A word woke up the dreamer, Lin Yan's suggestion immediately opened Lin Yuhang's train of thought, and Lin Yuhang patted his thigh and nodded repeatedly.

"There's one more thing I need to warn you about."

"Coming to you." Lin Yuhang put on a posture of listening to his ears.

"This product is different from your previous products, and it is sold to a different audience. In the past, the eight factories produced all medicines, even if the later loquat paste and cough syrup were also medicines after the packaging was changed. ”

Reaching out and dotting on the carton on the side, Song Yuanchao asked, "Do you think this product is medicine now?" ”

"It's ......." Lin Yuhang didn't know how to answer for a while, is ginseng royal jelly a medicine? It's a bit far-fetched to say that it's a medicine, because this product is mainly used for health care, and the term health care was put forward by Song Yuanchao when he came up with the idea for Lin Yuhang before.

However, in traditional Chinese medicine, many products are both medicines and health care products, such as the famous Ejiao, as well as some winter tonic ointments that are commonly used.

These things say that medicine is medicine, and if it is not medicine, it is not medicine, and the main effect is nourishing and health care. Now Song Yuanchao asked this question directly, so that Lin Yuhang didn't know how to answer.

In fact, Lin Yuhang's reaction is normal, because before the birth of ginseng royal jelly, there has never been a real health care product in the mainland market, and of course, there is no health care product market.

People don't have this concept in their minds about health care products, and even the relevant departments don't have health care products. This is also the beginning of the health care products market after the birth of ginseng royal jelly around 1984.

However, for a long time after that, the concept of health care products was still not distinguished from drugs, and many health care products directly used the "medicine" brand name filing approval, that is, from this aspect it was produced and sold as a drug.

However, in practice, health care products are completely different from the drug market, regardless of sales model, channel, audience, etc., which also causes management confusion to a certain extent.

It was not until the mid-nineties that the state officially stipulated the categories of health care products, distinguished health care products from drugs, and replaced the previously used "medicine" brand name with the "Jian" brand name, and established relevant departments.

"At present, the state has no formal regulations and positioning for such products, and the drug management model is still used in production. But second brother, don't forget, we talked about product positioning at the beginning, and now the market is completely blank, so although it is classified by drugs in production and other aspects, it is actually not a drug. ”

Song Yuanchao reminded very seriously: "Since it is a health care product, it is no longer a pure medicine, and it can be put on the market as a special commodity." In this way, the sales channels and customers of the product are different from before, you can't expect the doctor to prescribe the product in the hospital, as for the pharmacy sales is no problem, after all, Ejiao products are also sold in Chinese medicine pharmacies, but it is not enough to rely on the pharmacy as a sales channel. ”

"You mean to sell this product as a generic commodity?" Lin Yuhang was a smart man, and he quickly understood what Song Yuanchao meant.

"Yes!" Song Yuanchao nodded and said: "Health care products, like ordinary commodities, are aimed at a much larger audience than medicines, so the sales channels cannot use the same old style, and the sales model of ordinary commodities must be used to sell." Moreover, the health care function of the product must be highlighted in the sales, so that the public can understand the supply and marketing of the product and buy it willingly. ”

Lin Yuhang thought carefully and nodded silently, Song Yuanchao was right, this is indeed a different sales model from the previous supply and marketing system, which is a great test for the supply and marketing department of the eighth factory.

As a traditional Chinese medicine factory, the supply and marketing model of the eighth factory has always been in the pharmaceutical system, except for the pharmaceutical system, the eighth factory has never had a cooperative relationship with other sales channels, such as supply and marketing cooperatives, department stores, etc. Now, this pattern must be broken, so that the whole sales object and method will be completely changed.

Lin Yuhang wanted to discuss this matter with Lao Lu of the supply and marketing department, and the next work of the supply and marketing department was the top priority.

"Aid to North Korea, I will urge the supply and marketing department to find a way as soon as possible, but it is very difficult to lay the supply and marketing channels of the eighth factory in the market at once, do you have any way to solve this problem?"

