Chapter 042: Million-level business
Following.
Lin Yi and Li Xiangqian came to the garment factory, and Director Lu received them, first took them to the honor room to visit, and told the history of Huangshi No. 2 Garment Factory, various achievements, annual sales, and even how much foreign exchange was earned from exports.
In fact, Lin Yi didn't care about these at all.
Next, Director Lu took Lin Yi and them to the warehouse, and boxes of children's clothes were piled up in the warehouse, which was the purpose of Lin Yi's trip.
Director Lu took the clothes and introduced:
"These long-sleeved T-shirts, the fabric is cotton ternary blended fabric, lightweight, breathable, sweat-absorbing, odor-proof and wear-resistant."
"These tops are nylon, these pants are polyester, and they are all high-quality fabrics produced by Taizhou Cotton Spinning Factory No. 3."
"It's all cotton printed muslin here, and here, it's made of linen, which is very comfortable to wear."
Lin Yi doesn't know much about the so-called fabrics, and whether the goods are good or not depends on the quality of your things.
After reading the stock of children's clothes, everyone returned to Director Lu's office, the staff sent tea, Director Lu looked at Lin Yi and said: "I heard that you have reached a consignment agreement with the lighter factory, how about the sales?" ”
Lin Yi guessed that it might be that Director Lu heard that the lighter factory agreed to sell it by himself, so he made up his mind to call himself.
"The sales are not bad, the day before I came, I wholesaled more than 2,000 a day." Lin Yi is not exaggerating.
However, Director Lu was still slightly surprised by this sales, how many lighters did the supply and marketing cooperatives sell in a day, and Lin Yi was just a small wholesale stall on Hanzheng Street.
"Xiaolin, if I ask you to sell on your behalf, how long do you think the backlog of children's clothes will be sold out?" Director Lu is more concerned about this issue.
Lin Yi thought about it,
"It's hard to say when it's sold out, but I think it's not a big problem to sell 100,000 pieces before the Spring Festival." Lin Yidao.
"100,000 pieces, really?" Director Lu was very moved when he heard this number.
100,000 pieces,
Even if the average price is three yuan, he can return 300,000 yuan, at the end of the year, all the factories are not having a good time, the workers have been busy for a year, and they are waiting for the New Year factory to give more benefits.
The efficiency of the second garment factory was not bad, but after the supply and marketing cooperatives introduced the garments produced in the south, the sales of garments in their factories dropped a lot.
Why are sales declining,
To put it bluntly, it's also their own reason.
Garment factories in the south are quick to accept Hong Kong fashion trends, and introduce some new design concepts in time to make more beautiful clothes.
And what about them?
The design is old,
No innovation for many years,
A set of blue plaid T-shirts has not changed for more than ten years.
What Director Lu is most worried about is not the current batch of inventory, but the sales volume will fall, and the output of their factory will also follow, and the output of the second garment factory will be less and less profitable in the future, and the life will only become more and more difficult.
He also wants to seek new and change,
But it won't work for a while.
If you design new clothes and the sales are not as good as before, that is also a big responsibility.
ideological imprisonment,
heavy burden,
is one of the biggest problems of the collective factories.
New Year's Day is only more than 20 days away from the New Year, and 100,000 sales are sold in 20 days, Lin Yi feels that there is no big problem, the key is the price.
"100,000 pieces is not a big problem, but if you want to sell it, the price must be affordable, your factory backlog of children's clothing, the style is relatively old, it is difficult to have sales in big cities, my idea is to sell to the countryside." Lin Yidao.
At present, the conditions in the rural areas are still very poor, and it is not easy to earn a few dozen yuan a year.
Director Lu pondered.
Lin Yi's idea was to let him reduce the original wholesale price by another 40%, which was honestly not profitable at all.
Can not be sold,
The backlog is in hand, and the funds cannot be returned, and there is not even money for the New Year.
"Our factory team has held a meeting to study it, and the minimum can only be reduced by 25%." Director Lu said.
Lin Yi smiled, "Your research is to ensure your interests, I ask for a 40% reduction, in order to sell it as soon as possible, if it is easy to sell, who is willing to reduce the price, you say yes." ”
This made Director Lu unable to take it.
Why the backlog,
It's not because it's not easy to sell,
The price reduction is for promotion,
If the price is not in place, it still can't be sold, and if you bite and don't reduce the price, then the business will not be good, and the factory will not be able to get money.
Director Lu thought about it for a while, and finally said: "Xiaolin, eat in the canteen at noon, I arranged a meal, and our factory leadership team will have another meeting in the afternoon." ”
"Cheng, try the craftsmanship of the master of the garment factory." Lin Yi said with a smile.
At noon, Lin Yi and Li Xiangqian had a meal in the small canteen of the garment factory, accompanied by someone from the office, and after eating, the two went back to the guest house to wait for news, and waited until the evening, when the person who was in charge of receiving them came over.
"Boss Lin, our factory director invites you to go to the factory tomorrow to talk."
"How's it going?" Lin Yi inquired.
The other party shook his head, "I don't know the result, I only know that the leaders had an afternoon meeting and it ended in the evening." ”
The staff leaves,
Li looked forward at Lin Yi, "Brother Yi, do you say there is a play in this business?" ”
Lin Yi thought for a while, "I think it can be done." ”
......
