Chapter 667: Advertising Agency
Since Gu Jie wanted to do this, Song Yuanchao felt that his idea was good, and of course supported him to do so.
Song Yuanchao also gave Gu Ming some ideas from the perspective of the market, and said a lot of insights on how to select partners, select the location of shopping malls, determine product brands, business management, marketing strategies and other aspects.
This helped Gu Jie a lot, although he was no stranger to the clothing industry, but he had done large categories of clothing before, and it was the first time to engage in boutique clothing. Even if Gu Jie read a lot of relevant magazines in Xiangjiang some time ago and did a lot of homework, after all, it was just talk on paper, and many things that Song Yuanchao said today made him refreshed.
"Brother Yuanchao, why don't we do it together?" Gu Jie excitedly wrote down what Song Yuanchao said in a small notebook, and couldn't help but suggest.
Song Yuanchao shook his head, seeing that Gu Jie's expression suddenly changed from excitement to a little lost, he patted Gu Jie on the shoulder and said, "Don't think about it, I will definitely help with your affairs, I said that we are brothers." But this project is yours, it's not appropriate for me to intervene, you do it well, if you lack money, just tell me, money is not a problem, as for the shares, forget it. ”
Only then did Gu Jie understand what Song Yuanchao meant, Song Yuanchao wanted Gu Jie to have a real career of his own, after all, Gu Jie was about to get married, what does it mean for a man to have a family? Of course they know it as men.
"Brother Yuanchao, you ...... This makes me say what is good ....... Gu Jie held Song Yuanchao's hand and didn't know what to say for a while.
Song Yuanchao smiled: "What are the big men doing like women?" ”
As soon as these words came out, Gu Jie couldn't hold back his laughter.
"Okay, this project is well done, and it has a great future. Although this project is yours, if there is anything you need to help with, remember to mention it to me, and don't hold everything in your heart like before. In addition, don't forget that you are still a shareholder of Shenghua, and Shenghua has to pay attention to me, not that you don't care about Shenghua if you do your own thing, no matter how you have to take on the necessary responsibilities as a shareholder, right? ”
Gu Jie nodded again and again: "Don't worry, I know it in my heart." ”
Seeing Gu Jie's sincere appearance, Song Yuanchao was also relieved, and before leaving, he specially told him to do a good job of the plan first, and when the plan came out, he would check Gu Jie, and then start doing it when there was no problem. These days, take a rest first, and the marriage is about to be done, and there is no hurry, and when the marriage is completed, you can make up your mind to do it.
Leaving Gu Jie's home, Song Yuanchao also felt some emotion in his heart on the way home. He did ignore Gu Jie's thoughts before, and Gu Jie's personality was a little introverted, which was his fault. But it's good now, Gu Jie can do his own business, and this is a good career, as a friend, I am happy for Gu Jie in my heart.
Of course, Song Yuanchao didn't have to refuse Gu Jie's kindness, and it was no problem to cooperate with Gu Jie directly in his personal name or in the name of Sheng Hua. But he still didn't do it, because he knew Gu Jie's true thoughts, Gu Jie wanted to prove himself in this way, plus Gu Jie was not short of money, once Song Yuanchao and Shenghua Company intervened, the nature changed, what is the difference between this and Shenghua's own investment?
As a friend, Song Yuanchao certainly has to think about his friends, and it is worth being happy that Gu Jie can take this step.
When I got home, I told Lin Yan about Gu Jie, and Lin Yan was also happy for Gu Jie, not only because of Gu Jie's idea of making boutique clothes, but also because of Gu Jie's upcoming wedding.
Song Yuanchao returned to Huhai this time, originally planned to return to Jinling after dealing with the company and meeting Gu Jie again, but he postponed the trip because Lin Yan was about to resign.
Lin Yan's determination to resign was not small, and after her resignation report was handed over, the superior leaders specially talked to her, intending to retain Lin Yan. Lin Yan is not only a college student, but also a cadre from the higher departments of Yanjing, and the future can be said to be bright with her qualifications and background.
It's a shame that everything is gone, and everything in rank, establishment, and unit no longer exists.
Moreover, in the past two years in Shanghai, Lin Yan and her colleagues in the unit have been very good to each other, coupled with her extremely professional level and work ability, which has made the leaders deeply used.
The leader asked Lin Yan if she had any difficulties, or if she had encountered unsatisfactory things in the unit and work, and she could talk to the organization about anything.
In the face of the retention of the leader, Lin Yan still insisted on her idea and insisted on resigning. Even the leader suggested that Lin Yan should leave without pay first, in Lin Yan's words, if you want to go, you can go cleanly, there is no need to drag mud and water, and the establishment of the unit is limited, if this establishment is still occupied, then how to arrange the people behind? Lin Yan didn't want to gossip about people when she didn't want to leave, and she ended up taking advantage of the public.
In this way, Lin Yan completed the resignation procedures as quickly as possible, and when she walked out of the office building that she had worked for a long time and was very familiar with, Lin Yan glanced back at this place, and her heart was extremely emotional.
"Done?"
"That's it." got into Song Yuanchao's car parked outside, and Lin Yan replied to Song Yuanchao's inquiry.
"Feeling a little uncomfortable?" Looking at Lin Yan's slightly lost expression, Song Yuanchao asked softly.