"It's easy." Song Yuanchao smiled confidently: "Second brother, do you know about advertising? ”

"Advertising? Ever heard, you mean advertising? ”

"Yes!" Song Yuanchao nodded: "Ginseng royal jelly can be the first health care product in China, and the best way to let the whole country know the benefits of this product and make commercial channels accept and be willing to sell it is to advertise." Do you think, as long as the eighth factory plays TV commercials on the central station, and then simultaneously publishes advertisements in some national newspapers, so that everyone will not know about this product? At that time, there will not be much problem with the laying and sales of the market. ”

"Is advertising really that effective?" Lin Yuhang will be skeptical.

"Hehe, why don't you just try it? By the way, the advertising content must highlight the efficacy of the product, so that people can see at a glance the benefits of ginseng royal jelly, and in addition, the advertisement must be novel and distinctive, so that people can remember it at first sight. ”

"But this advertising must be expensive, right?" Lin Yuhang was used to being hard and simple, and asked subconsciously.

"I said second brother, I can't bear the child to trap the wolf, this should be paid or derived, you can't expect consumers to be willing to pay for your things without doing anything, right?"

Lin Yuhang smiled dumbly, it seems that his thinking really needs to be changed, Lin Yuhang still attaches great importance to Song Yuanchao's suggestion, and immediately nodded, saying that he will discuss this issue after going back and come up with a plan as soon as possible.

Then, Lin Yuhang and Song Yuanchao discussed the issue of advertising for nearly half an hour, and roughly understood the content and requirements necessary for advertising.

Song Yuanchao and Lin Yan sent Lin Yuhang out, and after Lin Yuhang left on his bicycle, Song Yuanchao sighed lightly.

"What's wrong?" Lin Yan asked a little strangely, Song Yuanchao was still talking with his second brother just now, why did his emotions suddenly become emotional?

"It's nothing, it's just a little emotional to watch the second brother work so hard." Song Yuanchao said with a smile.

In fact, Song Yuanchao is a little entangled in his heart now, what is going on in the health care product market, Song Yuanchao knows better than anyone in this era.

Now, the products of the eighth factory have been determined, and they will soon be officially launched to the market, once the health care products such as ginseng royal jelly are sold, then the health care products market will usher in a fierce wave.

It's like opening Pandora's box, Song Yuanchao personally released the ferocious beast of health supplements, and he didn't know if it was right to do so. You must know that with the birth and rapid development of the health care products market, in the next ten years or even twenty or thirty years, the term health care products will give people a mixed reputation.

But after thinking about it, the birth of the health care product market is not something that Song Yuanchao can prevent, even if Song Yuanchao does not give Lin Yuhang this idea, it will still occur according to the inertia of history. At that time, all kinds of health care products have sprung up and dropped across the country, and the quality of the products is uneven, so it is better to be the pioneer of the eighth factory, at least Lin Yuhang in the eighth factory, and there is still a certain guarantee for the quality and efficacy of the product.

These are the emotions in Song Yuanchao's heart, but he didn't talk to Lin Yan, he just found a reason to explain.

"Yes, the second brother is really hard, you can help him more, and let the second brother have a good rest after the new products of their factory open the market." Lin Yan also sighed that Lin Yuhang has lost weight these days, and he has no time to take care of his busy hair, and his original hairstyle is almost as long as an art school student, plus he has been busy in the factory and can't take care of his home, so he doesn't even have time for a date with Rowling.

Lin Yuhang and Luo Lin's good days are approaching, the Lin family and the Luo family are world friends, and the two grew up together as childhood sweethearts, and they have a deep emotional foundation for each other.

Although Lin Yuhang was injured and disabled on the battlefield, the Luo family didn't seem to care about these, in Luo Yanhua's eyes, Lin Yuhang was an extremely excellent young man, and of course such a young man was satisfied with being his son-in-law.

The parents of both sides found time to meet, and they hit it off and confirmed the relationship between the two. Although Lin Yuhang himself felt that Rowling should not be delayed because of his disability, the elders had already given this matter, and as for Rowling personally, Lin Yuhang would not marry, and in the end, Lin Yuhang could not make his own decisions about this matter, so their marriage date was determined.

