Drinks are not health products, not to mention how many people bought Coca-Cola when they first returned to China?

Song Yuanchao is also one of the first people to drink Coca-Cola in this era, if it weren't for the fact that he accidentally saw Coca-Cola for sale when he went to buy cold drinks, maybe until now, Li Xiaoyun, a girl, didn't know that the "happy water" that fascinated her so much would be so delicious

After all, not many people know about Coca-Cola in this era, except for those elders who came over from the old society, where have ordinary people heard of this thing.

And a glass bottle is not much and is not cheap, and the color looks as black as cough syrup, so ordinary people will not pay for it at all.

Coca-Cola's explosion in the Chinese market was in the late 80s, and with the growth of the generation in the 70s, coupled with the popularity of Xiangjiang movies in the mainland, Coca-Cola was slowly accepted by young people.

From this point of view, it took nearly a decade for Coca-Cola to return to the Chinese market and gain a firm foothold. Of course, whether it is Coca-Cola or Pepsi, they are both large international companies, and they have deep pockets and can afford such a long period of market cultivation.

But Song Yuanchao is different, he has high hopes for the new drinks currently launched, and it is impossible to spend so long cultivating the market, let alone ten years, even if it is half a year, he can't afford it.

The current sales of beverages have long been expected by Song Yuanchao, which is why he is not in a hurry at all. Seeing that Sun Yaoliang was so anxious, Song Yuanchao smiled and told him that he had been prepared for a long time and would wait for a few days.

"How many days will it be?" Sun Yaoliang didn't believe in Song Yuanchao, but he could just let it go? Now that the goods have been laid in the market, the sales situation that has been fed back is very poor, will Song Yuanchao not be able to do tricks?

Comforted Sun Yaoliang with a smile and told him not to be impatient, everything will be seen in another week. Sun Yaoliang could only nod and agree, but when he left, he was still anxious about this matter.

But Sun Yaoliang didn't expect that it was not yet a week, only three days had passed, and the customer service department of the deserted sales company suddenly received countless phone calls, all of which were from all over the country, especially Yanjing, Jinmen, Changshan, Huhai, Gusu and Hangzhou. Even several local wholesale companies in Jinling called, and the content of the call was one - to ask for goods!

Goods! I want the goods! Lots of goods! As many as you want!

For a while, orders flew like rain, and everyone in the sales company was stunned.

Just yesterday, everyone still thinks that this new drink seems to be a mess, a branch of the factory spent such a big price to put out the new product market but did not recognize, since the first batch of products on the market, the follow-up has not come to the replenishment call, so if it continues, who else can this drink be sold to? You must know that the sales company's general warehouse is stacked with products as high as a mountain, and the first branch factory is also constantly producing these days, and countless finished products are produced from the workshop of the first branch every day and then pulled to the general warehouse for storage.

These products all require costs, not to mention the purchase of equipment and other inputs, Song Yuanchao basically pressed most of the funds of a branch factory into these new products, and even borrowed a sum of money from the bank.

If the product fails, the result can be imagined, and the branch factory that has just improved will return to its previous half-dead appearance. More importantly, now that a branch is talking about a joint venture, once the new product fails, it will cast a shadow on the joint venture negotiations, and may even lead to the interruption of the joint venture.

Others did not know what role Song Yuanchao played in the joint venture, let alone that Song Yuanchao was the majority shareholder of the joint venture foreign company.

There are many people who watch Song Yuanchao's good show, and there are many people who are worried about him, and now the sudden explosion of product sales has changed the whole situation all of a sudden.

Sun Yaoliang was overjoyed when he heard the news, and hurriedly recalled all the salespeople outside, because at this time, the customer service department was already too busy, so he could only let the salesman go up directly.

At the same time, according to the order immediately contact the vehicle, wagons to ship the goods to all parts of the country, at the same time of delivery, Sun Yaoliang also according to Song Yuanchao's previous instructions directly on the phone to talk about the last payment and future payment settlement, said that due to the lack of inventory, they can only give priority to the supply of goods to the cash wholesale customers, for the account period customers to wait for the cash settlement customers after the goods are sent and then arranged, and the account period customers are also different, according to the length of the account period to rank, anyway, it is a sentence, the first to pay the first supply, the long account period to stand aside.

Song Yuanchao has already used this trick, when the school factory or later Li Daqi's take-off factory is like this, even Lin Yuhang's health care products company is no exception, Song Yuanchao strictly requires the policy of cash settlement without arrears after the product opens the market, although this policy is somewhat alternative in the current domestic commercial trade, and even many customers express criticism and opposition, but Song Yuanchao does not care about this, and must settle in cash if he is willing not to cooperate, even if the king of heaven and Lao Tzu comes, there is no exception.

Song Yuanchao knows that "rules are established".

That's right, he has to set rules, as long as it is his business, there is no arrears, no matter how big the other party is.

The reason for doing this, Song Yuanchao has his deep meaning, after the reform and opening up, the development of commerce is extremely rapid, but the resulting problems are also more and more.

As the old saying goes, when the forest is big, there are all kinds of birds, not because of distrust, but for giving yourself a guarantee.

The 80s was an era of opportunity, but also a time of demons.

There are all kinds of people in this era, good people, bad people, mediocre people, geniuses...... In a few years, with the liberalization of private enterprises, the whole people have thrown themselves into the hot tide of business.

