Wang Xinyuan, as the new person in charge of Penguin Video, was previously responsible for other aspects of the Penguin Group's business, and it was the first time he came into contact with video websites.

Of course, although he hadn't practiced it before, Wang Xinyuan still read quite a lot of information.

So he doesn't feel like a newcomer who doesn't understand anything.

He has managed so many large and small penguin projects, and his performance is among the top in the whole penguin management.

It's just a penguin video, and a bastard like Xu Sheng can do it, and of course he's not a problem.

"Mr. Wang, it's really not a good idea to broadcast at the same time as Tongji Entertainment's new drama!"

"Other dramas have to be carefully considered, not to mention that this is the second season of "Ghost Blowing the Lantern"."

Hearing the words of several department managers of Penguin Video, Wang Xinyuan frowned.

Of course, he knew the name of Tongji Entertainment and Xu Ji.

But when Tongji Entertainment's drama is broadcast, the new dramas of the other three major video platforms have to be postponed, which is really ridiculous in his opinion.

Tongji Entertainment is not one of the three major entertainments, not to mention that even the three major entertainment can't do this.

Obviously, it scared Tongji Entertainment.

So he decided before he came this time that he must break the spell.

proves that not all dramas are broadcast together with Tongji Entertainment's new dramas, and they will definitely pounce.

......

Several department managers and the senior management of Penguin Video heard that Wang Xinyuan could no longer be persuaded to move, and they all showed helpless expressions.

This Wang Xinyuan, although his ability is indeed not weak, his reputation within the entire Penguin company is not small.

But he is a proper layman in the film and television industry!

As long as you are a person in the industry with a little common sense, you will not be so iron-headed.

It's not that they're afraid of Tongji Entertainment or anything, but the lessons have taught them that sometimes the losses that can be avoided are not necessary to spend energy on them.

Although Xu Sheng was indeed nepotism before, at least he was not stupid, and many times the decision on the general direction was fine.

Now that it has been replaced by Wang Xincheng, everyone originally thought that Penguin Video was finally going to reform, and their high-level executives who had been alienated before had a place to play.

But as a result, there was a self-righteous leader, who was probably not as good as Xu Sheng before.

"Okay, everyone has no opinion now, right?"

"Then the matter is settled."

Wang Xinyuan saw that no one spoke again.

I thought that the others were inspired by his words.

But what he probably doesn't know is that everyone at this time is thinking about how to get rid of the involvement.

When the time comes, Penguin Video's new drama will pounce, Wang Xinyuan can take all the responsibility, don't let himself follow.

"By the way, the new drama in November is scheduled for this "Rainbow Miracle", and no one is willing to take the initiative to take responsibility for the announcement."

Wang Xinyuan asked.

In his opinion, this is a good opportunity, and if he can grasp it, he may be able to use it again in the future.

And he has just come to Penguin Video, and he doesn't have his own team yet, of course he wants to cultivate some.

But after he finished speaking, the scene fell into an eerie silence, and no one answered.

He glanced at it, wondering why no one had taken the initiative.

Bi Feihong actually wanted to take the initiative to speak at this time, his current identity was very embarrassing, and he was abandoned by Xu Sheng.

If you can get the appreciation of the new leader, then maybe you can continue to be a vice president or something in Penguin Video.

But although he is a little stupid and less capable, he is not stupid.

In his opinion, being responsible for the promotion and distribution of this new drama is purely a position to take the blame.

Broadcast with Tongji Entertainment's Ghost Blowing Lantern, I really don't know what I'm thinking.

Of course, Bi Feihong can see the situation, in fact

Penguin Video executives can naturally see it.

So even if I asked twice in a row, no one took the initiative to stand up and say that they were responsible.

Wang Xinyuan's face was a little ugly, but he still didn't take it seriously.

I also think that these old employees gave him the power to dismount.

The more this happens, the more he has to show his ability to convince others of him and gain a firm foothold in the company in the shortest possible time.

"Since no one wants to, I'll do it myself."

"It's not very difficult to announce this kind of thing in a new drama."

......

Kiwi, the president suddenly came out of Bamboo's office, and an exclamation suddenly came out.

"Penguin video, this is crazy?"

It's just that Congzhu will be so surprised, mainly because she can't understand some of the other party's operations during this time.

Obviously, the second part of Tongji Entertainment's ghost blowing lantern has announced the scheduled broadcast time, and Penguin Video did not deliberately avoid its new drama.

