"Eggs...... Convenient...... Face? ”

Looking more closely, Gu Jie read out the two rows of words on the package.

The egg on the top is yellow, slightly conspicuous on the red background, which is similar to the color of the Golden Arch logo, the three characters of instant noodles below are white, the font and the hen are also painted with two eggs below, and the right is a noodle bowl.

"Egg instant noodles? What is this? Never seen before. Gu Jie asked with some surprise.

As for Ruth, she is even more dazed, she is a Westerner from childhood to adulthood eating milk, bread, sandwiches, hamburgers, steaks, fried chicken, etc., the understanding of Chinese food is still familiar with Ying Anne only after knowing, after all, Ying Anne's family is engaged in catering, the two became friends and came into contact with Chinese food, but compared to simple Western food, Chinese food is much more complicated, and the appetite of Westerners is not very suitable for Chinese food, except for some improved Chinese food, she still thinks it can, other traditional Chinese food is rarely touched.

Among the three, that is, Ying Annie knows what instant noodles are, and the earliest inventor of instant noodles is Dongying people, who first invented this simple and convenient food, and later this food spread to the Taiwan Strait, and gradually there are traces of it in foreign Chinatowns.

However, although Annie Ying knows what instant noodles are, she rarely eats them, because in the family that started from catering, there are too many delicious things, and Annie Ying has never eaten anything since she was a child? Would you still eat this kind of thing?

Gu Jie can't blame him for not seeing this thing, although he is from Huhai, and this thing is also produced by Huhai Food No. 4 Factory, and it was put into production as early as 1970, that is, 13 years ago, but not many people really know.

First, the output of this kind of instant noodles is not much, and most of them are more needed for some special jobs, such as exploration, petroleum, and coal mines, which are often needed by people who often work in the field.

In addition, the price of this kind of noodles is relatively high, and it is not cost-effective for ordinary people to spend this price to buy a pack of instant noodles, even if they find a noodle restaurant to eat a bowl of noodles, it is better than this, so the market is not large, and ordinary stores rarely sell it.

However, with the passage of time, especially after the reform and opening up, people's living standards have improved, and this kind of instant noodles has gradually begun to have a market.

Huhai Food No. 4 Factory's "Happy Brand" instant noodles began to sell well in the early and mid-eighties, and the highest sales reached a peak of three million bags a year, and the product also began to appear in other flavors from the initial single egg instant noodles, the most famous of which is a delicious meat noodles, this instant noodles began to bring a seasoning package, changed the earliest egg instant noodles without seasoning packages, just the process of directly tanning the taste and noodles together when making, so it was greatly welcomed.

Song Yuanchao still remembers when he worked in the telephone bureau in his previous life, when he was busy with work and worked overtime, he worked late, and when he was hungry, he directly took the tea jar to make a cup of minced meat instant noodles, which tasted so fragrant, and he still remembers it vividly.

Ying Annie quickly reacted and asked Song Yuanchao if he planned to make instant noodles. Song Yuanchao smiled and nodded and told them that this was the idea, that instant noodles had been more than 20 years since the emergence of Dongying in the late fifties, and that the instant noodle markets in Dongying and Taihai had been formed, and the sales volume had become higher and higher in recent years, and people had mostly accepted this cheap and high-quality instant food.

But in China, instant noodles are still a novelty, except for the instant noodles of the fourth factory of Huhai Food, it seems that Yanjing Food Factory has produced instant noodles for a period of time, but then disappeared without a trace.

Song Yuanchao remembered that instant noodles became popular in China in 1983 this year, and the specific months were not too clear.

How big is the instant noodle market and how strong is the vitality, Song Yuanchao knows better than anyone that since he is engaged in fast-moving consumer goods, especially the food industry, how could Song Yuanchao miss this good product?

In order to deepen everyone's impression, Song Yuanchao opened the package of instant noodles sent by people from Huhai, soaked a bowl of boiling water and invited everyone to try it.

Although the taste of this egg noodle from Huhai Food No. 4 Factory is much worse than that of instant noodles with various flavors in later generations, it is not without its uniqueness. Its noodle process is very good, it is very strong to bubble out, and it is much better to eat in the mouth than those instant noodles in later generations, and because the noodles and seasonings are blended together, the noodle soup also has a surging umami, not to mention, the noodles themselves also have a unique taste.

After tasting it, everyone thinks that the taste is okay, although it can't be said to be good, but it is no problem to soak a bowl of such noodles in hot water when it is inconvenient to cook and cannot find a place to eat.

Besides, instant noodles, the key is the word convenience, and it is indeed convenient to soak in the kettle and eat it.

