The sales company is now establishing branches in various provinces, in addition to the consideration of controlling all the sales channels in their own hands, the control of the capital link is also a major reason.

Therefore, compared with Jianlibao, the financial pressure of the company is much smaller, although the company has been expanding in recent years, and the amount of money invested is huge, but the health of the capital operation is obvious.

While Li Jingwei was preparing to increase the amount of the bid, Song Yuanchao was also considering this issue.

This time the National Games beverage sponsorship bidding is a good opportunity, and Song Yuanchao is bound to win it.

Song Yuanchao knows very well that he has two biggest competitors, one is Li Jingwei's Jianlibao, and the other is Shenmei, who represents Coca-Cola.

Compared with these two competitors, Jianlibao focuses on sports drinks, which has certain advantages in this regard. Although Song Yuanchao said to Li Jingwei that Site can also produce sports drinks, in fact, for sports drinks, Site's project has not yet been officially launched.

Perhaps in the future, this product will be officially established, but it is impossible in a short time.

And to put it bluntly, Song Yuanchao actually doesn't look down on Jianlibao's so-called sports drink at all, as a peer, Song Yuanchao knows very well that the so-called Jianlibao sports drink is actually selling dog meat on the head of a sheep, Jianlibao This product is not a real sports drink at all, it still belongs to the category of carbonated drinks, but some electrolytes are added to carbonated drinks.

However, due to the fact that consumers do not know much about what sports drinks are, coupled with the effect of advertising and the promotion of Jianlibao, this makes consumers have a misunderstanding. If this is the case, Si Te can make the same "sports drink" as Jianlibao, but Song Yuanchao doesn't care about it at all, he either doesn't do it, or if he wants to do it, he will make a real sports drink.

On the Coca-Cola side, the main product is naturally the Coke series, and it is inherently inappropriate to use Coke as a sponsored beverage product for the National Games. But now the division of beverages in China is not very detailed, and the distinction between carbonated drinks and sports drinks has not been established in this regard, which gives Coca-Cola, including Stre, an opportunity.

In his previous life, Song Yuanchao didn't know who the beverage sponsorship of the National Games would end up with, after all, this was only the National Games, not the Olympic Games, and Song Yuanchao was just an ordinary person at the beginning, and the industry he did was also related to telecommunications, how could he deliberately understand this situation?

But judging from the current situation, if there is no intervention from Ste, it would be Coca-Cola in addition to Jianlibao to get sponsorship, and Song Yuanchao feels that the former is more likely.

Although Coca-Cola has abundant capital and stronger strength, Coca-Cola, which has just entered China through the establishment of Shenmei, has not yet formed its positioning and attention to the domestic market, or in the next long time, whether it is Coca-Cola or Pepsi that is about to enter China, these two companies will have a "water and soil" situation in the Chinese market, coupled with the decision-making and attitude of the headquarters of the two major companies, which leads them to overestimate the form to some extent.

This situation did not change until the early nineties, when after internal adjustments and emphasis on the Chinese market, the two companies simultaneously re-oriented their strategies for the Chinese market, thus starting a series of dazzling operations.

Taking advantage of its own financial advantages, competing in the Chinese market through various means, coupled with a series of mergers and acquisitions, this has made the market share continue to rise. In the 21st century, one by one, the originally strong competitors were eliminated one by one, and the two major cola companies accounted for a very high proportion of the domestic carbonated beverage market and became the ultimate winners.

Of course, this is all a later story, at least at present, there is still a great opportunity for the company, but the future threat has to be guarded against, while there is still a chance now, the company must firmly grasp the current market, in order to prepare for the final showdown.

Three days later, the organizing committee's bidding for beverage sponsorship officially began, and on the day of the bidding, Song Yuanchao brought people to the scene on time, and when he entered the venue, he saw Li Jingwei and others who had already arrived first.

With a smile, he nodded slightly to Li Jingwei's side, and Li Jingwei also bowed his head, the two sides were polite on the surface, but in fact there was an invisible smell of gunpowder.

In addition to Site and Jianlibao, there are several beverage companies at the venue, which are also participants in this bidding.

Seeing the arrival of Song Yuanchao and his party, the CEOs of several companies couldn't help but turn their heads to each other, with an expression of surprise on their faces, and at the same time a little frustrated.

It seems that they feel that in addition to the strong opponent of Jianlibao, even the current No. 1 in the beverage industry has also come, and the probability of success of the bid is much lower.

Coca-Cola was the last to arrive, after all, it is a large multinational company, so it is normal to appear late.

