This year, the development of the company is still good, especially after the problem of the southern capital is solved, the crisis hanging over the head of the company has been temporarily alleviated, which is a good thing for the company.

At present, Si Te is not only the largest manufacturer and sales of instant noodles and drinking water in China, but also accounts for a large share of the market in the carbonated beverage industry.

However, the latter market is currently very competitive, especially after the two major cola companies have entered the domestic market, using their strong capital and state-owned assets to cooperate with the advantages of the carbonated beverage market, its development momentum is very rapid.

In the previous restructuring of Nandu, Coca-Cola Company intended to completely eliminate this strong opponent in this way by taking over Nandu's holding company. If it weren't for Song Yuanchao's vigilance and arrangements in advance, coupled with a series of later operations, Coca-Cola might have succeeded.

Coca-Cola was extremely unwilling after the failure of the Nandu project, and turned around and acquired several small and medium-sized soda manufacturers in Jiangsu Province and Huizhou, thus consolidating into new bottling plants. Pepsi Cola is not far behind, with the same means in all parts of the country mergers and acquisitions, for a time the two major cola companies you catch up with me, do not give in to each other, the competition for the domestic carbonated beverage market is extremely fierce, although the current domestic carbonated beverage market share of the two major colas is not high, occupy the dominant position or domestic private label products, but such signs continue, the future competitive pressure will be more and more.

In the conference room of the company, the main participants of the meeting today were the senior management of the company and the executives of the beverage products division, and the discussion was mainly in the field of carbonated beverages.

After listening to everyone's reports, Song Chaoyuan frowned slightly after reading the carbonated beverage market analysis data provided by the sales company and the group's marketing department.

"It seems that the momentum of the two major colas is very strong now!" Song Chaoyuan lit a cigarette and spoke.

"It is indeed very strong, and their capital is very abundant, coupled with the urgency of some regions to attract investment, there are policy tilts in many aspects, which we can't compare." Ruth, the general manager, said in fluent Chinese.

Ruth has also been in Stead for many years, and her Chinese is now very good, to the point that she can't hear that she is a foreigner when she closes her eyes.

And Ruth has been married in Jinling last year, her husband is a teacher at Jinling University, it is also a coincidence that they know each other, once Ruth as a representative of Jinling enterprises to participate in a symposium, this symposium invited an associate professor of Jinling University to explain some economic problems, the associate professor is not very old, only forty-three years old, at the end of the seventies studied in the United States, and later returned to China to become a teacher at Jinling University.

This associate professor is elegant and personable, has a history of marriage, and has a daughter with his ex-wife who is about to go to college, and has lived alone for several years after the divorce, and has never started a family again.

Maybe it's the right eye, in the interval of the symposium, Ruth took the initiative to chat with the associate professor about professional issues, because the associate professor had studied in the United States, and the two sides have the same views on many aspects of economic views, and they have a common language after contact, and the chat is very good.

It is precisely because of this contact that the two sides exchanged contact information at the end of the symposium, and then Ruth took the initiative to launch a fierce offensive against the associate professor, as the saying goes, a good man chases a woman in the compartment mountain, and a woman chases a man in the compartment, in the face of Ruth's love pursuit, the associate professor quickly collapsed and raised his hand to surrender, and after less than half a month of dating, they lived together, and then it came naturally, and the two formed a new family.

"From the beginning of this year to the present, Coca-Cola alone has acquired 16 small and medium-sized manufacturers in the mainland, and Pepsi has fewer but 14. This speed is very impressive, according to calculations, it will not be long before the layout of their bottling plants in the provinces of China can be preliminarily completed. And according to the latest intelligence, the two companies are also preparing to merge and acquire several large-scale beverage manufacturers, including Tianfu Cola, which currently accounts for the first place in the market. ”

"Is this news exact?" Song Yuanchao asked with a stern expression.

Ruth didn't answer directly, but turned her gaze to Sun Yaoliang, who was sitting diagonally opposite.

Sun Yaoliang took Ruth's words knowingly and reported to Song Yuanchao: "In the past, domestic soda manufacturers were known as the eight kings, and these eight kings were Shanhaiguan Soda Factory in Jinmen, Fengtian Bawangsi Soda Factory, Three Towns Beverage No. 2 Factory, Yanjing Arctic Ocean Food Factory, Yangcheng Asian Soda Factory, Laoshan Soda Company, Tianfu Cola and Zhengguanghe Soda Factory in Huhai. ”

According to the news that the sales company got from the market, Coca-Cola and Pepsi not only have merger and acquisition intentions for Tianfu Cola, but also have the same merger and acquisition intentions for the other seven soda manufacturers."

