Chapter 808: Brainstorming
Wang Ping said: "In this way, it is not possible to return the money by selling lottery tickets!" ”
Ye Guangdou shook his head: "No, it's absolutely not okay." ”
His words immediately caught everyone's attention.
Chen Yuanchao said: "Minister Ye, if you have any ideas, just say it, among all of us, your thinking is closest to Assistant Jiang." ”
Everyone nodded.
If it weren't for this, Jiang Xiaobai would not have handed over the position of head of the group's media department to Ye Guangdou. This position itself is responsible for planning and other work.
Ye Guangdou said: "At present, there are only two things I can think of. ”
He spoke up immediately.
First, Jiang Xiaobai said this time that the return of 500 million yuan before the Spring Festival must be achieved through large-scale activities. Because of regular sales, it is impossible to achieve the goal in such a short time.
The second is that this activity is definitely not done in Qingzhou, and the market in Qingzhou cannot carry such a huge activity.
Ye Guangdou's two ideas were quickly recognized by everyone.
"That's right, Minister Ye is worthy of being a planner, and he thought of the idea at once."
"yes, we've finally found our way now, and we don't have to scratch our heads anymore."
"Well, the next thing is what you want to do."
"In such a short period of time, we want to return 500 million yuan, and this activity should at least be aimed at the entire Central China Province."
"Maybe Assistant Jiang's idea is to focus on the whole country."
"It's not impossible!"
"Regardless of whether this event is aimed at Central China Province or the whole country, I think the event location can be set in Jiangcheng."
"I agree with this!"
"I agree!"
"But now the question is, what exactly do you do?"
"We don't know what the situation in Jiangcheng is at the moment, can we do large-scale activities in Jiangcheng?"
"This shouldn't be a problem! After all, Assistant Jiang's second uncle is in Jiangcheng. ”
"What about time? There's definitely a lot of preparation to do a big event, and you can't get in time? ”
“……”
Everyone discussed for a long time, but there was no result.
Meng Xiaobei knocked lightly on the table, and everyone immediately fell silent.
"Just now, I heard what Minister Ye said and everyone's discussion, and I personally think that there is no problem with the direction." Meng Xiaobei affirmed first, and then said: "Now, let's discuss around doing activities in Jiangcheng. ”
Ye Guangdou nodded: "Mr. Meng, Assistant Jiang calls this kind of discussion brainstorming, and everyone can imagine boldly without restrictions." ”
Meng Xiaobei glanced at him and said, "Then you will preside over this brainstorming and see if you can come up with a result." ”
"Good!"
Ye Guangdou did not refuse, and immediately agreed.
First of all, he said: "Doing activities is nothing more than promotion, and I think we can combine the lottery to do a large-scale product promotion." ”
Chen Yuanchao said: "The soybean products factory and all factories can fully cooperate with the promotion, and if we need to experience the pack, we can also work overtime. ”
After expressing his attitude, he hesitated for a moment and said: "But there is a very real problem, even if all the factories run non-stop equipment 24 hours a day before the year, they cannot achieve a sales capacity of 500 million yuan." ”
Kong Qingxiang said: "Mr. Chen's words are true, according to the past financial data, the production capacity of all factories under Jiangjia Group cannot reach 500 million in a month. ”
Bao Ganquan added: "Even if the production capacity goes up, transportation is also a problem, and Manager Feng of the logistics company is not there, but I know that the transportation of vegetables out of season has occupied a large number of trucks, and it is difficult to achieve the task of collecting 500 million yuan in promotional activities." ”
The words of the three of them were like a scoop of cold water, extinguishing the fire that had just ignited in everyone's hearts.
"That means the promotion doesn't work at all."
"Yes, there are not so many products, how can I get paid?"
"Looks like we'll have to find something else."
"I'll just say it's not that simple."
"Minister Ye, in addition to promotion, what other countermeasures are there?"
“……”
Ye Guangdou listened to everyone's discussion and said: "Everyone, the first requirement for brainstorming is to put forward ideas, any idea can be proposed, and now it is not feasible to discuss whether it is feasible or not." ”
"If you come up with an idea and discuss whether it's feasible or not, it limits everyone's thinking."
"So there's no need to talk about whether it's okay to promote now, that's the next step."
When the crowd listened, the discussion stopped.
Wang Ping looked at Ye Guangdou and asked, "Minister Ye, can the brainstorming be whimsical?" ”
Ye Guangdou nodded: "That's right, as long as you can think of it, you can say it." ”
After speaking, he emphasized: "But it must be around the theme, and the theme this time is to return 500 million yuan before the Spring Festival." ”
Wang Ping smiled: "Isn't it just a return of 500 million?" ”
"Our Jiangjia Group now has so many industries, go to various banks for loans, maybe we can also lend 500 million."
He knew that Jiang Xiaobai's first big money was to find a loan of 3 million from farmers.
Therefore, when I couldn't think of a way, I boldly said it.
His words caused everyone to laugh.
Ye Guangdou said: "Okay, second thought, bank loan!" ”
After that, take a note.
Brainstorming refers to the initiative of Alex Osborne of BBDO advertising agency in the United States, this method is mainly discussed and discussed by the working group members in the form of meetings in an atmosphere without any restrictions, breaking the routine, thinking positively, speaking freely, and fully expressing their views.
Brainstorming emphasizes that there are no restrictions, so that discussing problems can often stimulate people's enthusiasm, everyone can speak freely, influence each other, and infect each other, which can form a boom, break through the shackles of inherent concepts, and maximize the ability to think creatively.
Moreover, every time a new idea is proposed, it can trigger associations with others. A series of new ideas are generated one after another, creating a chain reaction and forming a pile of new ideas, which provides more possibilities for creative problem solving, so that the participants in the brainstorming are constantly thinking and striving to express unique insights and novel ideas.
There is a principle in the brainstorming method, no criticism of hasty speeches, and no even any suspicious expressions, movements, and looks.
In this way, everyone can speak freely and come up with a lot of new ideas.
Therefore, Ye Guangdou did not deny Wang Ping's statement, but carefully wrote it down.
At the same time, he stopped the laughter of the others, and said: "Don't laugh, Minister Wang's statement is feasible, even if it is not feasible, you can say it first." ”
The people present, although they had not done brainstorming before, under the auspices of Ye Guangdou, they immediately adjusted their mentality and offered their suggestions one after another.