"What's this, "Rainbow Miracle" is a bit over-marketed, right? You can see it everywhere."

"I also think that on the contrary, there is almost no publicity for "Ghost Blowing the Lantern", and some posters and trailers have been put on the official side."

"Why hasn't "Ghost Blowing the Lantern" been broadcast yet, the last few days of the month have passed too slowly."

......

The upcoming November seems to have entered the cold period of the film and television industry, and everyone focuses on two dramas.

One is the second season of "Longling Grotto" by Ghost Blowing Lantern, because the first part of Ghost Blowing Lantern exploded, the second part also has a strong fan base, and the number of people discussing it has been high since the day the official file was finalized.

The other one is naturally the 300 million investment production "Rainbow Miracle" vigorously promoted by Penguin Video.

This drama is actually a little bit related to the style of the ghost blowing the lamp.

It's all with a fantasy flavor in it.

The only difference is that one is set in modern times and the other is decades old, and most of the scenes are not in the city.

How terrifying is the announcement of "Rainbow Miracle", it can be said that almost all kinds of websites can see the relevant news.

Netizens have more or less brushed it.

Of course, it is unknown how many people will pay attention.

Because the two leading actors are both popular little fresh meat actors, the fans are quite popular anyway.

"Ghost Blowing the Lantern" is different, although Ran Bai and Zhu Zinan also have a lot of fans, but because the two did not promote it too frequently, the number of fans of the drama Ghost Blowing the Lantern is more.

Some people like a drama because of the actors, while some people like a drama really just like the drama itself.

The difference between the two is still quite big, and it can't be said who is good and who is bad, but I have to admit that the announcement of the ghost blowing the lamp was completely suppressed by the other party.

......

"There's nothing special about this entertainment."

"We have been on hot searches every day during this time, and the opposite "Ghost Blows the Lantern" has been on more than ten hot searches combined."

"The heat gap is so big, I don't know what you were afraid of before."

Hearing Wang Xinyuan's words, the senior management of Penguin Video silently complained in their hearts at this time.

"We spent so much money on publicity, but people still got on so many hot searches, and the gap is really big."

Of course, during the period after Wang Xinyuan took office, everyone also roughly figured out each other's personalities.

The other side is a dictator who can't listen to other people's dissenting opinions.

Xu Sheng was okay at the beginning, although he was nepotistic, he would not insist on going his own way.

So the high-level people are not stupid, anyway, all the decisions were made by Wang Xinyuan, the president.

When something goes wrong, it has nothing to do with them.

In such a situation, who would have nothing to oppose him?

I didn't even bother to remind what I should have, if I could persuade it, I would have persuaded it a long time ago.

"Our drama will be broadcast the day after tomorrow, and the publicity and distribution efforts of the past two days will continue to remain the same, don't stop."

Wang Xinyuan was full of confidence, and the whole person gave people a feeling of scolding Fang Xuan.

......

November is just around the corner, and it's an ordinary weekend for many.

But for the film and television market, this is a very important day.

Especially the most critical figures on the two sides of Penguin Video and G Station.

A considerable number of people in the industry are silently watching.

Of course, everyone is generally not optimistic about Penguin Video's new drama this time.

Even if the penguins spend money to do so much publicity, they are still not optimistic.

Because they have to face a new drama from Tongji Entertainment, or a sequel to the big hit IP ghost blowing the lamp.

The so-called hot search, publicity or something, is just a superficial brilliance

Finish.

In the final analysis, what can really determine the winner or defeat is the data of various aspects such as the number of broadcasts.

"Ghost Blowing the Lantern" and "Rainbow Miracle" were both broadcast at 8 p.m. on the 1st.

Wang Xinyuan, the president of Penguin Video, volunteered to work overtime today, just to see the first-hand data after the broadcast.

In less than an hour after the broadcast, the number of views of "Rainbow Miracle" exceeded 30 million.

This made Wang Xinyuan feel very happy, and felt that his first fire after taking office should be able to burn successfully.

But in the next hour, the number of broadcasts increased for half a day, and there was still no big movement, and it only increased by more than 2 million.

It was strange to him.

suddenly thought of "Longling Grotto", which was broadcast at the same time, so I went to the official website to watch it.

"130 million?"

"This data is fake, right?"

Wang Xinyuan was stunned.

The official website actually has a total of three dramas broadcast at the same time.

Because the kiwi show was not too promoted, the number of broadcasts had just exceeded 10 million at this time.

But this "Ghost Blowing the Lantern: Dragon Ridge Maze" firmly occupies the first position.

And in this drama of their penguins, they don't even have a fraction of each other?

I invested so much money in the announcement before, and the popularity of the show is also quite high, how can there be such a big gap?

Impossible, absolutely impossible!

......

At Station G, Chi Jiang was still a little apprehensive, afraid that there would be a rollover this time.

After all, the marketing battle of Penguin Video's "Rainbow Miracle" is really big.

But what people didn't expect was that this game ended surprisingly quickly.

There's even a sense of boredom that ends before it even starts.

The gap is too big, and the data on the side of station G completely crushes the other party.

According to the data, 30 million views per hour is actually not very low.

Although it is not a hit, it is not bad for a new drama that has just been broadcast.

It's just that if it is linked to the high production cost of this drama and the huge cost of publicity and distribution, it must be a little unreasonable.

Obviously, it is very irrational to choose to broadcast at the same time as Ghost Blowing Lantern, and most viewers chose to watch the second season of Ghost Blowing Lantern.

What's more critical is that the number of views in the first hour was 30 million, and there was basically no increase in the follow-up.

This means that many viewers will abandon the show directly after watching the first episode of the premiere.

It is estimated that I was attracted by the publicity in the front, and I felt bored in the back, so I went to see the ghost blowing out the lamp instead.

