Zheng Guoyuan's selection of these soda factories is carefully considered, and these soda factories, three of which are in the north, one in the south, and one in the southwest, are more suitable for the layout in terms of geographical location.

In addition, in the area where these soda factories are located, the company has already built factories in the local area, and once the merger and acquisition, it can be merged with the local factory, so as to directly digest their production to the whole link of the market.

In addition, these soda factories have a large share in China, especially the Arctic Ocean and Tianfu Cola. The latter currently has the highest market share in the domestic cola market, and has already opened the country, selling its products overseas, plus two have brand advantages and the existing bottling plant base, after winning it is also extremely beneficial to the company.

As for the others, they have more or less such and such problems, Zheng Guoyuan feels that it is not easy to take it down, and it is not easy to digest it even if it is taken down. This point is somewhat consistent with Song Yuanchao's thoughts, and Song Chaoyuan also took this into account when judging these manufacturers.

"I have a question!" Ying Annie suddenly said: "The soda factories selected by Mr. Zheng may not have much problem from the point of view of the purpose and implementation of the selection, but from the perspective of the strength of our company, I am afraid that we do not have the ability to take down these factories in one go." I think it should be deleted on this basis, and it is more appropriate to choose two. ”

"Lao Zheng, what do you think?" Song Yuanchao asked Zheng Guoyuan with a smile.

Zheng Guoyuan also smiled, and looked at Ying Annie: "I agree with Mr. Ying's suggestion, if it is true from the perspective of a single merger and acquisition, although our company is already a leader in the same industry in China, but the scale of these manufacturers is not small, and it will inevitably cost a great price to win, and this price is now the company can not afford." ”

"But there is one issue that you should not ignore, and that is that it is just wishful thinking on our part to discuss this now. The two major cola companies are now more or less in contact with each other, compared to them, our Si Te originally did not have too many advantages, so there is no need to consider the idea of winning all, according to my estimate, it is good to be able to win one, if you can win two, it is a big profit, as for all of them, hehe....... ”

Zheng Guoyuan smiled when he said this, and said no more, Ying Annie instantly understood the meaning of Zheng Guoyuan's words, and looked a little embarrassed. She did ignore this, just now she felt that Zheng Guoyuan's steps seemed to be a little too big, so she specially reminded her, who would have thought that Zheng Guoyuan had thought of these a long time ago.

"Does Mr. Zheng mean that it is good to take this opportunity if he can win it, and if he can't take it, it is also good to cause some trouble to Coca-Cola and Pepsi?" Seeing his wife's embarrassed expression, Sun Yaoliang spoke on the side in time and asked this question.

"Mr. Sun is right!" Zheng Guoyuan nodded in agreement: "For this merger and acquisition, we must put on a posture that is inevitable, and we must also have this momentum in the negotiation process." In this way, not only can we buy a chance, but also buy time, even if we fail in the end, it is worth it in some ways. ”

Zheng Guoyuan was calculating, and after thinking about it carefully, everyone had to admire the feasibility of his idea, and Song Yuanchao also felt that Zheng Guoyuan's operation was worth a try. Immediately, Song Chaoyuan made a decision on the spot, and all departments of the company coordinated and cooperated, and the company immediately set up a targeted project team, whose main task is to implement the strategy proposed by Zheng Guoyuan and negotiate mergers and acquisitions with these manufacturers.

"Lao Zheng is responsible for the work of mergers and acquisitions, and that's it. In addition, it is the end of the year soon, followed by New Year's Day and the Spring Festival. ”

When asked about sales, it was naturally Sun Yaoliang who answered, and he said that the sales company's arrangements for the marketing and promotion of products on New Year's Day this year and the subsequent Spring Festival took some time, and Song Chaoyuan listened to his report and frowned slightly.

"That's all you have in your sales company? What about the marketing department? What is the plan on the marketing side? Song Yuanchao turned to ask the marketing department.

The marketing department also reported, in fact, what Sun Yaoliang reported just now was the plan jointly formulated by the sales company and the marketing department, and there was nothing new.

"It's not going to work!" After listening to it, Song Dynasty rejected it, if it was a few years ago, such a plan would still be good, but the times are developing, and the market is constantly changing. Some marketing schemes and promotional methods are effective when they first come out, but the same methods no longer have the same effect after a few uses.

Just like Song Yuanchao and his friends sold hangers at the beginning, the lowest sales methods were used to sell hangers back then, but even so, the hangers could be sold booming. But if this method is put to the present, there is no effect at all, because now the market has a lot of products, people's choices are innumerable, and in order to market sales and share, everyone is using their own means, especially from the end of the year to the Spring Festival, the competition is extremely fierce.

Song Chaoyuan glared at Sun Yaoliang very dissatisfied, what happened to this kid all these years? Have you been sitting in the position of general manager of the sales company for a long time? Lost the initial aggressiveness? What kind of bullshit is this? What is the difference between changing the soup and not changing the medicine and last year's model? There is also the marketing department, Song Yuanchao can be said to have high hopes for the establishment of the marketing department, but now the marketing department has not given him the effect he needs to see, which cannot help but make Song Chaoyuan feel that the marketing department still has the meaning of existence.