Lin Yan smiled, shook her head and said, "It's not uncomfortable, it's mainly that I'm a little unaccustomed." An hour ago, I was a national cadre, and now I am a jobless vagrant, and this life has changed so fast...... ”
"I've wronged you......." Song Yuanchao took Lin Yan's hand and said with some guilt.
"It's okay, I made this decision myself, I don't regret it, and I can't talk about any grievances." Lin Yan said with a smile, although she said so, Song Yuanchao still saw a trace of loneliness in her eyebrows.
Song Yuanchao understood Lin Yan's current mood, although it was Lin Yan's decision to resign, but he really left like this suddenly, and he was a little depressed in anyone's heart. However, Lin Yan quickly returned to normal, laughed with Song Yuanchao, and chatted about the next arrangements, Song Yuanchao was slightly relieved to see Lin Yan like this, and the two chatted and drove home.
In the following days, Song Yuanchao continued his usual work and life, and Lin Yan and Li Xiaoyun soon established an advertising company in Huhai after their resignations.
This advertising company was established in Shanghai in the name of Xiangjiang, and the parent company was Luoyang's company in Xiangjiang.
However, in the shareholding structure of the advertising company, Lin Yan and Li Xiaoyun are the main two, of which Lin Yan accounts for 35%, Li Xiaoyun accounts for 40%, and the remaining shares are held by Luo Yang's company in Xiangjiang and Shenghua respectively, Li Xiaoyun is the chairman of the advertising company, and Lin Yan serves as the general manager of the company.
The establishment of an advertising company is Luo Yang's suggestion, after all, the opening of domestic private enterprises has just been opened, and it is very difficult for private companies to set up film companies, and even foreign investment in domestic film and television has many restrictions.
At present, Yanjing has just established a private film company, but although this company was established, it can't do anything at all, because of the "license", the private film company can't make its own films at all, and if you want to make a film, you can only be attached to the major state-owned film and television studios, and use this "curve to save the country" method to achieve the goal.
This situation lasted for a long time, and it was not until 1995 that the new temporary licensing system was promulgated, but this opening was very small, and there were also many restrictions, and it was not until the 1999 "Radio and Television Management Regulations" and the 2000 "TV Drama Management Regulations" were promulgated successively that private capital began to acquiesce in the ...... of the film and television industry.
Luo Yang himself is an insider, and he is very familiar with some policies, and has also asked relevant personnel about the operation.
At present, the only way to enter the mainland's film and television industry is to cooperate with state-owned film studios to carry out film and television production in a cooperative mode. Although the relationship between Luoyang and Huhai Film Studio is good, and the first film will be officially released soon, the two sides have also negotiated post-cooperation.
But after all, this kind of cooperation is controlled by others, and in Luo Yang's view, such cooperation has no real benefits except for paying capital and waiting for benefits, and in many aspects it is also subject to state-owned film studios, which is not conducive to its own development.
After carefully studying various policies and consulting many professionals, Luo Yang decided to enter this industry as an advertising company first.
Advertising companies can have part of the production and delivery rights of film and television, although they are far from real film and television companies, but they remain unchanged on some basis. I have to say that Luo Yang's idea is very good, and it also has great operability, borrowing the name of an advertising company to operate, and at the same time cultivating his own talents and team, so this advertising company called "Yanyun" was established under such circumstances.
The name of the company is taken from Lin Yan and Li Xiaoyun, and the name is also very atmospheric.
After the establishment of the company, the wealthy directly bought a small western-style building in the north of Huhai Film Studio as the company's office.
Some of the company's staff are professionals transferred from the Xiangjiang Company to Huhai or recruited in Xiangjiang, in addition to recruiting many non-staff personnel from the Huhai Film Studio.
Because the annual funds and production plans of the state-owned film studios are always not saturated, a large number of professional personnel in the state-owned film studios are idle, and they have nothing to do when they go to work every day, and they do not have much work at all except reading newspapers and drinking tea with a fixed salary.
Because of the good start of cooperation with Huhai Film Studio, Luo Yang directly proposed to them that he wanted to hire personnel in the factory temporarily.
This request was finally agreed to after discussion by several leaders of the factory, but one condition was put forward, that is, direct employment is not allowed, and a commercial contract can be signed in the form of cooperation between advertising companies and Huhai Film Studio, so that it is a business cooperation model between units and units rather than units and individuals.
Although the interests of Huhai Film Studio in this way account for the majority, and the actual "labor costs" in the hands of individuals are much less, Luo Yang still accepts this suggestion.
Luo Yang knows very well, don't look at the big business of Huhai Film Studio, but in fact, life is not easy, as one of the largest film studios in China, the number of employees and cadres in Huhai Film Studio is a huge number, and the monthly expenses are even more amazing.
In addition, the appropriation from the higher authorities and the annual funding for filming are very limited, and it is very difficult for the factory to support so many people. It is the best of both worlds to cooperate in this way to reduce the financial burden of some factories, and at the same time to find some work for employees who usually have nothing to do to earn bonuses (extra money).
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As for those employees, don't worry, the advertising company is picking people according to demand, as long as they go to settle according to the project and working hours, even if the big head is given to the factory, and the individual only takes the small head, but these remunerations are already a lot hot, if you work more, the money in hand is even higher than a month's salary, why not?