Instead, it directly announced the broadcast time of a self-made drama with an investment of more than 300 million, and it was the same day as the ghost blowing the lamp, which made people feel incredible.

In Congzhu's view, the only explanation is that the new person in charge of Penguin Video is crazy.

And this time the penguin video is not only officially announced to be broadcast on the same day as the ghost blowing the lantern, but it is also very high-profile.

All kinds of hot searches and promotions, this battle of publicity can be described as overwhelming.

This kind of promotion resources, there are only rich penguin videos, and I feel a little distressed when I look at it from Zhuguang, and I burn money purely.

It is estimated that in less than three days, twenty or thirty million has already been thrown out.

On average, tens of millions of announcements are made a day, and the entire Internet is full of various news about Penguin's new drama "Rainbow Miracle".

"Maybe the penguins are really confident in their new show."

The assistant suddenly spoke up a possibility.

But it was vetoed by Congzhu shaking his head.

"Penguin Video's self-made drama, according to their company structure and capabilities, it is indeed not difficult to shoot a phenomenal drama."

"But even so, it shouldn't be a hard fight with Tongji, after all, it's the second season of Ghost Blowing the Lantern."

"What's more, I have read the script of this drama "Rainbow Miracle", and the screenwriter wanted to cooperate with us before, but the price of the penguins was higher later, so it was not negotiated."

"The quality of this drama is just like that, if you change the time and add a lot of publicity, you will have a chance to make money back."

"But at this point in time, the odds are too low."

......

Congzhu soon gave the penalty to this new drama of Penguin Video.

Of course, she is not unruly, Congzhu has high confidence in her vision, not to say that she is the first in the entire film and television industry, but she is definitely among the best.

It's rare to look away.

Except when I met Xu Ji for the first time, I missed the fairy sword because of arrogance and contempt.

However, after that lesson, Congzhu himself has already changed his own problem.

If Penguin Video is still Xu Sheng in charge, then this situation will basically not happen.

But now that the person in charge has changed, although it seems a little outrageous, it is also possible.

Anyway, this is definitely a good thing for kiwi.

At present, kiwifruit has slowly surpassed the trend of penguin video to become the industry leader, but after all, the emaciated camel is bigger than the horse, and the progress is relatively slow.

This time the penguin's own operation to kill can be regarded as accelerating this progress.

......

"No, what the hell is this Tongji Entertainment blowing out the lantern, why don't you see them take the initiative to publicize it?"

Wang Xinyuan looked at the news on the Internet, and the whole person was a little confused.

He has already raised the publicity resources of their new drama to the highest level, and even vaguely exceeds it.

I was expecting Tongji Entertainment and Station G to join and burn money with them.

But what is surprising is that the opponent seems to be very determined or even ignorant of the large-scale and high-intensity publicity of Penguin's new drama.

Xu Ji is too arrogant, right?

He was still thinking about it, but at this time, he called the senior management of the office to explain.

"Tongji Entertainment's dramas will not be hyped up."

"It's a tradition they've always had, and it's basically the same."

Wang Xinyuan was a little surprised when he heard this.

After all, the other party's investment in this ghost blowing lamp is said to be not small, and it is estimated that there are two or three hundred million.

With such a big investment drama, will it be reluctant to spend money on publicity and distribution?

Doesn't that make sense?

"Why?"

The subordinate then explained:

"They don't rely on publicity, they rely on running water, because there are audiences who will help with publicity."

"A new drama of Tongji Entertainment can attract most of the audience to follow the drama."

"It's really useless to re-publicize."

Wang Xinyuan was stunned for a moment, obviously he didn't expect that there would be such an operation.

But I didn't dwell too much on that.

"Now Weite's hot searches are basically our new dramas."

"If this situation continues, and the new drama will be broadcast next month, I don't believe how many people will remember their ghost blowing the lantern."

Hearing Wang Xinyuan's words, the senior management of Penguin Video silently shook his head in his heart.

He didn't plan to continue to persuade Wang Xinyuan, and he couldn't persuade him at all.

Anyway, if they pounce on this self-made drama this time, it's good not to implicate him.

......

The sudden official announcement of Penguin Video's new drama "Rainbow Miracle" was a little surprising to Chi Jiang.

He originally thought that this time it was still the other bureaus that were withdrawn and postponed, and then the situation of Station G winning alone.

