Chapter 668: Opponent

The advertising agency has just been established and has received several large clients.

Of course, this is because of Song Yuanchao and Luo Yang itself, the front foot advertising company was registered, and the back foot Song Yuanchao directly gave all the domestic advertising business of Site Company and Shenghua Group to Yanyun without saying a word, just these two big businesses have a lot of advertising expenses every year, not to mention the profit to feed a newly established advertising company, even if it is no problem to feed two more.

As for Luo Yang, not to mention, he also brought in several customers through his own connections, and the scale of these customers is also not small, so Yan Yun's personnel have not yet arrived, and a thick stack of advertising contracts is placed on the head.

Lin Yan and Li Xiaoyun are very busy in their new positions, not only responsible for producing advertisements, building teams, but also responsible for liaising with major media outlets, establishing cooperation channels, and so on.

Of course, the same is true for Luoyang, who is running around with people these days, not only to contact the media such as television stations, radio stations, and newspapers in Yanjing, Huhai, Jinmen and other places, but also to negotiate with the media in various provinces.

In a blink of an eye, it will be Monday, October 22, tomorrow is Gu Jie's wedding, Song Yuanchao has already booked a sleeper ticket to return to Huhai tonight, sleep on the train for the night, and arrive in Huhai early tomorrow morning.

A meeting was held in the morning, and the content of the meeting was about raw material procurement, in addition to the work topics of the meeting on Monday.

Ying Anlun's actions were very fast, and after the last detailed discussion between Chang'an and Song Yuanchao, the two sides initially reached a cooperation intention.

After the marriage of Ying Annie and Sun Yaoliang, Ying Anlun accompanied his father back to his hometown in Jinling, and visited the company by the way.

After returning to the United States, Ying Anlun began to deal with the cooperation with the company, and finally signed a formal contract after several cross-border telephone discussions and communication between the two sides.

After preparation, the specific operation of the intermediate company has also been completed, with the order of this side, the first batch of raw materials in the United States has been loaded and shipped out, this batch of goods will first arrive in Xiangjiang, and then through the channel of Xiangjiang and Pengcheng into the mainland, and then through the intermediary company operation, to avoid some policy problems and finally to the warehouse of the company.

This is a major event, which is related to the company's long-term development and the stability of raw materials in the future.

Song Yuanchao has made a lot of preparations, and now it is time to see results.

In order to be foolproof, the next links need to be watched, Song Yuanchao reiterated the importance of this matter at the meeting, and asked the general manager Ruth to be personally responsible, should be Anne and the company's procurement department to cooperate throughout the process, in addition to the company's other departments, such as finance, logistics, office and other related responsible persons are all responsible for people, can not go wrong.

The meeting lasted until after lunch, and after the meeting, Song Yuanchao went to the cafeteria to eat and returned to the office to eat.

Just finished eating, just as Song Yuanchao lit a cigarette and took a puff, about to rest for a while, there was a knock on the office door.

"Song Dong, don't bother, right?" It was Executive Vice President Zheng Guoyuan.

"Come on, come on, Lao Zheng, sit down first, what do you drink? Tea or coffee? Song Yuanchao saw Zheng Guoyuan coming, and hurriedly got up to greet him, and walked towards the cabinet on the side at the same time.

"I don't drink it, I drank a stomach full of tea at the morning meeting, and I'm still full." Zheng Guoyuan smiled and waved his hand.

However, Song Yuanchao still made him a cup of tea, put it on the coffee table and sat down beside him and asked, "Have you eaten?" ”

"I just finished eating, and I want to talk to you about something at work." Zheng Guoyuan replied.

Song Yuanchao handed him a cigarette and helped him light it, asking what was the matter with him.

Zheng Guoyuan has been officially appointed executive vice president for half a month, although the time is not long, his work ability is very strong, and he was soon unanimously recognized by the company's executives, including Ruth.

Moreover, in the company, Zheng Guoyuan is full of energy and vitality, and he has long lost the decadence of being swept away in the Quanlin Factory, and he devotes himself to his work, which makes Song Yuanchao very happy.

Now, Song Yuanchao has gradually transferred some important work to Zheng Guoyuan, so that Zheng Guoyuan can pick up the burden little by little.

Zheng Guoyuan also felt Song Yuanchao's heavy use of him, and he was very grateful, and because of his sister and Li Daqi, the relationship between the two became closer and closer.

"You take a look at this first." Zheng Guoyuan took out a newspaper from his pocket and handed it to Song Yuanchao, who noticed a report in the newspaper at first glance.

This is a newspaper from the other day, and it reports on the follow-up report of the 23rd Olympic Games that have just ended.

In 1984, the 23rd Olympic Games were held in Los Angeles, which was the first time that China sent a large-scale delegation to participate in the Olympic Games, leaving a strong mark in history.

Many years later, many people still talk about the grand occasion of this Olympic Games, especially Xu Haifeng, who broke the zero record and won the first gold medal, which made all Chinese rejoice.

