This statement is the first time Lin Yuhang has heard Song Yuanchao say it so thoroughly, although he has vaguely felt this before, but he has not pointed out the essence of health care products so sharply as Song Yuanchao.

"What you say sounds a bit fanciful at first, but when you think about it, there is some truth to it." Lin Yuhang thought for a while and asked: "If you say so, then it is not important to the product itself?" ”

"Hehe, the ability of the product is not unimportant, how can it be ignored as the carrier of the product, but we have to consider the particularity of the health care product to look at this product."

Song Yuanchao explained with a smile: "Ginseng royal jelly, how deep do you think the technical core of this product can be?" To put it bluntly, it is nothing more than a recipe formed by the two main raw materials of ginseng and royal jelly plus other things. If it is very technical, even to the point where it cannot be replicated, then there will be no similar similar products on the market. ”

"And how is this product advertised and sold? What is the efficacy of propaganda? Second brother, you are also half a professional now, I think you should know that the supply and marketing of products is nothing more than the supply and marketing of the main ingredients. So from this point of view, this is the concept of health care products, and the key lies in the efficacy of the advertisement. ”

"To put it mildly, I'm going to have people make a new recipe out of syrup and other mild herbs, and then write down some interesting offers. For example, for the elderly, it is written to delay aging, increase immunity, and so on. Writing for children promotes development, strengthens physical fitness, improves memory, and so on. The same is true for different groups of adults and men, according to each different group to get a product concept, so as to attract them to buy, do you think such a product will be popular? ”

"This ...... Isn't that a lie? Lin Yuhang was dumbfounded when he heard it, he couldn't even believe his ears, why did Song Yuanchao suddenly say such a thing?

If it weren't for the fact that he remembered the "preventive injection" that Song Yuanchao had given in advance just now, maybe Lin Yuhang would have turned against Song Yuanchao.

"Liar? Fool whom? Song Yuanchao stretched out his hands and asked: "The product is real, and there is a certain amount of Chinese medicine in it, and can you guarantee that these Chinese medicines do not have the effects I said?" Even if not, wouldn't it be enough to add such an effective agent to the concept of the product? What is this called deception? ”

Seeing Lin Yuhang's stunned appearance, Song Yuanchao laughed, patted him on the shoulder and said, "Second brother, do you understand now?" The key to the health care product market is the concept, which is the foundation of the product, not the product itself. ”

"This industry is an emerging industry, and anything can happen next, so where is it! There's still a long way to go. ”

"How? Our products are real, although they are slightly exaggerated in publicity, but they will not be so nonsense! ”

"You won't, but you promise others won't?" Song Yuanchao asked rhetorically, Lin Yuhang was stunned, and was speechless.

Song Yuanchao said to Lin Yuhang: "Your company is the first to enter this industry, and it can be said that it is the benchmark of this industry at present. Let me give you a suggestion, I suggest that you apply to your superiors through Yanjing, asking for the establishment of an official industry standard for the health care product market and products, and use this standard to restrain and restrict enterprises in such markets in the future. ”

Lin Yuhang was stunned when he heard this, he was obviously looking for Song Yuanchao to ask about business, but why did Song Yuanchao suddenly mention the issue of establishing an official standard for the health care product industry? That's too far away.

But looking at Song Yuanchao's appearance of smiling rather than smiling, and then carefully pondering what Song Yuanchao said just now, after a while, Lin Yuhang patted his head and finally understood.

"I said aid to the DPRK, you are in this circle, this is to ask me to draw a salary from the bottom of the kettle!"

"Hahaha, what kind of salary is this, it can only be said to be a rainy day." Song Yuanchao corrected Lin Yuhang's statement and said: "Let's not talk about anything else first, just from the perspective of product quality, efficacy and consumers, if such a standard is established, will it be good or bad for the entire health care product market?" Isn't the second brother confident in the products you produce? Or was it originally intended to use the formula of those Mongolian doctors who can't eat the dead and can't heal people? ”

Lin Yuhang thought for a while and nodded: "You're right, this is a good thing, although it seems to be a bit unscrupulous, it is beneficial to the entire industry from the overall situation." But it's not that easy to do, so let me think about it first and think about how to do it better. ”

Song Yuanchao just made a suggestion, he couldn't control what to do, and Lin Yuhang had to deal with it himself. But if this is done, then the benefits for Lin Yuhang and his company far outweigh the disadvantages, and once the standard is established, then to a certain extent, Lin Yuhang's position in the health care product industry in the future will be pivotal.

"You just said two points, and one more?"

Song Yuanchao smiled and said: "What I just said is the product, and the second point is the market." ”

"The market? You're talking about sales, right? Lin Yuhang asked.

Song Yuanchao nodded: "It can be said to be a sale, but it is not an absolute sale." ”

Seeing that Lin Yuhang didn't understand, Song Yuanchao simply explained to him what the market is and what is sales, and took his own company as an example to talk to Lin Yuhang about the information collection, feedback, analysis and sales strategy, planning, and execution of the entire market.

