Chapter 167: Boom and Fall

Since Zhao Zhe still needed to stay in the hospital for more than a month, Scarface didn't dare to stay longer, and returned home after the bone marrow transplant.

But I didn't dare to let Xiaocao see the abnormality, because I was afraid that the bone marrow transplant would have a temporary impact, I didn't exercise much when I went out at night, just found a corner to stay for a while.

Every day or two, I went to the hospital to see Sister Meizi, but I didn't stay long each time. Sister Mei Zi also understands Scarface's difficulties, after all, she can't cause the originally happy family to fall apart because of this incident.

Fortunately, in terms of economy, Scarface still has no problems, and Scarface is responsible for all expenses. A month later, Zhao Zhe recovered well, and all indicators such as blood and blood reached the criteria for discharge.

Finally, in late December, Sister Mei Zi left Bencheng with her children, and life returned to peace.

In this process, Lu Xiaocao was not unaware, but she felt that Scarface was not cheating this time.

Is there something unspeakable that I don't want people to know, seeing that I am pregnant again, I am afraid of stimulating myself, or it is inconvenient to say it at all.

If there is anything like Xie Na and the other party needs help, Scarface will definitely help. If you consult with her, she will also fully support her.

It's okay not to say it, as long as we are still the most important thing in his heart. Scarface has had many emotional experiences, and these Lu Xiaocao knows it. So it's better not to know a lot of things than to know, and it's hard to be confused.

Scarface and Lu Xiaocao's second child, a pair of dragon and phoenix twins, was born in January 2013. The second daughter was named Lu Quan, and the youngest son was named Lu Weiyi, in short, they all have a cursive prefix.

Since the Spring Festival in 2013, the energy-saving company Xu Zheng Energy Conservation controlled by Lu Xiaocao has begun to soar in overseas turnover.

Now, in addition to the Amazon platform, the sales team has also opened stores on Ebay and AliExpress, and at the same time wants to open stores on Taobao and Jingdong in China.

When Lu Xiaocao was in Shenzhen, the sales director had this proposal, but Lu Xiaocao felt that his products were relatively high-end.

If it is sold on a domestic e-commerce platform, it needs to feed a sales team of about ten people, and the price is nearly twice as high as that of similar domestic products, and the sales volume will definitely not go up.

At that time, many things had not yet been straightened out, and there was no energy to set up such a new department, so I did not agree at that time.

Now that overseas sales are coming up, there is a lot of inventory needed, and if the sales volume suddenly declines because of any change in any country, there is no way out for product inventory.

If a large amount of inventory has been accumulated for a long time, the pressure on working capital is also very large, so if you can have one more sales channel, you will have one more choice.

Using the domestic market as a supplement, it is also a good choice now, and finally Lu Xiaocao discussed it with Scarface, and Scarface also agreed with the opinion of the sales director.

Scarface knows the financial situation very well, and now the monthly sales are equivalent to more than 20 million yuan, and there are 50 million overseas backlogs.

Of course, these include overseas warehouses and goods in transit that are drifting at sea. The net profit per month is about more than 4 million, which can fully support a domestic e-commerce sales team.

In addition, now the Chinese's consumption concept is also changing, the requirements for quality are getting higher and higher, and the product quality of Xuzheng Energy Saving is close to Philips, Panasonic, Osram ......, these international brands.

With the increase in the number of only children, children are willing to spend money on what they use. This has brought them a large market for high-end energy-saving lamps, so the domestic market is actually worth exploring.

In fact, the production plant acquired at that time was used as an OEM for these international brands from the beginning.

Because the factory owner is older, he handed over the factory to his son to take care of, but his son is a typical rich second generation and a gentleman, and he almost lost the order in a few years.

It turns out that when doing OEM for big brands, the turnover can reach 100 million a year at most, and in the end, it is difficult to get an order of 10 million, so it is a factory that has to be sold as a last resort.

The energy-saving lamp design company also has a stake in this company, and it is the same situation, but it is someone else who holds the majority of the shares.

However, they basically imitate the products of international brands, and their own brands have not yet become famous, and the manufacturing plants are about to go bankrupt.

Two shareholders were ready to withdraw, but Lu Xiaocao happened to know the news, so he spent a lot of money to acquire the shares of these two companies.

