Coca-Cola directly voted for 1 million, a figure far higher than the 200,000 in the previous Olympics and five times as much. And on the basis of 360,000 just now, it has suddenly risen a lot, which is jaw-dropping.

But even so, Coca-Cola did not show joy, because before this amount was quoted, there were still three bids that had not yet been announced, and now that Coca-Cola's bid amount has been announced, it means that Coca-Cola is not the highest bidder, and it also represents the failure of Coca-Cola's bid this time.

The faces of the two foreigners, who had been sitting firmly, suddenly became a little ugly, they talked in a low voice, and then reluctantly smiled and applauded with everyone.

At this time, Li Jingwei's expression obviously became a little nervous, because the next time is when the mystery is revealed, and whether it is successful depends on who the next bid is.

Li Jingwei's body leaned forward slightly, his hands were clenched, and although his face was still calm, his eyes were fixed on every move of the staff on the stage.

I saw that the staff on the stage finished announcing the Coca-Cola Company's bid amount, and after showing everyone to unfold the bid, he put it away, and then picked up another bid from the table on the left to unfold.

"The next thing to do is to announce the next bid ......." As the staff's voice sounded through the microphone in the venue, Li Jingwei's fists clenched tighter, and even his forehead oozed a slight sweat.

"Sanshui Jianlibao Food Co., Ltd....... Bid Amount...... 3 million! ”

With a bang, there was an exclamation in the venue.

3 million? Did you hear that right? Jianlibao actually marked a high price of 3 million? It's outrageous!

Coca-Cola's bid of 1 million just now was already extremely shocking, and in a blink of an eye, Jianlibao marked a bid amount of 3 million, which was directly three times the bid of Coca-Cola!

Everyone is making beverages, very clear about the profit of the beverage, in addition to the cost of raw material procurement, production costs and sales channels, plus the loss of capital backlog and turnover, as well as the share of distributors, etc., the actual gross profit of general beverages is about 50%, especially for companies like Jianlibao, the investment in sales channels is very huge, and the proportion of shares given to dealers is also higher than that of other beverage products, so that the profit of Jianlibao is about 30%.

For the sake of a beverage sponsorship for the National Games, Jianlibao actually quoted a sponsorship bid amount of 3 million, which is incredible. According to the profit ratio, Jianlibao's 3 million sponsorship fee is almost equal to the current full profit of Jianlibao in one month, spending such a big price just to grab the name of a drink sponsorship, is it worth it?

Just when everyone was stunned, including Coca-Cola, Li Jingwei's face was ugly.

Although the amount of Jianlibao's bid was as high as 3 million, when Li Jingwei heard the staff of the organizing committee say the name of Sanshui Jianlibao Food Co., Ltd., the whole person was shocked at once, and then withered like a deflated ball.

Li Jingwei's face was a little pale, he didn't even believe his ears, how could this be? You must know that he originally planned to pay 2 million, but because of the appearance of Song Yuanchao, Li Jingwei changed his original decision and temporarily added another 1 million, directly increasing the original bidding amount from 2 million to 3 million.

In Li Jingwei's view, the company is his strongest opponent, this time the bid may not be low, if there is no special participation, the original preparation of 2 million is very safe, but with the uncertainty of the company, Li Jingwei felt that 2 million was a bit hanging, and directly gritted his teeth and increased the funds by 1 million, increasing the amount to 3 million, so it should be no problem.

But he never expected that his 3 million was still not the highest bidding amount, because there was still a bidding number for Si Te that had not yet been announced. This also represents the failure of Li Jingwei's bid this time, which makes Li Jingwei, who has always been full of confidence, feel like he has been hit the head, and the whole person is a little confused.

In addition to being stunned, everyone soon reacted again, and there is another company whose bid amount has not yet been announced, and this company is Song Yuanchao's Si Te.

Now Jianlibao has failed in the bidding, but Jianlibao has paid 3 million and still failed, so how much money did Site pay?

For a while, the venue was a little chaotic, and everyone couldn't help but talk about it, marveling that even Jianlibao's bid of 3 million was not the highest, how much would the company offer?

At this time, Coca-Cola's side also noticed this, and the two foreigners also showed surprised expressions, and at the same time looked at Song Yuanchao.

"Quiet! Please be quiet! ”

Seeing the uproar at the venue, the staff of the organizing committee couldn't help but remind a few words loudly, and finally the venue gradually quieted down.

At this time, Li Jingwei's face gradually returned to normal, although his expression was still unwilling and frustrated, but he was also very concerned about the result that had not yet been announced.

He took a deep breath, sat up straight, glanced at Song Yuanchao, and quickly swept over and looked in the direction of the staff on the stage again.