Unexpectedly, it was already the last week, but Penguin Video suddenly officially announced that the new drama would be broadcast at the same time as the ghost blowing the lantern.

What's more important is that the investment scale of this new drama is very large, and the publicity and distribution are even more expensive.

It's a little too crazy.

Of course, Chi Jiang didn't have any worries.

The main reason is that he has watched the second "Longling Grotto" by Ghost Blowing the Lamp, and the quality still continues to be at the level of the first season.

And with the emotional bonus of the previous first season, there will basically be no shortage of heat and traffic.

The popularity of the gold trio will be much higher than expected.

As for the promotion of various new dramas on the Penguin side on the Internet at this time, Chi Jiang did not take it to heart.

I didn't even plan to burn money with Penguin Video to publicize it.

The main reason is that he is self-aware, and Station G is more abundant than the funds, and it must not be able to compare with the other party.

But the publicity is just publicity, no matter how loud it is before the broadcast, when the show is launched, it will still be revealed.

"Mr. Chi, this is the broadcast schedule of "Longling Grotto"."

The assistant knocked on the door and walked in, handing Chi Jiang a form.

Chi Jiang glanced at it, and after making sure that there was no problem, he handed it back to the other party.

"Mr. Chi, don't we really announce it a little?"

"Now in addition to our G station, Weite and some other platforms are basically Penguin Video's "Rainbow Miracle".

The assistant hesitated, but still voiced his concern.

Chi Jiang shook his head.

"There's no need, just follow the normal announcement."

The assistant was still a little worried, and said with a little complaint:

"Tongji Entertainment is really too determined, right? As far as their official post is concerned, Ran Bai and Zhu Zinan are a few of the leading actors, and I don't feel very motivated."

listen

At this point, Chi Jiang couldn't help laughing.

"This is the style of Tongji Entertainment, haven't you even gotten used to it?"

Chi Jiang has long been adapted, for the people of Tongji Entertainment, it seems that their task is to pass the review after the filming of the drama, and they basically will not pay special attention to it in the future.

It's always been like this, and Chi Jiang also felt a little inappropriate before, but later found that the drama was still a big hit, so he didn't pay attention to it anymore.

"But this time, it's really no wonder that the lead actor and director of the ghost blowing the lantern are really strange."

"From what I've heard, the next few seasons of Ghost Blowing Lantern are already ready to be filmed."

"Ran Bai, they are probably quite busy now."

When the assistant heard this, he was obviously stunned.

"This "Longling Grotto" has not been released yet, and the third season has started to be filmed?"

Chi Jiang nodded, and at the same time corrected:

"You're wrong, it seems like it's not just the third season, it's the whole series of Ghost Blowing the Lights."

"I feel like I've had at least five seasons to work on."

The assistant opened his mouth in shock.

"Is Tongji Entertainment so rich?"

The first thing that came to the assistant's mind must be the investment cost involved in filming several seasons together.

After all, the investment amount of Ghost Blowing Lantern is not low every quarter, and if you shoot so many films at the same time, it feels quite expensive to invest alone.

[In view of the general environment,

Ordinary film and television companies may not be able to come up with that much cash.

Of course, the most important thing is Tongji Entertainment's confidence in the IP of Ghost Blowing Lantern, which is incomparable to many film and television companies.

Many dramas actually have more than one season, but it is completely uncertain whether most of them can have a second season.

Some of the scripts involved several seasons, but in the end, most of them were cut in half because of poor results.

Although the screenwriter can conceive, there is a high probability that he will not write the script in advance.

Because it may be useless.

An operation like Tongji Entertainment, which shoots several seasons at a time, is absolutely unique in the current film and television industry.

It sounds a little incredible, but thinking that the other party is Tongji Entertainment seems to be reasonable again.

Chi Jiang was not surprised at all.

Other film and television companies, and even the three major ones may not be able to have such courage, but Tongji Entertainment does have this confidence.

The first is that Tongji Entertainment can make money, which is beyond doubt, the copyright fees of various film and television dramas are a huge amount of money, plus the share of station G, and the share of the movie.

Tongji Entertainment is not bad at all, and the cash flow is abundant.

In addition, Xu Ji, as the screenwriter of the ghost blowing the lamp, is the biggest insurance.

The successive seasons are also enough to prove Xu Ji's confidence in his script.

Don't worry about the follow-up films being unfinished and the reputation collapsing.

......