Chapter 70: Ouyang Nihong's troubles
It's been really good lately.
First of all, I was successfully hired, and when I was most difficult and needed money, Wanting helped me advance 1,000 yuan from the company, solved my accommodation problem and breakfast and dinner problems, and helped me settle a home that was not a home but could barely be a home, so that I had an independent comfort nest of my own.
Then, she helped me buy daily necessities and gave me a space and environment to live freely. Then, she tried her best to recommend me to the president and gave me a chance to fully showcase my talents.
Then, I lived up to expectations and accidentally came up with an advertising slogan that made the other party very satisfied, which was highly valued by the other party and our company, and I got a reward of more than 2,000 yuan at once. The most important thing is that the people up and down the company have been impressed with me since then - in other words, I am treated as the company's baby!
The most rare thing is that Wanting, this beautiful and beautiful woman, she already regards me as a brother, and she has a "Brother Long", which makes my heart drunk.
What should I do next?
I think that since the company I applied for is an advertising culture company, and my position is a senior copywriter, then I should do more research on advertising planning, and I should go deep into this field and make further achievements!
About the advertising words of the lemon tea customer last time, I began to have no bottom in my heart, just under the introduction of the other party's company and product, I just came out of my instinct, but I still don't understand the meaning of the advertisement, at most it is just a blind cat hitting a dead mouse.
I had to study and research the problems of advertising.
So, I tried my best to get involved in the field of advertising planning, and I would not let go of any books and materials on this subject that I could get my hands on.
On this day, I was reading a book and saw the core content section about advertising planning.
The book says that a complete advertising plan mainly includes six core contents, market research, consumer psychological analysis, advertising positioning, advertising creativity, advertising media arrangement, and advertising effect measurement.
The book says: market research is the basis of advertising planning, only a thorough understanding of consumers and the market, and a full grasp of relevant data and information, it is possible to make a more accurate plan.
Seeing this, I broke out in a cold sweat!
Advertising planning is so complicated!
Thinking back to the advertisement for lemon tea at that time, I didn't consider these factors at all, I didn't do any research, I didn't understand the consumer, I didn't understand the market, let alone any data and information, I just gave the advertising words based on intuition, and there was no theoretical support at all, which was really too risky!
It can't be like this! Not next time!
You must study and study well, and you must not take such risks again!
Thinking like this, Director Zhao knocked on the door and came in.
If Director Zhao had a good impression of me because of my amazing poems at that welcome party, then my so-called turning the tide later made him value and respect me even more. This can be seen from the fact that he was willing to give me 200 yuan to thank me at that time, and temporarily gave me another 200 yuan bonus on behalf of the planning department at the banquet.
"Xiaoda, it's almost time to get off work, and you're still reading and studying? What a serious deal! ”
"There is no end to learning, you can't do it if you don't learn!"
"Realm! Boundary! Extraordinary people, the realm is different! Xiaoda, are you free today? I want to treat you to dinner. ”
"It's okay to be free, but it's just that you don't have to eat, right? Say what's the matter? ”
"It's time to get off work, so it's better to have a drink and talk at the same time."
"Well, okay, I'm in for a treat, I've got a bonus." I say. I think Director Zhao is a good person, and I should invite him once.
"That's not going to work, I can't let you ask for it. I'm glad that you're willing to give face. Honghong, come in for a moment. ”
A tall girl stood in front of me.
"Hello Mr. Da!" The girl said with a smile.
Director Zhao hurriedly introduced: "This is Ouyang Nihong, the gold medal salesman of our planning department, you have seen it." ”
"Ah, familiar." I said, "I haven't been in contact with it alone, I know it's from our planning department, but I don't know the name." ”
"Okay, I'll give you a chance to get in touch alone today, and have a good chat." Director Zhao said.
"Me with her? Touching alone? Director Zhao, if you have something, just say it directly, they are all your own people, and you shouldn't engage in this beautiful woman's diplomacy! I quipped.
"Xiaoda, you don't have to mind, today, it's our Honghong who has something to ask you, and I'm just an intermediary."
"Please enjoy the light Mr. Da!" Ouyang Neon said with a smile.
"Mr. Da has already promised me, let's go and talk while eating."
When walking past the front desk, Director Zhao invited Wanting and said, "Let's go to dinner, Miss Wang will go too." ”
Wanting smiled and said, "If you have something to discuss, I won't go." ”
"It's not a big deal, it's just a chat. With you going, that's the icing on the cake! Go, go, go, go! Director Zhao strongly invited.
"Sister Tingting, you must give this face!" Ouyang Neon stepped forward and grabbed Wanting's arm.
"It seems that this is not going to work. Okay, let's go with you. ”
Going out, Ouyang Ni Neon said, "What are we going to eat?" What about Seafood City? ”
Director Zhao said: "Look at what Xiaoda means. ”
I glanced at Wanting and said, "Seafood is too expensive, and I don't like it very much." Let's go to Mantang to eat Sichuan food. ”
Director Zhao said: "It doesn't matter whether it's expensive or not, the important thing is that Xiaoda likes it." ”
Ouyang Nihong followed and said, "Since I have decided to treat you, why am I afraid of being expensive?" Let's go to Seafood City to eat seafood. ”
Wanting said: "Sichuan food is affordable, and it is also delicious. ”
I said, "That's what I mean." ”
Ouyang Ni Neon changed her words and said, "Then Sichuan food, in fact, I also like to eat Sichuan food." ”
"That's it, full house." Director Zhao said.
After sitting down in the private room, Ouyang Ni Neon took the menu to me and said, "Mr. Da, please order!" ”
I said, "Wanting is a Sichuan girl, she understands Sichuan cuisine, let her order it." ”
Wanting took the menu and said, "Okay, then I'll have some." ”
Director Zhao said: "Today, the main thing is that Honghong has something to do, and of course, it is also a matter of our department. As for Honghong, she has always been the backbone of our department's business, and she is a very good person. ”
Wanting grabbed the conversation and said: "Honghong is indeed a member of our company's planning department, she is a good person, she is beautiful, and everyone likes her very much." ”
"How can it be as good as you say? I also have difficulties, such as the recent ....... Ouyang Nihong was about to continue, but was interrupted by Director Zhao.
Director Zhao said, "Let me tell you." Yes, Honghong has a customer who makes clothing, and the company is quite big, and it wants to be bigger. Half a year ago, I told Honghong that I wanted to hand over their new product promotion planning to our planning department, with a budget of 400,000 yuan, and the intention contract was initialed, but recently it was suddenly frozen, and there was little interest. Honghong, for this project has spent a lot of effort, tracking for more than half a year, just to invite guests to eat has spent a lot of money, but also spent a lot of thought! You said, if this list is yellow, then Honghong's loss will be too great, and the blow to her will be too great! ”