Considering the marriage date of Song Yuanchao and Lin Yan at the end of the year, Lin Yuhang, as the second brother, naturally cannot be later than Lin Yan, so their wedding date is set for the National Day, and it is calculated that it is not a few months before the National Day, it stands to reason that Lin Yuhang should have prepared for his marriage a long time ago, but because of the work of the Eighth Factory, Lin Yuhang has not been able to find time to do these things.

"Yanzi, is the second brother's wedding room ready?" Song Yuanchao suddenly remembered a very important matter.

"My dad said, tidy up his study and repaint it, and add some new furniture and appliances."

The living conditions of the Lin family are still good in this era, and the area of the three-bedroom house is not small, but Lin Daoyuan and his wife have one room, Lin Yan has one room, plus a study, and the three rooms are gone.

In the past, the children were not around, Lin Jianhang and Lin Yuhang's brothers were in the army, Lin Yan went to the northwest to be an educated youth, and Lin Daoyuan and his wife lived more than enough. Even if Lin Yan returned to Yanjing later, her one room would be enough.

But now Lin Yuhang has left the army and returned to Yanjing, and he is about to get married, so the family area is small. In the past few days when Lin Yuhang came back, he either slept in Lin Daoyuan's study or lived directly in the dormitory of the Eighth Factory, but he was about to get married, he couldn't even have a new house, right?

The eighth factory has just recovered, and it is impossible to expect the unit to be divided for the time being, and the division of the room has always been a matter of more wolves and less meat, with Lin Yuhang's consciousness and character, even if he is the factory director, he will never ask himself to consider it first.

Song Yuanchao thought for a while and asked tentatively: "Yanzi, I think it is inconvenient for the second brother to get married and live at home?" There are not many rooms in the house, and it is not difficult for the second brother and second sister-in-law to live, and they will have children in the future, and when they have children, the house will not be able to turn around, or I will buy a suite for the second brother, right? Or buy a bigger yard and let your parents move in together? ”

Lin Yan raised her head and glanced at Song Yuanchao strangely, and suddenly reached out and pinched Song Yuanchao's waist: "Yuanchao, are you hiding something from me?" ”

"Why do you ask?" Song Yuanchao was shocked, this girl is too smart, there was nothing wrong with what she said just now, why did she suddenly react.

"I ask you, have you bought a house again? Planning to let your parents and second brother live? Lin Yan tilted her head and asked.

It's weird, how did she know? Is it rare that you can't get roundworms in your stomach?

Song Yuanchao was speechless for a while, when Mu Zhang'a's other courtyard started, Song Yuanchao discussed with Lin Yan, and he didn't tell Lin Yan about the previous repair, but now this set of courtyards has been completely repaired, and Song Yuanchao is also moving things inside one after another these days, especially his treasures and furniture collected from everywhere.

Originally, Song Yuanchao wanted to surprise Lin Yan, and took advantage of Lin Yuhang's marriage excuse to say this, but before he could officially say it, Lin Yan asked directly.

"How do you know?" Song Yuanchao blurted out in surprise.

A smile appeared on the corner of Lin Yan's mouth, and she said a little proudly: "You don't care how I know, are you honestly saying yes or not?" ”

"Well, I admit it, yes!" In the face of Lin Yan's questioning, Song Yuanchao reluctantly raised his hands in surrender, and honestly explained the matter of Mu Zhang's Courtyard, and after Song Yuanchao finished speaking, Lin Yan reached out and pinched him again: "Hmph! Let you hide it from me, do you think I won't know if I have asked Professor Yao for help? Honestly, is there anything other than this suite? ”

Song Yuanchao suddenly realized that it was Professor Yao who had been making trouble for a long time. But if you think about it carefully, it's normal, although it's not a different department, but Professor Yao is still a professor at Beijing Normal University, plus when Professor Yao helped Song Yuanchao repair the suite, many seniors participated, Lin Yan and these seniors are classmates in the same grade, and who in Beijing Normal University doesn't know the relationship between Lin Yan and himself? In this way, it is not surprising that Lin Yan knows about this.

In the face of Lin Yan's questioning, Song Yuanchao honestly explained the old house he bought with Li Daqi in Huhai, in addition to these, Song Yuanchao promised that he would never hide anything from Lin Yan again. And he didn't want to hide it from her, he just planned to surprise her when the time came.