Ginseng royal jelly, this is a new product created by Song Yuanchao for the eighth factory, from the product itself it is no longer a medicine, but a health care product.

In 2021, China's health care products market reached 330.7 billion, making it the second largest health care product market in the world.

Speaking of health care products, the first impression in the minds of later generations is a cartoon old man and old lady with glasses dancing, and then the voiceover repeats a sentence: There will be no gifts for the holidays this year, and only a certain platinum ...... will be accepted for gifts.

Boss Shi started with health care products and built his business empire with health care products, but later caused the capital chain to break due to poor decision-making, resulting in the collapse of the business empire.

But Boss Shi is Boss Shi after all, with the help of a few friends, he made a comeback with new health care products in just a few years, and a certain platinum became popular for nearly ten years, creating a huge fortune for him, thus bringing him back to life.

But everyone who has come from the 80s knows that the beginning of China's health care market is not Boss Shi and his gold and platinum, but the real prelude to China's health care products market is the thing that Song Yuanchao is holding in his hand - ginseng royal jelly.

Around 1984, ginseng royal jelly was born, which swept the country in just half a year and became the pioneer of the health care product market.

This product has been favored by many people as soon as it was launched, and many middle-aged people in later generations still remember the small stick of ginseng royal jelly that they had to drink every day at the request of their parents when they were children, this thing almost accompanied their childhood and adolescence, and was hailed as one of the best gifts to give people during the New Year's holidays.

And now, the birth of ginseng royal jelly began in the hands of Song Yuanchao and Lin Yuhang, and at the same time that Song Yuanchao asked Lin Yuhang to end the sales of loquat paste and cough syrup, he gave the suggestion that the eighth factory should take this opportunity to directly transform.

A traditional Chinese medicine factory like the Eighth Factory does not have any advantages, the technical force is also weak, and it does not have its own fist products, even if it has come back to life now, but if there is no good product to follow up in the later stage, then the end of the Eighth Factory once again sliding down the abyss is still doomed.

"The First Evolution"

Therefore, taking advantage of the abundant funds of the eighth factory and the blank market of health care products, it is the best choice to engage in this kind of products.

Faced with the question raised by Song Yuanchao, Lin Yuhang first talked about the production situation.

In order to make this product, Lin Yuhang made a heavy bet and spent a lot of money to buy a set of advanced assembly lines, which are specially used for the production of ginseng royal jelly.

Although this assembly line is not imported, it is also a domestic first-class product, if it is not for Lin Daoyuan's relationship, it is not easy for the eighth factory to buy this assembly line. Even so, this money is not a small amount, although the eighth factory has made a lot of money in the business of loquat paste and cough syrup, but as soon as this assembly line is bought, the deposit in the bank is much less.

In addition, in addition to the assembly line, there is also the exploration of production process and the procurement of raw materials, plus follow-up production, which requires a large amount of capital investment.

Lin Yuhang carefully calculated that if the full production is maintained after the official production, then the current capital situation of the eighth factory will consume about half a year at most, and if this new product does not sell as much as imagined in half a year, then the eighth factory will completely fail this big gamble.

"Because of the special raw materials used, the cost of the product is also relatively high, according to the current cost calculation of the cost of a piece of nearly 0.35 yuan, if mass production can be about 0.32 yuan." Lin Yuhang has personally followed this project for so long, of course, he knows all the data very well, and immediately replied.

"So expensive?" Lin Yan was surprised on the side, but as soon as the words came out, she immediately woke up, this is not an ordinary product, this is ginseng royal jelly, the main raw materials in it are ginseng and royal jelly, these two things are not ordinary raw materials, so it is normal for the cost to be more expensive.

"Hehe, this is still the cost price of the formula adjustment, do you think it is a mixture of ginseng extract and royal jelly? If that's the case, one will cost a few dollars. Lin Yuhang said with a smile on the side, Song Yuanchao only made a suggestion about the formula of ginseng royal jelly, and the specific technicians from the eighth factory came to conduct the blending experiment.

It is true that the technical strength of the eighth factory is weak, but no matter how weak the eighth factory is, it is also a regular traditional Chinese medicine factory, and the technical personnel in the factory still have some professional ability.

Ginseng royal jelly, although this product has not appeared before, in terms of traditional Chinese medicine, both ginseng and royal jelly belong to the category of medicines, plus there are originally categories of "medicinal diet" and tonic in traditional Chinese medicine, so technically speaking, the formulation of ginseng royal jelly is not difficult.

After more than a dozen repeated adjustments and attempts, the current formula was finally determined. Of course, as Lin Yuhang said, there are not many ingredients in the extract and royal jelly used in a ginseng royal jelly, and the ginseng used cannot be ginseng like old mountain ginseng, which is the most common kind of medicinal ginseng.

Royal jelly is genuine, but it is a blend of royal jelly and ordinary honey, and then condensed honey, glucose, vitamin C, sorbic acid and other things are added, and finally the current finished product is formed.

