Now, the original extensive management and simple mode of Tengfei factory are no longer applicable, and it is necessary to promote the development of the factory with scientific management methods. Among them, the most important is naturally production process management and quality control management, for the former whether it is Li Daqi or Xiaoqi can understand, while the latter's quality control management they know little about it, just understand it as simple quality management.

"It's far from that simple, quality is one aspect of quality control, but quality control is a big concept."

Song Yuanchao explained: "The so-called quality control refers to the whole process from raw material control, production and processing, product making, finished product testing to finished product storage, and after-sales quality tracking and resolution, including complete quality control and management chain, which is a very professional management model, not just the product quality that everyone thinks is so simple...... ”

"Wait, I can understand every word of these words, why don't I understand them together?" Without waiting for Song Yuanchao to finish speaking, Li Daqi scratched his head and asked, and Xiao Qi's eyes on the side were also a little straight.

Looking at their appearance, Song Yuanchao immediately laughed.

This is not to blame them, Song Yuanchao said these are a little ahead, now in this era of domestic enterprises even total quality management has not appeared, Song Yuanchao remembers that "total quality management" appeared in the late eighties to the early nineties, when Song Yuanchao also represented the unit to carry out the "total quality management" training and assessment, after passing the assessment also got a certificate.

As for ISO9000 these, there is no shadow of the matter, so it is natural for them to not understand the quality control with Li Daqi now, but this management model should be sooner rather than later, and the scientific management of the entire factory should be determined as soon as possible, and the quality control system should be implemented as soon as possible, which is of great benefit to the future of the factory.

Song Yuanchao knows quality control, but he is not a professional in quality control, so it is not easy for him to explain these in an easy-to-understand way.

After thinking about it, Song Yuanchao still decided to put this matter aside for the time being, and it would not be too late to solve it in a few days, after all, it is not possible for the factory to establish a management system and quality control in one day, which requires a certain amount of time to prepare and train before it can be implemented.

In addition to these, the key is the issue of channels. Li Daqi mentioned that the rectification of the supply and marketing department is the top priority, which Song Yuanchao recognized, and this is the most effective means, even if it is for the channel to temporarily reduce the shipment of some existing products, it is also beneficial from a long-term perspective.

The lunch was eaten in the factory, the factory has its own canteen, and the big pot rice made by the master who specially invited the cook was very good, although the appetite was not very good on the hot day, but Song Yuanchao still ate a big bowl of rice with stir-fried vegetables.

After lunch, Xiao Qi went to the workshop to be busy first, now the production task is heavy, his sense of responsibility is strong, and every day is very hard. And Song Yuanchao and Li Daqi returned to the office, drank tea and continued to chat about what they didn't finish talking about in the morning.

"In addition to other customers, the key is to vigorously develop new customers, especially customers in various cities in North China and East China." Smoking a cigarette, Song Yuanchao sorted out his thoughts and said to Li Daqi: "Now is the best time for the development of the country, we must take this opportunity to grow stronger as soon as possible, the opportunity does not wait for anyone, if you miss it, you will miss it, if you sit and wait for customers to come to the door, there will be no such good days in a few years." However, there is a premise of how to expand customers, that is, the payment for goods, the ability to sell things for supply and marketing is not counted, the key is that the money must be returned, to put it mildly, the current consignment model fools can do sales, who does not want to give goods for free? But it is even more difficult to get the money back after the thing is out, and this rule must be established! ”

Song Yuanchao's words made Li Daqi deeply convinced, and he nodded and said, "Actually, I have thought about this before, but I can't see it clearly as you." I will pay attention to the supply and marketing, and we will resolutely support the cash settlement system in this regard. But to be honest, I don't know about other places after May Day this year, but there are many garment factories similar to ours in Huhai all at once, and similar clothes have sprung up like mushrooms after the rain, with uneven quality and high and low prices. ”

"We are the first in the country to do this in Huhai, coupled with the brand authorization and quality factors in Xiangjiang, there is still a great advantage in the market, but if this situation continues, no one can say what will happen in the future." Speaking of this, Li Daqi patted his forehead as if he remembered something, turned around and walked to the cabinet on the side, opened the cabinet and took out a few clothes and pants from inside.

"Look at these." Li Daqi handed the things to Song Yuanchao, and Song Yuanchao took it and saw that it was a pair of jeans and a pair of bell bottoms, the version of the jeans and bell bottoms was exactly the same as theirs, the fabric used was similar, the workmanship was also good, and more importantly, it was marked with Song Yuanchao's "Apple" brand.

"Fake?" Song Yuanchao asked with a frown.

The brand mark is correct, but this "apple" nameplate is relatively rough, especially the brass apple nameplate inlaid behind the waistband of jeans is clearly iron, but it is plated with a layer of yellow, rubbing it with your fingers a few times, and your fingers will be stained with color.

Li Daqi nodded, and told Song Yuanchao that this was just discovered in the market a few days ago, these pants are no different from those produced in their own factories from the outside, but there is a problem with the nameplate, if it is not for the nameplate and the familiarity with their own products, even the people in their own factories may admit their mistakes.