The Olympics are over, but the heat is still ongoing, and the media is still tracking and reporting many behind-the-scenes stories of the Olympics these days, and everyone likes to watch these contents, so whether it is in the newspapers, on TV or radio, they are all happy to do it.

But in addition to the story of the Olympic athletes, there is another reason for the content reported in the newspaper that Zheng Guoyuan took out, that is, the report focused on a beverage product and called this beverage product "Oriental Magic Water".

"Jianlibao?" Song Yuanchao looked at the newspaper and frowned slightly.

Zheng Guoyuan nodded: "In the past two months, Jianlibao has been in the limelight too strong, this report is just a single one, I have paid attention to it these days, just national newspapers and magazines, there are dozens of reports about Jianlibao, not to mention some local tabloids." ”

"A few days ago, I contacted an old classmate in the south and asked him to inquire, according to his feedback, Jianlibao factory's daily shipments are rising, coupled with what oriental magic water is being advocated everywhere, their production and sales are rising at a very amazing rate......

Zheng Guoyuan told Song Yuanchao about the situation of Jianlibao with a serious expression, Jianlibao was just born last year, and Jianlibao was just an inconspicuous small factory at the beginning of its birth, and the scale was similar to Zheng Guoyuan's original Quanlin factory.

But in just one year, with the holding of the Olympic Games, Jianlibao suddenly became a well-known beverage product in the country, and was also crowned with the title of Oriental Magic Water. The reason for such achievements is because of Li Jingwei, the founder of Jianlibao.

Li Jingwei not only came up with the product Jianlibao, but also became the first person to eat crabs very boldly, saw the influence of the Olympic Games with a unique vision, and promoted Jianlibao through efforts to take the opportunity of the Olympic Games to become the beverage product designated by the Chinese delegation.

When Chinese athletes broke the record of zero in Los Angeles and won the fourth place in the number of gold medals, Jianlibao's product became a household name overnight. Especially in the past two months, the continuous reports of major media and the promotion behind Jianlibao Company, Jianlibao has soared into the sky like wings.

Listening to Zheng Guoyuan's narration, Song Yuanchao's expression was a little serious, and after he finished speaking, he made a self-examination in front of Zheng Guoyuan.

This incident was Song Yuanchao's negligence, although Song Yuanchao had experienced this incident in his previous life, but because it had been too long, and this year's affairs were too busy, he actually ignored the big event of the Olympic Games when he was busy.

It was not until the beginning of spring this year that Song Yuanchao decided to launch canned beverage products, began to introduce canning production lines and develop new beverage products, and then remembered the Olympic Games.

But at this time, it was too late, and when I went to contact, I learned that Jianlibao had negotiated cooperation with the Chinese delegation, and the canned drinks of the company had just been put into trial production, and the official products had not been launched to the market, so of course it was impossible to force a hand to replace it.

From this point of view, it is not an exaggeration to say that Song Yuanchao made a mistake in decision-making, after all, Song Yuanchao only took into account the market demand and market purchasing power in terms of beverages, but ignored others. Because of this, the company's beverages in the past two years are mainly bottled traditional beverages and flexible packaged beverages.

The former is for local sales in each factory, while the latter is for the national market.

Especially the latter, the flexible packaging beverage of the company is currently the best sold in the country, and the lychee drink of the company in the northern market is simply in short supply, and the sales of various beverages in other regions have been high.

Shopping malls are like battlefields, and if you don't advance, you will retreat.

Just one neglect would have been born long ago, and Song Yuanchao regretted it and admired Li Jingwei's courage and vision.

can be admired and admired, but now Jianlibao is starting to sit big, although the current sales are far less than the boss, but as time goes by, Jianlibao soars into the sky and cannot be stopped, Song Yuanchao knows that he will soon face a strong opponent, this opponent is not the previous Quanlin factory, let alone the current new Youmin factory, this is a brand that can compete with Coca-Cola for a period of time.

"Song Dong, it's not your fault, after all, no one has the ability to predict, I'm sure even Jianlibao did it by luck at the beginning, and they wouldn't have thought that the product would become so popular now." Zheng Guoyuan comforted Song Yuanchao.

Song Yuanchao smiled bitterly in his heart, although Zheng Guoyuan's words were right, but he knew his own affairs, and it was indeed his negligence in this regard and he missed the first move, which made Jianlibao sit big all of a sudden.

"Lao Zheng, what do you think about this?" Since Zheng Guoyuan came to find him today and specially talked about this matter, Song Yuanchao felt that Zheng Guoyuan should have an idea, otherwise he would not have come over on purpose.

"It's not that there are no ideas, but this is just a preliminary idea, and I have to discuss it with you if it succeeds." Zheng Guoyuan replied like this, and after hearing his words, Song Yuanchao suddenly came to his senses, sat up straight, and asked Zheng Guoyuan what he thought.