Just as Song Chaoyuan was about to get angry and curse, Sun Yaoliang hurriedly got up and said: "Chairman, in fact, there is another plan on the sales company's side, but this plan is very risky, so the internal discussion has been temporarily shelved ......." ”

Sun Yaoliang and Song Yuanchao have known each other for many years, and the two were roommates in the same dormitory back then, and when he saw Song Yuanchao's ugly face, he understood that Song Yuanchao was very dissatisfied with him at this time. secretly complained in his heart, so he could only make a report again before Song Yuanchao went crazy.

"What a plan, you say come and hear it." Song Yuanchao asked in a calm tone, with a look of displeasure on his face.

"Chairman, do you know fools?" Sun Yaoliang asked first.

As soon as these words came out, Song Yuanchao couldn't help but want to scold Sun Yaoliang, who doesn't know a fool? The creator of the fool melon seed is called Nian Guangjiu, this is a legendary figure, as early as many years ago, there was no reform and opening up, Nian Guangjiu made a lot of money by relying on the craft of frying melon seeds and selling melon seeds, and then the business slowly became bigger, and he hired a few helpers, but because of the reason for hiring people, he was in an accident, and he went to eat a few years after being reported.

Coming out of it, Nian Guangjiu started a business again, and soon relied on word-of-mouth and his own "fool melon" brand to make his career bigger again, and his legendary experience also reached the ears of the leader, and was recognized by the leader.

Nian Guangjiu is in Huizhou, and Jinling is not far from Huizhou, plus his big name, not to mention Jinling, even there are not many people in the country who don't know him.

"Get to the point!" Song Chaoyuan tapped his finger on the table and reminded.

Sun Yaoliang continued: "Not long ago, the young fool Guazi held a promotional event, and this event was an unexpected success. Because Nian Guangjiu thought of a trick, he put a scratch sticker in the melon seeds on sale, and everyone who bought melon seeds could scratch the prize through this scratch sticker after unpacking, although the winning prize was not much, but it was very attractive, and in just over a week, his fool melon seed sales increased several times....... ”

Song Chaoyuan was stunned, he didn't pay attention to this matter, after all, he didn't eat melon seeds, and no one had ever told him about it, but how could this kind of operation sound so familiar? Just as Song Chaoyuan was thinking, Sun Yaoliang continued: "This promotion method has attracted the attention of our sales company and marketing department, and we all feel that this promotion method has strong merits, and if we can try this promotion method on our beverage products, it may be able to have unexpected effects." ”

"Of course, beverage packaging is not the same as melon seeds, and beverages are bottled products, and it is impossible to try scratch stickers for built-in. Considering this situation, after discussing with the two departments, we felt that we could work the bottle cap, such as thinking of ways to print the inside of the bottle cap, so as to achieve the same effect as scratch paste. ”

"I'm X!" Song Yuanchao's eyes widened, isn't the method Sun Yaoliang said the famous "one more bottle" in later generations?

Moreover, this method has been used for a long time in many products in later generations, the most famous of which is crispy noodles.

Song Yuanchao remembered that the little raccoon was listed in 1994, if it weren't for Sun Yaoliang's promotion of fools today, he almost forgot about this product that was once popular all over the country.

For a while, Song Yuanchao suddenly came to his senses, and the stereotypical face just now also had a smile, and he directly asked Sun Yaoliang Since he had such a good method, why didn't he make a plan and implement it? Instead, do you continue to renew your old marketing methods?

"I'll answer that." The marketing director stood up and said: "Our two departments think this method is really good, but after careful discussion and preliminary implementation, we found that this operation is difficult. ”

"At the beginning, we wanted to follow the model of the fool to the design of the bottle cap for the lottery prize, but if it is directly with the bonus, it will involve some policy problems, because the scratch sticker of the fool melon seed has not been on the market for a long time, although it has played a very good effect, but it was soon stopped by the relevant departments, and it is illegal for enterprises to use this means to draw the lottery, and the result is the same if we do this."

"You can directly redeem the prize without a bonus, and just use the means of giving away products?" Some of the attendees asked the question that Song Yuanchao wanted to ask.

The marketing director nodded: "We have also thought of this method, Mr. Sun suggested printing two words directly on the inside of the bottle cap, one text is 'thank you for your patronage', and the other text is 'another bottle'."

In this way, it directly avoids the problem of touching the normal with bonuses, and can also meet the needs of promotions. And this operation is not difficult, you only need to spend a little effort on the packaging bottle cap, and print a batch of bottle caps. ”

"Wouldn't that be nice? I think it's very feasible, why can't I do it? Some people couldn't help but ask, wondering why the sales company and the marketing department finally rejected this method.

"It's very simple, because we found that it is not very difficult to print bottle caps, and we can do it by just looking for an ordinary manufacturer. Once someone takes advantage of our promotion to find a small manufacturer to print and produce a batch of the same winning bottle caps, and take them to claim the prize, it is quite difficult in the process of distinguishing the authenticity. ”

"And in the process of operation, even if we do a good job of anti-counterfeiting, no matter how strict the inspection and prevention of fake bottle caps can not be avoided, because this is a lot of work, not to mention that many of the actual prize redemption process is redeemed by the sales terminal, such as the salesman of the store, the owner of the commissary, etc., and finally settle with our company, when the time comes, once there are more fake bottle caps, the company will inevitably suffer considerable losses!" Sun Yaoliang took the words, smiled bitterly and revealed the mystery, when he said this, everyone present stopped talking, and for a while they all felt that Sun Yaoliang's concerns were right, although it was beneficial to do so, but the risk was too great.