Shenghua VCD was listed, and Song Yuanchao sat in Shanghai and Haihai, and has been paying attention to the feedback of the market.

Before the product was launched, Shenghua made a lot of preparations, invested a lot of market funds, and even set up special counters in the central shopping malls of major cities across the country, and dispatched Shenghua's personnel to replace the salesmen of the shopping malls for promotion.

The same is true for the Xiangjiang market, the time of listing in the two places is the same, after about a week of overwhelming advertising, the VCD thing was widely known before the listing, although the real thing has not yet been seen.

In Hong Kong, the final price of the VCD is HK$2,600, while in the mainland market it is HK$2,300.

The formulation of this sales price was decided by Song Yuanchao, although this price is more expensive than the current video recorder, but it is not too expensive, and Shenghua also has a three-day promotion of 10% off and a discount for giving away microphones and VCD discs, so the calculation is basically the same.

But in fact, the cost of VCD machine is not high, because Shenghua has all the technology of VCD machine, coupled with Shenghua Electronics' large-scale production of spare parts procurement discounts, the current cost of a VCD machine in Shenghua is about 580 yuan.

In other words, from cost to sales, the gross profit margin of VCD has reached 4 times, even if it is because of promotion, it is 3.5 times.

What's more, this cost is the current cost, Shenghua's laser head development is about to succeed, and after the laser head is developed and put into actual production, this cost can be further compressed, according to the estimate can be compressed to a price of 500 yuan.

If the scale of production is further expanded, it is estimated that the cost of the product can be reduced by at least 20% on this basis, so that the cost can be pressed to around 400, which is extremely impressive compared to the selling price.

In order to pave the market and ensure a hit, Shenghua held back for more than a month and the factory was running at full capacity, just waiting for this day.

At present, Shenghua has prepared more than 20,000 VCD machines in the whole market, in addition to the sales inventory, the local market in Xiangjiang first put 2,000 units, the rest of the whole into the mainland market, including Yanjing, Huhai, Yangcheng, Jinmen, Shancheng, Hangzhou, Jinling, Pengcheng and other major cities sales outlets.

Among them, Yanjing, Huhai, Yangcheng these three places are the most important, the amount is the most, other cities are slightly less, as for some other cities, it is not that Song Yuanchao took the initiative to give up, but because there are not many finished products in hand, there is no way to fully cover the entire market in such a short period of time.

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The production shift is adjusted, and the production is carried out in three shifts, so as to ensure the output no matter what!"

"That's fine! I can't pass the customs today too late, so I'll call the factory right away, and I'll go to Pengcheng early tomorrow morning to keep an eye on it. By the way, what is the current situation in the mainland? Has the data been fully aggregated? Is there any problem with the transfer of goods from the mainland?"

"The final data has to wait, I will arrange the transfer of goods from the mainland, fortunately, I have prepared in advance and prepared a batch of inventory in several places, otherwise I would have been caught off guard." Song Yuanchao replied.

"That's okay, you and Daqi are staring at the mainland, Pengcheng and Xiangjiang here, you don't worry, there is me." By the way, the aid to North Korea, this time the product was an instant hit, it seems that we are going to make a fortune, do you want to have a celebration party?" Qin Zhengguo's voice on the phone was very excited.

Song Yuanchao said with a smile: "The celebration party will definitely be held, but it is still early, and after this period of time, the market will talk slowly." You went to the factory to convey my meaning, and told the factory that the company's decision was made, and this time the VCD was sold to everyone to give bonuses, and the bonus range...... Let's take it as an average salary for a month, and give a little incentive to the factory workers first."

"That's fine!" Qin Zhengguo agreed, he understood what Song Yuanchao meant, because of the big sales of VCD machines, the most important thing now is production, you must know that every VCD produced is a profit of 1500, and the speed of making this money is simply faster than grabbing money.

Today, the product was on the first day of listing, and the sales data was so amazing, it was beyond Qin Zhengguo's imagination.