Speaking of which, Chi Jiang even contributed to the other party's playback, and he also watched the first two episodes.

It's just that Chi Jiang's evaluation is actually not high, although some of the settings in it are quite novel.

But the plot is a little too old-fashioned and nothing new.

Overall, the appeal is so poor that if you are not a fan of the actor, it is difficult to make people feel the urge to continue watching.

In addition to the special effects, there are actually not too many big highlights in this drama.

is a relatively mediocre drama, and if you are lucky to have no opponents in the same period, you can make Penguin Video make a small profit.

But now, there is a high probability that it will lose money.

And the most wrong decision is that it is such a drama, and it should not continue to invest so much in publicity and distribution, increasing the cost of the whole drama.

As a result, the difficulty of recovering costs has almost reached an impossible level.

......

"Sure enough, it overturned."

Kiwifruit, from the bamboo to see that his side of Huahui's new drama successfully ranked at the bottom, not at all.

Although it is the bottom of the drama on her own website, her mood is not too sad.

After all, this drama is a shared contract, in fact, even if it is the final pounce, on their website

The impact is not very large.

That is, it is just a waste of some promotion resources.

What's more, Kiwifruit's old rival penguin video is a real hit this time.

This made Congzhu happier than anything else.

Although Station G has the help of Tongji Entertainment, the potential threat is getting bigger and bigger.

But no matter what, for the current Congzhu, the biggest opponent is always Penguin Video has not changed.

Anyway, let's get the penguin video down first, and let kiwifruit become the leader in the industry.

As for how to solve it with Station G and Tongji Entertainment, that is something that can be considered later.

"Boss, someone called from Huahui, and I told them that you were off work."

The assistant walked in and spoke.

Congzhu nodded, but it was not surprising.

This time, Huahui's new drama will be broadcast at this point in time, so it is destined to become cannon fodder for Penguin and Station G.

The scale of the two ministries and one publicity is huge, which is not comparable to a company like Huahui at all.

In addition, this is the sequel to the absolute dominance of the ghost blowing the lantern.

The current volume and scale of kiwifruit do not need to look at the face of a company like Huahui.

Maybe even if Huahui's drama pounces this time, the next new drama will still have to come to Kiwi to talk about cooperation.

This is actually a very real problem, and the market is very cruel.

There are many film and television companies, but there are only a few platforms.

Unless it is qualified to sign an exclusive cooperation agreement with a certain company, otherwise, the film and television company is the kind of party that no one can offend.

What's more important is that the reason why Congzhu didn't test Huahui Film and Television's ideas at all.

Or because she is not very optimistic about the company.

Although the scale is not small, it can even be ranked in the entire film and television industry.

But from the bamboo does not feel that the other party has the level to continue to maintain.

This company made its fortune by filming idol dramas, and the things it shoots have always had such a style.

In the past, this kind of face-watching idol drama had a large audience, but since the emergence of Tongji Entertainment, the market has slowly changed.

Especially ancient puppet benchmark works such as "The Legend of Sword and Fairy" have long nourished the audience's taste.

[The app that has been running stably for many years is comparable to the old version of the book-chasing artifact, which is used by old bookworms.]

There is no trace of it.

"It tastes so good! Xu Ji really won't disappoint."

"It's not exciting, I've waited so many days, and I've finally seen the gold trio again."

"When I first watched the first part of the ghost blowing the lantern, I actually disliked the rhythm a little slowly, but now just watching the interaction between the three protagonists makes me feel relished, I wish there were more of these plots, and the number of episodes in the twenties is too few, not enough to watch at all!"

......

Because of the foundation of the first part, basically the audience who watched the second part this time has watched the first part.

I no longer need to slowly accept the worldview and characters in it as I did at the beginning.

On the contrary, it is the characters Hu, Fatty, Jin Daya, Shirley Yang and so on, and the audience has feelings.

Seeing these characters appear, there is a sense of seeing old friends.

Of course, the most important thing is the adventure story inside.

Although the first two episodes did not appear in the tomb, there was a lot of foreshadowing plots, which whetted the audience's appetite.

So almost all of the praise on the Internet is Yishui, and the number of fans of the drama has skyrocketed.

The first big bang is to lay the foundation, and after the second part comes out, it can be regarded as the big IP of the ghost blowing the lamp.

As for the other side, Penguin Video's "Rainbow Miracle" is another completely different painting style.

"This show is so boring, I feel like I can guess the direction of the plot later."

"The graphics are really beautiful, and the special effects are good, but they are not very good-looking."

"The publicity is so powerful, but I can't stand it after watching one episode, so I decided to go to Station G to watch the ghost blow out the lamp, this is the right choice."

"I went crazy, I wasted more than half an hour watching an episode, and it turned out to be really not interesting."

Because the early publicity was too much, the water of the current drama has made many viewers feel very disappointed.

Sometimes it is true that the propaganda should not be overdone, otherwise it will have the opposite effect.

Of course, it's actually okay, at least this drama is still being discussed.

And in the kiwi fruit broadcast, Hua Hui's new drama, almost no one can see the discussion on the Internet, this is the real tragedy.

......

"Impossible, impossible."

"What went wrong?"

Penguin video, Wang Xinyuan's eyes were red, he didn't go back all night, he stayed in the company all the time, looking at the relevant data.

As a result, by noon today, the number of broadcasts of their "Rainbow Miracle" still failed to break 100 million, and it stopped at about 50 million.

And the ghost blowing the lamp is already a cumulative amount of 200 million broken defenses, a proper phenomenal fire drama.

But Wang Xinyuan still can't figure out why this is the result.

This Tongji entertainment, how can it be like it is open.

.....