12 March 2005.

"This is what allowed us to evaporate more than $8 billion in just two days?"

At this time, the president of Suo Ni Company went out of his hometown to Shinzhi, and he looked at the highest Hantang set-top box in front of him, and he was curious.

This is not an ordinary person, this guy is the man who directly raised the market value of Suo Ni Company from more than 35 billion US dollars to more than 70 billion US dollars!

It can be said that with this record, it is enough to make him famous in history and become a legendary CEO in the history of celebrities.

At this time, he looked at the small box in front of him, which had not yet opened his palm, and was very curious.

Is it this small thing that made Suo Ni evaporate $8 billion in just two days?

At this time, many people in China did not know that the Suo Ni company was actually worse than the motorcycle gong.

They only evaporated more than 4 billion yuan, but they evaporated more than 8 billion dollars in just two days!

This mud fell worse than a motorcycle gong!

The reason why Suo Ni Company fell so badly is because they still have the field of wireless communication and the field of global mobile phones.

No anti-theft

But it is different for the company, what is the most important marketing of the company? Is it a cultural industry? No.

Suo Ni has three major businesses, one is the entertainment industry of music movies, the second is the field of electronic products for mobile phones, digital products and televisions, and the third is the field of game consoles!

The reason why the field of game consoles is not put in the field of electronic products is because the field of game consoles is currently the most important source of income for the company.

Because there is an iPoed of Pingguo Company in the music field, every 10 iPoed sold can sell an MD of Suo Ni Company, and the Mu Ni MD Walkman has long lost the prestige of the year, and the income is naturally meager.

Needless to say, in the film field, the competitive pressure on the film business is even greater.

Movies belong to the gambling industry, and if you invest tens of millions of dollars to make movies, you may end up losing all your money!

The mobile phone is also in cooperation with the Ilison company, and the profit is not large, and the TV is directly in a state of loss.

In this case, the majority of the company's profits are currently supported by PS home game consoles and PSP handhelds, as well as the profits earned from the licensing fees of the two major game platforms.

Therefore, at this time, the stock market reacted very quickly in the face of the unreasonable Hantang smart set-top box, and a total of 8 billion US dollars evaporated for two consecutive days without giving any explanation.

It can be said that the high-level executives of Suo Ni Company were stunned.

Hantang Technology released a mobile phone, but it came with a smart set-top box that was not hyped up at all, but it beat my dignified Suo Ni company all over the place.

While Suo Ni Company was stunned, it naturally hurried to purchase products from Daxia to study, so this is the scene in front of us.

"Have you done your research thoroughly?"

At this time, Nobuyuki Izugo asked the researcher in front of him, and there was a surging majesty in his eyes.

"President, the preliminary research has been completed."

The researcher in the white lab coat replied apprehensively.

The current Nobuyuki Gotoko is an extraordinary legendary president, who brought the company from a market value of more than 35 billion to a great president with a market value of nearly 70 billion.

In the face of such a capable president, the researcher's heart was a little apprehensive.

"Tell me a show."

Going out of the countryside and saying a word.

"Yes, President."

The researcher nodded lightly and spoke slowly:

"This smart set-top box can be seen as a cheap computer that can connect to the network, and the functions that can be realized on the computer can be realized by this smart set-top box.

However, unlike a computer, the monitor is a TV set instead of a general-purpose computer monitor, and it can also be directly connected to the TV closed-circuit to watch TV programs! ”

The researcher picked up the remote control, then clicked the start button of the remote control, and soon a female voice came out:

"Welcome to use Hantang smart terminals."

The official name of the wrong Hantang set-top box is Hantang smart terminal, and it is not called a set-top box, and the set-top box is just a common name.

After the welcome prompt, the screen instantly enters a selection interface or desktop.

In this regard, Nobuyuki Izugo at this time frowned slightly.

Because after seeing this desktop and seeing those software, he felt that this smart set-top box could indeed be called a computer.

In fact, the smart set-top box company also wanted to study, and their PS2 home game console was also developed in the direction of the smart set-top box of the invisible network!

However, perhaps because of the different design purposes, although they are also developing in the direction of smart set-top boxes, the final product is a heaven and a earth!

Perhaps the reason why the PS2 console is a game console in its own right, its greater role is to act as a game console, and it is also designed to play games.

So although the PS2 game console can also connect to the Internet, the essence of this thing is to allow people to play games through the Internet.

The greater role of the smart set-top box is to be used for TVs, and the purpose of the design is to occupy more families and cover a wider area.

Therefore, in terms of game performance, the smart set-top box does not emphasize, but emphasizes multi-functional, multi-compatible products, and connecting more devices, which is the biggest difference between the two.