Song Yuanchao told Lin Yuhang that at present, his company's sales still only rely on the old supply and marketing model, which is quite convenient, but there are big problems in the control of the entire market and the promotion of sales.

The market is very important for the sales of health care products, especially for the development of local markets.

At present, Lin Yuhang's sales model is to purchase goods from wholesalers and distributors to the company's supply and marketing department, and then push the products to the market through their channels and list them in various places.

This model was feasible for a year, but as the market continues to change, such a sales model shows that it has lagged far behind.

Song Yuanchao suggested that Lin Yuhang divide sales according to the region, and then restructure the supply and marketing department to set up a sales department, and then the sales department will carry out its own sales channels, and the two major channels of agent sales channels will be used for product sales.

No matter what kind of channel, it can be divided into provincial and municipal sales channels (general agent, agent), according to the increase in the number of sales to give a certain price concession, so as to benefit the channel and the middleman, so that it is far more advantageous than directly giving the end customer.

Moreover, this method can also avoid the occurrence of some local protectionist problems, such as the general agent responsible for the provincial level and the general agent at the municipal level, including subordinate agents, can select some more capable companies (individuals) in the local area to serve, although it cannot completely eliminate the problems mentioned above, but at least in many cases can solve most of the problems .......

Lin Yuhang was a little unimpressed at first, but with Song Yuanchao's detailed narration, his eyes couldn't help but gradually light up, and when he asked directly about some specific details of these operations, Song Yuanchao also took the trouble to give him a certain explanation, but there are some things that Song Yuanchao can understand, but it is not so easy for Lin Yuhang to understand all at once.

Song Yuanchao told Lin Yuhang that there was no need to rush, and after Luoyang's wedding, Lin Yuhang could go to the headquarters of the company with Song Yuanchao, and he took Lin Yuhang to the sales company to go around and feel it on the spot, so that he would understand some specific situations more intuitively.

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Although the company's products and sales methods are different from the health care products market, there are many aspects that can be learned from each other. Hearing Song Yuanchao say this, Lin Yuhang was even happier, and nodded in agreement, he even wished that he would rush to Jinling overnight after Luoyang's wedding tomorrow, and then stay in the company for a few days.

The two almost forgot the time when they chatted in the study, but Lin Yan came over and knocked on the door to remind them to have dinner immediately, let them eat early, rest early today, and Luo Yang and Li Xiaoyun will get married tomorrow, and everyone will have to help.

ended the conversation with a smile, Song Yuanchao and Lin Yuhang put this matter aside this time and waited for Luo Yang and Li Xiaoyun's wedding to be over.

Song Yuanchao rested early that night, and the next morning, Song Yuanchao got up very early.

Today is a good day for Luo Yang and Li Xiaoyun, Song Yuanchao, as Li Xiaoyun, is also the woman's person, and rushed to Li's house with Lin Yan early in the morning to help.

When Lin Yan went upstairs and saw Li Xiaoyun, this girl was already dressed up and wearing makeup. Ying Caixia on the side asked with a smile how about this makeup, as for Qin Zhengguo and Li Daqi smoking downstairs, Song Yuanchao naturally joined their team after arriving, and the three men chatted while smoking, while waiting for time to come little by little.

"Stop smoking, let's eat water and hatch eggs." While chatting happily, Uncle Li and Aunt Dong came over with three bowls of water to hatch eggs, beckoning Song Yuan to come and eat them.

"I said, Aunt Dong, your hairy feet haven't come yet, so let's eat this first?" Song Yuanchao looked at this thing and joked with a smile.

"You kid, can't you stop your mouth when you eat? Eat yours, Luo Yang naturally has him when he comes. Aunt Dong scolded with a smile and personally put a bowl of water hatching eggs into Song Yuanchao's hands.

Watching Song Yuanchao eating water and hatching eggs, Aunt Dong's heart was extremely emotional.

Back then, Aunt Dong was still thinking about matching Li Xiaoyun and Song Yuanchao, but unfortunately Song Yuanchao already had Lin Yan in his heart, which can't but be said to be a pity.

But it's not bad now, Li Xiaoyun, a strong girl, is finally going to get married, Luo Yang is a good young man, Aunt Dong is very satisfied with this family business, looking at Song Yuanchao in front of her, and then thinking about her daughter who is about to be picked up by Luo Yang upstairs, Aunt Dong is full of emotion in her heart.

Time flies so fast, Li Xiaoyun is still a little girl bouncing in front of her as if she is right in front of her, and she is about to get married in a blink of an eye. In addition to sighing, Aunt Dong glanced at Li Daqi who was laughing with Song Yuanchao, and couldn't help but sigh lightly in her heart, a trace of sadness flashed in her eyebrows, this sister is married, not to mention that Song Yuanchao and Qin Zhengguo are not young children, but their son is good, he is still single and not in a hurry, which is really worrying!