Chapter 80: A Three-pronged Approach

"Okay, okay, now let's talk about my method."

Xu Xinian first wrote a "one" on the blackboard, and then said: "Stickiness, we have a group of customers now, stickiness means that they should have the desire to come to Luzhi again to consume." ”

"We do this to tell customers who consume in Luzhi that with the health care product packaging box purchased this time, they can get a certain amount of discount when they buy this health care product next time."

Du Wenjuan was stunned, "Good idea, if that's it, I'm afraid there are also many people who have bought health products in other places, and they come with their boxes to ask for discounts..."

After saying that, I was stunned.

"Good boy, this also robbed customers from other stores to come in!" , Deng Jiani was also amazed.

Liu Ning'er and Li Qingshan took notes expressionlessly, and they had long been accustomed to the boss's ghost ideas that popped up from time to time.

Xu Xinian brushed and wrote a second article.

"Group buying?"

"Yes, what does this group buy mean, that is, our group of people, whether they know each other or not, let's go buy things together, so that the merchants will sell more, and we can also give a discount."

Deng Jiani nodded, "Oh, it's a discount." ”

"Yes, and what are the benefits of this group buying, just like if you buy a certain product, if you buy too much at once, it will produce a product cycle that digests these products, in this cycle you will not buy the product again, but if you change to a group buy, it will perfectly offset this cycle."

Du Wenjuan was surprised, "Did you come up with all this thing yourself?" ”

Xu Xinian didn't answer, turned around and wrote a line on the small blackboard one by one - "Warm winter Juhui, this winter, let's go to Luzhi to buy health care products together." ”

Several people below looked at each other, waiting for Xu Xinian to talk about his high opinions.

"Isn't it almost November 11th, the West calls this holiday Singles' Day, how inhumane, how cold, let's do such an event here."

"It's a simple price war, that's a loss of money and labor, and it's a preferential activity, it's different, we're going to do this activity now, so that customers can buy in groups, as long as you can get together a group of ten people to buy, there will be discounts."

Li Qingshan thought for a while, "It's hard to make up, it's not easy for ordinary people to get together ten people." ”

"Don't worry, I'll give you an example, this is just half of the story, group buying is the way, so what is the discount?"

and neatly wrote two words on the blackboard, "Full minus." ”

"For example, three hundred minus thirty, five hundred, minus fifty, in short, the greater the full reduction you make, the greater the discount, so our group purchase is not mandatory for the number of people, even if you are alone in the group, as long as you can make up enough full reduction, you can still enjoy the discount, but the more people, the easier it is to make up the higher full reduction."

Liu Ning'er obviously got Xu Xinian's true biography, and raised her hand.

"I think it's also important to have some means to make it easier for guests to form groups."

Xu Xinian nodded.

"Our Luzhi is close to Tianlin New Village, this is the geographical advantage, such a huge community is a big fat meat, it is not easy to eat this area of residents first, wait for tomorrow to do it, this is called the group purchase model test point."

After speaking, he turned around and wrote a three on the blackboard to improve the gold content of Luzhi certification.

"I'm temporarily setting this trick of improvement in the form of advertorials."

Li Qingshan: "It's the unnutritious articles you wrote before." ”

"What's wrong with no nutrition, everyone loves to watch these."

The three-board axe that Sanzhu successfully relies on is to throw leaflets, do free clinics and TV programs, what does Lao Shi rely on?

It's an advertorial!

Either he is a genius, or he invented it.

Brain Platinum Company, as a bio-health company, has the largest number of employees not science students, but liberal arts students, which explains a lot of problems.

So what is an advertorial, that is, to implant advertisements in the article, and this implantation can be said to be traceless, so that people not only want to read your article, but also be curious about what is introduced in your article.

In addition to the book that swept the world, the follow-up advertorials of Brain Platinum are textbook-level advertorial marketing operations, creating hot spots, marketing public opinion, and writing news report-style articles for each activity of Brain Platinum to describe the grand occasion at that time.

As soon as the four of them left, Xu Xinian put pen to paper and wrote, first wrote an article "Ten reasons not to buy health products in Luzhi!" 》

This is naturally relying on contrarian singing to attract attention, just like that, say no, but in fact you want to.

I wrote another article "The Inside Story You Don't Know - The Years I Worked in a Health Care Product Store"

Inspired by Liu Ling'er, the article tells in detail how an employee working in a health care store made a series of pickled things under the coercion of his boss, from an innocent and kind little girl, slowly sinking into the darkness, living in the uneasiness and condemnation of conscience.

Xu Xinian's style of writing is sharp and real, thanks to the fact that he liked to play Zhihu to make up stories, and created a lot of small novels in this style, and he is very experienced in this aspect of creation.

wrote to the back part, and even substituted his own emotions into this employee, writing about this employee who kept his last conscience in the dark, how to confront the evil store manager, and also came to a reversal plot, the reporter who cooperated with her all the way turned out to be the villain's person, and even wrote about the rather bloody hand-to-hand combat later, and then...

Then Xu Xinian touched his waist, this familiar feeling.

Kaven has...

Then there was an unstoppable exhaustion, as if he had recovered this eighteen-year-old body, the endless energy in the body, the secretion of vigorous hormones.

Well, there are also good brothers who are not bad in King Kong.

It gave him the illusion that he could overdraw his energy at will.

When I went to the toilet again, I was even more panicked.

I haven't done much yet, and it's forked!

Gotta workout, gotta workout!

You see, the body that sells health care products is weak, and the first thing you think about is exercise.

Only when he has lost can he know how to cherish it, Xu Xinian doesn't want his lower abdominal muscles to become that soft beer belly.

Huhai has cooled down in the past few days, and the breeze is swishing at night, so Xu Xinian casually put on a coat and went out.

There are quite a lot of parks near Tianlin, and he has seen one before.

I trotted all the way over, the street was bright and lively, and when I turned to the park, it was pitch black.

At first glance, it seems like there is no one.

Walking around the artificial lake, jogging on the path by the moonlight, breathing in the fresh air, after the season, you can not hear the croaking of frogs and insects, only a few sounds from the small trees can be heard occasionally.

Really, it's full of life!

Listening to Lao Xu's heart, scratching his heart...

After running a few laps, sweating, I sat alone on a stone on the edge of an artificial lake.

The night is warm, and the moonlight falls on the surface of the lake, rippling with the water.

This scene is not romantic.

Not to mention the swishing, the breeze blows into the nose, and you can still smell a fishy smell of water.

He lit a cigarette and finished smoking before walking back.

bumped into a woman head-on, with a big windbreaker on her body, wrapped tightly, she could see her appearance clearly under the street lamp, her age should not be very old, but she had heavy makeup on her face, and she was guilty of obsessive-compulsive disorder.

You can't wear this makeup, you know?