Chapter 777: The Future
The scale of the company is not what it used to be.
In addition to the headquarters in Jinling, the current company has branches (branches) in major cities across the country.
Among them, the products are divided into two categories, namely beverages and instant noodles.
Not long ago, the group has become the beverage division and the instant noodle division of the two divisions, with the composition of the two divisions, the management structure of the company began to adjust, all branches (branches) in the industrial line according to the different product categories of re-division, under the management of the division.
At the beginning of this year, Song Yuanchao communicated privately with Sun Yaoliang and others, and prepared to adjust the sales company according to the adjustment and progress of the group's business department.
The focus of the sales company's adjustment is to sink directly from the original company's subordinate business department structure to the locality, and set up independent sales branches in various provinces to assist the two major business divisions to cover the group's products in a comprehensive sales network and integrate the entire sales model.
The sales company managed by Sun Yaoliang is the main component of the group and is responsible for the sales business of the entire group. All along, the sales company from the beginning of the establishment of a branch to the present is around the expansion of the headquarters in the synchronous development, now the sales company business departments are more perfect, the country including the local market is divided into a total of eight business departments, each business department is responsible for one or two provinces of sales business.
But now it is different, according to the current situation, Song Yuanchao decided to directly sink the eight business departments to the locality, in other words, to set up provincial-level sales companies in all provinces across the country, instead of the business department to manage sales as before, through local agents at all levels to implement the sales strategy.
In this way, the business department originally in the headquarters has become a provincial sales branch, and the provincial sales branch is generally permanently located in the provincial capital of the responsible market area, and the provincial sales branch is subdivided according to the market situation in the province, and the corresponding business mouth and responsible person are set up one by one.
This approach has obvious advantages, the biggest advantage is to be able to further penetrate the market through the establishment of provincial sales branches, skip the traditional agents (dealers) directly control the sales terminal, and respond and execute at the first time when the market changes.
In recent years, the company is constantly expanding, but at the same time other similar enterprises are not idle, now in the market, whether it is the beverage industry or the instant noodle industry, countless brands have sprung up, the competitiveness of the market is also increasing, and the competition between each other is becoming more and more intense.
If you want to be like before, just rely on TV, newspaper advertising, leave a phone number in the advertisement, you can have countless merchants come to buy goods, and even queue up directly with cash to the factory gate to wait for the phenomenon of pulling goods gradually less, market changes and different marketing strategies have made sales methods also have to change accordingly.
In addition, Song Yuanchao has always said to Sun Yaoliang, that is, "channel is king", and the sales company, as an important department of the company, undertakes almost all the sales work of the entire group, and its importance is very huge.
The old sales methods will gradually become obsolete as the market changes, and the new sales model must quickly keep up. What's more, after the establishment of the two major business divisions, the sales company will undertake a heavier task, if only rely on the previous way to manage sales with the business department, Song Yuanchao is absolutely not optimistic.
This time, the sales company was adjusted, and directly set up sales branches in various provinces across the country, it seems as if the soup is not changed, but in fact, this operation is to penetrate the marketing tentacles of the company into every corner of the market, especially skipping the traditional sales channels, and directly controlling the sales terminal.
This method is somewhat similar to the direct supply and sales that Song Yuanchao made in a branch factory at the beginning, but it is different. But no matter what, the ultimate goal is the same, that is, the channel! Channel! Channel!
A company's sales channel or sales network is one of the lifeblood of the company, the reason why Miss Dong was able to make a company so big and became one of the most famous entrepreneurs in China is that in addition to working products, she also has a great relationship with her sales background.
Among the major enterprises, Miss Dong's company may not be the strongest, and the products are not the most advanced, but it cannot be denied that the company she controls has the most complete sales channels and the most powerful control over the market terminal.
It is precisely because of this that she was able to achieve such results and become a famous entrepreneur, which cannot but be admired.
The real reason why Song Yuanchao started the sales company this time is also the same, not to mention that Song Yuanchao is very clear that the current market competition is far from the most severe moment, don't look at all kinds of products on the market now, you come and go, and the competition between each other is very lively, but now it is the competition for its own domestic brand, and the real international predators have not yet ended.
In a few months, in February next year, Shenmei will be established.
Song Yuanchao has heard this news from his own channels, and others may not know what the establishment of Shenmei represents, but Song Yuanchao, as a person who has come over, is the most clear.
After the establishment of the Shenmei company with an investment of up to 140 million US dollars, it marked the official entry of the international beverage giant Coca-Cola into China, followed by the emergence of Pepsi and other brands.
In addition, there are various enterprises such as Japanese and Taiwanese, which will also have a great impact on the company's instant noodle products. Don't look at the current Si Te in the beverage market and the instant noodle market, but Song Yuanchao knows very well that once he relaxes his vigilance, the seemingly huge market in his hand will be lost in an instant, and he doesn't dare to be careless about it at all.