They were originally abroad, did not have their own sales channels, and their self-designed products were only sold in China, and they were mainly based on the most traditional agency system, as well as physical stores such as shopping malls and supermarkets.

The sales amount is not very large, and the profits are still very thin, and they are basically made by middlemen. Coupled with poor management, it doesn't make much money all year round.

Now Lu Xiaocao uses the model of cross-border e-commerce to reintegrate the sales side and completely abandon the physical store and agent model. The two companies were merged into one, and they were immediately revitalized.

Judging from the current situation, in the second half of the year, sales will increase significantly, and there is no big problem in doubling it.

The current general manager, at the end of the year, reported to Lu Xiaocao that by the end of 2013, sales should reach 600 million, and net profits should reach 100 million.

Lu Xiaocao's shares in Xuzheng Energy Conservation are 56%, and the other five shareholders add up to 44%, so Lu Xiaocao can pay dividends of 56 million.

After deducting personal income tax, it can reach more than 30 million yuan, and it has completely entered the rich class.

According to the equity structure designed by Scarface, when the sales reach one billion, the full stock ownership plan must be implemented, so that the company can be more stable and more dynamic.

If only the boss earns money, and the employees who work underneath can't enjoy the dividends of the company's growth, the company won't last long.

Lu Xiaocao's Xu Zheng Energy Conservation is developing rapidly, but Scarface and Sun Jiuyue's zero zero accounting firm has a big incident.

Due to the increasing prosperity of China's capital market, many companies have raised funds through various means, and listing on the Shanghai Stock Exchange and Shenzhen Stock Exchange is now the most direct way to create wealth.

In the first two years, many companies have gone public through various ways to raise funds, and almost all of the large customers have started from giving listing counseling.

As we all know, the three major statements of domestic listed companies before listing, as well as all the information on the operating conditions that can be disclosed, are untrue.

The so-called listing guidance is how to make these materials attractive and attractive to institutional investors.

After listing, how can we make the majority of shareholders believe that they are a very good company. The packaging work of these companies, and the collation and summary of the data, are all done by the accounting firm responsible for the guidance.

Although some and many things are made up, almost all companies have false information to some extent, and even the China Securities Regulatory Commission turns a blind eye, as long as it is not too excessive, it can be approved.

But once something goes wrong, the company's performance explodes, or the fraud is serious, which eventually leads to delisting.

Not only the management of the company is legally responsible, but also the relevant sponsors, guidance institutions, and accounting firms that do the audit are all implicated.

So most people are playing side balls, and few of them really let the thunder explode make money, almost it's okay.

As soon as the company went public, it was worth dozens of times and hundreds of times, and it may immediately become a billionaire.

And once the ban on the stocks in your hands is lifted, you don't need to pay personal income tax after selling.

For example, the chairman of a company like Lu Xiaocao gives himself an annual salary of one million before tax.

Now the personal income tax threshold is 2,500 yuan, which is a nine-level tax rate, and her personal income tax will be deducted by 45%.

There is also a quick deduction rate, plus a deduction such as the insurance provident fund, which is converted into an annual income of more than 500,000 yuan.

For example, the annual dividend is 50 million for her, and according to the tax law, the tax deduction standard for share dividends is 25%, which is being reformed in the past two years, and will soon become 20%.

But even if it is calculated according to 20%, the bonus she can get will become 40 million.

But if it is a listed company, she can convert these dividends into capital or undistributed profits. Then raise more capital reserves, and use them to thicken assets.

Finally, the shares will be issued privately, and the shares will be sold after the lock-up period. Not to mention the huge difference in the stock itself, some of her original shares can reach dozens of dollars per dollar.

Even if it is still a dollar, she does not have to pay taxes when she sells stocks, and she can get 10 million in cash for 10 million shares.

Generally speaking, if the boss of this company is listed before going public, he can get 10 million a year. After going public, as soon as the ban on his shares was lifted, it was basically hundreds of millions, billions of income.

Therefore, in many listed companies, the annual salary of some shareholders and management is not high, but the actual income is ridiculously high.

In the changes in the company's equity, some shareholders have reduced their holdings, and it seems that they are only sold for one thousandth, and some are also one thousandth, which seems to be insignificant.