There is a sentence that can be described, this sentence is "one billion people and 900 million businessmen, and 100 million are waiting". In the society, it is even joked that a brick fell from the sky while walking on the street and killed four people, three of whom were general managers and the other was deputy general managers, which shows the ferocity of this business boom.

Such changes are enormous, and they have also brought about social changes and accelerated the pace of reform and opening up. However, there are also many hidden dangers, the most famous of which is the "triangular debt" that began in the mid-to-late 80s and lasted until the early 90s, when the highest government departments came forward to form a special group and mobilized a lot of manpower and material resources to completely solve it.

In fact, the formation of triangular debt has been happening since now, and it is not a matter of one or two days, but a matter of accumulation over the years.

In the next ten years, there will be many enterprises (companies) dragged down or even collapsed by triangular debts, including some enterprises (companies) that originally had good development prospects, but unfortunately they did not see the final light, and the rupture of the capital chain led to falling in the darkness before dawn.

Song Yuanchao did this to avoid the trouble of triangular debt from the beginning, and he knew very well that as long as the product is easy to sell, there is a market, cash settlement is nothing for many wholesalers, the reason why they want to do the account period is driven by convention, and the second is that there is no awareness at all. Anyway, the enterprise is not its own, so it's not the same to give money early and pay late?

After a few days of hard work, the mountain-like products of the total warehouse pile continued to be consumed at a visible rate to the naked eye, and with the strong sales of the products, the top and bottom of the factory also breathed a sigh of relief, and everyone couldn't help but smile.

Sun Yaoliang only understood at this time why Song Yuanchao was not worried about the sales of the product, and afterwards he knew that Song Yuanchao had already made preparations, and at the same time as the product was put on the market, the advertisements prepared by Song Yuanchao were played, and it was different from ordinary advertisements, this time his advertising methods were a little different, and Sun Yaoliang usually didn't pay attention to it, so he was naturally not very clear.

Now no more than 30 years later, there is no fast network information, the most common advertising is newspaper advertising, advertising in newspapers, everyone reads the newspaper and also sees the advertisement, so as to understand the product.

This kind of advertising method is the most traditional as the spread of paper media, when Luo Yang sold fake collars and clothing in Dashilar, Song Yuanchao helped him play such an advertisement, and it was also by virtue of this advertisement that Luo Yang's business became popular all of a sudden, so he became the largest local clothing wholesaler in Yanjing.

But this time, Song Yuanchao did not advertise in the newspaper, which was due to the fact that the products faced consumers differently. The main sales group of the new beverage is children, especially those who are already in elementary, middle and even high school.

These children are not like adults, and few people usually read the newspaper, because the things in the newspaper are not interesting to them at all.

As for TV advertising, this is a means to gradually replace paper media advertising in the next ten years, but the current penetration rate of TV is not high, let alone ordinary cities, even in big cities like Huhai, take the alley where Song Yuanchao's house is located, there are only a handful of people in the entire alley who have TV sets, and when watching TV every night, a family is full of people who come to watch TV, and the atmosphere is no different from playing open-air movies.

Coupled with the current poverty of TV programs, TV commercials cannot be said to be ineffective, but the effect is really limited. So Song Yuanchao didn't use TV commercials to promote this time, he adopted an advertising method that many people ignore, that is, radio advertising.

Radio stations have a history of more than 100 years, starting shortly after the invention of radio and continuing to the present. In the era of scarcity of materials, even after everyone had a car and a house after 2000, there were still many people listening to radio stations.

Nowadays, there are more people who listen to radio stations, and they don't have a TV at home or buy newspapers, but they often have a radio to listen to. Older people have children who either go to work or school during the day, and they listen to this to pass the time when they have nothing to do at home, and there are many radio channels, so you can listen to anything you want, and you have become a good companion for the elderly.

Not only the elderly, but also many children like to listen to the radio.

Radio stations everywhere have channels for young people, such as the famous "Little Speaker" throughout the country, which accompanies the childhood and adolescent growth of all teenagers in this era.

As soon as I heard a familiar ticking voice on the radio, there was a crisp prompt: "The little horn has started broadcasting......!" The children immediately pricked up their ears and listened intently to the radio program that interested them.

In addition, there are daily fixed programs of famous artists such as Shan Tianfang, Tian Lianyuan, Liu Lanfang, etc., "Saying Yue", "Yang Jiajiang", "Romance of the Sui and Tang Dynasties" and other programs are very popular among students.

Every day at noon, the half-hour storytelling is what many people are waiting for, as soon as school leaves the campus at noon, they run home, and the first thing they do when they get home is to turn on the radio directly to tune in to the storytelling channel, when they hear the sound of storytelling coming from the radio, their thoughts can't help but travel with the content of the storytelling in the vast history of the story.......

Song Yuanchao's advertising is mainly on these channels, especially several channels of the Central Broadcasting Station, and he inserts advertisements about new products in the three time periods before, during and after the daily fixed channel broadcast through Luo Yang's relationship.

This advertising method seems simple, but after careful consideration, we can find the mystery of Song Yuanchao's use of this method. He not only chose the best and most suitable advertising method that is also the least expensive and most effective, but also took advantage of the children's curiosity and the pursuit of new products, thus opening up the situation for the product.