Taking into account these factors, the adjustment of the sales company is imperative, the business department directly sinks, and the establishment of a provincial branch is the most important task of the sales company.
Of course, considering that the operation of the current sales company will not be canceled for the time being, the eight business departments of the sales company will not be canceled for the time being, and the sales company will adopt the coexistence of the business department and the provincial sales branch for a period of time to implement this work.
Due to the imminent establishment of the provincial sales company, the person in charge of the provincial sales branch is required to be determined as soon as possible, Sun Yaoliang held a meeting within the sales company to announce the group's decision, and hoped that the backbone members of the business department would take the initiative to sign up to go to the provinces to prepare and establish sales branches.
He Xiao and the brothers are discussing this matter, He Wei He Wei's thoughts, compared with his younger brother He Xiao, He Wei is relatively stable, but another way of saying stable is relatively conservative. In addition, his children are still young, and his home is in Jinling, once he goes to other places, he will be separated from each other, so he has such concerns.
However, He Xiao is different from his second brother, He Xiao is more outgoing and has more ideas in his head, otherwise he would not have thought about doing the business of the Rag King after losing his job.
Although He Xiao is now a supervisor-level salesperson, He Xiao has always had the idea of further proving himself over the years.
He has a strong ability in sales work, and his work is also very good, but from the establishment of the sales company to the present, He Xiao has done specific sales, which is the actual work arranged by the leadership.
In this case, He Xiao has always had the idea of taking charge of himself and changing from actual sales to sales management, but there has never been a suitable opportunity.
In his opinion, although there are benefits of staying in the headquarters, there are advantages of going down to the locality, not to mention that he is still young now, and he can still try to break through, even if he fails in the end, it is better than regretting it in the future.
As for the matter of the children and daughter-in-law that He Wei said, He Xiao did not think about it. But he believes that his daughter-in-law will support him, and he believes in the relationship between himself and his daughter-in-law.
Besides, he didn't go to the countryside to be an educated youth like back then, this is to work in the field, and he can still come back when he finds time, and the company also has regulations that the cadres stationed in the field branches have more than ten days of vacation every year, plus half a month's vacation during the Spring Festival at the end of the year.
The child is still young now, it doesn't matter, just let your daughter-in-law's mother-in-law help take care of it, and when you come back from the assignment in a few years, the child is almost going to primary school, and the child's growth cannot be delayed.
There is another thing that He Xiao did not mention to He Wei, that is, in addition to these reasons, the subsidy for the personnel stationed in other provincial branches announced by Sun Yaoliang at the meeting is also an important factor that makes He Xiao determined.
went to a branch in another province, with He Xiao's current level, there is a high probability that he can go to a higher level, and become the manager of the branch, which not only makes He Xiao have the possibility to realize his ambitions, but also the expatriate subsidy is also very considerable.
According to the company's regulations, the expatriate subsidy is almost the same as the normal salary income, plus the performance bonus ratio, it may be double the headquarters in a year.
With the broadening of his horizons over the years, He Xiao has long had the idea of cultivating his son, and he has been working in Si Te for a long time, he knows the importance of culture, and he has suffered a loss from low education, so if possible, he plans to send his child to study abroad when he is older.
Studying abroad costs money, even if He Xiao's current income is good, much better than that of ordinary people, but compared to foreign consumption, these incomes are nothing at all. He Xiao pondered that he had saved as much money as possible over the years to prepare his son for going abroad in the future, which was another major reason why he decided to sign up for branches in other provinces.
chatted with his second brother He Wei downstairs for a long time, and seeing that He Xiao had already made up his mind, He Wei stopped mentioning it after a few words of persuasion.
When I went back upstairs, my daughter-in-law had already washed the child's feet and was feeding the child cod liver oil, and the little guy seemed to be a little resistant to eating cod liver oil every day.
"Second brother went back?"
"I'm back." He Xiao also went to wash up, and returned to the bedroom of the husband and wife after finishing it.
"What is the second brother looking for you?" The daughter-in-law asked curiously.
"A little thing at work." He Xiao hasn't immediately told his daughter-in-law about his decision, after all, this matter has not been finally implemented, although he has made up his mind, but after signing up, the sales company will have to make follow-up conversations and specific arrangements, He Xiao is ready to wait for all the implementation before explaining to his daughter-in-law.
He Xiao's family didn't care, oh and lay down next to He Xiao, He Xiao reached over and hugged his daughter-in-law in his arms, gently touched her long hair, and suddenly felt a little guilty in his heart, but soon he smiled again, because in his opinion, his decision was right, not only for himself, but also for his own family, for the future of his daughter-in-law and children!