Chapter 168: Misfortune is not a one-way street

When Scarface finished dealing with the odd things and wanted to completely relax and enjoy the joy of family, Lu Xiaocao's Xu Zheng Energy Conservation also began to have a big crisis.

Since their product designs are all imitations of Philips and Osram, they are real knockoffs. In fact, there are many manufacturers of cottage products in China, but the scale of Xuzheng Energy Conservation is large.

At the beginning, the total sales volume in Europe and the United States in a month was only 20 million yuan, which was a small ant compared with the two international brands, so it did not attract much attention.

But by the end of the year, sales had exceeded 60 million a month, and they were still growing rapidly. On the Amazon platform, the sales of energy-saving lamps ranked third behind Philips and Osram.

This attracted the attention of two competitors, who took apart and analyzed the products of Xuzheng Energy Conservation and found that there were many infringements of their intellectual property rights.

So he complained to the Amazon platform, and Lu Xiaocao also knew about this information at the first time, but it didn't attract much attention at that time.

At that time, Scarface was being overwhelmed by the affairs of the accounting firm, and Lu Xiaocao did not discuss it with Scarface, and decided to respond to overseas complaints while giving birth.

At that time, Amazon was still in the investigation stage, so it had not closed their company's store yet. Philips and Osram did not file a complaint with the court, but only warned Xuzheng through official channels to stop this infringement.

At the year-end management meeting, several shareholders had different opinions, because Lu Xiaocao is the chairman and the largest shareholder, she has the final decision.

Everyone thinks that Asahi is now selling less than one-tenth of Philips' sales on Amazon. The other party should not look down on himself yet, it is easy to make money this year, and it will be too much of a loss if he stops immediately.

When the product designed by himself is launched, it will be half a year later at the earliest, and the traffic and reputation that are easy to accumulate by that time will be gone, and it will be completely from scratch.

E-commerce sales, the fight is traffic and word of mouth, without these two things, no matter how good the product is, no one will buy it.

Therefore, it was finally decided that the infringing products would be discontinued in a planned manner now, but they would not be taken off the production line immediately, and they would continue to be sold online.

When the products with independent intellectual property rights are mass-produced, they will be gradually replaced. This may seem like a good approach, but it comes with huge risks.

Including Lu Xiaocao, a total of six shareholders, four of them asked to withdraw on the grounds of age.

In the end, Lu Xiaocao used the 50 million funds she had just received to collect the shares of those shareholders, and she didn't want these old men to always be difficult for her.

Up to now, Lu Xiaocao's shares in Xuzheng Energy Conservation have reached 92%, which has basically become her own company.

Nothing will go the way you envisioned it. Life is because there are always all kinds of accidents, so that you feel colorful, so that you can feel how happy those calm days are.

In March 2014, before the product design of Xuzheng Energy's independent intellectual property rights, two elephants, Philips and Osram, jointly sued Xuzheng, a little ant, in court.

Moreover, it was proposed in the United States, Britain, Germany, France, and Italy, all of which were proposed at the same time. After being accepted by the courts in various countries, Amazon officially closed the store of Xu Zheng Energy Conservation.

At the same time, Ebay also asked them to remove all allegedly infringing products from the shelves, and even AliExpress could not continue to sell them.

At this time, Lu Xiaocao realized the seriousness of the matter, and asked the sales department to count the overseas inventory, with a total value of 120 million.

The inventory of these overseas warehouses cannot be shipped back to China now, and it can only be moved after the court decides.

But if they lose the lawsuit, according to the requirements of Philips and Osram, these products cannot be sold in any country, and can only be destroyed on the spot.

Lu Xiaocao sat in the chairman's office of Xuzheng Energy Conservation, staring blankly at these summons from overseas, feeling that the sky was about to fall all of a sudden.

The inventory of 120 million, and now the finished and semi-finished products of the factory, and the total of raw materials are also 100 million.

There are still 50 million accounts payable to suppliers, nearly 1,000 workers and managers at all levels, and the wages of workers and miscellaneous expenses add up to nearly 10 million.

All the losses added up to 280 million. Raw materials can be returned to suppliers, but they can only lose 30 to 50 million less.

