"Is it expensive?"

Fu Dezheng asked a question he cared about.

Jiang Xiaobai said with a smile: "It's very cheap, 100 are only 2 cents, as long as the bag is not broken, it can be used repeatedly." ”

Fu Dezheng listened to it and praised it again and again: "Good thing!" Great stuff! ”

He knew that the plastic film factory was facing closure because the products could not be sold, but he didn't expect Jiang Xiaobai to come up with such a good product as soon as he took over, which was cheap and practical.

The plastic film factory is just around the corner.

He became more and more convinced that outsourcing the advertising department to Jiang Xiaobai was the right choice.

But even so, Fu Dezheng still adhered to the principle, and said with a smile: "You are the director of the advertising department, and you take over the business, but according to the contract, shouldn't you do a good job of advertising and then hand it over to the newspaper, which is only responsible for publication and distribution?" ”

He didn't want to be cheap to Jiang Xiaobai.

Everything is done according to the contract.

looked at Jiang Xiaobai with burning eyes, smiled, and said, "Of course, you can also ask the editorial colleagues of the newspaper to help."

But

The pen fee should still be paid.

You can't let them help in vain!

Their talents are also acquired after paying tuition fees, not to mention that they also have to support their families. ”

Jiang Xiaobai was dumbfounded and looked at Fu Dezheng in disbelief.

Isn't there a fee?

Why find such a bunch of reasons!

Its thick-skinned skin is comparable to his own.

Jiang Xiaobai shook his head secretly, feeling sorry for Fu Dezheng, this great talent was absolutely ruined by himself!

From now on, I am not alone.

But Jiang Xiaobai will never do the matter of the apprentices starving to death of the master.

It has to be well beaten.

looked at Fu Dezheng and said with a smile: "President, the advertising department has just been established today, shouldn't the newspaper hold a welcome ceremony?" Give away a few advertorials, what's wrong? ”

Fu Dezheng's mouth opened wide.

In his opinion, Jiang Xiaobai is definitely a rich man.

Qingjiang braised prawns, Qinghe braised prawns, three food restaurants, the three brands have opened almost 100 stores, and they make more than 10,000 yuan a day.

And the editor of the newspaper has a monthly salary.

It's just a few dozen dollars.

Even if you add the manuscript fee, it's still only a few dozen dollars!

He never expected that a person who earns tens of thousands of yuan a day would actually care about someone who gets dozens of dollars a month.

"Are you short of money for those advertorials?"

Fu Dezheng said teasingly.

Jiang Xiaobai waved his hand very casually, "There is no shortage." ”

"Then why are you still biting and not letting go?" Fu Dezheng said angrily.

According to the outsourcing contract of the advertising department signed between him and Jiang Xiaobai, this kind of advertorial advertising is calculated as 5 cents per 1,000 words.

Even if you write 10 advertorials, it only costs 5 yuan.

Fu Dezheng couldn't figure out why Jiang Xiaobai was unwilling to pay this money?

Jiang Xiaobai said: "I can be generous as a person and make friends, and it is no problem to invite you to eat, drink and have fun for 180 yuan." But as long as it is a business, it must be calculated, and it will not cost a penny if it does not have to be spent. ”

Fu Dezheng looked at Jiang Xiaobai in a daze and sighed.

This may be the difference between ordinary people and businessmen!

Ordinary people, who value face more than interests, usually can't pull down after saying a few words, for fear that others will say that he is stingy. And businessmen, everything is for profit, and they don't care what others say at all.

Probably, the richer the person, the more stingy it is!

Fu De was thinking so.

did not continue to entangle on this issue, Fu Dezheng said: "You said that you want to make up stories, form topics, trigger heated discussions, indirectly or directly urge those businesses to improve service awareness and service quality, and finally solve the problem that it is inconvenient for people to take home after shopping."

Tell me, which businesses are you talking about?

I ask the editor to make it according to your target audience, which is more targeted and convincing. ”

Jiang Xiaobai smiled and directly reported two names: "Department store, supply and marketing cooperative!" ”

Fu Dezheng nodded, and his heart was indeed like this.

"Okay, I'll arrange two or three stories a day, and make up them for a few days in a row."

After speaking, he couldn't help but shake his head, he felt that he had become a knife in Jiang Xiaobai's hand.

However, thinking that the convenience bag is really convenient, if it can change the business, so that the people can use the convenience bag, so that the people can get practical convenience, he thinks it is worth it.

Serve the people!

Jiang Xiaobai left the newspaper office in a good mood.

"Manager Chen, now you know how the story is told, right?"

Chen Anping shook his head, with a look of shame on his face: "Assistant Jiang, I still don't know." ”

went out with Jiang Xiaobai, he only saw Jiang Xiaobai and Fu Dezheng sign an outsourcing contract for the advertising department of a newspaper, saw the two bargaining, and knew that Jiang Xiaobai handed over the story to the newspaper editor.

As for how to make up the story, he still doesn't understand.

A little sneering: "Assistant Jiang, tell me how to make up a story." ”

Jiang Xiaobai glanced at Chen Anping, and asked instead of answering: "Manager Chen, what do you think is sales?" ”

Chen Anping said: "Sales is to sell things." ”

Jiang Xiaobai smiled dumbly and said, "You are right, but you are not right. ”

Chen Anping was stunned, right or wrong, what is this?

Jiang Xiaobai ignored him and continued: "Sales is the transmission of information and the shaping of value, and sales is the transmission of confidence and the transfer of emotions.

We're going to sell convenience bags now, so you have to pass on the information of convenience bags and pass on our own confidence in convenience bags to users.

In a word, if you want to sell convenience bags, you can't just sell convenience bags. ”

Chen Anping heard it in a fog, and felt that he and Jiang Xiaobai did not seem to be people of the same world.

These words sound so reasonable, but I don't understand a single word.

And it doesn't seem to have anything to do with storytelling.

Chen Anping was at a loss.

Jiang Xiaobai looked at Chen Anping's appearance and knew that he couldn't understand his words for a while.

He didn't continue to talk about the sales theory, for example: "We do sales, in fact, it is to solve the problem, and the problem of our factory is that there is such a good product as a convenience bag, but there is no clear sales object."

Therefore, the first problem that our salesmen have to solve is to determine the sales object. ”

Chen Anping understood this, and immediately said: "Assistant Jiang, the sales objects you choose are department stores and supply and marketing cooperatives. ”

Jiang Xiaobai nodded, "Although department stores and supply and marketing cooperatives are our selected sales targets, they have no motivation and demand to buy our products.

So, we salespeople need to solve new problems.

That is to create demand for the people we sell to, so that they have to buy our convenience bags. ”

Chen Anping smiled bitterly, he really couldn't figure out why department stores and supply and marketing cooperatives had to buy convenience bags.

In his opinion, the plastic film factory can sell convenience bags to the people.

The price of convenience bags is not expensive, buy five for a penny, everyone can afford it.