Chapter 121: Creator Conference (Medium)!
Xiong Xiaoge and Yu Jianjun came the latest, Xiong Xiaoge wanted to talk to Zheng Wentong about the B round of financing of the interconnection, and Yu Jianjun wanted to talk about the licensing of works between Himalaya and Weiyue.
Zheng Wentong hurriedly apologized, "I'm sorry, Mr. Xiong, Mr. Yu, today is indeed too busy, the hospitality is not good, you two take care of it." I know your intentions, we are all brother companies, and we have something to discuss. ”
Yu Jianjun laughed at Zheng Wentong's slippery head, everything is easy to discuss, if it doesn't meet Zheng Wentong's wishes, it becomes non-negotiable, and turning his face is faster than turning a book.
Xiong Xiaoge is not in a hurry, after all, Zheng Wentong has promised him to use 20 million yuan to buy back 5% of Puhai Hutong shares from the original price of Slope Investment, and the completion of the B round of financing of interconnection in a few days in the evening will not have much impact.
Xu Ru explained to Cheng Liyuan, "You just took over the work of the secretary here, so today I will help to open the show, next time there is a similar activity, you prepare the manuscript in advance, it is best to memorize it, our Zheng Zheng has a good memory, and every time it is basically off the script." ”
Xu Ru walked onto the stage, "Distinguished guests, creators of Weitoutiao, today is the creator conference of Weitoutiao, thank you for coming!" Now I would like to invite Mr. Zheng Wentong, the founder of Weke Xinke, to come to the stage and tell you about the main content of today's creator conference. ”
Zheng Wentong wore headphones and walked slowly onto the stage, "Good morning everyone, I am Zheng Wentong from Weike Xinke, Weitoutiao has been online for four months, and I have always wanted to take a time to meet and talk to you, and now I finally have the opportunity to gather with everyone, just like the New Year." ”
The curve chart of registered users and monthly active users of Weitoutiao appeared on the screen, Zheng Wentong gestured four fingers, "In just four months, our Weitoutiao users have broken through the three important thresholds of 10 million, 30 million, and 50 million, as of today, our registered users are 91 million, and the monthly active users are 15 million. Zheng Wentong bowed to the audience and didn't get up for a long time.
Yu Jiajia sat in the audience, looked at the boss, and exchanged words with Li Meng, "These Internet company CEOs, one can fool more than the other, and like Accountant Jia, he is also a good hand at MLM!" ”
"Since it's the Chinese New Year, as the host here, I'm definitely going to give red envelopes to all creators, and I'll talk about the red envelopes later. According to my grandmother's experience, after she sent out the red envelope, no one had the heart to listen to her. Zheng Wentong eased the atmosphere.
"Let me first talk about a few changes in micro headlines, first of all, the self-media account of the creators, we use a unified brand name: Xiaoluohao. That's right, you guessed it right, it's the little snail that blows dripping, and the little snail that the seagull spreads its wings and flies. Zheng Wentong's words made everyone in the audience laugh.
"WeToutiao will adopt a new logo, everyone, please look at the big screen!" Zheng Wentong stepped aside and asked everyone to take a look at the logo of Weitoutiao.
The logo of the micro headline is green and white, the bottom picture is stationery, and the top is the word "micro" in the face, which is the logo of the APP.
In addition to the APP logo, there is also the website Logo, which is to add the green micro headline to the right of the APP logo, and below the three is the English name of the micro headline.
"You should be able to see that under the micro word is actually a letterhead, three dotted lines, and the micro headline is actually a three-line love letter from our creators to readers."
Bai Xiaolu, who was sitting in the audience, looked at the stage and talked eloquently, and her high-spirited boyfriend felt that her boyfriend's words were particularly romantic.
"Now we have entered the era of information explosion, text, graphics, video, open the mobile phone every day to passively accept a large amount of information, you don't know what information to read, and there is no way to choose what you want to see from the massive information."
"Tianya Community, Hupu Forum, these large forums have gradually declined, and some people think that the UGC model is not popular in China, and I don't agree with it, because high-quality original content can still attract enough users, and these users have enough stickiness."
"At any time, the ability to express words is actually far more than pictures and videos, which proves that Li Dan and Chi Zi now especially like to watch jokes under Li Dan and Chi Zi's micro headlines, and even fans will create new jokes to bring new inspiration to Li Dan and Chi Zi!"
Zheng Wentong set his eyes on Li Dan and Chi Zi, who stood up and greeted the other creators and expressed their gratitude.
"Tucao Conference" and "Talk Show Conference" are actually derived from "Tonight's Post-80s Talk Show", which is also a trump card variety show hosted by Wang Zijian.
However, the host of Puhai Satellite TV doesn't seem to have good feng shui, and the host of "Happy Comedian" "Sima Yi" was later banned because of derailment, and the founder of Shanghai Qingkou was also blocked.
"Those who came to participate in the creator conference today are local creators in Puhai, such as the platinum author of our micro-reading who is now sleeping in vain, and my girlfriend is also chasing her on micro-reading, I also want to see if the scumbag is choosing Chen Xiaoxu or Zhang Li?" Zheng Wentong interacted again.
