Chapter 899: Balance

Song Yuanchao's words made Qin Zhengguo speechless, Song Yuanchao was right, although Shenghua has a patent, and this patent is in the hands of Shenghua's American company, the VCD produced by Pengcheng Shenghua Electronics is actually produced through the patent authorization of the American company, and it still needs to pay a large patent fee to the American company on the existing cost.

Of course, this so-called royalty is only a means to transfer part of the profits overseas in order to share the tax proportion, and at the same time to transfer the profits into foreign exchange as appropriate.

This kind of operation has already been done on Shenghua Telecom, and Shenghua Telecom's pager products are operated in this way. Now VCD products also use this mode of operation, but compared with pager products, the market for VCD products is much more complex.

The pager product is different from the VCD product, the former is a communication product, and the sales in the mainland market need to pass the network access license of the relevant department, and then sign an agreement with the pager before it can be sold publicly. Shenghua has the advantage in this regard, a few years ago through the cooperation with the mainland exchange, Shenghua has opened up this channel, coupled with the current establishment of the mainland paging station Shenghua has also obtained a license, in addition to Motorola has entered the pager market, for other companies can use these aspects to achieve exclusivity, so as to prevent the other party's products from entering.

But the latter is different, the latter is a household appliance product, there is no obstacle to enter the market, and the entire market is completely open.

Once other manufacturers also start to launch VCD products, then it is inevitable that in a short period of time, VCD products will become a bad thing.

In the previous life, the final result of VCD products was like this, although at that time, because the patent was not registered, coupled with the fact that the traditional video tape player manufacturers were bad behind the scenes, which led to the disclosure of technical secrets, domestic manufacturers of all sizes poured into the industry and began a crazy VCD project.

In less than two years, with the emergence of these manufacturers and the emergence of overwhelming VCD products on the market, the price of VCD began to plummet, from the initial sales price of more than 2,000 yuan to 1,800 yuan, and then 1,500; 1200;1000; 900, 800 or even 700 .......

In addition to the collapse of prices and the continuous decline in profits, because there are too many manufacturers, the overall inventory is also frighteningly large.

At that time, the overall market demand for VCD was about 10 million units at most, but at that time, the production volume of VCD manufacturers in the country reached an astonishing 15 million units, and the output exceeded 50% of the demand.

In this case, the glory of VCD became a flash in the pan, and the final result was a chicken feather.

When this product is rotten, better and more advanced DVD equipment can easily replace the VCD market, and at this time, the domestic VCD products have reached the scale of 50 million units per year, and the entire industry is wailing except for a few large factories that have partially converted to DVD.

Although Song Yuanchao made a lot of preparations in the early stage to avoid such a situation, he tried to delay the vitality of the VCD as much as possible. But Song Yuanchao also knows that VCD is just a transition, although it has the subversiveness that can replace the videotape, but in fact it also has irreparable defects and hard flaws.

Because of technical reasons, the storage capacity and picture clarity are not as good as more advanced DVD products, from this point of view, VCD products are destined to not go far, which Song Yuanchao understands very well.

[The app that has been running stably for many years is comparable to the old version of the book-chasing artifact, which is used by old bookworms.]

Jumping off the wall makes a bad move.

Qin Zhengguo finally agreed with Song Yuanchao's statement and hung up the phone to arrange the follow-up.

Song Dynasty waited until midnight that day, and the final data from all over the country were all summarized. According to the summary of the data, a total of 6,533 VCDs were sold in various markets that day, including 1,192 in the Xiangjiang market, and the best sales in other markets were Yanjing, Huhai and Yangcheng, which were 988 units, 1,002 units and 878 units, respectively, and the remaining 2,500 units or so sales were created by other provinces and cities.

This result made Song Yuanchao very satisfied, after all, VCD is a new product, and the price is not low, except for Xiangjiang, there are not many people in the mainland who can afford it. In addition, it has just been listed, although it has the effect of early advertising, but everyone's understanding of this product is not enough, and the market also needs a certain amount of time to ferment.

Judging from the current sales situation, there is no problem with the promotion in the first three days, but the production after that cannot keep up with the sales. This is also Song Yuanchao's intention, he wants to see the reactions of other manufacturers in the market first, and then use the VCD product as a bargaining chip to negotiate.