But even so, the cost of a finished product is not low, after all, the eighth factory is different from the health care product factory in later generations, and Lin Yuhang is not the kind of unscrupulous businessman in later generations.

Just like a certain turtle that swept the country more than ten years later, it was sold so hot that year, and TV commercials were flying all over the sky, but when the scam was exposed, people suddenly found that the main ingredient of the product could not be seen in the entire production plant, that is, the turtle, which is also commonly known as Wang Ba.

The reporter in disguise walked around the factory for a long time, and finally found a few old turtles lazily basking in the sun in a cement pool, and all the product materials were flickered out of advertising.

As soon as this report was published in the newspaper, the myth was shattered overnight, and a certain turtle spirit also completely fell into the dust from the high altar, and the inventor and the owner Lao Ma also became the object of Wanfu's fingers.

After calculating in his heart, Song Yuanchao still recognizes this cost, of course, the cost will gradually rise with the increase in the price of raw materials in the future, but this is a later story. The vitality of a health care product is at best a few years or nearly ten years, the upgrading of the health care product market is very fast, and the eighth factory will not be able to survive forever by relying on ginseng royal jelly in the future, which depends on Lin Yuhang's continuous adjustment in products and operations.

"How's the packaging design of the product? You can't rely on such a cardboard box to sell, can you? Song Yuanchao raised the carton in his hand and asked.

"This ...... I'm busy adjusting the formula in the lab these days, and I haven't had time to talk about it yet, but I can't use a warm cup or something like before, or can you give me some advice? Lin Yuhang scratched his head and said embarrassedly.

Song Yuanchao couldn't laugh or cry, although Lin Yuhang is serious and responsible in his work and has a strong sense of responsibility, his shortcomings are also obvious, that is, his lack of modern business knowledge, and at the same time, he does not pay much attention to some aspects.

Health care products are not ordinary products, and packaging plays a large role.

Take the previous examples of loquat paste and cough syrup, if it weren't for the packaging, how could the product be sold, and how could the eighth factory be brought back to life?

Regarding Lin Yuhang's idea, Song Yuanchao unceremoniously criticized him directly, and at the same time asked Lin Yuhang about his views on the positioning of the product.

"Positioning? Isn't it just a health effect? Lin Yuhang asked suspiciously.

"Yes, it's health care, but have you thought about it, what are health care products for? Why do people buy it? And why buy your product? ”

"Of course, the product is good, it's good for the body to eat, is there any other effect?" Lin Yuhang wondered.

At this time, Lin Yan on the side couldn't listen to it anymore, and glanced at his second brother: "Second brother, you really haven't opened your mind, what Yuan Chao said is so clear, although this thing is a good thing, how many people do you think you buy it?" Good things are used as gifts, and the meaning of aiding the DPRK is that the packaging must be made beautifully, so that people will come to buy! ”

Lin Yuhang was stunned, he didn't think of these, but he didn't think deeply, Chinese have always had a saying that many people are not strange, and there is a tradition of bringing gifts every New Year's holiday or visiting relatives and friends, especially with the successive changes in reform and opening up, this atmosphere has gradually become more and more intense.

In the face of Lin Yuhang's reaction, Song Yuanchao taught him another lesson about packaging. In later generations, health care products are over-packaged, and a box of health care products that look extremely exquisite is actually 80% useless packaging, and real products only account for about 20% of the total volume of packaging.

But even so, the people who buy it are still endless, and the reason is very simple, because the exquisite packaging is the best to give away.

And now, excessive packaging does not need to be so outrageous, but the necessary packaging is still needed, only a certain degree of exquisite packaging can make consumers feel the height of the product, so as to be willing to pay for it.

After listening to Song Yuanchao's explanation, Lin Yuhang guiltily admitted his mistake to him, and at the same time cheekily asked Song Yuanchao for packaging design.

Although Song Yuanchao is not a design background, he has never eaten pork in later generations and has seen pigs run, and immediately found paper to paint a few looks, but unfortunately his painting work is very rotten, in addition to the general appearance, some of the content in it is painted crookedly, especially a few flying bees were painted by Song Yuanchao to look more like flies, so that Lin Yan, who was watching from the side, laughed and laughed.

"Okay, okay, I'm not good at drawing, don't laugh, if you laugh again, bees will become flies and watermelon seeds......." Song Yuanchao said that he was also happy, shook his head and handed the painted thing to Lin Yuhang: "Second brother, just watch it so-so, I'll make a suggestion, you still have to find a professional to get it." ”

"Professional, let me go up there and find it? We don't have anyone like that in our factory. Lin Yuhang took Song Yuanchao's graffiti and looked at it horizontally and vertically, and said with a worried face.

"It's not easy, second brother, you are really, you can go to the Academy of Fine Arts and ask, you don't need to find a teacher at the school, find a few third- and fourth-year college students, and let them help, and then your factory will give people a little hard money?" Lin Yan's brain was active, and she immediately gave Lin Yuhang an idea.