Chapter 51 Mr. Lai, who is in control

Not long after, Shen Cuicui had already brought three people to the general manager's office on the fifth floor of the supermarket.

"Mr. Ni, the person has arrived."

Ni Hongzhang was wearing a casual suit, and as soon as he opened the door, his eyes instantly locked on Zhao Tai.

The middle-aged old man, with a big belly, and a specially customized suit, looks like a head, the young man next to him, holding a bunch of food and drink in his hand, must be an assistant, as for the other strong man, he must be a bodyguard if he didn't run!

Damn, I don't have this treatment when I go out with assistants and bodyguards!

"Mr. Zhao, I'm glad to be there!"

"Mr. Ni, I am fortunate to be lucky!"

The two shook hands cordially, looked up to each other for a long time, and greeted each other, like buddies who had not met for a long time.

But in fact, neither of them knew anyone, so they were the first to meet.

Strictly speaking, Mr. Ni originally didn't look down on Mr. Zhao of this small supermarket, but when he saw that Mr. Zhao was an assistant bodyguard, he suddenly had a faint sense of inferiority.

Zhao Tai stood in front of Lai Yiming in fear, and saw that Lai was not angry, so he was a little relieved.

After a few words of greeting at the door, everyone went into the house and sat down.

Ni Hongzhang preconceived and said: "Mr. Zhao, I can't hide it, I have always had a question since I met you. ”

As a neighbor, this is also a kind word of advice. Seeing that the strength of your company is not weak, there are so many supermarkets in Beichen City that can be acquired, I believe that the location is better than the location of Jishi supermarkets, and there are many supermarkets with more people. ”

"Why do you have to choose this place?"

Ni Hongzhang looked at Zhao Tai curiously, looking forward to what the other party would answer.

He didn't believe that the other party hadn't investigated the surrounding market at all, so since he had researched, he should know the difficulty of opening a supermarket here.

Knowing the difficulty, he still opened a supermarket here, either the boss has full confidence, or the boss is stupid enough to lose money.

There is no boss who wants to lose money, that is, he has full confidence.

And confidence comes from known things, and people can't have confidence in unknown things, that is to say, the other party's boss feels that he must be able to make money.

So what is the other party's way of making money?

Zhao Tai took a sip of tea, glanced at Lai Yiming, saw Lai Yiming's expression of "whatever you say", and replied with a sigh of relief: "Mr. Ni, in fact, this is a trial. ”

"Trials?" Ni Hongzhang was puzzled.

"Right...... This is my trial of adversity. ”

"Strictly speaking, my respected boss, in order to let me out of my comfort zone, specially gave me exam questions, in fact, I was the general manager of a game company before."

Hearing this, Ni Hongzhang was a little stunned.

Obviously, he didn't expect Zhao Tai to be the general manager of a game company before, and at the same time, he was shocked that the boss of Jishi supermarket was relieved to let the general manager of a game company test the water of tens of millions of supermarket projects.

Although the shock is shock, this is good news, Zhao Tai is a layman!

"That's right......"

Zhao Tai's words changed: "Mr. Ni, after you asked, I also want to learn from you." ”

Ni Hongzhang smiled slightly: "You say!" ”

Zhao Tai sorted out his thoughts a little and said, "I don't know if Mr. Ni has noticed that your company's merchant changes are very frequent. ”

"I just visited a lot of good merchants, their service quality and product quality are very good, but because it is a small company or or the publicity is not in place, resulting in the performance ranking is on the verge of elimination, but even if they are facing elimination, they are still unwilling to join our supermarket, why is this?"

Seeing Zhao Tai so bluntly saying that he was digging his own merchants, Ni Hongzhang not only did not get angry, but smiled: "Mr. Zhao, this is actually very easy to explain, and it is not a trade secret, maybe because you have no experience in supermarkets before, so you don't understand, let me explain briefly." ”

Zhao Tai nodded, and Lai Yiming also raised interest and listened carefully.

Ni Hongzhang continued: "As long as you change your thinking and change to the perspective of merchants, you can understand it very well. ”

"Although we have high rents, high share ratios, and high competitive pressure, they are not willing to leave even if there are cheaper rents, better shares, and a relaxed competitive environment outside."

Ni Hongzhang suddenly glanced at Lai Yiming, who was listening carefully beside Zhao Tai, and felt that this assistant was quite eye-catching, so he immediately asked him.

"Do you know why?"

Lai Yiming was stunned, but he didn't expect Ni Hongzhang to suddenly ask himself, but after thinking for a moment, he said, "Crowd flow? ”

Ni Hongzhang's eyes flashed, and he praised: "Chief Assistant Zhao is so smart, that's right, it's the flow of people!" ”

"What is the purpose of opening a store, that is, to make money, so how to make money? That is to make money through the flow of people, let me calculate an account, the flow of people in our supermarket is 100,000 people a day, the probability of passing by a store is 1 in 10, that is, 10,000 people will pass by your store, the average purchase rate of major merchants is 1 in 50, that is, 1 out of 50 people can buy your goods, and there will be 200 people shopping in your store that day. ”

"If one person consumes 200 yuan, that is 4,000 yuan per day, which is 120,000 yuan a month."

"Even if she is under pressure and facing elimination, but the money is earned, do you say she will go back somewhere else?"

"Therefore, our supermarket only needs to do a good job of publicity to increase the flow of people, and the merchants will not leave."

Hearing this, Zhao Tai was a little angry, so saying that Jishi Supermarket without people is a dead end!

What can I do?

He subconsciously looked at Lai Yiming, but he didn't expect Lai Yiming to just nod in approval, not worried at all, but a heartfelt smile appeared on his face.

Zhao Tai is a little difficult, it stands to reason that Ni Hongzhang said so many places where Dawan Shangchao is stronger than Jishishang, Lai should be sad, why will he be happy?

Suddenly, his eyes lit up.

"I see!"

"Mr. Lai, this is a smile that is under control!"

What does this mean? It shows that Mr. Lai has determined the failure factors of Dawan Supermarket and the success factors of Jishi Supermarket through Mr. Ni's speech just now, so he will be so happy! ”

Suddenly, Zhao Tai's originally restless heart couldn't help but settle down.

Mr. Lai is sure that there is no problem, and he is still worried about a hammer.

"Thank you Mr. Ni for your careful teaching, Zhao has been taught!"

Zhao Tai calmly took a sip of tea and smiled.

Ni Hongzhang was a little disappointed when he saw that Zhao Tai was not hit by himself, but he still tried his best to maintain the demeanor that the master should have, and said with a smile: "How dare you, I just reminded you slightly, Mr. Zhao is talented and intelligent, and he can be said to be able to understand it at one point." ”

Zhao Tai smiled, greeted Ni Hongzhang for a while, and then planned to leave.

Before leaving, Ni Hongzhang deliberately said goodbye to Zhao Tai and specially instructed Shen Cuicui, "Mr. Zhao, I still have to have a meeting in a while, I hope to understand...... Cuicui, help me entertain Mr. Zhao, you must be thoughtful. ”