The next day, Lin Yi took Li Xiangqian to the garment factory again, and when Director Lu saw Lin Yi, he went straight to the point:
"30% will be successful, and if it doesn't work, we will use other methods."
Lin Yi is also very crisp,
"Yes."
"We have another request?"
"What requirements?" Lin Yi looked at Director Lu and asked.
"That is, 100,000 pieces must be sold before the year, otherwise the settlement will still be according to the price negotiated before." Director Lu said.
Lin Yi pondered for a moment.
"I agreed."
Director Lu smiled and stretched out his hand, "That's a happy cooperation." ”
"It's a pleasure to work with."
In fact, 20% of Lin Yi also makes money, but if he can have a little more, he naturally has to fight for it, this is a million-level business, and one more point is tens of thousands of funds.
As for the sales of 100,000 pieces before the end of the year, he is still somewhat sure.
Even if it's worse, in fact, he has a way, it's a big deal that he will pack the rest himself, get the extra 10% commission, and then sell the rest slowly.
Afternoon
A large truck was loaded with various styles of children's clothes, and Lin Yi and Li Xiangqian returned to Hanzheng Street with the car.
Boxes of clothes were brought into the storeroom.
Fortunately, Lin Yi bought another set of storefronts in advance, otherwise there would be no place to put so many goods.
Li Xiangqian Jiang Wu and them sorted out the types and models overnight, and put the sample clothes on the wall, and they were busy until midnight, and one wall was full of various children's clothes.
Lin Yi looked at it,
"It's up to tomorrow."
......
The next day,
The sun rises,
Hanzheng Street is another lively day.
There is less than a month to go before the Chinese New Year, and there are more and more wholesalers who come to Hanzheng Street to wholesale small commodities and are ready to make a profit during the New Year.
The streets are full of people.
People carry large bags and small bags to buy.
Lin Yi's shop,
Today there is another stall, and this stall occupies a larger area than all the stalls, a wide iron shelf, hung with all kinds of children's clothes.
A large sign was erected at the entrance.
"Lowest price wholesale children's clothing ~ !!"
Songzi and Erkui stood at the door and shouted, "The newly loaded children's clothes are complete in style, spring, summer, autumn and winter, and all kinds of fabrics are strong and beautiful, ensuring the lowest price on Hanzheng Street." ”
If it's someone else,
Shout out the phrase 'the lowest price on Hanzheng Street',
It is estimated that other peers will come to find trouble,
What do you mean,
We're not cheap, are we, we're not in business yet.
Ke Lin Yi them,
has made a name for himself in Hanzheng Street,
No one dares to mess with it.
Lin Yi's shop originally had many wholesalers, and this shouting attracted more people, and wholesalers poured into the store and kept asking questions.
"What's the price of this plaid gown?"
"The wholesale price is three dollars and five."
"What about this little cotton shirt?"
"That's two-two."
"How much is a T-shirt?"
"T-shirts are not unpacked, one pack of ten, one pack of eighteen."
"What about this little padded jacket, how much is the little padded jacket?"
"Cotton jacket six pieces five."
cheap
All the merchants who have asked the price have a feeling, that is, it is really cheap.
It is generally cheaper than the same kind of clothes in other places by five cents to about one dollar, but don't underestimate this five cents a piece, they wholesale back to the county towns and towns to sell, and some of them only earn this five cents a piece.
The wholesale price here allows them to earn twice as much.
Lin Yi's idea is simple,
Don't pursue unit price profits, just earn 20% on the line,
crazy walking,
For a million-dollar business, 20 percent of that can earn 200,000.
After asking the price,
Wholesale merchants were excited and began to buy goods one after another.
Lin Yi asked them to go into the house and pick it out by themselves, and each person gave a large snakeskin bag, stuffed it into the bag if they liked it, and then checked out when they went out.
It's the same as Lin Yi going to Guangzhou to buy goods.
Some people fancy clothes, for fear of being snatched by others, and put them in bags, and some people quit, "You leave some for others." ”
"Whether the hand is fast or the hand is slow, it all depends on the ability." As he spoke, the man went to snatch the other clothes he liked.
When the others saw it, they also rushed to grab it.
The whole backyard warehouse was full of people grabbing goods, and someone's snakeskin bag was full, so he let his accomplices watch it and continue to load it with a new snakeskin bag.
Basic necessities of life.
Clothes are the necessities of human survival, especially now is the New Year, buying new clothes for the New Year, it can be said that it is a tradition of the Chinese, even Yang Bailao, the New Year can not afford to buy new clothes and buy a two-foot red head rope for the girl.
Lin Yi's price here,
It's a lot cheaper than anywhere else.
They took it back,
The price is cheap and definitely easy to sell,
If you don't rob, you're a fool.
Only one day,
Half of the goods in the warehouse were robbed.
This is still a situation where many people don't know Lin Yi's wholesale clothes, and he believes that more people will come tomorrow.
Lin Yi picked up the phone and called Director Lu.
"Director Lu, bring another car over tomorrow, sell seven or eight thousand pieces today, and I'm afraid the rest will not be enough to sell tomorrow."
Director Lu was very surprised,
"What, seven or eight thousand pieces sold in a day?"
"Expect more tomorrow."
"Okay, I'll arrange it and send it to you overnight."