Gu Jie took the packaging bag and looked at it over and over again, and asked: "This thing is very good, but the taste is a little stronger, it would be nice if you added some ingredients when you ate it." By the way, how much does this sell for? ”

Song Yuanchao said a number, Gu Jie thought about it and shook his head: "No wonder I haven't seen it, it's so expensive, it's good if it's cheaper, but at this price, ordinary people can taste it fresh at most, a bowl of Yangchun noodles in Huhai is only 5 points, who eats this thing twice in three days." ”

Gu Jie's words are to the point, although the instant noodles of Huhai Food No. 4 Factory are good, it has not been able to open the market for this reason.

One is that the taste can only be said to be average, the southern taste is clear, and if it is a heavy taste, I feel that this noodle is a little sluggish, and there is no material package, just relying on the taste of the noodles themselves, if you really want to be delicious, you have to add something to it.

The second is this price, due to the limitation of production and cost, the price of instant noodles is high, which is also another factor restricting the product market.

However, Gu Jie didn't know that these problems he said were not problems, the reason why Song Yuanchao fancied this product to launch the instant noodle project was to occupy this huge market first, and in terms of taste, the happy brand instant noodles of Huhai Food No. 4 Factory are not without merit, this year they will launch four new products with material packages, one of which is the famous delicious meat noodles.

The package is the soul of instant noodles, no matter how good the noodles are, the people will not admit it if they don't have a good package, why can Master Kong of later generations make a small package of instant noodles to such a scale, isn't it the reason for working this?

Although the delicious minced meat noodles of Huhai Food No. 4 Factory are good, the problem is that the direction they chose to taste when developing the package was limited.

As a native of Huhai, Song Yuanchao can accept this taste, but as a person from other regions, it is different.

China is so big, and the customs and eating habits vary from place to place, which has led to the fact that Chinese cuisine has eight major cuisines and hundreds of different sources of snacks. If the development process is only based on your own preferences, then the product is a failure.

After all, your own taste only represents a part, which is quite limited, and the product can only succeed if the majority of the entire market can accept it.

For this, Song Yuanchao doesn't need to make other judgments, Zhuyu is in front, and he knows exactly how Master Kong got up in his previous life.

Didn't Master Kong rely on the famous braised beef noodles to make a hit? This flavor of instant noodles takes care of the taste needs of most people across the country, and has become the largest instant noodle manufacturer by relying on this product.

Of course, after the launch of braised beef noodles, the company has also launched a series of other flavors of instant noodle products, such as seafood noodles, and Laotan sauerkraut beef noodles, etc., some products are very popular, and some products have been tested by the market and quickly ended sales, becoming a "failure" of product opening.

There are "rattan pepper instant noodles", "sauerkraut chicken instant noodles", "black pepper steak noodles", "tonkotsu ramen" and so on.

Some of them are the reasons why the product positioning does not meet the market taste, such as the first three, and there are also reasons why the R&D products fail to achieve the effect, such as the last. But no matter what, through trial and error, Master Kong continued to grow in this process, and eventually became a giant.

Song Yuanchao wants to make instant noodles, and he has already thought about what flavor to use, and this flavor is not a second choice except for braised beef noodles.

Braised beef noodles, this is a product that has been highly recognized by the market in the previous life, and its vitality is extremely strong, and the sales volume is also the highest, how could Song Yuanchao let it go?

As for the price, not to mention, the reason why the instant noodles sold by Huhai Food No. 4 Factory are expensive is because the production and management costs caused by production restrictions and the nature of the enterprise are too high.

Huhai Food No. 4 Factory is a state-owned enterprise, and the burden of state-owned enterprises has always been very heavy, and the cost is correspondingly large. In addition, the efficiency of state-owned enterprises is not high, and the waste of raw materials is serious, which is also an important factor restricting costs. And as a fast-moving consumer goods, the cost of the product is linked to the output, the larger the output, the lower the cost, which is a very good formula for calculation. This is not only the case in the FMCG industry, but also in many industries.

In addition, the current market commodity prices are indeed lower, but now it is the beginning of 1983, in the eighties there were several domestic price breaks, the most impressive of which is the price of 1988, that year commodity prices rose rapidly, causing people to rush to buy and hoard materials.

Song Yuanchao was also one of them, and he had personally experienced this incident, so he was very impressed by this event.

And now, the big price break has not begun, but the small one has already been.

Just in 1983 and mid-1984, the prices of products in the market began to be liberalized, and the initial guide prices gradually became a formality, acquiescing to the price increase of products under limited circumstances.

Let's not talk about the others for the time being, let's talk about the orange soda produced by the previous branch.

Last year, orange soda was sold in the market for 8 cents a bottle, and this price is determined by the industry, and all similar products from beverage manufacturers are at this price.

But this year, that is, in 1983, the price of orange soda will rise immediately, if Song Yuanchao remembers correctly, in the summer, orange soda will rise from 8 cents to 0.11-0.12 yuan a bottle, which is a huge increase of 40%-50%.