The most important thing is the overseas inventory, as well as the current finished and semi-finished products, which cannot be realized, and the company will have to go bankrupt immediately.

Amazon has sealed the store, and there are still 60 million payments in it that have not been withdrawn, and now if the bankruptcy liquidation is carried out directly, the 60 million will definitely not be recovered.

But if it doesn't go bankrupt, it is possible to pay huge compensation to the two companies on the basis of the loss of 200 million, so that the loss will be even greater.

The whole company now knows that the company has been sued by Philips. Not only cross-border e-commerce stores have been blocked, but overseas accounts have also been blocked.

Everyone knows that this company is basically hopeless, except for a few employees, some people have already started to take action and want to find a job as soon as possible.

Scarface is not particularly clear about Xu Zheng's energy-saving matter, his own mess has just dealt with Lisuo.

I just heard Lu Xiaocao say before leaving that something was wrong with the company and she needed to go to Shenzhen for a while.

Originally, the child had just been weaned, and in the first few days when he first arrived in Shenzhen, Lu Xiaocao would have a WeChat video with Scarface every day to see the situation of the three children.

I haven't called for two days in a row, Scarface sent WeChat, Lu Xiaocao ignored it, and I didn't answer the phone, so I realized that something might be wrong.

Scarface explained to his mother-in-law and nanny, and took the first flight to Shenzhen early the next morning.

As soon as I entered Xu Zheng's office, I saw that one-third of the office seats were empty, and the others kept looking at the door of the chairman's office and whispering to the people next to them.

Everyone didn't know Scarface, but looking at Scarface's hot appearance, they thought that it might be a supplier who was owed money.

No one dares to touch this mildew at this time, this is the boss's business, if there is a big matter, just help call the police.

Scarface pushed open the office door and saw Lu Xiaocao with a haggard face and red eyes, and at the same time, he was distressed, but he was a little more relaxed, at least he was fine.

"Jiazheng, we're done, we're bankrupt." Lu Xiaocao saw Scarface coming over, hugged his head in his arms, leaned over and cried very obediently.

"It's okay, isn't the company gone? We are still young, and everything can be started all over again.

Sometimes, you feel that the sky is falling, but in fact, you are standing crookedly, and we work together to find a way, and things may not be as serious as you think. Scarface whispered.

"It's all over, I watched it two days ago, it's close to 300 million, what should I do?" Lu Xiaocao cried.

"Maybe it's not as serious as you think, tell me what's going on." Scarface said as he stroked Lu Xiaocao's head.

"You hug me and make me cry for a while." Lu Xiaocao whispered.

"Hmm." Scarface hugged Lu Xiaocao without saying a word, waiting for Lu Xiaocao to vent his emotions.

After a while, Lu Xiaocao stopped crying, looked at Scarface and said:

"I'm tired and don't want to talk about it, so let the rest of the company tell you about the situation."

"Then you go back to sleep first, I'll find out the situation myself, you can't sit still like this, there will always be a way.

Life gets better if it's bad enough because it can't be worse. After working hard, I realized many things, and I persevered and came over. Scarface said.

Lu Xiaocao called the company's general manager and several high-level executives over and introduced Scarface to them.

Then she really went back to sleep, she didn't close her eyes for nearly three days, she was really tired, she had a scarface, and she felt a lot more steady.

My husband is right, we work hard to do it, and it's a big deal to start all over again. I'm not even 30 years old, and I have time, so I can get a good night's sleep today, and tomorrow I will deal with these tricky things with my husband.

After hearing about the company's situation, Scarface felt that it was difficult to deal with. But the contradiction of this problem lies in Philips and Osram, as long as they can reach a settlement with these two companies, the rest is easier to say.

In any case, losing money is certain, it is a question of what kind of loss method and how much to lose.

The two international giants sued Xuzheng because Xuzheng's e-commerce business was doing well, which attracted their attention. Everyone is here to make money, not to kill anyone.

If there is enough interest for the two companies to withdraw the lawsuit, it can quickly resume normal operations.

He knows that foreign lawyers' fees are very high, basically a few hundred dollars per hour, and if you really go to court, it will take at least about a month, and the lawyer's fees alone are more than 100,000 dollars, not to mention anything else.

And looking at the current situation, Asahi is 100% defeated, so instead of going to court, it is better to do nothing and go bankrupt directly.

