Song Yuanchao has not understood the situation of the health care products market recently, he has been busy with the affairs of Site Company and Shenghua Electronics, where can he care about this?

Hearing Lin Yuhang mention this, Song Yuanchao asked him to talk about the specific situation of the current health care product market first, so as to understand it first.

Immediately, Lin Yuhang roughly told Song Yuanchao about the current health care product market.

Since the merger of the eighth and third factories and the establishment of a new company, the development of the enterprise has been very rapid, especially the strong sales of ginseng royal jelly products have brought great benefits to the new company.

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In addition, the successful research and development of throat lozenges has also formed a new product market, and it can be said that last year, the new company managed by Lin Yuhang became a star enterprise in the country and achieved great success.

At the beginning of this year, everything went well, but as time went by, the same products on the market gradually began to increase, among which there were five or six ginseng royal jelly products alone, which were produced by Liaodong Pharmaceutical Factory, Southwest Pharmaceutical Factory, and even products from enterprises in the Central Plains and Jiangnan.

Ginseng royal jelly is not a product with too much technical content, the main raw materials are nothing more than ginseng and royal jelly, and it is not difficult for general Chinese patent medicine factories to prepare formulas based on this.

The recipe is not a problem, it is just the production equipment, and from this point of view, it is not a big problem.

Local enterprises raise some money by themselves, borrow some money, and then build an assembly line to start work, Lin Yuhang and they can do it, and other factories can naturally do it.

Even because of the main ingredient, it is not easy for some manufacturers in the southern region to get raw materials, etc., or the cost of ginseng as the main ingredient is too high, which is difficult for them.

Some manufacturers simply do not use ginseng, and directly use Polygonum multiflorum to replace it, and make the Shouwu royal jelly product, although the price is slightly lower than that of ginseng royal jelly, but the profit is not at all, and it sells very well.

Hangcheng No. 2 Pharmaceutical Factory directly launched a new health care product, which was publicized as adopting the Ming Dynasty court formula and refining various precious medicinal materials such as ginseng, rehmannia and asparagus, which had miraculous effects such as strengthening the brain and soothing the nerves, eliminating fatigue, enhancing thinking, and resisting diseases.

This new health care product is called "Qingchun Bao Anti-aging Tablets", which has attracted widespread attention as soon as it was listed, and the advertisements on TV these days are also very powerful, and the menacing seems to have a posture of covering Lin Yuhang's products all at once.

"Treasure of Youth?"

Hearing this familiar name, Song Yuanchao immediately flashed this product in his mind, if there are those health care products that make Song Yuanchao's memory particularly deep, except for a certain platinum, I am afraid that it is the famous three strains of oral liquid and youth treasure.

Of course, the Chinese turtle essence is also one of them, but its rise and fall speed is too fast, like a meteor that comes and goes fast.

In terms of fame, Qingchun Bao may not be the loudest, nor is it the most dominant in the health care product market in the next 40 years, but in terms of vitality, it is the strongest of all health care products.

In fact, the formula of this product has been available since the end of the seventies, but it has not been formed, and Song Yuanchao has not paid attention to the specific time when the product is on the market, but I heard Lin Yuhang say that it was put on the market on a small scale last year, and it only began to compete in large quantities this year.

The vitality of this product is extremely strong, especially since this factory later established the CP Qingchunbao Group after a joint venture with CP, and several of its products have always had a place in the health care products market.

In later generations, after Song Yuanchao retired from Telecom, some old subordinates came down to visit him, and there were still two boxes of Qingchun Bao products in the nutritional products he brought.

"Now similar products in the market have had a certain impact on our company's products, and some places have local protection policies for the market, such as Liaodong, since the ginseng royal jelly products of Liaodong Pharmaceutical Factory have been listed, our products are difficult to sell locally, not that our products are not good, but those department stores and stores do not enter our products at all, even if they do, they will not be placed in a conspicuous position on the counter, so how can they be sold to customers?" Lin Yuhang spit bitter water to Song Yuanchao, saying that he had encountered various problems, but Song Yuanchao listened quietly and did not interrupt his narration, and analyzed it in his heart while listening.

It wasn't until Lin Yuhang finished saying everything he wanted to say for more than half an hour that Song Yuanchao spoke.

"How big of an impact is it on your company now?"

"It's not very big at the moment, but if this situation continues, I'm afraid it will get bigger and bigger in the future." Lin Yuhang was very worried.

Lin Yuhang's idea made Song Yuanchao agree, as a manager of an enterprise, you can't wait for the trouble to reach a certain level before considering solving the problem.