Judging from this trend, the current inventory of more than 20,000 units prepared by Shenghua will be sold out in a few days.

"By the way, according to the current sales situation, even if the factory works in three shifts, I'm afraid the output will not be able to keep up with the sales, do you want to consider finding a few companies to produce OEM?"

Qin Zhengguo asked Song Yuanchao on the phone and put forward OEM suggestions.

This issue has not been discussed before, because Shenghua Electronics has acquired Liu's factory in Pengcheng, which is not small in terms of scale, and VCD is a new product.

For the listing of VCD this time, Song Yuanchao was very bold to put more than 80% of the factory's output into the pre-production of VCD, which can be said to be at full capacity.

In the preparation of more than a month, Shenghua hoarded more than 20,000 VCD machines, from this figure, Shenghua is a heavy bet on this product, you must know that the number of product hoarding plus a variety of expenses, Shenghua has paid tens of millions of costs, once VCD sales are not satisfactory, then these investments will not only not be rewarded, and even make Shenghua suffer heavy losses.

Although some people in Shenghua felt that Song Yuanchao's decision was a bit too bold, it was finally implemented because of the support of Qin Zhengguo, Li Daqi, Xu Hui and others. And now the feedback from the market also proves that Song Yuanchao's vision is right, and the previous decision is also accurate

According to the current output of the factory, even if it is three shifts, the output of a month is about 20,000 units, this output number is not small, but from the actual sales situation of the current market, this output is far from enough.

"Don't consider OEM for the time being, you communicate with Xu Hui, and inform the supplier to add two more production lines as soon as possible to further expand production, and let the OEM issue go later." Song Yuanchao thought about it for a while and gave Qin Zhengguo a surprise answer.

"Isn't that looking at the money that can't be earned? If we are an OEM, we will be able to increase the output several times in a short period of time, and there is no need to go into the assembly line to produce it ourselves." Qin Zhengguo was stunned, and he couldn't help but say that he didn't understand Song Yuanchao's idea of refusing to be foundry.

Foundry is nothing more than a point of foundry fees, although the production cost will increase, but the increase is not large, and the foundry can save a lot of trouble, and in a very short period of time to meet the current problem of insufficient output. But he didn't expect Song Yuanchao to reject this suggestion, which made Qin Zhengguo very puzzled.

"I'll explain this to you later, there is no need for OEM for the time being." Song Yuanchao replied bluntly.

"Okay, you

It's the boss, you have the final say." Qin Zhengguo replied on the phone, and his tone sounded a little unpleasant.

Song Yuanchao thought for a while, and explained to Qin Zhengguo in a slow tone: "Zhengguo, VCD is a new product, and it can also be said to be a revolutionary product. Before the advent of this product, home film and television dominated the VCR, but now the VCD machine has been born, seizing the original VCR market and making subversive changes to the product structure."

"I understand what you think, in fact, OEM is indeed a good way, and the feedback from the market so far proves that we made the right choice. But don't forget, to put it bluntly, our products are in the hands of traditional video recorder manufacturers to grab the market, and now they haven't reacted yet, and when they do, they will definitely make some means."

"Means? What do you mean ......?" Qin Zhengguo said thoughtfully.

"VCD's patented technology is in the hands of American companies, and we have been in contact with companies that have some technology through American companies, and we planned to exchange some patents with them using VCD technology, but the other party refused. And now, the success of VCDs is doomed, and then the next thing is the market scramble, and I think they will react soon."

"When these companies react, patent swapping will be possible. And before that happens, once we hand over the product to someone else, can you ensure that the technology is not leaked during the production process? Don't tell me about patent protection, many of the methods in business are very dirty, and even if they don't know what to do, it is very possible to do it in private. Besides, at present, the manufacturers of VCD products in the mainland are also the foundries of these enterprises, and the bosses of these factories will not care about whether you have patents or not, in their eyes, making money is the first thing, and whoever gives more benefits can do anything."