But after going bankrupt, the first thing that was unlucky was himself, and nearly 300 million things were thrown away like this. The second is the supplier, and the third is the company's employees.

After a company goes bankrupt, the disposal of assets is to pay employees first and then pay off debts.

In fact, the impact on employees is not significant, and if all the assets are disposed of, there is no problem in paying off the debts of suppliers.

The most affected is still the shareholder himself. Although the company has collapsed, their lives will not be in trouble, but they are unwilling to give up.

So no matter what, Scarface still thinks that if he can not go bankrupt, he will not go bankrupt, and he must die and struggle. After sorting out his overseas relationships, he was a few classmates in college.

However, these people have not been in contact with each other for many years and are not very familiar with them, and second, none of them are lawyers, and they need people who are proficient in the laws of overseas countries to guide them.

He knew that Sun Jiuyue had a classmate who was a lawyer abroad, so he wanted to consult first to see if there was any better way.

The best plan in his mind is to settle with the other party in court, so that there is no need to go to court.

Directly admit that the other party's intellectual property rights have been infringed, pay compensation to the other party, and pay royalties, so that you can continue to sell these products justifiably.

As long as the total cost is controlled within 200 million, it is actually appropriate. Because he knows it too. The most important thing in e-commerce is traffic and word of mouth, and now if you can't quickly unblock the store.

Not only will all the products be forcibly destroyed, but the reputation accumulated in the past two years will immediately go to zero, which also means that all previous efforts will be in vain.

After making up his mind, Scarface called Sun Jiuyue, told him about the situation of Xuzheng's company, and simply told the other party his demands to see if he could find someone who could help him.

Sun Jiuyue said that it was late at night in Europe and the United States, and in the evening, she would chat with a few classmates to see if they could help, and then contact him.

Scarface asked the general manager of Xuzheng Energy Conservation to reorganize the entire business situation, and the current production line stopped production first, but the wages of workers were still paid, which was to give front-line workers a few days off.

The managers of the office go to work as usual, and if there is a supplier or other partner who asks for information, they can also tell the truth, and there is nothing to hide.

Let them believe that we will get through it. If there is a supplier who has to settle the payment that has not yet reached the account period, report it to me after summarizing, and I will consider it comprehensively.

But it can be clearly told that we will not owe money to anyone or any company.

Now is a crisis, if everyone supports us and survives the most difficult days together, it is our VIP partner.

If you have to force us to settle those unpaid payments at this time, once the company is back in operation, you will never have the opportunity to work with us again.

The general manager promised Scarface on the surface, but he was actually beating the drum in his heart, it was too difficult to turn around this situation, so it was better to give up and start from scratch.

I'm just a professional manager, and when the company goes bankrupt, I'll look for a new job. However, since the chairman said that he would not owe everyone's wages, let's look at the situation.

At present, there are almost 50 million working capital on the company's account, as long as the chairman does not want to delay time, transfer funds, and finally come out of the shell.

The company is not going to collapse immediately, and it is also a good experience for me to see how they solve this kind of problem, and now it is enough to complete the tasks assigned by the leader.

After the general manager exits the office, Scarface calls the sales director in again. Let him start from the establishment of Xuzheng Energy Conservation Company to the present, all the sales flow has been summarized.

And so that any third party can understand and be well documented. Because they are all in the way of e-commerce retail, this data can be exported from the background of various e-commerce platforms.

This work is not difficult, but it is more tedious, and it takes a little time to summarize and summarize.

The sales director didn't know what the interim chairman wanted to do, but he didn't dare to ask, so he could do whatever he wanted. You still have to polish your resume again and find the safest home as soon as possible.

Scarface didn't leave the office until nine o'clock in the evening. The rest of the staff were already at half past five, and they all withdrew as soon as the usual off-duty point arrived.

Looking at the empty office, Scarface thought to himself, it seems that being a boss may not be much better. Working for others, even if the sky falls, you can find that place to hide with support.

The boss can't do it, if there is anything, he will take care of it. So again, don't envy anyone.

No one's life is easy, and I always feel happier when I look at it from the other side, but in fact, everyone has their own hardships and experiences to endure, and no one can replace anyone.