At this time, the boss was also busy, so he sat next to me and watched me eat.

I asked her, "Are you going to close the file?" ”

He said, "It's almost, I'm basically going to close the stall when you're done eating, and no one will come to this point again." ”

I said, "Then I'll eat quickly, don't delay you to close the stall." ”

He said, "Don't rush, eat slowly." It's okay if I close a little earlier or later. It's all guests, and I can't drive them away. ”

I said, "You're really good at business." ”

He said: "Originally, people spent money to eat, and that is God, I definitely can't drive people away." ”

I nodded in agreement.

"What does it taste like? Give me more valuable advice. He asked.

"Good." I chatted with him while eating.

"You said it was delicious, so you will come back more in the future!" He said.

I nodded and said, "With such a good taste, business should be good, right?" I think there are a lot of people here to eat. ”

"So-so, I can't talk about it."

I said, "Shouldn't it?" If the market is in the market, why is the business bad? ”

"Don't look at the number of people, but for a while, they are all neighbors in the neighborhood, more than an hour at lunchtime, more than an hour at dinner, and basically no one at the rest of the time. Besides, this is a small business, and no one eats it when it is expensive, so it can only take the low-price route, and the profit is very thin, and there is no profit. In addition to paying rent, water and electricity, I send back a little pocket money to my wife and children every month, and I almost have no money in my hands. ”

I asked him, "People from the neighborhood come to eat, and people from farther come to eat?" ”

"Alas, those who are far away will not know." He sighed.

I suddenly remembered the advertising books I had read two days ago, and I thought that I could help this boss, so I said, "Then find a way to let them know." ”

"Sir, you can really joke, if people don't come, how can I let people know?"

"People always come up with solutions." I say.

"That's true, but my brain can only think about making stinky tofu as good as possible, and I can't think of anything else." He smiled sheepishly.

"How long has the boss been in this business?" I asked again.

"It's been more than ten years, I used to do this when I was in my hometown in Hunan, and then I came to Nanyue, and I still do this, and I eat with a mouth."

"Aren't my wife and children here to help you?" I asked.

"My wife farms at home and takes care of the children by the way, and the children are still in elementary school in their hometown."

I asked, "How much can you sell a day now?" ”

"It can be sold for five or six hundred yuan, but the rent and water and electricity are expensive, and it costs three or four thousand yuan a month, and in addition to paying rent and water and electricity every month, I can't earn a few, which is similar to a part-time job. Why do you ask this? Do you want to do this too? ”

I laughed and said, "I can't do it, I don't have your skills." ”

"Don't say it, selling stinky tofu really depends on craftsmanship. It's all stinky tofu, and the taste is different when made by different people. It's been more than ten years since I've developed this skill. ”

"Do you want to expand your business and make more money?"

"Think, who doesn't want to make more money? But we don't have that ability. ”

"I'll give you an idea, and I'm sure I'll make you more money, don't you?"

"That's a good feeling!" He looked at me innocently.

"I'll give you a piece of advice first, learn to advertise. You specialize in selling stinky tofu here, and if you want to make a sign, business will definitely be better. ”

"Advertising? You're talking about the kind of commercials on TV? ”

"Pretty much." I say.

He immediately shook his head and said, "I can't afford that advertisement, I heard that it costs thousands of dollars and tens of thousands of dollars in a few seconds." My little shop...... Don't even think about it. ”

"You don't have to do a TV advertisement, for example, in your store, a good signboard at the door is also an advertisement."

"Signboards are also advertisements?"

"Of course forget it, make the signboard better, write the content better, let more people see it and eat, and the business will be better!"

"That's right. But what's written on the signboard? Or maybe you can give me an advertising slogan. ”

I thought about it for a moment and said, "You should make a bigger sign with 'stinky tofu' written on it, and next to it it is 'I have a bad reputation - notorious!'" Writing like this, a lot of people will definitely be interested. Also, you can hire someone to help you distribute flyers, and the flyers will be printed with these words, and then your address and phone number will be printed, and it can also be delivered to your door. That way, you're sure to be able to grow bigger. ”

"Recruiters hand out flyers? I have to pay people's salaries, no, no, I don't have the ability to do this. ”

"You don't have to pay them, you can hire students who work part-time, and you can give them a little bit of a commission as long as they send out flyers, and they'll be happy to do it." Slowly, your business will improve, and at that time, you will be able to hire delivery people, and the business will be bigger. ”

"I take the liberty of asking, sir, what kind of business do you do, how do you understand this?"

I said, "I'm an advertising agency, and I specialize in advertising. I found that you are a very kind and down-to-earth person, so it was like helping you. ”

"Thank you so much." He said, "Since you specialize in advertising, I believe you." ”

I said, "Really, you might as well try what I say, maybe you can really get bigger." ”

When the boss heard this, he was happy and said, "Okay, I'll try it as you say, and if it succeeds, I will thank you very much!" You won't charge any money for the ten pieces of stinky tofu you eat today, count me as a treat. ”

"That's not necessary, wait until you're rich and then invite me." I say.

Pushing back and forth, I ended up giving him five bucks.

The boss was full of emotion and didn't say: "You have given me such a good idea, eat a few pieces of stinky tofu and charge your money, how embarrassed, or I'll get you a few more pieces to eat?" ”

"No, I'm already full, and I'm enjoying it."

"Then let's do it, next time you come to eat, I won't take your money, okay?"

"That's not necessary, I got my mind, it's not easy for you to do a small business, how can I take advantage of you!"

Before leaving, the boss hesitated and said: "I've been doing business here for almost a year, although I haven't made much money, but because it's delicious and cheap, my reputation is still very good, it's notorious?" It's a derogatory term, not quite right? ”

I said, "Why does anyone come to eat?" Because you're the one who sells stinky tofu nearby. Why is your business just more people around? Because your stinky tofu reputation doesn't spread far enough. You sell stinky tofu, are you still afraid of stinky tofu? Not only must you not be afraid of the stinking, but you must also spread your notoriety even further, you must be notorious! ”

The boss blinked thoughtfully, as if he was seriously pondering my words.