The health care product market is an emerging market in China, and Lin Yuhang is also the first person to eat crabs. As more and more people eat crabs, the competition in the market has gradually become fierce from scratch.

"What do you think yourself? What are your plans for dealing with it? ”

Lin Yuhang said: "I have thought of three ways at present, the first way is to deepen the promotion of products in various places and further establish the brand reputation of our products. The second way is to increase the investment in advertising and compete with other products in this area. As for the third method, it is to engage in sales methods, and use some necessary promotions or packaging gifts to attract consumer ....... ”

Without waiting to hear Lin Yuhang's thoughts, Song Yuanchao denied all of Lin Yuhang's methods in his heart.

It's not that these methods said by Lin Yuhang are useless, to be honest, these methods seem to be okay, and they will have some effect when implemented, but the problem is that this kind of method is a palliative but not a cure, and it is useless.

First of all, the so-called promotion of products in various places and the establishment of brand fame are not necessary at all. Lin Yuhang's ginseng royal jelly product is the first mature health care product, and it has been a short time since it was listed, and it is not a small reputation all over the country.

So the so-called brand fame has been there for a long time, and it is not small. The promotion of various localities is nothing more than the local protectionism problem that Lin Yuhang just mentioned, but this kind of problem cannot be solved simply.

Song Yuanchao didn't underestimate Lin Yuhang, let alone Lin Yuhang himself, even Song Yuanchao may not be able to solve this problem, because this is not a simple business problem, it also involves local tendencies, and it is difficult to solve it.

As for the second one, increase advertising spending.

Health care products were originally big advertisers, judging from the current Song Yuanchao's advertising investment in Lin Yuhang, they are not playing a lot of advertisements now, even if the additional advertising continues to increase the investment, the effect may be limited.

And the third means of promotion, this can certainly attract some consumers, but there is a key problem that health care products have always been only buy expensive and not buy right, if because of reckless promotion, the market depreciates the "gold content" of its products, so that consumers feel that they have suffered a loss in the purchase of products, resulting in distrust, but the gains outweigh the losses.

Seeing Song Yuanchao shaking his head slightly, Lin Yuhang couldn't help but ask, "What?" Is there a problem with what I just said? ”

"It's not a problem, it's just ......." Song Yuanchao thought about it, but he didn't say it, he lit a cigarette and smoked it, organized his language for a while, and then said: "You can try the plan you just said, but I think the key is still two aspects." ”

"Those two?" Lin Yuhang hurriedly asked.

Song Yuanchao glanced at him and said, "If I say something, maybe you will feel uncomfortable listening to it, so ......." ”

"It's okay, one is one and two is two, aid Korea, you know that I am a soldier, you can say anything, and besides, you are not an outsider, today I want you to ask for advice, I still understand the truth of good medicine and bitterness, you can say anything."

"Okay, in that case, I'll talk about it." Song Yuanchao nodded: "You have made health care products for the past few years, you should understand that this kind of product is actually nothing from the product itself, saying that it is a buying product, not selling a concept, this concept is 'health'!" ”

Lin Yuhang nodded in agreement, health care products are indeed sold as a concept, and this concept is indeed health, otherwise this kind of product would not be called "health care products".

There is no one in the world who is not afraid of death, even the most heroic soldiers. Lin Yuhang himself is a combat hero, a person who has experienced life and death in the war, and can be fearless of death on the battlefield, but after the smoke fades, the yearning for a better life is still human nature.

If someone says that he is not afraid of death at all, then this person is either a liar or a fool, and his mouth is full of lies. How can people not be afraid of death, the attitude towards death can be calm, or they can be brave to accept it, but the great terror between life and death is human instinct, and instinct cannot be changed in any way.

Therefore, the same is true for the pursuit of life, which is why there are so many kings in history who pursue immortality, the most famous of which is Qin Shi Huang.

This is true of emperors, dignitaries and nobles, and ordinary people.

Traditional Chinese medicine has the concept of "health preservation", Taoism, Buddhism and even folk also have the same concept, in the solution of food and clothing, it is inevitable to expect to be healthy and live longer.

In addition, China's custom of promising children to become Jackie Chan is particularly important for children's education, and it is natural to pursue these effects and buy products under the health care of health care products and the so-called promotion of improving memory and enhancing physical fitness.

Song Yuanchao told Lin Yuhang that the key to health care products is not the product itself, but the concept of the product, which is a fundamental problem, health care products are different from the drinks and instant noodles of the company, the latter sells products, and the former sells concepts, which is fundamentally different between the two.