Chapter 4121: Running the Market
The license of the sales company is still in the process of being processed, but the business has already begun.
In addition to He Wei and He Xiao's brothers, four more people joined the sales company (sales department) in the past two days and became Sun Yaoliang's subordinates.
These four people, like the former, were all temporary workers in the previous branch factory, when Jia Fan got 23 temporary workers in the first branch, and finally caused a bad incident later.
These temporary workers are of mixed quality, most of them rely on connections to get by, and there are also those with unclean hands and feet, such as the boys who were caught stealing.
However, there are also young people who are down-to-earth and serious, cherish this hard-won job, and have a vision for the future. Just like He Wei and He Xiao, such people are not nothing.
It's a pity that a rat droppings spoiled a pot of soup, and all of them, regardless of whether there was a problem or not, were forced to leave the factory and lose their jobs.
When Song Yuanchao and Sun Yaoliang are ready to focus on sales, and there is an urgent need to do a good job in sales tasks, the human factor is the most important part.
Now it is not as developed as the information of later generations, and there are no professional online recruitment and headhunting companies, it is not so easy to recruit people, and you can't guarantee that there will be bad character among the people recruited.
From this point of view, it is most convenient to select suitable personnel from the 23 temporary workers, on the one hand, the situation of these people is completely grasped in the factory, and secondly, their origins are also clean, at least they know the roots, plus He Wei and He Xiao brothers are already familiar with many people, after introduction and interview, Sun Yaoliang quickly selected four more people from among them.
The four of them, plus He Wei and He Xiao, are a total of six people, forming the current sales team of the sales company. After the personnel were in place, Sun Yaoliang first gave them a lesson and explained to them in detail what sales is and how to do a good job in sales.
The duration of a class is not long, and it is less than two hours before and after, and it is difficult to get these people who have never been in contact with sales to understand the industry in such a short time. But no matter what, in these two hours, Sun Yaoliang can let them have a concept in their minds, an intuitive understanding of sales.
After finishing the class and having lunch, Sun Yaoliang personally took the six of them to the market.
Before setting off, Sun Yaoliang had already made preparations and divided the entire Jinling area according to the map.
The urban area of Jinling is temporarily divided into six blocks, and the suburbs are divided into five blocks, making a total of 11 areas.
These eleven areas are somewhat similar to the administrative division of the districts of Jinling in later generations, but the administrative division of Jinling is still very different from that of later generations, the changes of the past 40 years, some districts have been cancelled, some new districts have been established, and the jurisdiction of some districts has changed.
On the afternoon of the first day, Sun Yaoliang took the six of them to three of the main areas in the city center.
Sun Yaoliang personally went out to demonstrate to them, how to visit those cigarette paper shops, how to communicate with each other, recommend the products of a branch factory, and so on.
Sun Yaoliang does have a few brushes, and everyone was a little disapproving of this young leader when they saw Sun Yaoliang for the first time, and the key was naturally because Sun Yaoliang's honor was not very good.
The appearance of a sharp-beaked monkey gills is very obscene, and he can play the villain without makeup in film and television dramas. They even felt that this was too different from the appearance of the leader in their minds, how could Song Yuanchao use such a person to be in charge of sales?
But after contact, Sun Yaoliang made them change their views in a very short period of time, Sun Yaoliang was originally from a supply and marketing cooperative, and his more than three years of college career not only allowed him to greatly improve his theoretical knowledge, but also because of the trading on the side of Dashilar, Song Yuanchao also had an extremely solid level and ability in practical operation.
Not only can he open his mouth to say theories about marketing, sales, management and other aspects, but his practical experience is not comparable to that of ordinary salesmen.
For example, he is now taking He Wei and them to the market in person, facing the cigarette paper shop owner in front of him, he sees people talking about people, and no matter how strange people are, they can communicate with each other in a few words, and then smoke two cigarettes together, and they become friends in an instant.
Next, Sun Yaoliang began to cut to the chase on the grounds of the weather, and naturally talked about the supply of soda in summer. Because he is a supply and marketing cooperative, very familiar with the supply and marketing model of the supply and marketing cooperatives, at present, there are three major companies in Jinling market in addition to the supply and marketing cooperatives, but no matter which supply and marketing model is still the same, to put it bluntly, it is "sitting south".
For these small cigarette paper stores scattered all over the city, their individual purchase volume is not worth mentioning in the eyes of these supply channels.
The scale of a cigarette paper shop is very small, the larger ones are only about ten square meters, and some small ones are not even two or three square meters, just a sales window is opened in the house facing the street.
How many goods can be purchased at a time on such a scale? Of course, it is not as good as those customers who want a large amount of goods. Therefore, whether it is the supply and marketing cooperatives or the three major companies for the supply of cigarette paper shops, they are all the way for the other party to pick up the goods by themselves, and the people in the cigarette paper shop need to take time to go to the purchase office to run a trip, report the goods, issue invoices, pay for the list to the warehouse to pick up the goods, and then move the goods back by themselves, at least toss for half a day, in this half day there are people in the store to replace it, if no one replaces it, it has to be closed for half a day, which affects the business.