"But we also have Uncle Angwang, a Tibetan herdsman from Daocheng, uncle, I have seen every one of your micro-headlines, and I have taken a particularly good picture of the beautiful scenery of Daocheng and the life of the herdsmen." Zheng Wentong praised Uncle Angwang.
"Thank you, Daocheng is a beautiful city, everyone is welcome to come and visit! I invite everyone to drink butter tea and eat chicken stewed with yak meat and matsutake mushroom and cordyceps. "Uncle Angwang was dressed in Tibetan costume and greeted everyone very politely.
Xiong Xiaoge looked at Zheng Wentong on the stage with a solemn expression, and he only now understood what Zheng Wentong meant.
Ahri, Tencent, Qiandu, and Byte have harvested almost all Internet users in first- and second-tier cities, and it is obviously difficult for Weitoutiao to get these Internet giants to fight hand-to-hand.
So Zheng Wentong went the opposite way, preparing to surround the city with the countryside, and first vigorously develop the sinking users of the third and fourth-tier cities.
After the user scale advantage is formed, we will attack the first- and second-tier cities on a large scale. These users don't really pay much attention to the original content created by users in first- and second-tier cities, because there is no way to resonate with them, and they actually want to understand the life of herders like Uncle Angwang.
The three major operators are now making efforts to build 4G base stations, Redmi and Honor focus on thousand-yuan smart phones, and in the next three years, mobile Internet users will usher in a new round of blowouts, and the number of Internet users in the country is expected to exceed 1 billion.
Zheng Wentong cultivated the first 100 million-level user market through Internet celebrities such as Fang Zhouzi, Liu Cixin, Stephen Chow, and Liu Tianxian.
After the number of its users threatened Toutiao and mobile phone Qiandu, it was not in a hurry to expand, but to consolidate its fundamentals and develop a new blue ocean market.
Xiong Xiaoge now understands why the theme of today's creator conference is "Little people, big energy, see the subtleties." ”
"The theme of our creator conference today is "Little People, Big Energy, Seeing Small Things", in fact, I have thought about it, it is not appropriate to call everyone a small person, because I am not a big person. Zheng Wentong made a joke again.
"Two days ago, we had a meeting in Wuzhen. Chang shook hands with me, I was excited for a long time, and I couldn't help but call home to report the good news. My grandfather laughed at me for not knowing, after he participated in the counterattack against Vietnam, if he hadn't been shot in the leg, he would have been qualified to participate in the 84 military parade, and later saw the banner spontaneously hung by the students of Yenching University on TV to say hello. ”
"Today, our Professor Zhang is also on the scene, if there is no Professor Zhang's popular science, I don't know that the J-20 is nicknamed "Black Ribbon", Professor Zhang's military history column, there are many military fans who love to watch, especially users in second- and third-tier cities, and users in first-tier cities may be busy working overtime. Professor Zhang smiled and had a very good attitude, he usually took the subway to and from work, and he was a down-to-earth director of the War Bureau.
"Someone asked me, Toutiao made a subsidy plan for 10 million yuan in September, and Weitoutiao immediately launched a subsidy plan for 20 million yuan, is it fighting with Toutiao?"
"My answer is, yes, but no, in fact, the two of us still focus on different fields, Weitoutiao will tilt more subsidies to creators in third- and fourth-tier cities, select a group of outstanding rural creators, based on agriculture, rural areas, farmers, and encourage them to produce better original content."
"Now I announce that Weitoutiao will launch a one-year subsidy plan of 20 million yuan, as long as users who have registered Weitoutiao for more than 30 days can join, 2,000 creators nationwide will receive at least 10,000 yuan of guaranteed advertising revenue every month."
"As long as you can create more than 6 original articles every month, get recommended by the platform, and have no record of prohibited punishments, you can get this 10,000 yuan guaranteed advertising income."
"Of course, our 20 million yuan subsidy plan is not exclusive, as long as your article @ is first published on the Weitoutiao platform, and indicates that it is Weitoutiao @ first, it can be reprinted on a third-party platform to increase your views and popularity." Zheng Wentong knows that many self-media creators write on several platforms at the same time.
Yu Jianjun, who was sitting in the audience, knew that Zheng Wentong and Toutiao were poor this time, Toutiao required users to register for 90 days, and Micro Toutiao was 30 days.
Toutiao requires users to upload 10 pieces of original content per month, and Weitoutiao is 6 articles, one is a 10,000 yuan plan, and the other is a 20 million yuan subsidy.
For those self-media people who have not yet become a big V, they will undoubtedly choose the latter between today's headlines and micro headlines.
Toutiao and Kuaishou are the top two enterprise-level advertising users of Universal IFI, because Universal IFI and lower-tier users in third- and fourth-tier cities are almost highly overlapped, and they care more about whether they can use the Internet for free to save traffic, rather than whether they leak their privacy.
Yu Jianjun vaguely felt that Zheng Wentong's creator conference was not for Zhang Yiming of today's headlines, so who was he targeting?
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Chapter 121: Creator Conference (Medium)! Free to read.