It seems that this thing has been out for some days, and since the selling price is a lot cheaper than their genuine brand, it sells well in the market.

"How much do these pants sell for?" Song Yuanchao asked.

Li Daqi reported a number, Song Yuanchao was speechless, the sales price is almost two-thirds of their brand, but even in this way, according to the actual cost, the factory that makes these things can make a lot of profits.

At present, it is simply profitable to engage in clothing, and the production cost of a pair of pants is less than ten yuan at best, but it can be sold for 100 at the highest time, and the profit has reached ten times. And now these fakes are being shipped in the market at prices far below their selling price, which is tantamount to robbing them of money in Song Yuanchao.

Fakes are inevitable, and I am afraid that the same will be true in later generations, and later generations will have an apt term for this product - "copycat".

After winning this brand at the beginning, Song Yuanchao deliberately let all the basic accessories be purchased by Xiangjiang, and after purchasing, they were supplied to the Huhai factory through the channels in Yangcheng. Of course, there is also a large part of the finished products purchased directly from Xiangjiang to make up for the lack of production in Shanghai, but with the completion and production of the new factory in Shanghai, the import of finished products has decreased a lot, but the supply of accessories has been rising.

"The Reborn Financial Giant"

Shaking his head, Song Yuanchao sighed lightly in his heart, at present, they do not have any good means to solve this problem, and can only rely on unique accessories to distinguish between real and fake. In the eyes of consumers, many people actually don't care too much about genuine goods and fakes, and even people who buy fakes have long known that this is a fake, but they are greedy for cheapness, and although the nameplate is different in texture and workmanship, it is still difficult to distinguish if you don't really look carefully.

asked Li Daqi if he had any means to deal with it, and Li Daqi told Song Yuanchao that he had specially gone to the police station and the industrial and commercial bureau to ask about this situation, but there was basically no result. First, there is no law on trademarks in China, and secondly, there is no talk of intellectual property rights, so what can be done at present is to continue to use our brains on trademarks and nameplates, so that consumers can better distinguish between real and fake goods, so as to reduce the impact of fakes on their genuine goods.

"Let's put this matter aside, this situation will definitely happen in the future, and it is definitely not limited to our family." In this regard, Song Yuanchao said that it can only be like this, this situation cannot be solved in decades, let alone now?

"In terms of sales channels, we have to consider not only domestic, but also foreign. Daqi, have you ever thought about exporting? ”

"Export? Isn't this the work of a foreign trade company? Li Daqi was stunned for a moment and blurted out.

"Hehe, the foreign trade company is capable, can't we do it?" Song Yuanchao asked with a smile.

"This ...... I'm afraid not. Li Daqi hesitated, his face showing doubt.

Today, the import and export rights are in the hands of several state-owned enterprises in foreign trade, which is also the foreign trade company mentioned by Li Daqi.

In a big city like Shanghai, there are only three or four professional state-owned enterprises that can carry out import and export business, and all import and export quotas are in their hands. Not to mention that Tengfei Garment Factory is just a group enterprise, even if a large state-owned factory wants to import and export, it must go through these companies.

This situation lasted until the end of this century, and it was not until the late nineties that the state's restrictions on foreign trade began to be lifted, and with the abolition of the monopoly of foreign trade import and export rights, the import and export business suddenly flourished, and promoted another leap forward for domestic productive enterprises.

And now, even if Tengfei Garment Factory has the idea of exporting, it is impossible, because there is no foreign trade autonomy, even if you look for the past, in the face of competition from large state-owned factories, these foreign trade companies will not be able to handle export business for you.

However, Song Yuanchao is very clear that the rapid development of garment enterprises in addition to the domestic demand market in the early stage of reform and opening up, a larger market is abroad, and the business of foreign exports can not only earn more profits than in China, but also earn foreign exchange, so as to maximize benefits.

Of course, this is only the initial stage, in the early stage of export interests are indeed a lot, but as time goes by, the vicious competition of domestic enterprises begins, so that profits continue to decline year by year.

To illustrate this simple example, in the early 80s, the export price of a piece of clothing could reach a maximum of about 20-30 dollars, but in the 90s, this price was almost cut off, and even less than 5 dollars at the lowest.

Such export prices can be said to be very meager profits, coupled with the rise in textile raw materials in the international market in the nineties, which led to a sharp increase in costs, which made profits fall further. In the end, the export price is simply a scramble because of the vicious competition in the same industry, from zero profit exports (to tax rebates to make up for the profit difference) to negative profit exports (profit subsidy exports after deducting tax rebates), but also because of this reason, foreign accusations of "dumping", thus introducing a series of restrictions, making clothing exports a chicken rib.

"If it doesn't work, try it, it's a good opportunity." In the face of Li Daqi's doubts, Song Yuanchao deliberately sold a pass, he already had an idea in his heart about this matter, but it was not yet time to make a specific decision, and if everything was okay in a month, this matter could be done.