That's millions, tens of millions. But for them, this little bit of shares, before going public, may be tens of thousands of yuan.

In the myth of wealth creation in the stock market, many bosses have no concept of their own money, and for them, it is just a bunch of numbers, followed by a long list of zeros.

But there is no limit to people's greed, and there are many people who are not satisfied no matter how much money they have, and they still have to deliberately make their worth a few more zeros.

Such a problem occurred with two customers listed on the GEM.

The issue price of less than two shares was pushed to 240 yuan a share within three years, with the cooperation and speculation of major institutions and company executives.

In fact, when it was listed, the stock was issued at a premium rate of five times at the issue price of 1.8 yuan.

That is to say, if it is the original shareholder, the value of one share of this stock is only more than three cents.

Under the guidance of the accounting firm of Unit Zero, they went through a series of packaging operations to push up the price of the stock to 1.8 yuan and sell it to institutional investors in the primary market.

Of course, after the stock is listed, there will be a small number of retail investors who will win the lottery, which is a 1 in 10,000 chance. At this stage, it is a real equity financing.

In other words, the company issued 50 million shares at an issue price of 1.8 yuan per share, and the amount of financing received by the company was 90 million yuan.

When the stock enters the secondary market, the share price has nothing to do with the company. It is only related to the person who owns the company's shares and the investment institution.

But if these people want to exchange their stocks for cash, they can only sell them.

In order to make enough profits, institutions that hold a large number of shares collude with the management of companies that also hold a large number of original shares.

Create some false information, or even fake trades, to make your indicators look very beautiful, so as to drive up the stock price, and sell the stock to retail investors who follow the hype at the high point.

In the stock market, this mode of operation is the most commonly referred to as cutting leeks. Because retail investors will always exist, and without retail investors, the capital market will basically not have any vitality.

In this process, the main personnel who can prevent the occurrence of such vicious incidents are the China Securities Regulatory Commission and the accounting firm responsible for auditing.

In fact, the responsibility of the CSRC is greater, but this belongs to the public power of the state, and there are many ways to shirk its responsibility.

But as an accounting firm that audits, they also have a great responsibility, and they are also one of the biggest responsible persons in the event of a problem.

In October 2013, the original two customers of the original zero zero broke out in a row and were finally delisted.

One of the companies, the stock price was delisted in less than half a year from the highest 236 yuan, that is, the stock price became zero.

There are more than 50,000 shareholders buried alive, and some of them still use financing to speculate in stocks.

The accounting firm was ordered to suspend business for rectification, and Scarface and Sun Jiuyue, who were shareholders, were also revoked due to lax auditing.

Accounting firms, which were expanding rapidly, disappeared overnight. Scarface is also helpless about this result.

Thankfully, they weren't involved in much of the crime, they weren't involved in economic crimes, so they weren't brought under control.

But Scarface and Sun Jiuyue feel that the responsibility of their accounting firm is very great in this matter, and it is understandable to be shut down.

jumped off the building, regardless of whether it is true or not, there are still so many people who have been involved in bankruptcy. Therefore, even if he did not do evil with his own hands, he was a big accomplice to this vicious incident.

After the accounting firm was shut down, the two took their existing business according to the partners, and let those partners set up their own companies and take over customers.

In other words, the original accounting firm was divided into seven or eight small firms. If they want to own a portion of the shares, they can.

But both of them are the kind of people with high IQs, and they know that if they don't do anything, they won't be able to do it for a long time. Their own certificates have been revoked, and after a long time, they will also be kicked out by those partners for various reasons.

Instead of that, it is better to be generous and give it directly to a few partners. After dealing with the matter of the accounting firm, Scarface also withdrew from the operation of the law firm and handed it over to Sun Jiuyue.

Because he has no experience in defending in court at all, he is an unqualified lawyer, and he does not want to develop in this direction.

Now I need time to sort out my thoughts, and I also need to reflect on my gains and losses in the past few years. Sometimes it's easy to fall if you run too fast, so it's actually good to take a proper break.

When you fail, you can sit on the ground, look back at the pothole that caused you to fall, and review why you failed, and Scarface feels that she just needs to review.