At this time, looking at the system desktop of this smart set-top box, Nobuyuki Izugo seems to have thought of something, and it is a picture of deep thought.

"Welcome to the Han Tang Cinema."

At this time, the researcher was using the remote control in his hand to enter a software called Hantang Cinema, and with the sound of welcome, not many movies appeared on it.

There aren't many movies on it, and there are only a few hundred licensed movies because of copyright.

At present, Hantang Technology Co., Ltd. is reaching copyright cooperation with many companies and is actively introducing their films.

God of Gamblers

The researcher skillfully clicked on one of the top-ranked movies, and the highest-rated one clicked in.

Then the movie was officially played without any accidents, and at this time, the network of the company was obviously very good.

At this time, the movie screen is also automatically selected ultra-high-definition, and the ultra-high-definition picture quality looks very clear, and there is no delay in the movements and even sounds of the characters.

"This ......"

Nobuyuki Izuto, the president of Suo Ni Company, was slightly stunned when he saw all this, it turned out that this thing could still do it to such an extent.

When Nobuyuki was surprised, the researcher also clicked on the main menu to return to the desktop, and then clicked on a music software called "Hantang Music" again.

The screen flashed,In less than a second,A new interface appeared in front of Nobuyuki Izugo,There are many rankings in this interface,Such as today's popularity list,New song list,Today's karaoke list......

Slightly stunned, the researcher clicked the confirm button again, selected a song called "The First Snow of 2002" and clicked play.

"The first snow of 2002 came later than usual......"

"I can still listen to music!"

Listening to the clear sound of music, Nobuyuki Izugo's face became gloomy.

But before Nobuyuki Izugo's face became more gloomy, the researchers then showed off a piece of software called Penguin Chat.

The researcher pressed the voice button of the smart remote control in his hand, and then relaxed after speaking, and sent a voice message.

And in a few seconds, when a voice also came from the other side and a voice appeared, the shock in Nobuyuki Izugo's eyes could no longer be hidden!

"You can still play like this?!"

Shin'ichi Izugo looked at the researcher who was chatting with the other side through the smart remote control with a shocked face.

When the female secretary who went out of the village saw this scene, she hurriedly covered her small mouth with her hand because she was too surprised, so as not to disturb Mr. President by making a sound.

"That's not all."

The researcher sighed and clicked on the main menu again to return to the desktop.

After that, the researcher showed the wireless screen function, the web browsing function, and the game three functions one after another, and Nobuyuki Izuto's face became more and more gloomy.

Especially when I saw that there were many mobile games on the Hantang game platform, which looked like they were transplanted from mobile phones, Nobuyuki Izumo's face became even more gloomy.

"It's a threat!"

Looking at the researcher who was skillfully playing the mobile phone transplanting game with the wireless controller, Nobuyuki Itoto, the president of Suo Ni Company, felt the huge threat brought by this Hantang smart set-top box!

Because the above games are all games ported from mobile phones, they are not games specially developed for this smart set-top box.

But Nobuyuki Izumo believes that it won't be long before game companies will develop exclusive games for smart set-top boxes!

Because the smart set-top box has too many functions, it can actually enter every home and live in harmony with every TV!

So the market potential of this thing is too great!

There are as many TVs in the world as there are smart set-top box markets, which are completely different from their PS game consoles!

The main purpose of the buyers of PS game consoles is to play games, and the buyers of smart set-top boxes are not necessarily playing games.

They may have other purposes for buying smart set-top boxes, and these different purposes make the smart set-top box market extremely huge.

So in the face of such a huge device market, will those game companies not be impressed? Don't they want to develop their own games for this smart set-top box?

At this time, Nobuyuki finally understood why in just two days, the market value of Suo Ni Company fell from 70 billion to 60 billions now, and more than 8 billion yuan was directly evaporated!

"This Lin Xuan is really bad, he is the strongest enemy in the history of my Suo Ni Company!"

At this time, Lin Xuan didn't know that the president of Suo Ni Company, Nobuyuki Izuto, would comment on him like this.

If he knew, he would laugh, then he would have stepped forward and asked him with a smile on the head of Nobuyuki Izugo:

"Do you now know what happens when you cut off the supply of 1 million pixel sensors and lenses?"

Of course, if Nobuyuki Izugo knew the reason, then he would definitely regret it and his intestines were blue.

Knowing this, he would rather offend Huaer Street than offend Lin Xuan, but offending Lin Xuan turned out to be such a big enemy for himself.

If this smart set-top box continues to expand the market, it is not only as simple as the market value of Suo Ni Company has evaporated by more than 8 billion yuan and even lost the Daxia market.

If it continues to develop, I am afraid that the company will be in danger of bankruptcy by then!

After all, the licensing fee business of game consoles and game console platforms now accounts for the vast majority of the company's revenue!