Finally, it was announced that in the 6th National Games, the beverage sponsorship bid was the final winning bidder, and the winning bidder was ...... Sino-foreign joint venture Site (China) Food Co., Ltd....... Bid Amount...... 3.25 million! ”

As soon as the words fell, a warm applause rang out in the venue, and everyone praised Ste for actually quoting a bid amount of 3.25 million, which was simply beyond everyone's imagination.

Hearing this amount, Li Jingwei felt a cramp in his heart, it was 250,000 yuan! He couldn't help but regret that he was still a little timid, if he directly increased the budget by 1.3 million, instead of 1 million, the final winner would be his own.

3 million and 3.25 million, the gap is not big, Li Jingwei can also get this difference, but unfortunately many things are not if, victory is victory, failure is failure, although Jianlibao has made full preparations this time, but in the hands of the side of the loser, I can't help but say that it's a pity.

When the results were announced, Song Yuanchao stood up with a smile on his face, applauded with everyone, and at the same time walked up to the stage at the signal of the staff and shook hands with the staff.

To be honest, before the results were announced, Song Yuanchao was also a little worried, because he didn't know how many bids Jianlibao would make.

Originally, the company also planned to give 3 million, but this morning Song Yuanchao was still not at ease, and temporarily decided to change 3 million to 3.25 million, thus finally submitting this number.

Thanks to Song Yuanchao's temporary intention, otherwise the number of bids for Site and Jianlibao would be the same, if this is the case, then there will be uncertain factors next. And now, Si Te is 250,000 yuan higher than Jianlibao's bid, so as to get the drink sponsorship, I can't help but say that luck is on Song Yuanchao's side.

He received congratulations from the staff of the organizing committee on the stage and signed the final confirmation document to complete the final procedures.

Song Yuanchao stepped down again amid applause.

"Congratulations, congratulations on this sponsorship." When Song Yuanchao stepped down, two foreigners from Coca-Cola took the initiative to come over, one of them took the initiative to extend his hand to congratulate Song Yuanchao, while the other also congratulated Si with a smile on his success.

"Thank you." Song Yuanchao shook hands with the other party without being arrogant or humble.

"I know that your company, Steer is also a joint venture of an American company in China, I have to admit that you have done a good job today, and I hope we will have the opportunity to cooperate in the future." The other party politely said to Song Yuanchao.

"There's going to be a chance." Song Yuanchao replied politely, and at the same time calculated the real intention of the other party to say this, he has always been very wary of Coca-Cola, compared to Li Jingwei's Jianlibao, the two major cola companies are his real competitors.

The other party took the initiative to hand the business card to Song Yuanchao, Song Yuanchao also returned his business card out of politeness, took the other party's business card and took a look, the business card was printed with the other party's position and name, this foreigner is called r. Fenton-May is Coca-Cola's China manager, and the other is his deputy, Louie.

R. Fenton-May, who can be called by the Chinese translator as Feodor, is currently not only the manager of China, but also the representative of Coca-Cola. Since Shenmei has just been established, Coca-Cola's Greater China has not yet been established, and the China region is currently only a part of the Pacific region, and it will not be until two years later, after the establishment of the Greater China Region, David Lu and Li Lisheng will serve as chairman and president respectively.

Although the bid failed, Fyodor still showed great grace and first congratulated Song Yuanchao. Perhaps it is also because compared with Jianlibao, as a US-funded joint venture company in China, in Feido's view, it is better to let Site get the bid than to let Jianlibao get the bid.

But no matter what Feodor thought, Song Yuanchao didn't care at all, because everyone is still a competitor, and Song Yuanchao will never relax his vigilance against Coca-Cola because of such goodwill, but the politeness on the surface still has to be done, and after a few simple conversations between the two sides, Song Yuanchao took the opportunity of other company CEOs to come to congratulate him and get out.

It is sensational news that Stead became the winner in this bidding and beat Coca-Cola and Jianlibao with such a high bidding amount, and it is even more interesting to add that Ste is now the company with the highest proportion of the domestic beverage industry.

After finally shaking hands with everyone one by one and thanking each other for their congratulations, Song Yuanchao remembered Li Jingwei's side. But when he looked in the direction where Li Jingwei was, he found that Li Jingwei and his people were gone, and after asking his subordinates, he found out that when Song Yuanchao came down from the stage to talk to Fei Duo and others, Li Jingwei, who failed in the bidding, left with a blushing face.

Originally, Song Yuanchao also planned to chat with Li Jingwei to express his apology for winning the bid, but he didn't expect Li Jingwei to leave first.

This made Song Yuanchao can't help but shake his head and smile bitterly, it seems that Li Jingwei can be offended this time, but this doesn't matter to Song Yuanchao, anyway, everyone is an opponent, the competition in the shopping mall has wins and losses, if today's winner is Li Jingwei, Song Yuanchao can imagine what kind of proud posture he will be.