couldn't bear to let her go on like this, and said, "No diamonds, no porcelain work." Sister, you just believe in Brother Long, it won't take three days, maybe you can make a deal in the afternoon. Put your heart in your belly. ”

Wanting put down the lunch box, walked to the door with the information, and was still not at ease, so she turned around and said, "Brother Long, are you really sure?" ”

I didn't answer her, just nodded affirmatively.

My confidence came from the stories I read about advertising in that magazine, and from my understanding of advertising.

After eating the lunch, I looked at the page of the company profile again, and there were a few sentences about the company's anti-counterfeiting, and another sentence deeply attracted me. That sentence goes like this: in the past few years, although there have been a lot of so-called lemon tea on the market, but the quality is uneven, only our Vita lemon tea has been adhering to the creed of quality first, so it has won the title of city and province excellent......

Seeing this, I suddenly had an inspiration, grabbed the pen on the table, and wrote a sentence on the paper: If you want to come, come for real!

After I finished writing, I was content to lie on the table and be confused for a while.

This confusion leads to a lot of dreams, which is what people often call daydreaming. It's just that other people's daydreams are good dreams, but this daydream of mine is a mess and full of flavors.

In the dream, my daughter-in-law Osmanthus was calling me for help, and her voice was miserable......

In the dream, Inspector Liu Mazi, the black dog, was burning me with a red-hot soldering iron, and my flesh was smoking......

In the dream, John, a foreigner from the United States, was praising me Niu A and gave a thumbs up......

In my dream, the village chief of the Soul Village was complaining that I was an unqualified cultural stationmaster, and he shook his head......

In my dream, my master Li Bai, the great poet immortal, stared at me and said: You must become a positive energy cow A character! His expression was solemn and solemn......

When I woke up, everything was gone, and I saw the midday sun shining in through the window, which pierced me for a long time.

Wanting knocked softly on the door and came in, asking me if I was dreaming.

I said, "How do you know?" ”

"When I passed by your door, I saw you struggling to sleep on your desk, as if you were having some bad dreams," she said. ”

I didn't want others to know my details, and I didn't want others to walk into my dreams, so I sloppily said, "No, maybe it's uncomfortable to sleep on my stomach." ”

She said, "Otherwise, I will suggest to the boss that you get a camp bed, which will be more comfortable during the lunch break." ”

I said, "No, no, no, you can't cause too much trouble to the company, just do it." So, you're here, so leave this to the president. ”

I handed the paper to Wanting and asked her to pass it on to the president.

A few minutes later, Wanting brought the president's approval on the paper, and the president wrote next to my "Come if you want to come": That's good! It's just going to come for real! The back also signed a "pay word" of dragon flying and phoenix dancing.

Wanting asked puzzledly: "What do you mean, what is the result?" ”

I squeezed my winks and said, "Don't worry, it's definitely a good result!" ”

After Wanting left, I breathed a sigh of relief, crumpled the paper, and threw it under the table.