"What about the marketing department? What is the information of the marketing department? Song Chaoyuan set his eyes on the marketing department, and the marketing director got up and made a report to Song Yuanchao, the content of the report was similar to what Sun Yaoliang said, but it was more comprehensive in some details.

Song Chaoyuan narrowed his eyes slightly, he knew that Coca-Cola and Pepsi attached great importance to the Chinese beverage market, but he didn't expect them to make such a big move. You must know that Song Yuanchao was not in this industry in his previous life, but he only had a little understanding of some situations, and he did not know the details of how the two major cola companies developed rapidly in the domestic market at that time.

At the beginning, as an outsider, Song Chaoyuan couldn't feel this, at most, some familiar beverage products suddenly disappeared from the market one day, but for many ordinary people, it was nothing. Because the domestic market had been opened at that time, there were many kinds of products, and for Song Yuanchao himself, he still liked to drink Coca-Cola, so he didn't have any sense of the disappearance of those brands.

But now it is different, as the helmsman of Shenghua and the boss of Sterzhen, Song Yuanchao has long since changed from the perspective of an ordinary consumer to a rival competing with the two major cola companies in the market. In the game, the feelings are completely different, and the huge pressure and aggressive posture brought by the other party make Song Chaoyuan pay special attention.

"Why didn't you report these things in time?" Song Chaoyuan was a little displeased and asked rhetorically.

"I'm to blame for that." Zheng Guoyuan, who had not spoken, said: "The information feedback of the sales company and the marketing department was submitted to the president's office last week, and I temporarily suppressed it due to the end of the year, I am responsible for this issue, and I am willing to accept the company's punishment of me." ”

Song Yuanchao was slightly stunned, and suddenly remembered that Zheng Guoyuan called him last week, and said that he had some work to report to him. However, at that time, Song Yuanchao was busy with other things, waiting for an international call, and he had already arranged to come to Jinling, so he directly told Zheng Guoyuan on the phone that if this matter was not urgent, it would not be too late to wait for him to arrive in Jinling and then report.

Now, Zheng Guoyuan took the initiative to admit his mistake in front of everyone, but he was actually helping Song Yuanchao take the blame, and Song Yuanchao instantly understood what was going on, and his face couldn't help but be slightly hot.

Waving his hand, Song Chaoyuan motioned to Zheng Guoyuan to put it aside in advance, coughed and said, "Do you have any suggestions within the company for this situation?" ”

Zheng Guoyuan said: "After preliminary discussions within the company, it was agreed that we could not sit still, although our company's capital is not as strong as the other party, but the products still occupy a certain advantage in the market." If it is allowed to develop, then in the future, when the other party fully acquires other brands, then the encirclement and suppression of our company by the two major cola companies will be completely formed, and the other party must not be allowed to succeed in this regard. ”

Song Chaoyuan nodded, Zheng Guoyuan was right, in fact, the encirclement and suppression have begun, since the two major colas officially entered the domestic market, the other party has begun to layout.

At the beginning of this year, when Nandu was restructured, the company directly felt the pressure brought by Coca-Cola, if it weren't for Song Yuanchao, maybe the largest shareholder of Nandu would have become Coca-Cola now. If this is the result, without competing in the market, Coca-Cola can use the way of capital operation to defeat and annex Steer, so as to include the entire market of Steo's products.

In addition to Coca-Cola, Pepsi is also doing the same thing, and their series of actions this year can see the purpose. Don't think that the two major colas are competitors, you have been fighting in the global market for so many years, but in the real situation, the two major colas are helpless, and the competition is very fierce, but at the same time, they continue to eliminate potential opponents in this competition, so as to join forces to dominate the market.

To describe it in one sentence, it is the boss and the second child fighting, and in the end it is not the boss or the second child who dies, but other people who are onlookers. The two major cola companies have long used such a routine, and the facts have proved that this is the final result.

Sitting back and ignoring it is the next policy. Because this is not at all to sit on the mountain and watch the tiger fight, nor is it a snipe and clam competing for the benefit of the fisherman, once this is done, the future results of the Si Te can be imagined, and when their layout is successful, the eight major soda factories fall into the bag one by one, then the end of the Si Te is doomed.

Zheng Guoyuan proposed to take the initiative, and this suggestion was in the hands of Song Yuanchao. Immediately Song Yuanchao asked if there were any targets and targets to take the initiative to attack, and Zheng Guoyuan directly told Song Yuanchao that according to his ideas, he believed that among the eight major soda factories, Jinmen Shanhaiguan Soda Factory, Yanjing Arctic Ocean Food Factory, Yangcheng Asia Soda Factory, Laoshan Soda Company, and Tianfu Cola in Shancheng were the most suitable targets.