A week has passed, VCD sales in the national market is getting better and better, although Shenghua is currently an exclusive product, the current output is far from meeting the market demand, plus according to Song Yuanchao's instructions, VCD sales have been controlled within a range, so as to maintain high profits in the case, but also to ensure the result of monopoly market share.

Even so, VCD still brought a certain impact to the traditional video recorder market, and many customers who originally intended to buy a video recorder turned to buy a VCD player. The reason why there are still customers who do not buy VCD, there are two main reasons, one is the distrust of new products, feeling that the video recorder is already a mature product, VCD as a new product may have such and such defects, these conservative groups feel that it is more appropriate to buy a video recorder.

The second reason is the problem of VCD sources, the current video tape sales and rental market is very perfect, no matter what movies or TV series you are looking for, you can find them in specialized audio and video stores or places to rent video tapes.

But VCD is different, VCD has just been on the market for a short time, and the source of the film is still a big problem, and the resources in this area are of course not as perfect as the videotape. With this in mind, the video recorder was chosen instead of the VCD.

But these are not problems, a new product to replace the old product is the general trend, even if the current video recorder still has a certain market, but its era is already doomed. As for the source of the film, there is no need to worry, Zhang Bin and other pirated businessmen are now ripping discs non-stop, it will not take much time, the source VCD of the video tape will also be available, and in terms of cost and sales, the price of VCD discs is much lower than that of video tapes.

Because of the emergence of VCD, directly impacted the video recorder market, several video recorder manufacturers quickly came to their senses, and they were shocked to find that the emergence of VCD has replaced the trend of the video recorder market.

In this case, these companies will naturally not sit idly by, you must know that the video recorder market is a big market, and the annual profit is in hundreds of millions, how can you give up?

Under these circumstances, these companies hurriedly convened an emergency meeting to discuss countermeasures. Although technically speaking, VCD technology is nothing for these large enterprises, and it is easy to understand how to produce it with technical principles, but it is impractical to bypass this American company for VCD production.

Although in the mainland, they can do so privately, or invest in their own or work with some private manufacturers in the mainland to produce VCDs in a patent-infringing manner, but the risk of doing so is extremely high.

Due to patent reasons, the products produced can only be sold in the mainland and the mainland, and it is impossible to sell them in overseas markets at all. It will also lead to a lawsuit by an American company, and once the lawsuit is successful, the lawsuit will definitely be lost, according to the law of the United States, the final amount of compensation is astronomical, and the impact on the corporate image is immeasurable.

And in the mainland sales, although you can ignore the patents of American companies and directly seize the market, but this

If you do this, it will inevitably cause a comprehensive impact on the VCD market on the video recorder market. You must know that now because of the emergence of VCD, the sales of the VCR market have lagged behind, once this happens, then the consequence is nothing more than to directly smash the pot, and everyone can't eat meat.

When someone asks a question about whether there is a requirement from an American company when the VCD produced by Shenghua, which is currently the only one that has been granted a patent, does not carry out a large number of foundry, and only maintains an appropriate output in the face of a market with great demand.

This question made the decision-makers of these companies begin to think deeply, and some people mentioned that the American company with VCD patented technology had taken the initiative to contact their company and put forward the intention of cooperation, everyone's thinking suddenly opened, and felt that the current situation of the VCD market should be deliberately done by the American company, and its purpose was not to directly destroy the original video recorder market by forceful means, but to send a signal to these companies with this new product listing.

In that case, there may be a possibility of negotiation. Western business is different from the mainland business community that is currently in the midst of brutal development, and in many respects it is still more important for everyone to sit down and discuss and cut the cake together. It is hateful to eat alone, monopoly is even more popular with everyone, and the balance of interests is the king, everyone cooperates, cut this big cake together, and get the greatest benefits from it is the most in line with the laws of the market.

In this way, several large enterprises soon took the initiative to contact Shenghua's American company and tentatively put forward the intention of cooperation. In the face of such a situation, Song Yuanchao breathed a sigh of relief, don't look at the big sales of VCD these days, Shenghua Electronics is thriving, but Song Yuanchao knows very well that the initial big sales of the product are just the beginning, if the back steps are not good, once the VCD products are rushed, then this product will have no future after that, and the current high profits will soon become a flash in the pan.