The purchase time is long, the face of the purchase point is ugly, and each purchase not only has to delay the business, but also has to borrow a tricycle to pull the goods and so on.
Sun Yaoliang, who had known the situation for a long time, quickly chatted with the other party through this matter, and the two sides smoked cigarettes and scolded a few words, lamenting that it was not easy to do small business, etc., so that the other party not only had a good impression, but also trusted.
Seeing that the heat was almost over, Sun Yaoliang said his intention and told the other party that he couldn't solve other products, but the supply of products like soda could solve their problems.
When Sun Yaoliang took them out, he deliberately changed into the tooling of a branch factory, and before talking to the other party, he showed that he was from Nandu. When he heard Sun Yaoliang say this, the other party naturally became a little interested and curious, and immediately asked about the situation.
At this time, Sun Yaoliang told the other party that they could directly sell to some cigarette paper stores, and the so-called direct supply sales is a point-to-point direct supply and sales model, which is a pilot model that Nandu Factory has just started, and the scope of this pilot is not large, and the targeted customers are also very limited.
Today is also a coincidence, happened to come here and the other party to know and talk about this matter, if the other party is interested, it can be included in the direct supply of sales pilot customers in Nandu, so that the supply of soda in Nandu can be directly ordered and delivered by their manufacturers, there is no need for him to go to the factory supply and marketing department in person, and there is no need to go to the supply and marketing cooperatives and the three major companies to buy, as long as you find a place that can call to dial a number, report the location and contact person and the number of goods, the next day the factory will send the goods to him to the door.
Hearing that there is such a good thing, how can the other party not be tempted? This not only saves time, but also saves him the operation of borrowing a car to pull goods. But home delivery? Is there really such a good thing? The other party can't help but feel a little uneasy, it sounds good to do this, but there is no white pie in the world, if the purchase price is expensive because of delivery, it is still not cost-effective.
After hearing the other party's hesitant question, Sun Yaoliang immediately laughed. He patted the other party on the shoulder affectionately and secretly told him that this was a direct supply pilot of their factory, and the reason why the factory did this was to try the previous model change and do system reform, and now they are not advocating reform and opening up? Nandu is no exception, not only the external needs to be reformed, but the internal system also needs to be reformed, so this pilot will be introduced.
Second, this pilot is limited, not a dog and a cat can enjoy, considering various factors, the factory only approved the pilot 50 such small cigarette paper shops as pilot objects, and now there are 26 stores to get cooperation, and the remaining 24 stores will be full after the cooperation is finalized.
The opportunity is here, it doesn't matter if you don't cooperate, but missing it is missing, for the sake of everyone's good chat, Sun Yaoliang doesn't want to watch the boss miss such a good opportunity, otherwise it would be a pity.
Finally, on the issue of price, Sun Yaoliang told the boss that the price of direct supply to the pilot is not only not expensive, but it is cheaper than the supply and marketing cooperatives and the three major companies. At present, the retail price of soda in a branch factory is 8 cents, and it is 7 cents for them to get goods from supply and marketing cooperatives or three major companies, but the price they directly supply is 6 cents and 5 cents, and 24 bottles of soda can be cheaper by 0.12 yuan per product.
In addition, in addition to the price discount and door-to-door delivery, the factory also has a policy on the sale of soda that outsiders do not know, this policy is because considering that soda is a fragile product, there is often a possibility of collision and damage in the process of handling, selling and storage.
Because of this factor, the factory has a damage repair operation for the sales of soda, which means that all customers who purchase 100 pieces of soda at a time can directly give a box of soda as a loss repair. This repair is completely given to the other party, do not need the other party to spend a penny, in addition to the damage on the way to the delivery of all by the factory to bear the loss, but once the goods are handed over, in the sales process of the damage to the loss of the factory is not responsible, but due to the damage repair operation, the cigarette paper shop can use the damage to make up for the loss, but if there is no damage, then these damage gifts are the other party's additional income.
The other party was surprised and delighted to hear this mode, and he had never heard of such a damage repair operation.
No matter where the purchase is before, the on-site payment is cleared, pay the money and take the bill of lading to the other party's warehouse to pick up the goods, the people in the other warehouse see the bill of lading after some of the better take the cart to help pull the goods out of the warehouse for people to load away, some of the big shelves even from the warehouse to pull the goods do not care, directly reach out to the side of the cart point, let people go to the warehouse to carry it.
It is inevitable that it will be accidentally damaged during the handling, and the purchase side will not bear the damage caused by it at all, because they say that you broke it yourself and they have nothing to do with it. In the face of such a situation, all the losses can only be eaten by themselves, so every purchase is cautious, if only one or two bottles are broken, it is fine, if the box is accidentally turned over and the whole box is broken, it will be fatal.