Chapter 200: New Product Launch
That's the end of the day.
In the evening, Jiang Chen made the east, treated him to Quanjude, and ate roast duck.
It's not that this thing is delicious, it's mainly that many people in the team are first-time visitors and haven't eaten it.
It's more casual to come out after eating.
Take a walk around the neighborhood, take a look, walk around the mall square or something, and go back to the hotel and the hotel, and go home.
The itinerary is similar the next day, or cooperate with shopping malls and settle in to open specialty stores.
After all, this is the capital, there are many large shopping malls, and the consumption capacity is enough.
This is also a good thing for the company, because it is easy to build a specialty store, so as to quickly occupy the market and establish a brand image.
And this plan is nationwide.
Of course, not every city and every shopping mall is so visionary and bold that it invites free entry.
But you can take the initiative to contact and talk, and it's a big deal to give some money.
In addition, in order to quickly occupy the market and establish its brand image and status before its own sales channels are established, the group company has also signed a comprehensive cooperation agreement with state-owned department stores all over the country.
Although it is necessary to pay money, as the only super-giant store in large and small cities across the country, the cost is completely worth it.
And with the matter of the specialty store being done, the matter of the product launch is also on the agenda.
The content is a bit much.
The products to be released this time, in addition to the U disk MP3 and hot water kettle for domestic, for the low-end market at home and abroad sub-brands, there are also rice cookers, wall breakers, air humidifiers, induction cookers, and other new products.
Most of these new products are already available on the market, but some are appearing for the first time.
For example, the air fryer that has swept Europe and the United States in the new century is a new product that has never appeared before.
And these new products, whether they are on the market or appearing for the first time, have a distinctive feature, that is, they are good-looking and high-end at a glance.
It's like a rice cooker.
In recent years, rice cookers are almost the same, round, and the difference is generally in size and color.
The function is also simple, that is, to cook rice, a shrapnel switch, an indicator light, the switch is pressed to start cooking, the indicator light is red, the switch is boiled, the indicator light is yellow, keep warm, that's all.
It is not impossible to use it to boil water, make soup, or cook porridge, but the effect is not good.
The rice cooker released at the press conference is an irregular oval shape, with materials, it looks elegant and high-end.
In terms of function implementation, although there is no touch screen, but a gear switch like an electric fan is used, there is already a chip, which can realize a variety of functions including cooking rice and boiling water.
Another example is a kettle.
This thing has been out of stock last year, and it is currently sold in the domestic market and overseas markets.
But the new products released this time have obviously been upgraded.
The main thing is the appearance.
In a word, compared with stainless steel, blue and white porcelain is good-looking, but it makes people feel more advanced.
Different shapes, coupled with different appearance materials, look like it is a kind of enjoyment, as if this is no longer a daily commodity, but has the value of viewing.
It is because of these reasons, coupled with the name of the group company, and the popularity of all walks of life in China, a press conference is unprecedented.
Almost all the media came.
Almost all newspapers reported on it.
TV news is frequent.
Invitations for interviews are endless.
With the end of the press conference, the first batch of domestic stores in major shopping malls in Beijing officially opened.
It's a good day, March 8th, Saturday, and it's Women's Day.
Early this day, there was a long queue at the entrance of the seven shopping malls that signed the contract.
Mainly young women.
But there are also some fashionable young men.
Shopping malls also pay more attention, bunting, banners, have long been pulled, and there are
Flowers, balloons, I don't know I thought it had just opened.
But it's actually a celebration of the store's arrival.
"Hello kids, are you here alone?"
"No, I came with my mom and dad."
"I'm here with my parents, so what do you want to buy this time?"
"My dad works in the company and needs a USB flash drive to copy documents, I go to school and want an MP3 to listen to during breaks, and my mom wants to buy a hot water kettle, so that it is convenient to boil water and drink tea.
But I think as long as we buy it back, we can use it."
「……」
"Hello, are you college students?"
"Hello, yes, we're from the Conservatory."
"Conservatory, you guys should come here and want to buy MP3, right?"
"That's right, but the USB flash drive and the kettle are also good, they can be used, if we can, we still want to have a kettle in the dormitory, and one or two USB sticks."
「……」
It's rare to have such a grand occasion.
It is rare for such a company to appear in China.
On this day, not only the general public, college students, and high school students went out one after another, but also the media, large and small, also made great efforts.
Jiang Chen was also in the flow of people.
Originally, he didn't want to come.
At least I didn't want to come here so early.
But there was no way, on Saturday, on holiday, Ning Rui and Wu Xia came to knock on the door early in the morning, begging to come.
For this reason, even clothes and shoes were found for him.
"That's a lot of people!"
"Yes, it's a pity that Shu Han and Tang Wan went to other places, and they weren't there, otherwise it would have been fun."
「……」
Good weather.
After several days of sunshine, the capital finally has a hint of winter and spring.
The clothes are not so thick, and at this time, whether it is Wu Xia or Ning Rui, they all look much more beautiful and beautiful.
The smile is also brighter in the sun.
Jiang Chen was dressed in casual clothes, with a sun hat and big sunglasses standing behind the two of them, and couldn't help but laugh when he heard the words: "What's so fun, you don't have nothing!"
"That's fun, too!"
"Besides, there are so many things in the mall, there are always ones that we don't have."
The two girls held hands, and from time to time they looked at the crowd on their toes, so they didn't look forward to it.
But in fact, there is really no shortage.
MP3 is given away for free.
The U disk is a free gift.
There is also a kettle, which I used a year ago.
If there's anything else that's missing, it's some of the new products released at the launch.
But many of those new products are just released, which will be out of stock.
Jiang Chen smiled, but he didn't say anything, chatting with or without a pair, and not long after, the mall opened.
It's even more lively now.
The seemingly long queue quickly poured in the moment the mall opened, and then the specialty stores were crowded.
"This one, I want this one."
"Blue and white porcelain, there is actually blue and white porcelain."
"What, there is blue and white porcelain?"
"Three MP3s, all of them should be top-of-the-line."
"Don't squeeze don't squeeze, don't squeeze everyone, there must be."
"Look, my dear, there are really 358, the Kirin series, and it's also very beautiful, no worse than the dynasty series that is exported!"
「……」