Soon after the Coca-Cola people arrived, the staff of the organizing committee began the bidding.

First of all, the leaders of the organizing committee came to the stage to speak, everyone applauded warmly, and then the organizing committee described the procedure of the beverage sponsorship bidding, reiterating some details and priorities, and after speaking, the bidding officially began.

The bidding is carried out in the form of hidden bidding, that is, we mark the bottom of the bid, and then bid in the form of bids, the bidding is completed, and the organizing committee announces the results of the bidding of each enterprise, and selects the company with the highest final bid as the winner.

In terms of procedure, Song Yuanchao had long known that after the organizing committee announced the start of the bidding and the enterprises could bid, Song Yuanchao signaled his own personnel to take out the prepared bids, and then submitted the bids according to the procedures.

After confirming that the bidding procedures are correct, the tenders are temporarily sealed and unpacked and announced after all bids are completed.

Time passed minute by minute, Song Yuanchao waited patiently, about half an hour later, the bidding of all enterprises on the scene was completed, at this time the organizing committee announced that the bidding has ended, and then rested for an hour, and the organizing committee split and compared the bidding results, and officially announced the results one hour later.

"Mr. Li, meet again." During the break, Song Yuanchao got up with a smile and walked towards Li Jingwei, and took the initiative to reach out and shake him.

"Song Dong is full of spring breeze today, it seems that he is very sure of this bidding?" Li Jingwei asked with a smile.

Song Yuanchao said modestly: "We are bidding for the first time, we have never done this before, Mr. Li has much more experience in this kind of sponsorship than us, and I think Li is always full of confidence, I'm afraid it's nine out of ten?" ”

"Hahaha, what Song Dong said, where in this world is there anything that is stable, the result is not important, the focus is on participation."

"This is reasonable, I am here to learn today, the result is not important, the participation is important. By the way, Mr. Li, the bidding is over anyway, can you tell me how much you voted? Song Yuanchao deliberately winked at Li Jingwei and asked.

Li Jingwei said: "There are some things that are said in advance and there are no surprises, anyway, the results will be announced in a short time, wouldn't it be better to leave a suspense?" Since Song Dong asked so, it makes me a little curious, but I don't know how much Song Dong's bid is? ”

"Hahaha, what Mr. Li said makes sense, it's the same as watching a movie, knowing the plot, the movie looks tasteless, and the suspense is more appropriate to be revealed at the end."

The two of them looked at each other, and they were both happy at the same time. But they were a little apprehensive in their hearts, whether it was Li Jingwei or Song Yuanchao, they were guessing how much the other party would vote and who the final winner of this competition would be.

After talking to Li Jingwei for a while, the CEOs of several other companies on the side also came over, everyone is a peer in the industry, although there is no communication on weekdays, many people are also meeting for the first time, but they are not strangers to each other.

They talked a few words, from today's bidding to some other things in the industry, everyone secretly tested each other, but they were guarding against each other. The face is a group of kind, and it looks like they are all old friends.

On the contrary, Coca-Cola's side did not participate in Song Yuanchao's conversation with them, especially the two foreigners led by Coca-Cola looked relaxed and calm, and they didn't know what they were communicating with each other in a low voice. Song Yuanchao didn't care when he saw it, everyone was not all the way, chatted with a few bosses, and after saying some unnutritious words, he saw that the time was almost up, and returned to his original seat.

Moments later, the organizing committee took the stage again and began to announce the results of the bidding.

The announced results are from low to high, first of all, several domestic peer enterprises, the lowest first bid amount of only 180,000, the penultimate is 210,000, according to the sponsorship of the last Olympic Games Jianlibao, these bids are actually not low, you must know that the sponsorship amount of the Olympic Jianlibao at that time was only 200,000, this time the sponsorship is the National Games, in terms of influence, the National Games are far inferior to the Olympic Games.

With the announcement of the bidding results one by one, the CEO of the company who heard the results obviously showed a disappointed expression, because the first to report were the low bid amount, that is, the unsuccessful company.

At the same time, they are also wondering and wondering that their bid amount is not low, so who will really win the bid? And how much money did you pay?

Soon, the bidding amount reached the amount of 360,000 yuan, and at this time, the bidding amount of other companies had all been reported, and only the last three were left that had not been reported, namely Coca-Cola, Jianlibao and Site.

"Huhai Shenmei Company, the bid amount is ...... 1 million! ”

When the bidding amount of Coca-Cola was reported, the scene was in an uproar, you must know that the highest amount just now was only 360,000, and now it has jumped to 1 million! The difference is just too great.